Woodfield B.v.

What Woodfield B.v. does

Woodfield B.v. is a Netherlands-based, family-owned specialty distributor and wholesaler serving professional painters and plasterers across the Benelux. Founded in September 1974 by Willem Schaap and now led in its second generation by Jan-Willem Schaap and Joffra Schaap, the company operates 12 physical branches in the Netherlands (concentrated in North Brabant, Limburg, and Gelderland) supported by a network of more than 350 dealers that extends its reach into Belgium. Its offering comprises more than 10,000 stock-keeping units spanning paints and lacquers (including Veveo as its largest single supplier under a 50-year select wholesaler relationship), plastering materials (Semin, Cemcolori), spraying equipment (Graco, Airlessco) and a Total Spray service brand combining equipment rental, repair, maintenance, and training via partners such as Spraypainters Academy, wood repair products (Repair Care, Renovaid, Zusex), personal protective equipment (3M, Deltaplus), and own-brand products including Woodfield Tape, stucco runners, wall paint, and cleaning products.

The business generates revenue primarily through one-time product sales to professional end-users visiting branches or ordering by phone/email, plus wholesale sales to its 350+ dealer network. Complementary recurring or usage-based streams include equipment rental (€70-95/day, €190-245/week), repair and maintenance services via the Schijndel service centre, training courses delivered through manufacturer-certified partners, and same-day regional / 24-hour Benelux-wide delivery executed with an in-house fleet and logistics partner Van den Heuvel Logistiek. Differentiation rests on a tightly integrated ecosystem — colour-mixing at every branch, exclusive/select distribution rights for technically distinctive brands (notably Adfors Vertex Grid fiberglass reinforcement mesh), and a 50-year reputational moat around the Woodfield Tape brand — rather than on proprietary software or AI capabilities. The company has no parent, no subsidiaries, no funding history, and no public listing.

Name

Woodfield B.v.

Legal name

Woodfield B.v.

Website

https://woodfield.nl

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Woodfield B.v. is a Netherlands-based, family-owned specialty wholesaler serving professional painters and plasterers across the Benelux, operating 12 physical branches, a 350+ dealer network, and an integrated services ecosystem spanning 10,000+ products.

Ownership category

akta.pro rank

Product category

Paint and Plastering Wholesale Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Paint wholesale distribution
• Plastering materials supply
• Spraying equipment rental
• Painter safety equipment
• Construction supplies Benelux

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Professional End-Users: Woodfield sells more than 10,000 painting and plastering products directly to professional painters and plasterers through its 12 branches and via phone/email. Customers visit branches for colour-mixing, advice and immediate pickup.
2. Product Sales - Resellers/Dealers: Woodfield sells products to a network of 350+ dealers across the Benelux. Dealers purchase at wholesale prices and resell to end customers. This channel extends Woodfield's reach particularly in Belgium.
3. Equipment Rental (Total Spray): Woodfield Total Spray rents spraying equipment (airless pumps for wall paint and lacquer) and wall sanders. Rental is available by the day or week, with day rates of €70-95 and week rates of €190-245. A deposit and €25 service fee apply. Pickup is at the customer's chosen branch.
4. Equipment Repair & Maintenance: Woodfield operates a service centre in Schijndel for maintenance and repair of spraying equipment. Customers submit repair/maintenance requests online. A replacement pump is offered during service periods so work can continue.
5. Training Courses: Woodfield offers training courses on product application: Betonciré (Cemcolori), spray technique (Spraypainters Academy), and wood restoration (Repair Care, Renovaid, Zusex). Training is provided in partnership with manufacturer-certified trainers.
6. Delivery/Logistics Services: Woodfield offers regional delivery from its branches (North Brabant, Limburg, Nijmegen) and a Benelux-wide delivery service. Deliveries go to 60-80 addresses daily. External partner Van den Heuvel Logistiek is used when internal capacity is insufficient. Same-day delivery is available in branch regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Woodfield B.v. is a specialized wholesale distributor of more than 10,000 painting, plastering, spraying, wood-repair, and personal-protection products for professional painters and plasterers across the Benelux. The company operates 12 own branches in the Netherlands, a network of 350+ dealers primarily in Belgium, and runs an integrated service ecosystem (Total Spray) covering equipment sales, rental, maintenance and repair. It also offers own-label products (Woodfield Tape, cleaning products, stucco runners), exclusive import brands (Vertex Grid, Cemcolori), and partner-led training courses.

Product overview

Woodfield B.v. is a specialized paint and plastering wholesaler for professional painters and plasterers in the Benelux. The company operates as a multi-branch distributor offering more than 10,000 products across a unified platform of 12 physical branches and 350+ dealers. The product portfolio is organized around several core categories: paints and lacquers (Veveo as the largest brand), plastering and rendering materials (Semin and Cemcolori imported brands), spraying equipment (Graco, Airlessco brands plus Total Spray service), wood repair and sealing products (Repair Care, Renovaid, Zusex), personal protective equipment (3M, Deltaplus), construction industry tools (Veeneman), tape and masking materials (own Woodfield Tape brand), and reinforcement products (Vertex Grid as exclusive importer). Complementary own-brand offerings include cleaning products and stucco runners. Woodfield also provides integrated services including delivery, equipment rental, maintenance and repair (Total Spray), and professional training through partners like the Spraypainters Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Woodfield Workwear: Specialized workwear and safety shoes shop operated by Woodfield, located in Uden

Products and services

• Woodfield Tape (own brand) Woodfield's own-brand range of masking tape, precision masking tape, duct tape, gauze tape, and time-safe mask designed for painting and plastering professionals.
• Veveo Paint Products Professional paint brand (PPG Industries) including lacquers such as Urethancoat 4S, Platina SB 4S, Aqua Titanium, AC Plus, AC Plus S1, AC Top Clean, and Multitex. Woodfield is Veveo's select wholesaler for 50 years and offers substrate-specific product advice.
• Semin Plastering Materials

Quantifiable outcome

• 70% fewer cracks in cement screeds reinforced with Vertex Grid compared to unreinforced screeds, 60% fewer than steel mesh, 50% fewer than polypropylene fibers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• VeveocoreChannel Partner/ Reseller/ Distributor · 1 January 1974Woodfield is a select (preferred) wholesaler of Veveo paints and coatings, a brand owned by PPG Industries. Veveo is the largest single paint supplier to Woodfield, and the relationship has spanned 50 years — as long as Woodfield has existed. Woodfield also offers Veveo product advice to customers, covering which product suits which substrate.
• SemincoreChannel Partner/ Reseller/ DistributorWoodfield is an importer of Semin plastering and adhesive products. Semin is known for its complete range of plasters and adhesives for any substrate. The relationship has existed for decades, giving Woodfield extensive knowledge of Semin products.
• CemcoloricoreChannel Partner/ Reseller/ DistributorWoodfield is the Belgian importer of Cemcolori, a Dutch brand specialising in 100% waterproof concrete-look finishes for walls, floors, and furniture. Cemcolori products do not require post-application waxing or impregnation. Woodfield also offers Cemcolori training courses.
• Adfors (Vertex Grid)coreChannel Partner/ Reseller/ DistributorWoodfield is the exclusive importer of Vertex Grid, a fiberglass reinforcement mesh for cement screeds produced by Adfors. Vertex Grid reduces cracking by 70% vs unreinforced screeds. This exclusive import gives Woodfield a differentiated product in the floor preparation category.
• Van den Heuvel Logistiek B.V.minorChannel Partner/ Reseller/ DistributorVan den Heuvel Logistiek is Woodfield's external logistics partner for deliveries across the Benelux. They are called upon when Woodfield's own delivery capacity is insufficient. Both companies originate from Uden, Netherlands. Van den Heuvel Logistiek is a leading transport service provider in the Benelux with a focus on transparency, automation and digital communication.
• Spraypainters AcademyminorImplementation/ SI/ Consulting PartnerWoodfield partners with the Spraypainters Academy for spray equipment training. The Academy provides A-to-Z training on spraying techniques, from theoretical knowledge to hands-on practice. Woodfield refers customers to the Academy for training on spray technique.
• Spraypainters AcademyminorImplementation/ SI/ Consulting PartnerThe Spraypainters Academy is Woodfield's partner for Total Spray training courses. They focus entirely on training in spray equipment use and are always aware of the latest developments in spraying technology.
• GracominorChannel Partner/ Reseller/ DistributorWoodfield sells Graco spraying equipment across its branches and provides maintenance/repair for Graco equipment at its Schijndel service centre. Graco is a leading brand in professional spray equipment for decorative and industrial coatings.
• AirlesscominorChannel Partner/ Reseller/ DistributorWoodfield offers Airlessco brand spraying equipment across its branches. Airlessco is an A-brand in professional spray equipment.
• DeltaplusminorChannel Partner/ Reseller/ DistributorWoodfield offers Deltaplus personal protective equipment including head, hearing, face, hand, body, foot, and fall protection products.
• 3MminorChannel Partner/ Reseller/ DistributorWoodfield offers 3M personal protective equipment as part of its A-brand personal protection range.
• Repair CareminorChannel Partner/ Reseller/ DistributorWoodfield is an authorised Repair Care dealer. Repair Care specialises in sustainable wood repair and maintenance products (DRY FLEX, DRY FIX, BIO FLEX, DRY SEAL, DRY SHIELD). Woodfield provides product advice and training on Repair Care products.
• RenovaidminorChannel Partner/ Reseller/ DistributorWoodfield stocks Renovaid wood repair and renovation products (Renocure Finish PU, Renoflex, Renofix, Renofill, Renofast, Renoquick). Renovaid supports painters in cost-conscious wood repair and life-extending maintenance.
• ZusexminorChannel Partner/ Reseller/ DistributorWoodfield stocks Zusex wood repair products (Fast Compound 2-in-1, Renovation Compound, Flexi Compound, Rapid Compound, All-Round Repair) for window frames, doors, stairs, and other wood components, both interior and exterior.
• Veeneman BVminorChannel Partner/ Reseller/ DistributorWoodfield stocks Veeneman professional tools and equipment for construction and industry, including Swinko mixers, Eibenstock power tools, Battipav tile cutters, Eurolux lighting, and cable reels. Veeneman is a 60+ year old family business based in the Netherlands.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jotun: Norwegian global coatings manufacturer with Benelux and European professional-decorator distribution. Comparable as a paint brand owner competing for shelf space and trade-customer loyalty alongside Woodfield's exclusive Veveo relationship.
• Hempel: Danish-founded global coatings manufacturer with European distribution. Comparable to Woodfield in serving professional painters and plasterers with branded paint systems across European markets, though at manufacturer scale rather than specialty distribution scale.
• Technische Unie: Large Dutch technical wholesaler distributing electrical, lighting, plumbing and installation products. Comparable as a Dutch specialty B2B distributor with extensive branch coverage, broad product range and professional customer focus.
• PPG Industries (Architectural Coatings): Global coatings manufacturer and owner of Veveo, Woodfield's largest supplier. Comparable as the upstream brand owner whose distribution strategy directly shapes Woodfield's channel position, and as an indirect competitor via other wholesalers.
• DAW (Deutsche Amphibolin-Werke): German paint manufacturer (Caparol, Alpina brands) with European direct-to-trade distribution. Comparable in serving professional painters with branded paint and plaster systems, analogous to Woodfield's Veveo/Semin/Cemcolori distribution model.
• Saint-Gobain Distribution: European building materials distribution arm of Saint-Gobain covering paints, plasters, drywall and insulation. Comparable as a broad European distributor overlapping with Woodfield's paint and plastering categories, though operating at significantly greater scale and breadth.

Direct peers

• Brewers: UK decorator merchant chain selling paints, wallcoverings and tools exclusively to trade painters and decorators. Directly comparable to Woodfield's specialist trade-only model, branch network and own-label/private-label strategy.
• Dulux Decorator Centre: Trade-only paint and accessories distributor for professional decorators in the UK and Ireland, owned by AkzoNobel. Comparable as a manufacturer-aligned decorator-specialist distribution channel, similar to Woodfield's Veveo/PPG select-wholesaler relationship.
• Haybro Verfgroothandel: Belgian specialty paint and coatings wholesaler serving professional decorators. Comparable to Woodfield in product mix (paints, coatings, accessories), Belgian geographic focus, and B2B professional end-user model.
• Strikolith: Dutch specialist in plaster, stucco and finishing systems for professional plasterers. Closely comparable to Woodfield's plastering materials distribution arm (Semin, Cemcolori) and serves the same Benelux trade professional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woodfieldbv
• LinkedInlinkedin.com/company/woodfield1974
• Instagraminstagram.com/woodfield
• Facebookfacebook.com/woodfieldbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodfield B.v.