Parque West
Parque West operates an outdoor adventure park in Utrecht, Netherlands, offering climbing, mini-golf, SUP boarding, VR gaming, and on-site F&B to families, schools, corporate groups, and private event customers as part of DeFabrique Holding.
- Company typePrivate
- Founded2023
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parque West does
Parque West is an outdoor adventure park located in Utrecht, Netherlands, operating as a subsidiary of DeFabrique Holding. The park combines multiple recreational activities on a single site adjacent to the A2 highway: a climbing park with a 25-meter tower, 10 routes, more than 100 obstacles, 14 ziplines, and a 22-meter free-fall apparatus; two mini-golf courses totaling 24 holes; stand-up paddleboard (SUP) boarding on the Haarrijnseplas lake; a 150 sqm VR gaming arena; and a mini-parcours for children between 90 and 129 cm in height. The venue also houses the Parque Café restaurant and the De Stapmolen event space for group bookings.
The business serves a diversified mix of consumer and small-group customers, including families, school groups, corporate team-building events, birthday parties, and bachelor parties. Monetization is per-activity: climbing tickets at €24.50, mini-golf at €12.50 per route, and SUP boarding between €24.50 and €34.50, with additional revenue from F&B and private venue rentals. The site opened in May 2023 and has since sequentially launched Horeca operations, Night Climbing, and the Parque Café, indicating an active product-extension strategy under the DeFabrique Holding umbrella of eight brands.
Parque West firmographics
Firmographics- Name
- Parque West
- Legal name
- Parque West
- Website
- https://parquewest.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parque West operates an outdoor adventure park in Utrecht, Netherlands, offering climbing, mini-golf, SUP boarding, VR gaming, and on-site F&B to families, schools, corporate groups, and private event customers as part of DeFabrique Holding.
- Ownership category
- akta.pro rank
Parque West industry classification
Industry- Product category
- Outdoor Adventure Recreation
- NAICS
- Amusement and Theme Parks (71311), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
- akta.pro secondary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
Keywords
Where Parque West is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Parque West business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Activity Tickets: Per-person admission fees for climbing, minigolf, and SUP activities. Tickets sold individually with various packages combining activities.
- Food & Beverage (Parque Café): On-site restaurant and café revenue including à la carte menu, shared dinners, BBQ packages, pizza dinners, and buffets for groups of 10-300 persons
- Group Event Packages: Bundled activity and catering packages for corporate events, school trips, birthday parties, and bachelor parties. Packages include Shared Dinner (€59), BBQ (from €61.50), and combination deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Climbing park admission - 2.5 hour session |
| Unit Pricing | Pay-as-you-go | Minigolf - single route (12 holes) |
| Unit Pricing | Pay-as-you-go | SUP Boarding sessions on Haarrijnseplas |
| Unit Pricing | Pay-as-you-go | Family packages combining activities and dining |
| Unit Pricing | Pay-as-you-go | Children's party packages (Super, Groots, Mega) |
| Unit Pricing | Pay-as-you-go | Group dining packages |
| Unit Pricing | Pay-as-you-go | Group activity packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Parque West product offering
Product offeringCore offering
Parque West operates a multi-activity outdoor adventure park in Utrecht, Netherlands, selling ticketed experiences including 25-meter outdoor climbing, 18-hole minigolf, SUP boarding on the Leidsche Rijn, and a free-to-play VR gaming lounge, complemented by an on-site food and beverage outlet (Parque Café). The park also offers packaged group experiences for families, schools, corporate clients, bachelor parties, and children's parties.
Product overview
Parque West is an adventure park in Utrecht offering a diverse portfolio of recreational activities. The core product is its climbing park (Klimpark) with a 25-meter climbing tower featuring 10 routes, over 100 obstacles, 14 ziplines, and a 22-meter free fall, complemented by a mini-parcours for younger children (90-129 cm). Secondary core offerings include two distinct minigolf courses (Bosbaan and Parquebaan, each with 12 holes) and stand-up paddleboarding (SUP) on the Haarrijnseplas lake. The park also features Parque Café, an on-site restaurant with à la carte dining, shared dinners, BBQs, and buffets. Additional experiences include VR gaming, the De Stapmolen event venue, and team-building activities like Capture the Flag. Group event packages cover children's birthday parties, school trips, corporate events, and bachelor/bachelorette parties. The park is owned by DeFabrique Holding and opened in May 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Parque Café: On-site restaurant and café serving à la carte world cuisine, shared dinners, BBQ options, and beverages for park visitors.
- De Stapmolen
- VR Gaming
Products and services
- Outdoor Climbing (Klimmen) Outdoor climbing experience on a 25-meter tower with 17 adult routes and a dedicated children's course (Kabouter Klim), with sessions managed via TowerGuide/ParentPad wristbands. Sold as individual tickets and as part of family, group, and party packages.
- Minigolf 18-hole themed outdoor minigolf course open to individual visitors, families, and groups. Sold as per-person tickets and as part of combined packages.
- Stand-Up Paddleboarding (SUP) Stand-up paddleboarding (SUP) sessions on the Leidsche Rijn, available as individual bookings and as part of combined packages.
- VR Gaming Lounge Free-to-play VR gaming lounge available on site, included as part of multi-activity packages for individuals and groups.
- Parque Café (Food & Beverage) On-site food and beverage outlet serving visitors to the park and supporting group dining arrangements.
- Family Packages (Familypas arrangementen) Bundled multi-activity packages for families, including tiered offerings (Klein, Middel, Groot) and a 4-person familypas option, combining activities with food and drinks.
- Corporate / Business Events (Zakelijk) Group arrangements for companies and organizations, combining activities (climbing, minigolf, SUP, VR) with food and drinks options for team outings and corporate events.
- School Trips (Schoolreisjes) Group packages for primary and secondary school excursions, combining activities with food and drinks for class-sized groups.
- Bachelor Party Packages Tailored group packages for bachelor parties combining activities (e.g., climbing, minigolf) with food and drinks.
- Children's Party Packages (Kinderfeesten) Turnkey birthday party packages for children, combining supervised activities with food and drinks. Sold directly to parents on behalf of the birthday child and their guests.
- Private Group Packages (Privé groepen) Self-organized private group arrangements for friends, clubs, or extended family, combining activities with food and drinks including a 2-drink + snack arrangement and a second arrangement option.
- Group Dining (Groepen) Dedicated group dining arrangements at Parque Café, combining a meal with on-site activities for organized groups.
Quantifiable outcome
- Suitable for visitors from 90cm to 204cm height
- +1 more outcomes
Companies that use Parque West
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Parque West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parque West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeFabrique HoldingcoreParent company of Parque West. DeFabrique Holding specializes in repurposing old industrial buildings into leisure venues. Owns eight brands in the leisure and events sector across Utrecht, Enschede, and Kalkar. Parque West is one of the newest ventures under this holding company.
Scale indicators5 records
Recent moves13 records
Expansion highlights6 records
Parque West competitors and assessment
Company assessmentDirect peers
- Klimbos: Operates outdoor high-rope climbing parks across the Netherlands with multiple routes and obstacles. Closest direct peer given Parque West's core climbing park offering and Dutch market footprint.
- FunForest: Dutch outdoor climbing and adventure park operator with multi-site locations. Directly comparable in activity type, target customer (families and groups), and pricing tier to Parque West's climbing park.
- Monkey Town: Dutch indoor/outdoor play, climbing, and children's party venue chain. Closely comparable in serving families, school groups, and birthday parties with bundled activity and catering offerings in the same Dutch market.
Broad incumbents
- SnowWorld: Largest indoor ski and activity center operator in the Netherlands, with broader F&B and event offerings. Comparable as a multi-activity leisure venue targeting families and corporate groups, though specializing in snow sports.
- Center Parcs: Major Dutch/European holiday park operator offering bundled accommodation, activities, and F&B. Comparable in the integrated activity-plus-hospitality business model that Parque West is building at smaller scale.
- Roompot: Dutch holiday park operator with on-site activities, dining, and family entertainment. Comparable in bundling leisure activities with hospitality for family and group visitors in the Netherlands.
- Avonturenpark Hellendoorn: Established Dutch theme park with rides, attractions, and F&B. Comparable as a multi-attraction family leisure destination in the Netherlands, though at significantly larger scale than Parque West.
- Toverland: Dutch theme park combining indoor and outdoor attractions with hospitality. Comparable multi-attraction leisure concept serving families and groups in the same Benelux market.
- Walibi Holland: Major Dutch theme park operator with rides, events, and group packages. Comparable in family/group leisure positioning and group event revenue streams in the Dutch market.
Emerging players
- Bounce Valley: Dutch trampoline and indoor adventure park operator. Comparable as an emerging multi-activity indoor venue targeting the same family and group segments, but with different core mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Parque West social profiles
Digital presenceParque West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parque West leadership team
Management profileNumber of profiles
Profiles5 records
Parque West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parque West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parque West
What does Parque West do?
Parque West operates a multi-activity outdoor adventure park in Utrecht, Netherlands, selling ticketed experiences including 25-meter outdoor climbing, 18-hole minigolf, SUP boarding on the Leidsche Rijn, and a free-to-play VR gaming lounge, complemented by an on-site food and beverage outlet (Parque Café). The park also offers packaged group experiences for families, schools, corporate clients, bachelor parties, and children's parties.
Is Parque West a public or private company?
Parque West is a private company. It is classified as corporate owned and is currently operating.
When was Parque West founded?
Parque West was founded in 2023. It employs 11 to 50 people.
Where is Parque West based?
Parque West is headquartered in Utrecht, Netherlands, in the Europe region.
How does Parque West make money?
Three revenue lines are on record. Activity Tickets are the primary driver. The others are food & Beverage (Parque Café) and group Event Packages.
Who are Parque West's main competitors?
Direct peers on record are Klimbos, FunForest and Monkey Town. Broad incumbents are SnowWorld, Center Parcs, Roompot, Avonturenpark Hellendoorn, Toverland and Walibi Holland. Bounce Valley is listed as an emerging player.
Does Parque West have an API?
No public API is recorded for Parque West.
What industry is Parque West in?
Parque West's product category is Outdoor Adventure Recreation. Its primary akta.pro industry code is THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized), with a secondary code of THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks). Its NAICS code is 71311 and its SIC code is 7900.