Region de L'Erable
MRC de L'Érable is a Quebec regional county municipality delivering statutory public services — collective and adapted transport, regional fire safety, economic development, and tourism — to roughly 24,000 residents across 11 member municipalities in Centre-du-Québec.
- Company typePrivate
- Founded1982
- HeadquartersPlessisville, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Region de L'Erable does
Région de L'Érable (legally MRC de L'Érable, Municipalité régionale de comté de L'Érable) is a regional county municipality in the Centre-du-Québec region of Quebec, Canada, established in 1982 and headquartered at 1275 avenue Saint-Édouard in Plessisville. The MRC delivers statutory public services to approximately 24,000 residents across 11 member municipalities, including rural collective transport, adapted transport for persons with reduced mobility, regional fire safety (SSIRÉ), economic development through its CLD de L'Érable arm, tourism and cultural promotion, and land-use planning. The organisation operates with roughly 70 employees consolidated in a new three-storey administrative centre that opened in July 2024.
The MRC's technology footprint is administrative rather than proprietary. Service delivery is supported by two third-party digital platforms: the monespace.erable.ca citizen portal (powered by Pando technology developed by Blanko) for civic consultations, satisfaction surveys, and project information; and the tcme.monbus.mobi online booking and ticketing system for collective transport. The organisation does not develop or commercialise technology platforms and has no disclosed AI/ML capabilities, APIs, or proprietary software products.
As a statutory public body, MRC de L'Érable is funded through mandatory municipal contributions, provincial and federal government transfers, and user fees. Transport-related revenue is generated from unit-priced tickets ($3.40 single ride; $36 for 12-ticket pack; $54 for 24-ticket pack) and monthly subscription passes priced at $90 for CÉGEP de Victoriaville students, $95 for Centre de formation professionnelle André-Morissette students, and $95–$100 for other routes. Collective transport operations are delivered in partnership with Transdev, with dedicated routes co-financed by CÉGEP de Victoriaville and CFPAM. Adapted transport operations are coordinated with local community organisations that have harmonised their schedules since February 2014 to optimise fleet utilisation.
Region de L'Erable firmographics
Firmographics- Name
- Region de L'Erable
- Legal name
- MRC de L'Érable (Municipalité régionale de comté de L'Érable)
- Website
- https://erable.ca
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- MRC de L'Érable is a Quebec regional county municipality delivering statutory public services — collective and adapted transport, regional fire safety, economic development, and tourism — to roughly 24,000 residents across 11 member municipalities in Centre-du-Québec.
- Ownership category
- akta.pro rank
Region de L'Erable industry classification
Industry- Product category
- Regional Public Administration
- NAICS
- Interurban and Rural Bus Transportation (48521), Services for the Elderly and Persons with Disabilities (62412), Administration of Housing Programs, Urban Planning, and Community Development (9251)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Social Services (8300)
- akta.pro primary industry
- Rural & Community Demand-Responsive Transit (THAIAHAD)
- akta.pro secondary industries
- Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Special Needs & Accessible Travel Services (Local DMC) (THAKAEAL)
Keywords
Where Region de L'Erable is headquartered
LocationHeadquarters
- HQ city
- Plessisville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Region de L'Erable business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Municipal taxation and government funding: As a regional county municipality (MRC), the organization is funded through municipal taxation, government transfers, and service fees. Revenue supports regional administration, public safety, transportation, economic development, tourism, and community services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single ticket for travel within MRC de L'Érable |
| Unit Pricing | Pay-as-you-go | 12-ticket bundle for travel within MRC de L'Érable |
| Unit Pricing | Pay-as-you-go | 24-ticket bundle for travel within MRC de L'Érable |
| Subscription | Monthly | Monthly pass for CÉGEP Victoriaville |
| Subscription | Monthly | Monthly pass for Centre de formation professionnelle André-Morissette |
| Subscription | Monthly | Adapted transport tariff grid (in effect August 2024) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Region de L'Erable product offering
Product offeringCore offering
Région de L'Érable is a regional county municipality (MRC) that delivers public services to citizens across 11 municipalities in the Centre-du-Québec region of Quebec. Its core offerings include collective rural transportation, adapted transit for persons with reduced mobility, economic development support through the CLD, tourism and cultural promotion, fire safety services through SSIRÉ, family and newcomer integration programs, and a citizen participation portal.
Product overview
The MRC de L'Érable operates as a regional county municipality providing a unified portfolio of public services including Transport collectif (rural public transit), Transport adapté (specialized transit for mobility-reduced individuals), economic development services through the CLD, tourism and cultural services, and a citizen portal (Mon espace). These services are integrated through the regional administrative center at 1275 avenue Saint-Édouard in Plessisville, serving 11 municipalities with approximately 23,000 residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Transport collectif de la MRC de L'Érable Rural public transportation service facilitating travel for work, health, education, and leisure activities by harmonizing available seats in vehicles already operating on the territory. Serves all 11 municipalities and operates 7 days a week including evenings and Sundays.
- Transport adapté de la MRC de L'Érable
Quantifiable outcome
- From 60 clients and 1,418 trips (2006) to 1,000+ clients and 22,000+ trips (2015)
- +5 more outcomes
Companies that use Region de L'Erable
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Region de L'Erable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Region de L'Erable partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TransdevcoreTransdev is the transport operator providing bus services for the MRC de L'Érable's collective transport. As of 2021, the fleet was upgraded with a new, more spacious urban bus operating routes across L'Érable and surrounding areas.
- CÉGEP de VictoriavillecoreThe CÉGEP de Victoriaville co-finances the collective transport service, enabling the MRC to offer a monthly pass at $90.00 (compared to per-trip pricing). Students from all 11 municipalities use the service daily for their commute to Victoriaville.
- Centre de formation professionnelle André Morissette (CFPAM)coreStudents from Victoriaville and Princeville attending CFPAM in Plessisville benefit from a dedicated morning departure (7:15 from Victoriaville Agrisport pavilion) and afternoon return (16:45), with a monthly pass priced at $95.00.
- Community organisations (local organisations)coreSince February 2014, local community organisations harmonise their service hours with adapted transport schedules, allowing students, workers, and others to use available seats in adapted transport vehicles during peak hours, optimising fleet utilisation.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Region de L'Erable competitors and assessment
Company assessmentBroad incumbents
- Réseau de transport de la Capitale (RTC): Quebec City public transit authority operating urban bus and adapted transport services — comparable in core service offering (collective + adapted transit) but operates at a much larger urban scale.
- Société de transport de Montréal (STM): Montreal's public transit authority operating metro, bus, and adapted transport (STM Accès) — comparable service categories (collective and adapted mobility) but serves a vastly larger urban population.
- Transdev Québec: Major private transport operator that actually delivers bus services for MRC de L'Érable's collective transport and operates across Quebec and Canada — closely tied as both a contracted operator and broader mobility-services incumbent.
Others
- CLD de L'Érable: The MRC's own economic development arm providing entrepreneur services, investment promotion, and sector development — an internal sub-brand rather than a competitor, but a useful structural reference point.
- Cégep de Victoriaville: Core strategic partner that co-finances MRC de L'Érable's collective transport service and anchors student ridership — adjacent ecosystem participant rather than direct competitor.
- Carrefour de L'Érable (tourism office): The MRC's own tourism information bureau that promotes regional attractions, accommodations, and cultural experiences — a directly related but non-competing service arm within the same organisation.
Direct peers
- MRC de Nicolet-Yamaska: Quebec MRC operating under the same MRC Act framework in Centre-du-Québec; provides similar collective transport, adapted transport, economic development, and tourism services — making it a directly comparable peer in service scope and scale.
- MRC de Drummond: Quebec MRC providing regional services including collective and adapted transport, economic development, and tourism across multiple municipalities — same statutory mandate and similar operating model as MRC de L'Érable.
- MRC de Bécancour: Quebec MRC in the same Centre-du-Québec region providing parallel regional services including rural public transit and economic development; directly comparable in population, mandate, and operational structure.
- MRC d'Arthabaska: Adjacent Quebec MRC in Centre-du-Québec providing the same statutory regional services (planning, transport, fire safety, economic development) to its member municipalities; comparable structure, governance, and service delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Region de L'Erable social profiles
Digital presenceRegion de L'Erable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Region de L'Erable leadership team
Management profileNumber of profiles
Profiles9 records
Region de L'Erable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Region de L'Erable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Region de L'Erable
What does Region de L'Erable do?
Région de L'Érable is a regional county municipality (MRC) that delivers public services to citizens across 11 municipalities in the Centre-du-Québec region of Quebec. Its core offerings include collective rural transportation, adapted transit for persons with reduced mobility, economic development support through the CLD, tourism and cultural promotion, fire safety services through SSIRÉ, family and newcomer integration programs, and a citizen participation portal.
Is Region de L'Erable a public or private company?
Region de L'Erable is a private company. It is classified as state government owned and is currently operating.
When was Region de L'Erable founded?
Region de L'Erable was founded in 1982.
Where is Region de L'Erable based?
Region de L'Erable is headquartered in Plessisville, Canada, in the North America region.
How does Region de L'Erable make money?
One revenue line is on record: municipal taxation and government funding.
Who are Region de L'Erable's main competitors?
Broad incumbents on record are Réseau de transport de la Capitale (RTC), Société de transport de Montréal (STM) and Transdev Québec. Others are CLD de L'Érable, Cégep de Victoriaville and Carrefour de L'Érable (tourism office). Direct peers are MRC de Nicolet-Yamaska, MRC de Drummond, MRC de Bécancour and MRC d'Arthabaska.
Does Region de L'Erable have an API?
No public API is recorded for Region de L'Erable.
What industry is Region de L'Erable in?
Region de L'Erable's product category is Regional Public Administration. Its primary akta.pro industry code is THAIAHAD, Rural & Community Demand-Responsive Transit, with a secondary code of BPAIANAE, Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives). Its NAICS code is 48521 and its SIC code is 4100.