Obie Design
- Company typePrivate
- Founded2010
- HeadquartersBrewton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Obie Design does
Okie Designs is a privately held, founder-operated marketing services and promotional products business based in Brewton, Alabama, founded in 2010 by Jason Daniel. The company delivers a broad service suite — social media management, website design, graphic design, public relations, marketing consulting, and print solutions — alongside physical goods including branded promotional products and corporate/team apparel produced via in-house screen printing and embroidery. Its target market is explicitly framed as entities (businesses, churches, groups, schools, and other organizations) that need professional marketing and PR support but cannot afford a full-time marketing department.
The business operates through two primary digital surfaces: okiedesigns.net for service inquiries and shopokie.com for transactional promotional product sales. Customer acquisition is organic and direct, relying on a Wix-hosted website, social media presence across Facebook, Twitter, Instagram, and the founder's personal LinkedIn, and inbound phone/email contact. No core technology stack, AI tooling, integrations, or proprietary platform is disclosed beyond the standard website builder and physical production equipment (manual and automatic screen printing presses, embroidery machinery).
Okie Designs generates revenue through professional services fees and hardware/product sales of branded apparel and promotional items, sourcing apparel from a broad catalog of brands including Columbia, Nike Golf, Cutter & Buck, Port Authority, and others. Pricing is opaque and quote-based for services, while products are sold through the e-commerce storefront. The company is privately held with no disclosed investors, funding rounds, parent entity, subsidiaries, or headcount, and is not the subject of any reported M&A, regulatory action, or external recognition.
Obie Design firmographics
Firmographics- Name
- Obie Design
- Legal name
- Okie Designs
- Website
- https://okiedesigns.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Obie Design industry classification
Industry- Product category
- Marketing Services and Promotional Products
- NAICS
- Graphic Design Services (54143), Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Obie Design is headquartered
LocationHeadquarters
- HQ city
- Brewton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Obie Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Provides comprehensive marketing services including social media management, website design, graphic design, public relations, marketing consulting, and print solutions. Revenue generated through service fees for consulting and creative services.
- Promotional Products & Apparel: Sells custom promotional products and branded corporate/team apparel including embroidered polos, woven shirts, fleeces, wind shirts, vests, work apparel, shorts, pants, gloves, coats and jackets. Uses manual and automatic screen printing presses and in-house embroidery capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Obie Design product offering
Product offeringCore offering
Okie Designs delivers end-to-end marketing services—including social media management, website design, graphic design, public relations, marketing consulting, and print solutions—targeted at businesses, churches, schools, and organizations that lack an internal marketing department. In parallel, the company sells branded promotional products and custom corporate/team apparel through its shopokie.com storefront and in-house screen printing and embroidery operations.
Product overview
Okie Designs is a marketing services company offering a unified suite of promotional and marketing services. The core offerings include Social Media Management, Website Design, Graphic Design, Public Relations, Marketing Consulting, and Print Solutions as service modules, supplemented by Promotional Products (via shopokie.com) and Corporate & Team Apparel as product offerings. All services are designed for small and large entities including businesses, churches, groups, and schools that need professional marketing without maintaining a full-time internal department.
Differentiator
Problem solved
Functional benefit
Companies that use Obie Design
Customer profileSegments5 records
Ideal customer profiles3 records
Obie Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Obie Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Obie Design competitors and assessment
Company assessmentDirect peers
- Boundless (formerly HALO): National promotional products and corporate gifting distributor with in-house decoration capabilities. Comparable to Okie in combining merchandise distribution with decoration services, but operating at national scale with broader product range.
- Custom Ink: Custom apparel and promotional products company specializing in screen printing and embroidery for groups, schools, businesses, and teams. Closely comparable to Okie's custom apparel/embroidery business and similar SMB/church/school customer focus.
- Quality Logo Products: Online promotional products distributor selling branded merchandise across categories. Directly comparable to Okie's promotional products stream, with similar e-commerce-led distribution model targeting SMBs.
- Crestline Custom Promotional Products: Promotional products distributor offering branded merchandise to businesses and organizations. Directly comparable to Okie's promotional products business via shopokie.com, with similar customer segments and product categories.
- BrandVia: Promotional products distributor offering branded merchandise with in-house decoration services. Comparable to Okie in combining promotional distribution with decoration capabilities, targeting similar SMB and mid-market customers.
- 4imprint: One of the largest North American promotional products distributors, offering branded merchandise across categories. Directly comparable as a promotional products provider serving SMB and enterprise customers, though at much larger scale than Okie Designs.
- National Pen: Promotional products company specializing in branded writing instruments and customizable merchandise for SMBs and enterprises. Comparable to Okie's promotional products offering, particularly for SMB-focused marketing buyers.
- Allegra Marketing & Print: Franchise network of marketing and print service centers offering design, printing, signage, and promotional products to SMBs. Directly comparable to Okie's one-stop marketing services model with similar customer size tier and service mix.
Broad incumbents
- Vistaprint: Large-scale printing and marketing services platform offering business cards, signage, promotional products, websites, and digital marketing. Broader portfolio than Okie, but overlaps on print solutions, graphic design, and promotional products for SMBs.
Emerging players
- Sticker Mule: Custom printing and promotional products company known for stickers, labels, apparel, and packaging with strong digital customer experience. Comparable to Okie's promotional products business with a more digitally-native, scalable model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Obie Design social profiles
Digital presenceObie Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obie Design leadership team
Management profileNumber of profiles
Profiles1 record
Obie Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obie Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obie Design
What does Obie Design do?
Okie Designs delivers end-to-end marketing services—including social media management, website design, graphic design, public relations, marketing consulting, and print solutions—targeted at businesses, churches, schools, and organizations that lack an internal marketing department. In parallel, the company sells branded promotional products and custom corporate/team apparel through its shopokie.com storefront and in-house screen printing and embroidery operations.
Is Obie Design a public or private company?
Obie Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Obie Design founded?
Obie Design was founded in 2010. It employs 1 to 10 people.
Where is Obie Design based?
Obie Design is headquartered in Brewton, United States, in the North America region.
How does Obie Design make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are promotional Products & Apparel.
Who are Obie Design's main competitors?
Direct peers on record are Boundless (formerly HALO), Custom Ink, Quality Logo Products, Crestline Custom Promotional Products, BrandVia, 4imprint, National Pen and Allegra Marketing & Print. Vistaprint is listed as a broad incumbent. Sticker Mule is listed as an emerging player.
Does Obie Design have an API?
No public API is recorded for Obie Design.
What industry is Obie Design in?
Obie Design's product category is Marketing Services and Promotional Products. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54143 and its SIC code is 7311.