The Vidal Partnership
The Vidal Partnership is a privately held, Atlanta-based multicultural marketing and creative advertising firm founded in 1991, serving diverse consumer segments. Its current operating scale is unclear, as its primary web domain is parked with GoDaddy.
- Company typePrivate
- Founded1991
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Vidal Partnership firmographics
Firmographics- Name
- The Vidal Partnership
- Website
- https://vidalpartnership.com
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 1–10 employees
- Short description
- The Vidal Partnership is a privately held, Atlanta-based multicultural marketing and creative advertising firm founded in 1991, serving diverse consumer segments. Its current operating scale is unclear, as its primary web domain is parked with GoDaddy.
- Ownership category
- akta.pro rank
The Vidal Partnership industry classification
Industry- Product category
- Multicultural Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where The Vidal Partnership is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
The Vidal Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Vidal Partnership product offering
Product offeringCore offering
The Vidal Partnership provides multicultural marketing, media planning, and creative advertising services tailored for diverse consumer segments. The firm operates from Atlanta, United States, as a small private agency (1-10 employees) delivering marketing services to brands seeking to engage multicultural audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Multicultural Marketing Marketing services tailored for diverse multicultural consumer segments, supporting brands seeking to engage multicultural audiences.
- Media Planning Media planning services supporting advertising campaigns, with an emphasis on reaching multicultural and diverse consumer segments.
- Creative Advertising Creative advertising services for brand campaigns targeting diverse multicultural consumer audiences.
Companies that use The Vidal Partnership
Customer profileIdeal customer profiles1 record
The Vidal Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Vidal Partnership competitors and assessment
Company assessmentDirect peers
- Burrell Communications Group: Burrell is an established multicultural agency focused on African-American consumer marketing. Compared to The Vidal Partnership, it serves the same multicultural marketing category with similar creative and media services for diverse consumer segments.
- UniWorld Group: UniWorld Group is a multicultural agency with deep African-American and Hispanic focus. It is a direct peer to The Vidal Partnership through shared multicultural consumer marketing and full-service advertising capabilities.
- Alma DDB: Alma is a leading multicultural creative agency known for Hispanic and diverse-segment marketing. Like The Vidal Partnership, it specializes in multicultural campaigns targeting diverse consumer segments, making it a direct Hispanic/multicultural peer.
- latinworks: latinworks is a multicultural agency focused on Hispanic consumers. It is a direct peer to The Vidal Partnership in multicultural marketing and creative services for diverse consumer segments.
Broad incumbents
- Horizon Media: Horizon Media is one of the largest independent media agencies in the US, offering media planning and buying. Compared to The Vidal Partnership, it shares media planning capabilities but operates at much larger scale and serves general-market clients.
- OMD USA: OMD is a major media planning and buying agency within Omnicom. It is a broad incumbent peer because, while it offers media planning services comparable to The Vidal Partnership, it serves a general-market client base at large scale.
- Publicis Groupe: Publicis is a global advertising holding company with multicultural and diversity-focused agency brands. Like The Vidal Partnership, it operates in advertising and media planning, but at vastly larger scale and broader scope.
- FCB Global: FCB is a global full-service advertising network with multicultural practice arms. Compared to The Vidal Partnership, it operates a broader portfolio but offers overlapping multicultural creative and media planning services.
Emerging players
- re:fuel: re:fuel is a media and marketing agency focused on multicultural and youth segments. It is an emerging peer to The Vidal Partnership in multicultural media planning, with partial overlap in target audiences.
- 卡隆 (CultureOne): CultureOne is a multicultural agency serving diverse consumer segments. It is an emerging peer to The Vidal Partnership with overlapping creative and media services for multicultural audiences.
Market position
Customer concentration
The Vidal Partnership social profiles
Digital presenceThe Vidal Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vidal Partnership leadership team
Management profileNumber of profiles
The Vidal Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vidal Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vidal Partnership
What does The Vidal Partnership do?
The Vidal Partnership provides multicultural marketing, media planning, and creative advertising services tailored for diverse consumer segments. The firm operates from Atlanta, United States, as a small private agency (1-10 employees) delivering marketing services to brands seeking to engage multicultural audiences.
When was The Vidal Partnership founded?
The Vidal Partnership was founded in 1991. It employs 1 to 10 people.
Where is The Vidal Partnership based?
The Vidal Partnership is headquartered in Atlanta, United States, in the North America region.
Who are The Vidal Partnership's main competitors?
Direct peers on record are Burrell Communications Group, UniWorld Group, Alma DDB and latinworks. Broad incumbents are Horizon Media, OMD USA, Publicis Groupe and FCB Global. Emerging players are re:fuel and 卡隆 (CultureOne).
Does The Vidal Partnership have an API?
No public API is recorded for The Vidal Partnership.
What industry is The Vidal Partnership in?
The Vidal Partnership's product category is Multicultural Advertising Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.