Perennial Soaps Llc

What Perennial Soaps Llc does

Perennial Soaps LLC is a Racine, Wisconsin-based, privately held LLC founded in 2011 that manufactures and sells handmade, vegan, palm oil-free bar soaps and a small line of bath and body products. Its core product is cold-processed bar soap scented exclusively with essential oils, offered across multiple proprietary scent varieties (Happy Trails, Vanilla Berry, Bubbler, Urban Hippie, Troubadour, Thick As Thieves, French Lavender) priced at $8.00 per bar, with a bulk-purchase discount of $1 per bar when buying four or more. The company has extended the line beyond bar soap into bath and body products (lip balm, tattoo balm, fragrances), accessories, mini soap favors for events, and digital gift cards.

The underlying technology is primarily craft-based: a cold-process soap-making method that preserves natural glycerin and enables use of essential oils rather than synthetic fragrances. The commercial platform is a Shopify-powered e-commerce storefront, supplemented by a dedicated wholesale program for retail partners and a stockist retail network with an online store locator. Marketing is concentrated in an email newsletter for new arrivals and promotions, with customer testimonials featured prominently on the site.

The business model is direct-to-consumer e-commerce complemented by wholesale and stockist retail. Revenue is generated by one-time unit sales of $8.00 bars, $28.00 mini-favor packs, bath & body items, and gift cards. The company is bootstrapped and founder-owned with no external funding, no disclosed management team, and no enterprise customers; its 1-10 employee footprint indicates a micro/small-business scale operation that has been operating continuously for over 13 years.

Name

Perennial Soaps Llc

Legal name

Perennial Soaps, LLC

Website

https://www.perennialsoaps.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Perennial Soaps LLC is a Racine, Wisconsin-based handmade soap maker founded in 2011 that sells vegan, palm oil-free, cold-processed bar soaps and bath and body products to health-conscious consumers via its Shopify storefront, wholesale program, and stockist retail partners.

Ownership category

akta.pro rank

Product category

Handmade Bar Soap / Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bar Soap & Syndet Bars (CRABAEAA)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Handmade bar soap
• Cold processed soap
• Vegan soap products
• Bath and body care
• Palm oil free soap

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Perennial Soaps generates revenue through direct-to-consumer sales of handmade bar soap and bath & body products via their e-commerce storefront. Individual bar soaps are priced at $8.00, with bulk discounts available for purchases of 4+ bars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Perennial Soaps makes and sells handmade cold-processed vegan bar soaps scented only with essential oils, plus related bath and body care products (lip balm, tattoo balm, fragrances) and accessories. The company emphasizes palm oil free formulas, small-batch production, and unexpected scent combinations for daily personal care and gifting.

Product overview

Perennial Soaps LLC is a small handmade soap company founded in 2011 offering a single unified product line of cold-processed vegan bar soaps scented with essential oils. The portfolio centers on Bar Soap as the core offering, complemented by Bath & Body products (lip balm, tattoo balm, fragrances). The company also sells Merch & Accessories and Gift Cards. Multiple named bar soap varieties are available including Happy Trails, Vanilla Berry, Bubbler, Urban Hippie, Troubadour, and Thick As Thieves, all priced at $8.00 per bar. The company emphasizes handcrafted quality, vegan formulas, and palm oil-free ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar Soap Handmade cold-processed bar soaps scented with only essential oils. Available in multiple varieties including Happy Trails, Vanilla Berry, Bubbler, Urban Hippie, Troubadour, Thick As Thieves, and French Lavender. Targeted at consumers seeking vegan, palm-oil-free soap for daily personal care, especially those with sensitive skin.
• Bath & Body Complementary bath and body care products including lip balm, tattoo balm, and fragrances, designed to extend the Perennial Soaps scent and ingredient philosophy beyond bar soap.
• Mini Soap Favors - 6 Bars Wrapped & Stickered Pack of 6 miniature wrapped and stickered soap bars intended for event favors, gifts, and small bulk purchases, priced at $28.00.
• Gift Cards Digital gift cards redeemable on the Perennial Soaps e-commerce storefront, enabling gifting purchases of the company's handmade soap and bath & body products.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Iconic natural soap brand selling castile bar and liquid soaps with strong organic, fair-trade, and ethical positioning. Directly comparable to Perennial in vegan/natural soap category and DTC-plus-wholesale go-to-market, though at vastly larger scale.
• Chagrin Valley Soap & Salve: Small-batch handmade natural soap maker using cold-process methods and essential oils, selling direct online and through select retailers. Closest comparable in production technique, ingredient philosophy, and small-business scale to Perennial Soaps.
• Duke Cannon: Premium men's bar soap brand with strong brand identity, sold DTC and through mass retail. Comparable as a bar-soap-centric premium brand with similar distribution model (DTC + wholesale), though targeting a different buyer persona.
• South of France: Natural bar soap brand with vegetable-based, essential-oil-scented formulations sold through natural product retailers and online. Comparable in bar-soap format, natural-ingredient philosophy, and wholesale-plus-DTC distribution.
• Kiss My Face: Natural bar and liquid soap brand with plant-based, often vegan formulations sold through health/natural retail and DTC. Comparable in natural/vegan bar soap category with overlapping wholesale and online distribution.
• Crate 61 Soap Co. Small-batch handmade soap brand using natural ingredients and essential oils, sold DTC and through select retailers. Closely comparable to Perennial in craft production, vegan/natural ingredient philosophy, and small-DTC brand scale.

Broad incumbents

• Lush Fresh Handmade Cosmetics: Global handmade cosmetics and bath products retailer known for fresh, natural bar soaps and bath bombs. Comparable in handmade/natural product category and ethical positioning, but at vastly larger scale and with a much broader product portfolio.
• Mrs. Meyer's Clean Day: Established natural-ingredient personal care and household brand offering bar soaps, hand soaps, and body care. Comparable in natural-ingredient positioning and essential-oil fragrance strategy, but operates as a multi-category CPG incumbent.

Emerging players

• Fat & The Moon: Small-batch natural skincare and body care brand selling direct online. Comparable in handmade, natural-ingredient positioning and small-team DTC model, though more focused on skincare/balms than bar soaps.
• Everyone Soap: Plant-based, EWG-verified body and hand soap brand selling DTC and through natural grocers. Comparable in vegan/natural soap positioning targeting health-conscious consumers, though at a different price point and broader SKU mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perennial Soaps Llc