Mercedes-benz Customer Solutions Gmbh

What Mercedes-benz Customer Solutions Gmbh does

Mercedes-Benz Customer Solutions GmbH is a Stuttgart-based, wholly-owned subsidiary of Mercedes-Benz Group AG that develops and markets genuine vehicle accessories and lifestyle merchandise for the Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach brands. Founded in 2000 as Mercedes-Benz Accessories GmbH and rebranded in 2024 to its current name, the company operates with approximately 240 employees across five business divisions: Mechanical, Sales Channel Management, Beyond Car, Digital, and Finance.

The product portfolio is organized along two pillars. Genuine Accessories (Original-Zubehör) covers vehicle-specific items such as alloy wheels, flexible EV charging systems, transport and carrier solutions, door sills with LED projectors, child safety seats made in Germany, and interior floor mats. The Mercedes-Benz Collection provides branded lifestyle merchandise including clothing, watches, sunglasses, luggage, fragrances, E-scooters, keychains, and model cars. Beyond its own catalog, the company manages a licensing-partner ecosystem — Maybach Icons of Luxury, Hartan, INCC, ic! berlin, and Mercedes-Benz Places — that extends the brand into eyewear, pushchairs, fragrances, and luxury living spaces.

Revenue is generated through three streams: sale of genuine hardware accessories, sale of collection merchandise, and royalty income from licensing agreements. Distribution is delivered primarily through the global Mercedes-Benz authorized dealer network for offline access and through two proprietary e-commerce platforms — the Mercedes-Benz Collection Shop (shop.mercedes-benz.de) and the vehicle-specific Zubehörkonfigurator (accessories.mercedes-benz.com) for online direct-to-consumer reach. The company is registered with WEEE (DE 64356963) for electronics compliance and operates under GDPR-compliant data processing.

Name

Mercedes-benz Customer Solutions Gmbh

Legal name

Mercedes-Benz Customer Solutions GmbH

Website

https://mercedes-benz-customer-solutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Mercedes-Benz Customer Solutions GmbH is a Stuttgart-based, wholly-owned subsidiary of Mercedes-Benz Group AG that develops and markets genuine vehicle accessories and branded lifestyle merchandise (Collection) for Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach through the global dealer network and two proprietary e-commerce platforms, with approximately 240 employees.

Ownership category

akta.pro rank

Product category

Automotive Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Parts Dealers (441)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

Keywords

• Automotive accessories
• Lifestyle merchandise
• Brand licensing
• Vehicle parts
• EV charging systems

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Genuine Accessories Sales: Sale of vehicle-related genuine accessories (alloy wheels, transport systems, charging infrastructure, door sills, safety equipment, interior comfort products) directly through dealers and online configurator.
2. Collection Merchandise Sales: Sale of branded lifestyle merchandise including clothing, watches, sunglasses, luggage, keychains, E-scooters, perfumes, and model cars through the Mercedes-Benz Collection Shop.
3. License Partnership Revenue: Royalty income from licensing agreements with partners such as Maybach Icons of Luxury, Hartan, INCC, ic! berlin, and Mercedes-Benz Places, who develop and sell exclusive products under the Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mercedes-Benz Customer Solutions GmbH develops and sells genuine vehicle accessories (Original-Zubehör) and branded lifestyle merchandise (Mercedes-Benz Collection) for Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach vehicles. The product range spans mechanical accessories such as alloy wheels, transport systems, charging infrastructure, child seats, and door sills with LED projectors, as well as branded apparel, watches, eyewear, fragrances, luggage, E-scooters, and model cars. The company also manages licensing partnerships that extend the brands into eyewear, strollers, perfumes, and luxury living concepts.

Product overview

Mercedes-Benz Customer Solutions GmbH operates as a dual-product company managing Genuine Accessories (Original-Zubehör) and the Mercedes-Benz Collection. Genuine Accessories encompasses vehicle-related products including alloy wheels, charging infrastructure, transport systems, door sills with LED projectors, child safety seats, and interior comfort items - all engineered as 'plug and play' solutions perfectly matched to Mercedes-Benz vehicles. The Mercedes-Benz Collection offers lifestyle merchandise including clothing, watches, sunglasses, fragrances, luggage, and E-scooters for everyday brand experience. Additionally, the company manages licensing partnerships extending the brand into Maybach luxury products, Hartan strollers, INCC perfumes, ic! berlin eyewear, and Mercedes-Benz Places luxury living concepts. The portfolio is organized across five business divisions: Mechanical, Sales Channel Management, Beyond Car, Digital, and Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Genuine Accessories (Original-Zubehör) Vehicle accessories including alloy wheels, charging infrastructure, transport systems, door sills with LED projectors, child seats, and interior comfort products that are perfectly matched to Mercedes-Benz vehicles in terms of quality, safety, and fit.
• Mercedes-Benz Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Maybach Icons of LuxurycoreOEM/ Whitelabel/ Licensing PartnerMaybach Icons of Luxury creates handmade MAYBACH products extending the Mercedes-Maybach luxury car brand into lifestyle areas such as eyewear, fashion, bags, and accessories. Predominantly fine natural materials are processed consciously and with high esteem, reinforcing the luxury positioning of the brand.
• HartanminorOEM/ Whitelabel/ Licensing PartnerHartan develops and manufactures pushchairs entirely in Germany using state-of-the-art production technologies and certified quality assurance. The partnership provides Mercedes-Benz-branded pushchairs for families, combining pioneering technical solutions with practical equipment details and excellent designs.
• INCCminorOEM/ Whitelabel/ Licensing PartnerINCC creates fragrance compositions crafted by master perfumers — subtle and unusual. Ingredients are carefully selected to create extraordinary scents while respecting principles of ethical and ecological responsibility. Products span perfumes for Mercedes-Benz, Mercedes-Maybach, and Mercedes-AMG.
• ic! berlinminorOEM/ Whitelabel/ Licensing Partneric! berlin produces finest handcrafted eyewear — sunglasses and corrective glasses — embodying inner strength and progress. The brand combines its signature screwless hinge with stainless steel, titanium, plastic, and natural materials to create Mercedes-Benz-branded eyewear.
• Mercedes-Benz PlacesflagshipStrategic or Co-development PartnerMercedes-Benz Places is a new business model creating luxury living spaces with iconic designs, futuristic elements, and intelligent solutions. The initiative reflects the brand's dedication to innovation and an unparalleled lifestyle experience at multiple touchpoints, extending the Mercedes-Benz brand into real estate and urban living.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ferrari Store: Ferrari's branded Store offers vehicle accessories (car covers, model cars, racing gear) and an extensive luxury lifestyle collection (apparel, accessories, gifts). Comparable as an ultra-premium automaker monetizing brand strength through high-margin lifestyle and accessories merchandise.
• Audi Genuine Accessories: Audi AG operates a genuine accessories program spanning wheels, transport solutions, child seats, and lifestyle merchandise distributed through dealer networks and the Audi accessories configurator. Directly comparable as another German premium OEM with a similar accessories-plus-lifestyle structure.
• Tesla Shop: Tesla's direct-to-consumer merchandise and accessories shop sells vehicle accessories (charging equipment, floor mats, all-weather products) plus branded apparel and lifestyle items. Comparable as an EV-native OEM building accessories and lifestyle revenue streams around a premium brand.
• Rolls-Royce Accessories & Bespoke: Rolls-Royce Motor Cars operates a Bespoke accessories and lifestyle program including branded leather goods, luggage, clothing, and model cars. Comparable as an ultra-luxury automaker combining genuine vehicle accessories with high-margin lifestyle merchandise distributed through exclusive dealer networks.
• Porsche Design Group / Porsche Lifestyle: Porsche Design operates an extensive Porsche-branded accessories and lifestyle collection (eyewear, watches, luggage, fashion, electronics). Highly comparable as a premium German automaker extending into lifestyle merchandise with strong brand-pricing power.
• Volvo Cars Accessories: Volvo Cars operates a genuine accessories program covering child seats, transport systems, charging equipment, and interior protection products distributed through dealer and online channels. Comparable as a premium European OEM with a vehicle-fit accessories business and growing lifestyle offerings.
• Lamborghini Collezione: Lamborghini's Collezione program offers branded apparel, accessories, model cars, and lifestyle merchandise alongside genuine vehicle accessories. Comparable as a premium/ultra-luxury automaker monetizing brand through a parallel accessories and lifestyle collection.
• BMW Lifestyle & Accessories (BMW Group): BMW Group operates a parallel genuine-accessories program and BMW Lifestyle collection of branded merchandise (clothing, watches, model cars, E-scooters). Comparable as the closest head-to-head premium German OEM operating both vehicle-fit accessories and lifestyle merchandise through dealer and online channels.
• Bentley Collection: Bentley offers a branded Collection of luxury accessories, home goods, luggage, and lifestyle merchandise alongside its vehicle accessories program. Comparable as a luxury OEM monetizing brand affinity through lifestyle merchandise with similar product breadth.

Broad incumbents

• Ford Accessories (Ford Motor Company): Ford Motor Company operates a broad genuine-accessories program across its global vehicle lineup, including performance parts, lifestyle merchandise, and licensed branded goods. Comparable as a larger mass-to-premium OEM with a parallel accessories division though serving a broader and less luxury-skewed customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MercedesAccessories
• LinkedInlinkedin.com/company/mercedes-benz-customer-solutions-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-benz Customer Solutions Gmbh