Plan Architecture, Llc

What Plan Architecture, Llc does

Plan Architecture, LLC is a privately held, full-service boutique architecture firm headquartered in Bergen County, New Jersey (Township of Washington mailing address; Westwood visiting office). Founded in 2014 by principal Daniel D'Agostino, AIA, the firm specializes in custom luxury single-family residences, renovations, alterations, additions, and select commercial projects for high-net-worth clients across the New Jersey tri-state area (NJ, NY, CT). The 25-person team includes studio directors, project architects, and interior designers, supplemented by in-house PR, finance, and administrative staff. The firm emphasizes a consultative, client-forward process that begins with an intake interview and proceeds through feasibility analysis, programming, master planning, schematic design, construction drawings, bidding/negotiation, and construction administration.

The firm's core technology stack centers on photorealistic 3D rendering reported at approximately 99% accuracy (incorporating sun, fog, sky, and precipitation effects) and a life-size digital floor plan walkthrough that allows clients to physically experience spatial flow before construction begins. In 2018, the firm launched Plan Interiors as a wholly owned, in-house interior design division (furniture, color palettes, lighting, finish selection), with interior design engagements limited to projects originating from the architectural team to preserve cross-discipline continuity. Owner-representation / concierge services and access to trade-only manufacturers and exclusive material discounts extend the value chain through construction administration.

Plan Architecture generates revenue through project-based professional services fees, with pricing determined per engagement during initial consultation based on scope, level of finish, and design effort; design revisions are not charged separately. Distribution is direct-to-client via a field-sales motion targeting HNW individuals, celebrities, Broadway luminaries, and creative-industry figures, supported by a referral network of trusted NJ custom builders (ECS Homes, Crew Builders), pool/outdoor specialists (SJ Pools), realtors, and local building departments. Marketing leverages an active blog, dual Instagram channels (@planarchitecture and @planinteriors), HoneyBook-powered project intake, and sustained earned media (Architectural Digest, Forbes, Luxe Magazine, 201 Magazine, Bergen Magazine) plus recurring appearances on NBC's George to the Rescue.

Name

Plan Architecture, Llc

Legal name

Plan Architecture

Website

https://plnarc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan Architecture is a Bergen County, NJ boutique architecture firm specializing in custom luxury single-family homes, renovations, and select commercial projects for high-net-worth clients across the tri-state area, with in-house interior design (Plan Interiors) and photorealistic 3D visualization.

Ownership category

akta.pro rank

Product category

Luxury Residential Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury architecture services
• Custom home design
• Residential interior design
• Home renovation services
• Construction administration

Headquarters

HQ city

Township Of Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Design Services: Full-service architecture covering new builds, renovations, alterations, additions, feasibility analysis, programming, master planning, bidding and negotiation, and construction administration. Revenue is generated through project-based design fees.
2. Interior Design Services (Plan Interiors): In-house interior design services launched in 2018, covering furniture, color palettes, lighting, and all finishing touches. Interior design is only offered for projects originating with the architectural team, providing an integrated, end-to-end design experience.
3. Concierge / Owner's Representative Services: Owner representation services providing ongoing support throughout the construction process, ensuring projects progress smoothly from concept to completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plan Architecture is a full-service boutique architecture firm that designs custom single-family luxury homes, renovations, alterations, and additions, and offers feasibility analysis, master planning, bidding and negotiation, and construction administration. Through its in-house interior design division Plan Interiors (launched 2018), the firm provides furniture, color, and lighting design services for architecture clients. Both in-person and virtual design services are available, with photorealistic 3D renderings used to visualize projects before construction.

Product overview

Plan Architecture is an award-winning, client-forward, full-service architecture firm offering a comprehensive suite of services for luxury residential and commercial projects. The core offering consists of architectural design services for single-family custom homes, renovations, and additions in the tri-state area. In 2018, the firm launched Plan Interiors as an in-house full-service interior design division to provide seamless end-to-end design experiences. Beyond core architecture, services include feasibility analysis, master planning, renovation, alterations, bidding and negotiation, construction administration, and concierge/owner's representative services. The firm differentiates through cutting-edge technology including 3D renderings, photorealistic imaging, and life-size digital floor plan walkthroughs for client visualization.

Differentiator

Problem solved

Functional benefit

Brands

• Plan Interiors: In-house full-service interior design firm launched in 2018, offering furniture, color palettes, lighting, and interior design solutions.

Products and services

• Architectural Design Services (Plan Architecture) Full-service architectural design for affluent residential clients covering new builds, renovations, alterations, additions, feasibility analysis, master planning, bidding and negotiation, and construction administration for custom luxury homes in the New Jersey tri-state area.
• Interior Design Services (Plan Interiors) In-house full-service interior design covering furniture, color palettes, lighting, and finishing touches, available for projects originating with the architectural team to provide a seamless end-to-end design experience.
• Concierge / Owner's Representative Services Ongoing owner-representation services providing clients with continuous support throughout the construction process, ensuring projects progress smoothly from concept through completion.

Quantifiable outcome

• 99% rendering accuracy — photorealistic previews closely resembling finished photographs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ECS HomescoreStrategic or Co-development PartnerECS Homes is New Jersey's premier custom home builder and a recurring strategic partner of Plan Architecture. The firm has engaged Plan Architecture for multiple high-profile residential projects including Salem Ridge (a 7,000 sf estate) and Jacqueline Mill (a 14,000 sf Japanese-inspired modern home). Plan Architecture serves as the architect while ECS Homes handles construction, demonstrating a co-development relationship for luxury custom homes.
• SJ Pools (Welington Gomes)coreStrategic or Co-development PartnerSJ Pools, led by Welington Gomes, collaborated closely with Plan Architecture on the Andersen project in Closter, NJ. SJ Pools designed and built the entertainment-forward outdoor features, including the pool and poolscape, while Plan Architecture handled the architectural design. The project exemplifies a co-development partnership between the two firms for integrated luxury residential design.
• Crew Builders (Dan Crincoli)minorStrategic or Co-development PartnerDan Crincoli of Crew Builders introduced the firm to a key client (the Moscaritolo family) for their Modern Italian Villa project. Crew Builders served as the builder on the project. This represents a referral/partnership relationship where the builder channels clients to Plan Architecture.
• Andersen Windows & DoorsminorGTM or Marketing PartnerDan D'Agostino was featured by Andersen Windows & Doors in their Pro Views editorial series (two blog pieces on the Andersen website), highlighting his architectural approach and family legacy with quality craftsmanship. This is a marketing/earned media relationship that enhances brand credibility in the professional architecture community.
• American Institute of Architects (AIA)minorOthersPlan Architecture's principal Dan D'Agostino is a member of the American Institute of Architects (AIA). The firm's Project Architect Cheryl Fothergill actively volunteers with the local AIA chapter. The AIA membership demonstrates professional affiliation and commitment to industry standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CetraRuddy: NYC architecture and interiors firm with a substantial luxury residential practice (including high-end condos and townhouses) as well as commercial and cultural work. Comparable to Plan Architecture in the integrated architecture + interiors model serving HNY/NYC residential clients.
• Steven Gambrel: NYC-based luxury residential architecture and interior design practice serving HNW clients with custom homes and apartments. Comparable to Plan Architecture in combining architecture and interiors under one roof for an integrated, premium client experience.
• Tony Ingrao: NYC architecture and interior design firm designing luxury residences for celebrity and HNW clients. Comparable to Plan Architecture in combining architecture with interior design and serving a similar high-profile celebrity clientele.
• Vicente Wolf Interiors: NYC luxury interior design firm with high-end residential and hospitality work for celebrity/HNW clients. Direct peer in the luxury residential design market in the tri-state area, with comparable premium positioning and project scale.
• Pembrooke & Ives: NYC luxury interior design and architecture firm serving HNW residential and hospitality clients. Direct peer in integrated design services for affluent clientele, with comparable emphasis on premium finishes and bespoke residential work.
• Ferguson & Shamamian Architects: NYC firm focused on traditional and classically inspired luxury residential architecture for HNW clients. Direct peer in the same tri-state luxury custom-home segment, with comparable project scale and clientele.
• Peter Pennoyer Architects: NYC classical and traditional luxury residential architecture firm working on townhouses, country houses, and apartments for HNW clients. Direct peer in custom luxury residential architecture for affluent tri-state clientele.
• Sawyer | Berson: NYC architecture and interiors firm specializing in luxury private residences and apartments. Direct peer to Plan Architecture in target market (HNW residential), integrated architecture + interior design model, and emphasis on classical/traditional craftsmanship with modern detailing.

Broad incumbents

• Robert A.M. Stern Architects: Large NYC architecture firm with a celebrated residential portfolio (luxury townhouses, country houses, multifamily) alongside commercial, institutional, and hospitality work. Broader incumbent offering overlapping capabilities in luxury residential architecture but at significantly greater scale and scope.
• Jeffrey Beers International: NYC-based luxury architecture and design firm with work spanning hospitality, residential, and mixed-use developments. Broader incumbent with overlapping luxury residential capabilities, but operating at a much larger scale and across verticals beyond custom homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/planarchitecture
• Facebookfacebook.com/PLNARC
• LinkedInlinkedin.com/company/planarchitecture7399

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Architecture, Llc