Orange Insurance Exchange

What Orange Insurance Exchange does

Orange Insurance Exchange is a reciprocal insurance exchange domiciled in Florida, formed on July 25, 2023, and authorized to operate by the Florida Office of Insurance Regulation on October 6, 2023. The company writes residential and commercial residential property insurance exclusively for Florida policyholders, operating as a reciprocal structure in which members effectively insure each other through Subscriber Agreements and Subscriber Surplus Contributions.

The product portfolio centers on three tiered homeowners policies (Standard, Plus, and Valencia) that build incrementally in coverage scope and liability limits, with the Valencia tier offering $500,000 personal liability, cyber coverage, and equipment breakdown. Flood coverage is offered through the National Flood Insurance Program with supplemental coverage via a partnership with Wright National Flood Insurance Company. The company also writes commercial residential property insurance for condominiums, apartments, cooperatives, and property owners' associations, and offers modular add-ons including Home Systems Protection, Home Cyber Protection, and Service Line Coverage. There is no proprietary technology disclosed; policy administration and service are operated through partner Cabrillo Coastal General Agency, claims handling through Harbor Claims, and select risk inspections via Chrp Technologies.

Orange generates revenue through insurance premiums from members, supplemented by Subscriber Surplus Contributions that fund startup capital until repayment of initial investors. Distribution is exclusively through independent insurance agents across Florida, with no direct-to-consumer sales channel. Financial strength is rated A (Excellent) by Demotech and BBB by KBRA, both accepted by the secondary mortgage market, allowing policyholders to maintain lender-compliant coverage. As a member-owned reciprocal, the company tracks underwriting profits through notional Subscriber Savings Accounts, with distributions contingent on approval by the Attorney in Fact and FLOIR.

Name

Orange Insurance Exchange

Legal name

Orange Insurance Exchange

Website

https://orangeinsure.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Orange Insurance Exchange is a Florida-domiciled reciprocal insurer offering tiered homeowners, commercial residential property, and supplemental flood coverage for Florida residential policyholders, distributed through independent agents and serviced by partner agencies.

Ownership category

akta.pro rank

Product category

Homeowners Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Flood Insurance (FSAJACAG)

Keywords

• Property insurance
• Homeowners insurance
• Flood insurance
• Reciprocal insurance exchange
• Commercial residential insurance

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: Orange Insurance Exchange generates revenue through property insurance premiums from its members. As a reciprocal insurer, members pay premiums and may also be required to make Subscriber Surplus Contributions. The company tracks underwriting profits through Subscriber Savings Accounts (SSAs) which may be distributed to members upon leaving the exchange.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orange Insurance Exchange is a Florida-domiciled reciprocal insurance exchange that underwrites and issues tiered homeowners insurance (Standard, Plus, Valencia tiers), flood coverage through NFIP and Wright National Flood, and commercial residential property insurance for condominiums, apartments, cooperatives, and homeowners associations. Policies are sold through licensed independent insurance agents appointed with its managing general agency, Cabrillo Coastal General Agency, which administers policy servicing, while claims are handled by Harbor Claims. As a reciprocal exchange, the company is ultimately owned by its policyholder-members (subscribers), with operations currently transitioning to 100% member ownership following repayment of initial investor funding.

Product overview

Orange Insurance Exchange is a reciprocal insurer offering a tiered homeowners insurance platform plus modular add-on coverages. The core portfolio includes three homeowners products (Standard, Plus, and Valencia) that build incrementally—each tier adds more coverage and higher limits on top of the previous level. The Valencia tier serves as the premium offering with the highest liability limits and includes cyber and equipment breakdown coverage. Flood insurance is offered through the NFIP with optional extended coverage via Wright National Flood. Commercial residential property coverage is available for Florida multi-family properties. Optional add-on coverages include Home Systems Protection, Home Cyber Protection, and Service Line Coverage, which members can layer onto their base homeowners policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance (Standard, Plus, and Valencia tiers) Multi-tier Florida homeowners insurance product issued to individual residential property owners (single-family homes, townhomes, condominiums). Available in Standard, Plus, and Valencia tiers providing escalating levels of dwelling protection, personal property coverage, and personal liability limits; offered to Florida residents exclusively through licensed independent insurance agents appointed with Cabrillo Coastal General Agency. Hurricane mitigation discounts may apply on premium.
• Flood Coverage Flood insurance product made available to Florida residential and commercial residential property owners in conjunction with the exchange's homeowners and commercial residential property lines, delivered through partnership with Wright National Flood Insurance Company and underwritten by the National Flood Insurance Program (NFIP). Designed for buyers who need flood exposure coverage on top of standard homeowners or commercial residential property policies.
• Commercial Residential Property Insurance Insurance product designed for Florida commercial residential property — specifically condominiums, apartments, cooperatives, and property owners' associations — providing comprehensive coverage for multi-unit residential buildings. Sold to commercial residential property owners through independent insurance agents appointed with Cabrillo Coastal General Agency, with claims handled by Harbor Claims.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Cabrillo Coastal General AgencycoreChannel Partner/ Reseller/ Distributor · 6 October 2023Cabrillo Coastal General Agency handles all policy service needs for Orange Insurance Exchange. They are an established and well-respected company in the Florida residential property insurance market. The agency also provides agent locator services and producer login access.
• Harbor ClaimscoreImplementation/ SI/ Consulting Partner · 6 October 2023Harbor Claims handles all claim needs for Orange Insurance Exchange members. They are an established and well-respected claims handling company in the Florida property insurance market that excels during natural disasters when policyholders rely most on their insurer.
• Wright National Flood Insurance CompanyminorStrategic or Co-development PartnerOrange offers additional flood coverage beyond NFIP limits through a unique partnership with Wright National Flood Insurance Company. This partnership allows Orange members to obtain supplemental flood coverage based on their specific needs.
• National Flood Insurance Program (NFIP)coreOthersOrange's flood insurance is offered through the National Flood Insurance Program (NFIP), meeting requirements of the secondary mortgage market and lenders.

Scale indicators2 records

Recent moves7 records

Expansion highlights10 records

Emerging players

• Kin Insurance: Florida-focused insurtech offering homeowners and condo coverage with a digital-first, direct-to-consumer model. Same Florida homeowners market, but with a tech-driven approach versus Orange's agency model.
• TypTap Insurance Group: Florida-focused homeowners insurer leveraging data analytics and partner distribution. Comparable Florida homeowners focus and emerging/digital distribution orientation.

Direct peers

• Tower Hill Insurance Group: Gainesville, FL-based homeowners and property insurer operating through independent agents across Florida. Highly comparable geography, product, and agency distribution model.
• Florida Peninsula Insurance Company: Boca Raton-based Florida-only homeowners and condo insurer selling exclusively through independent agents. Closely comparable single-state homeowners focus and distribution.
• Universal Property & Casualty Insurance Company: Florida-headquartered personal lines property insurer specializing in homeowners, condo, and landlord coverage. Direct overlap on product, geography, and customer base.
• Olympus Insurance: Florida-focused reciprocal insurance exchange offering homeowners coverage through independent agents. Highly comparable reciprocal structure, Florida-only focus, and agency distribution.
• Security First Insurance: Ormond Beach, FL-based property insurer writing homeowners and condo coverage through independent agents in Florida. Comparable product line, geography, and channel.
• Heritage Property & Casualty Insurance Company: Florida-focused personal property insurer offering homeowners and condo coverage through independent agents. Comparable target market, distribution model (independent agents in Florida), and product line.

Broad incumbents

• Citizens Property Insurance Corporation: Florida's state-backed insurer of last resort and the largest property insurer in the state. Direct comparability: Citizens is the primary source of Orange's policyholders via the depopulation/take-out program, and they operate in the same Florida homeowners segment.

Others

• Cabrillo Coastal General Agency: General agency that handles all of Orange's policy administration and producer relationships. Not a competitor but a core operating partner in the same Florida homeowners value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Insurance Exchange