The Outlet Shoppes at El Paso

What The Outlet Shoppes at El Paso does

The Outlet Shoppes at El Paso is a privately held outlet shopping center located at 7051 S. Desert Blvd in Canutillo, Texas, serving consumers in the El Paso metropolitan area and drawing cross-border visitors from New Mexico and Ciudad Juárez. The property was founded in 2007 and is owned by Horizon Group Properties, with the digital platform operated by Placewise LLC under a management agreement. The mall hosts over 90 brand-name outlet tenants across fashion (Nike, Adidas, Coach, Michael Kors, Torrid), footwear (Skechers, Vans, Under Armour), beauty (SEPHORA, Bath & Body Works), accessories (Pandora), and dining establishments, offering discounts of 25-65% off retail pricing.

The business operates as a commercial real estate landlord, generating primary revenue through rental income from retail tenants, with supplementary income from advertising and sponsorships managed through CBL Properties. The technology stack consists of a digital directory, deals platform, events calendar, and VIP membership program built on the Placewise platform, with social integrations to Meta and Pinterest. Marketing channels include the website, an Instagram presence (@outletshoppesatep), a free VIP email program, group tour registration for tourism, and an events calendar.

The mall serves three primary customer segments: value-driven general consumers seeking discounted brand-name merchandise, organized tourism and group visitors (bus tours, clubs, senior groups), and discount-eligible consumers (military, students, teachers, seniors). The outlet positions itself as "El Paso's Favorite Shopping Destination" and operates with 11-50 employees, suggesting a lean operator model typical of REIT-managed retail real estate.

Name

The Outlet Shoppes at El Paso

Legal name

The Outlet Shoppes at El Paso

Website

https://theoutletshoppesatelpaso.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Outlet Shoppes at El Paso is a privately held outlet shopping center in Canutillo, Texas, hosting 90+ brand-name retail and dining tenants owned by Horizon Group Properties and operated via Placewise LLC, serving value-driven regional consumers, tourists, and discount-eligible shoppers in the El Paso market.

Ownership category

akta.pro rank

Product category

Outlet Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Outlet shopping center
• Retail real estate
• Brand-name discounts
• Shopping destination
• Retail tenant leasing

Headquarters

HQ city

Canutillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Commercial Real Estate Rental: The primary revenue model is commercial real estate rental income from tenants operating retail stores and dining establishments within the outlet mall. The mall functions as a landlord, collecting rent from over 90 brand-name outlet stores.
2. Advertising & Sponsorships: The mall generates additional revenue through advertising partnerships. The website and property offer advertising and strategic partnership opportunities, with inquiries directed to CBL Properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Outlet Shoppes at El Paso operates a physical outlet shopping center in Canutillo, Texas, leasing retail space to over 90 brand-name outlet tenants across fashion, footwear, beauty, accessories, home goods, and dining categories. The company functions as a retail real estate landlord and shopping destination operator, coordinating tenant marketing, events, and tourism programs while selling ancillary services such as gift cards, advertising, and VIP memberships.

Product overview

The Outlet Shoppes at El Paso is a retail outlet mall shopping destination offering a platform for multiple brand-name retailers. The product portfolio consists of the core mall platform (theoutletshoppesatelpaso.com) which provides a store directory, deals and discounts, a VIP membership program, events calendar, dining options, group tour services, gift cards, and advertising/leasing opportunities. The mall hosts over 80 retail tenants including fashion brands (Nike, Adidas, Coach, Michael Kors), footwear stores (Skechers, Vans), beauty retailers (SEPHORA, Bath & Body Works), and dining establishments. The digital platform serves as the primary interface for visitors to discover stores, find promotions, plan visits, and access services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Outlet Shoppes at El Paso Outlet Mall A retail outlet shopping center located in Canutillo, Texas, leasing space to over 90 brand-name apparel, footwear, accessories, home goods, beauty, and dining outlet tenants offering 25-65% off retail pricing.
• Store Directory An online directory listing all retail tenants at the mall, including fashion brands, footwear retailers, accessories, beauty and cosmetics stores, home goods, and specialty shops.
• Deals and Discounts A promotions platform featuring current sales, clearance events, military discounts, student discounts, senior discounts, and teacher discounts available at mall tenant stores.
• VIP Experience Program A free membership program providing insider information, exclusive savings notifications, and invitations to special events for mall visitors.
• Food Court and Dining Directory Restaurant and food service options within the mall including multiple dining establishments available to visitors.
• Group Tour Registration Tourism service for group visitors providing coordinated shopping experiences for bus tours, clubs, and senior groups.
• Gift Cards Mall gift cards available for purchase, usable at participating retailers within the outlet.
• Advertising and Sponsorship Advertising and strategic partnership opportunities for brands looking to promote within the outlet mall.
• Leasing Retail space leasing services for brands seeking to open outlet locations at the mall.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CBL PropertiesminorGTM or Marketing PartnerCBL Properties handles advertising and strategic partnerships for the outlet mall. The company directs advertising inquiries to CBL Properties' business opportunities page, indicating a marketing partnership for advertising sales and sponsorship opportunities.
• Placewise LLCcoreTechnology or IntegrationPlacewise LLC operates and manages the digital platform for The Outlet Shoppes at El Paso, including the website, digital marketing tools, and technology infrastructure. The website footer credits 'Brought to you by the Placewise Network' and the privacy policy is managed by Placewise. Accessibility inquiries are directed to Placewise contact information.
• Horizon Group PropertiescoreOthersHorizon Group Properties is the owner of The Outlet Shoppes at El Paso. The company's logo appears in the website footer. The Terms of Use state that the website is owned by Horizon Group Properties and operated by Placewise LLC.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tanger Inc. Tanger Inc. is a leading publicly-traded operator of outlet shopping centers in the US, running 30+ outlet destinations. It is the most directly comparable operator to The Outlet Shoppes at El Paso in terms of business model (outlet mall landlord/operator) and tenant mix (brand-name outlet stores).
• Simon Property Group: Simon Property Group operates the Premium Outlets brand, the largest portfolio of outlet shopping centers in the US, including Woodbury Common, Las Vegas North Premium Outlets, and many others. Simon is the closest direct competitor in the outlet center category.
• Horizon Group Properties: Horizon Group Properties is the parent company of The Outlet Shoppes at El Paso and operates a portfolio of outlet shopping destinations including The Outlet Shoppes at Oklahoma City and The Outlet Shoppes at Gettysburg. They are directly comparable at the property/operator level.

Broad incumbents

• Macerich: Macerich is a major US mall REIT operating regional shopping centers such as Scottsdale Fashion Square and Tysons Corner Center. While not exclusively an outlet operator, Macerich provides comparable retail real estate exposure with similar tenant dynamics.
• Brookfield Properties: Brookfield Properties is a major retail real estate operator managing enclosed malls and lifestyle centers across North America. Its portfolio overlaps with The Outlet Shoppes at El Paso in terms of consumer shopping patterns and retail tenant relationships.
• CBL & Associates Properties: CBL & Associates is a regional mall REIT that has historically been associated with this property (handling advertising partnerships). It operates a portfolio of enclosed malls and open-air centers, providing broader retail real estate exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/outletshoppesatep
• Facebookfacebook.com/TheOutletShoppesatElPaso
• LinkedInlinkedin.com/company/the-outlet-shoppes-at-el-paso

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outlet Shoppes at El Paso