OneStage - Registered as Charities Aid Foundation India

What OneStage - Registered as Charities Aid Foundation India does

OneStage, registered as Charities Aid Foundation India, is a non-profit philanthropic intermediary founded in 1998 and headquartered in New Delhi. The organization designs and manages philanthropy and CSR programs on behalf of corporate, institutional, and individual donors, channeling funds to a validated network of 5,200+ NGO partners executing 5,000+ projects across 17 Indian states and 54 districts, with aggregate donation/project value of approximately INR 5 billion. Its core products include the Give As You Earn (GAYE) payroll giving platform, March2Give tax-advantaged campaign, CSR Advisory Services (covering due-diligence, grant management, monitoring and evaluation, capacity building, and impact assessment), and the Wings4Her gender-inclusion initiative with Rolls-Royce. Thematic program verticals span jobs/skills/livelihoods, education, healthcare, early childhood development, environment, and women's empowerment.

The business model is sales-led B2B philanthropy intermediation, with direct enterprise engagement of CSR departments complemented by self-serve online donations for individuals. OneStage monetizes through professional services (advisory, capacity building, M&E, audit), managed services (grant management, NGO validation), and subscription-style recurring revenue (payroll giving). The GTM motion embeds OneStage inside corporate HR and CSR workflows via GAYE, while simultaneously strengthening the supply side through multi-year NGO capacity-building partnerships averaging 3-8 years. Marketing uses a multi-channel mix spanning the theonestage.org platform, the 'Conversation' blog, email newsletters, social media, cause-marketing campaigns, and media partnerships (e.g., Coca-Cola-NDTV Support My School). As a charitable trust, OneStage does not have traditional equity ownership and is governed by a board of trustees with Meenakshi Batra serving as current Chief Executive.

The underlying technology is a web-based donation and grant management platform with mobile-responsive giving pages, payroll deduction integration with employer systems, and backend reporting for NGO partners. Differentiators emphasized by the organization include NGO validation and due-diligence capabilities, an established brand predating India's 2013 mandatory CSR regime, and an 'Innovations for Exponential Impact' advisory unit led by Radhika Ralhan. Operations have demonstrated large-scale crisis response capacity, notably mobilizing Rs 15 crore and reaching 1.3 million+ people across 68 districts during COVID-19 relief.

Name

OneStage - Registered as Charities Aid Foundation India

Legal name

Charities Aid Foundation India

Website

https://theonestage.org

Company type

Private

Founded year

1998

Operating status

Operating

Short description

OneStage (Charities Aid Foundation India) is a New Delhi-based non-profit founded in 1998 that designs and manages CSR and philanthropy programs for corporate, institutional, and individual donors, channeling funds through a network of 5,200+ validated NGO partners across India via its Give As You Earn payroll giving platform and CSR advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropy & CSR Advisory Services: Advisory, capacity building, due-diligence, grant management, monitoring & evaluation, audit, and impact assessment services for corporate and institutional donors
2. Donation & Grant Management: Management of donations and grants from individual and corporate donors channeled to validated NGO partners for social development projects
3. Payroll Giving Programs: Employee workplace giving programs where individuals pledge monthly donations to selected causes through payroll deductions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OneStage is a not-for-profit philanthropy facilitation organization that designs, manages, and implements corporate CSR and individual giving programs. Its core offerings include the Give As You Earn (GAYE) payroll-giving platform, CSR advisory services (due diligence, grant management, monitoring & evaluation, impact assessment), and thematic social development programs spanning livelihoods, education, healthcare, early childhood development, environment, and women's empowerment.

Product overview

OneStage operates as a not-for-profit philanthropy facilitation organization offering a portfolio of programs and services. The core offerings include the Give As You Earn (GAYE) payroll giving platform, CSR Advisory Services for corporate partners, and thematic development programs covering Jobs/Skills/Livelihoods, Education, Healthcare, Early Childhood Development, Environment, and Women's Empowerment. The organization functions as a platform connecting corporate donors, individual givers, and NGO partners across India, managing approximately INR 5 billion in projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Give As You Earn (GAYE) Employee payroll-giving program where individuals pledge monthly donations to NGOs of their choice through automated payroll deductions, providing regular funding to NGO partners to plan and bolster interventions.
• March2Give Cause-neutral campaign encouraging voluntary giving during the last quarter of the financial year, offering a 50% tax exemption under Section 80G of the Income Tax Act.
• CSR Advisory Services End-to-end CSR solution spanning policy and strategy development, program design, due diligence, capacity building, grant management, monitoring, reporting, impact assessment, audit, employee engagement, and communications support for corporate donors and institutions.
• Online Giving Platform Digital donation platform with mobile-responsive donation pages enabling individual and corporate donors to contribute online to validated causes and campaigns.
• Wings4Her Rolls-Royce initiative in partnership with OneStage focused on women's empowerment, gender diversity and inclusion, with specially designed programs enabling women to enter and remain in the workforce.
• Jobs, Skills & Livelihoods Skill development, job placement, and entrepreneurship programs that strengthen incomes, including specialized tracks enabling women to enter and grow in the workforce and curating programs for people with disabilities.
• Education STEM education program supporting girls in college and strengthening teachers, curriculum, and labs in schools, working with local government and NGO schools to improve inclusion of marginalized students.
• Healthcare Supplemental public health infrastructure and services in remote areas and to underserved populations, focusing on non-communicable diseases including cancer and facilitating access to preventive and curative care and specialist referrals.
• Early Childhood Development Early childhood nutrition and responsive caregiving program working with anganwadis, caregivers, and creches in construction sites to support young children of migrant workers and underserved families.
• Environment Afforestation, water body rejuvenation, and community-led transition to green economy and clean energy programs supporting communities in climate risk management and environmental health.
• Women's Empowerment Gender and inclusion programs covering Gender & Education and Gender & Livelihood initiatives, applied across OneStage's programs, indicators, organizational policies, and stakeholder dialogue.
• NGO Strengthening and Support Services Operational, programmatic, and capacity-building support services for NGO partners including payroll and staffing support, branding and communications, backend reporting, compliance and accounting, and development of policies, systems, and processes.

Quantifiable outcome

• 5,200+ NGOs supported with 5,000+ projects worth INR 5 billion
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Rolls-RoycecoreStrategic or Co-development PartnerWings4Her initiative - a flagship program in partnership with Rolls-Royce focused on gender diversity and inclusion, demonstrating strategic alignment in women's empowerment
• Rio Tinto India Private LimitedcoreStrategic or Co-development PartnerPond rejuvenation project in Gurugram district, Haryana - environmental initiative addressing water crisis through community-led water body rejuvenation
• Sir Syed Trust (SST)coreImplementation/ SI/ Consulting PartnerImplementing partner for pond rejuvenation project in village Mehchana, Farrukh Nagar block of Gurugram district
• Coca-Cola IndiacoreStrategic or Co-development PartnerManaging partner for Coca-Cola - NDTV 'Support My School' campaign from 2010-2014, working on school infrastructure including water, sanitation, and sports facilities
• NDTVcoreStrategic or Co-development PartnerCo-partner in Support My School campaign - media partnership for campaign visibility and fundraising
• Amazon IndiaminorGTM or Marketing PartnerWebsite launch celebration partner
• Walmart IndiaminorGTM or Marketing PartnerCorporate partner for website launch celebration
• Microsoft India (MSIDC)coreStrategic or Co-development PartnerLong-standing partner for Give As You Earn employee giving program, supporting child rights and sports development programs through workplace giving
• CRY - Child Rights and YoucoreStrategic or Co-development PartnerChild rights programs supported through Give As You Earn collaboration - impacting children in remote locations through community mobilization
• Sports Coaching Foundation (SCF)coreStrategic or Co-development PartnerBITS (Build India Through Sports) program - sports for development reaching 40,000+ underprivileged children, ranked Top 3 Sports NGOs globally
• ETASHA SocietycoreStrategic or Co-development PartnerVocational training and employability skills programs supported since 2009, linking youth from disadvantaged backgrounds to employment opportunities
• Save the Children IndiacoreImplementation/ SI/ Consulting PartnerChild welfare and development programs - physical, emotional, intellectual and social development of children
• DeepalayacoreImplementation/ SI/ Consulting PartnerChild development and education initiatives
• Udayan CarecoreImplementation/ SI/ Consulting PartnerChild and women welfare programs
• Salaam Baalak TrustcoreImplementation/ SI/ Consulting PartnerStreet children support and education programs
• Mobile CrèchescoreImplementation/ SI/ Consulting PartnerEarly childhood development services for children of migrant construction workers
• Embassy of NepalminorOthersAcknowledged OneStage's relief and rehabilitation efforts for Nepal earthquake response
• Sunil Chhetri (Indian Football Captain)coreGTM or Marketing PartnerCelebrity endorsement for Nepal earthquake and COVID-19 relief campaigns - helped generate media coverage and public awareness
• Humanitarian Aid InternationalminorImplementation/ SI/ Consulting PartnerNGO partner working on disaster relief and rehabilitation
• SakshiminorImplementation/ SI/ Consulting PartnerNGO partner distributing PPE kits to sanitation and healthcare workers during COVID-19
• READ IndiaminorImplementation/ SI/ Consulting PartnerBook exhibition fair for Children's Day celebrations
• Tropical Health Foundation of India (THFI)minorImplementation/ SI/ Consulting PartnerChildren's Day rally and gift distribution activities
• SphoortiminorImplementation/ SI/ Consulting PartnerChildren's Day activities including painting, singing and dancing competitions
• Action for AutismminorImplementation/ SI/ Consulting PartnerSports Day celebrations for children with autism
• MahitaminorImplementation/ SI/ Consulting PartnerLivelihood support through vocational courses for women including tailoring and fashion designing

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Bridgespan Group: Global non-profit consulting firm advising philanthropies and social-sector organizations on strategy, fundraising, and capacity building. Indirectly comparable as an enabler/advisor in the same donor ecosystem that OneStage serves.

Regional players

• Naandi Foundation: Large Indian non-profit implementing development programs in livelihoods, education, and water. Comparable in operational scale and Indian thematic focus, though more direct implementer than intermediary.

Direct peers

• Sattva Consulting: India-based impact advisory firm that supports corporates, foundations, and non-profits on CSR strategy, due diligence, and impact measurement. Direct competitor to OneStage's CSR advisory service line.
• Dasra: India's leading strategic philanthropy foundation that advises corporates and high-net-worth donors on giving strategy, capacity builds NGOs, and conducts research. Closest India-based peer to OneStage's philanthropy advisory and NGO strengthening offering.
• CAF America: US-based sibling in the CAF network offering grantmaking, due diligence, and donor-advised fund services to international donors. Operates the same intermediary model as OneStage but in the US market, making it a strong structural peer.
• Charities Aid Foundation (CAF UK): UK-headquartered parent/affiliate organization in the same global CAF network as OneStage. Operates workplace giving, grant management, and donor advised funds globally — the most direct analog and reference point for OneStage's service model.

Broad incumbents

• Acumen: Global impact organization that combines philanthropic capital with impact investment. Overlaps with OneStage in bridging donor capital to social outcomes, though Acumen operates investment-style funding rather than grants.
• TATA Trusts: India's largest philanthropic foundation by corpus. Operates philanthropy at a much larger scale and funds implementing NGOs — a broad incumbent whose grantee pool overlaps with OneStage's NGO network.
• Omidyar Network: Global impact investment firm of the Omidyar Group funding social enterprises and philanthropic initiatives. Operates in the same impact-measurement and funding-intermediation space but at significantly larger scale and with a venture-style mandate.

Emerging players

• GiveDirectly: Tech-enabled cash transfer non-profit that channels donor funds directly to recipients. Comparable in donor-facing digital giving capabilities, though operating in a different delivery model (direct cash vs. NGO intermediation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caf-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneStage - Registered as Charities Aid Foundation India