What My Generation Energy does

My Generation Energy is a privately held solar installation contractor headquartered at 100 Independence Dr., Suite 10, Hyannis, Massachusetts, founded in 2008 and operating since 2009. The company designs, sells, and installs photovoltaic energy systems for residential and commercial customers across four Eastern Massachusetts service areas (Cape Cod & Islands, Greater Boston, South Shore, and South Coast), and reports more than 2,000 cumulative installations across its history. Core technical offering is rooftop solar PV using high-efficiency modules combined with panel-level microinverter architecture (Enphase-compatible) to mitigate partial-shading losses common to Cape Cod sites; supplementary offerings include Tesla Powerwall-class battery storage, community solar gardens for shading-restricted properties, and a maintenance line covering panel removal/reinstallation, critter and snow guards, monitoring, and system transfers for home sales.

Revenue is generated primarily through one-time installation payments on custom-quoted residential and commercial systems, with sizing and pricing driven by kW capacity, equipment choice, and roof complexity. The company facilitates customer enrollment in Massachusetts incentive programs (SMART, net metering, sales/property tax exemptions, federal tax credit) and partners with SRECTrade for Renewable Energy Certificate aggregation, Cape Cod 5 and UMassFive for solar loans, and Luminous Solar for nonprofit leasing, creating ancillary transaction-style revenue and customer financing access. Go-to-market is consultative and sales-led: free on-site assessments and custom proposals, supported by regional SEO, content marketing, and customer testimonials, with installations performed by in-house crews. The company is locally owned with no disclosed external institutional investment.

Name

My Generation Energy

Legal name

My Generation Energy

Website

https://mygenerationenergy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

My Generation Energy is a Hyannis, Massachusetts-based solar installer founded in 2008 that designs, installs, and maintains residential and commercial photovoltaic systems across Eastern Massachusetts, covering Cape Cod, Greater Boston, South Shore, and South Coast.

Ownership category

akta.pro rank

Product category

Solar Installation Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Residential Behind-the-Meter Generation (EUACALAB), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

Keywords

• Residential solar installation
• Commercial solar systems
• Solar battery storage
• Solar maintenance services
• Community solar gardens

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Panel Installation: One-time installation of custom-designed solar energy systems for residential and commercial properties. Revenue is generated through upfront installation costs, with the amount depending on system size, equipment choices, and installation complexity. The company handles the entire installation process from start to finish.
2. SMART Program Revenue: Under the Massachusetts SMART program, customers receive payments from utility companies for electricity produced by their solar PV systems. This creates an ongoing revenue stream for customers over 10 years (or 20 years for commercial). My Generation Energy facilitates customer enrollment in this program.
3. Solar Maintenance Services: Ongoing services including solar panel removal and reinstallation during roof work, critter guards, snow guards, monitoring improvements, and system transfers for home sales. These are typically one-time or periodic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My Generation Energy is a locally owned solar installation company that designs, sells, and installs custom photovoltaic (PV) systems for residential and commercial properties across Eastern Massachusetts. The company handles the full project lifecycle including site assessment, system design, permitting, utility approvals, installation, and ongoing maintenance, with offerings in solar battery storage and accessory products like critter guards and snow clips.

Product overview

My Generation Energy is a solar installation company offering a comprehensive portfolio of solar energy products and services. The core offerings include Residential Solar and Commercial Solar panel installations, complemented by Solar Battery Storage for backup power and energy independence. Additional services include Community Solar Gardens for properties unsuitable for rooftop solar, Solar for Non-Profits serving schools and municipalities, and a full suite of Services & Maintenance including panel removal/reinstallation, critter guards, and snow clips. The company also provides financing and incentive guidance services to maximize customer savings. Founded in 2008, the company operates across Cape Cod, Greater Boston, South Shore, and South Coast regions of Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Custom-designed residential solar panel systems for homeowners in Eastern Massachusetts to reduce electric bills, lower carbon footprint, and achieve energy independence. Includes free site assessment, custom system design, permitting, installation, and utility approvals.
• Commercial Solar Custom-designed commercial solar power systems for businesses to reduce operating costs, boost sustainability, and maximize ROI. Includes commercial-grade racking and electrical work tailored to retail, storage, office, and industrial properties.
• Solar Battery Storage Backup power systems that store solar energy for use during outages or at night, including Tesla Powerwall integration for energy independence.
• Services & Maintenance Ongoing maintenance and support services including solar panel removal and reinstallation during roof replacement, critter guards, snow guards and clips, monitoring improvements, and system inspections.
• Community Solar Gardens Solar energy program for properties with shading issues where rooftop solar is not feasible, allowing participation in solar benefits without installing panels on one's own roof.
• Solar for Non-Profits Solar installation services tailored for schools, municipalities, and mission-driven organizations, with access to specialized funding and financing options.

Quantifiable outcome

• Over 2,000 residential and commercial solar systems installed since founding in 2008
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Luminous SolarminorChannel Partner/ Reseller/ DistributorPartnership with Luminous Solar to provide solar options for nonprofit organizations. My Generation Energy refers nonprofit customers to Luminous Solar for leasing options, while Luminous Solar provides alternative financing arrangements for mission-driven organizations that may not qualify for traditional solar loans.
• SRECTradecoreTechnology or IntegrationSRECTrade is one of the largest third-party solar REC (Renewable Energy Certificate) aggregators in the country. My Generation Energy works with SRECTrade to help customers set up automatic reporting of solar production data so RECs can be tracked and sold on their behalf. The partnership facilitates customer enrollment in REC programs and ongoing REC tracking and sales.
• Habitat for HumanityminorStrategic or Co-development PartnerMy Generation Energy partnered with Habitat for Humanity to install solar arrays on affordable housing properties. The partnership has resulted in solar installations on 9 Habitat-built homes across Cape Cod, making solar accessible to low-income homeowners through the nonprofit's housing programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunrun: Sunrun is the largest U.S. residential solar installer with national operations including Massachusetts. It offers solar leases, PPAs, and cash purchases through a direct sales model, competing with MGE on customer acquisition in overlapping MA service areas while offering more financing flexibility through its capital structure.
• SunPower (now Complete Solar): SunPower designs and installs residential and commercial solar systems with operations across the U.S., including Massachusetts. Its premium panel positioning and dealer network compete with MGE's full-service offering in the Eastern MA market, particularly for customers prioritizing high-efficiency modules.
• Trinity Solar: Trinity Solar is one of the largest privately held residential solar installers in the U.S., operating across multiple Northeast and Mid-Atlantic states including Massachusetts. It competes with MGE for residential solar customers in MA but operates at substantially greater scale and geographic breadth.
• ADT Solar: ADT Solar is a national residential solar installer serving multiple U.S. states including Massachusetts. It competes with MGE for residential customers through direct sales and offers similar financing options, though at substantially greater marketing and operational scale.
• Tesla Energy: Tesla Energy offers residential solar and Powerwall battery installations nationally, including Massachusetts. Its brand recognition, integrated battery product, and online ordering model compete directly with MGE for premium-segment residential solar customers in the Cape Cod and Greater Boston regions.

Regional players

• Green Mountain Solar: Green Mountain Solar is a Vermont-based residential and commercial solar installer serving New England. While primarily focused on Vermont, it represents the type of regional installer model comparable to MGE and overlaps in parts of the broader New England market for similar customer profiles.
• ReVision Energy: ReVision Energy is an employee-owned solar installer serving Maine, New Hampshire, and Massachusetts with residential and commercial solar installations. While primarily operating in Northern New England, it competes with MGE in parts of Eastern Massachusetts and shares a similar full-service, locally-rooted installer model.

Direct peers

• Boston Solar: Boston Solar is a Massachusetts-based residential and commercial solar installer directly competing with My Generation Energy in the Eastern Massachusetts market. Both companies offer similar full-service solar installation, financing guidance, and battery storage solutions to homeowners and businesses in overlapping Cape Cod and Greater Boston service areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-generation-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Generation Energy