Therme Bad Worishofen Gmbh

What Therme Bad Worishofen Gmbh does

THERME Bad Wörishofen GmbH is a privately-held German limited liability company (GmbH) operating a single-site thermal spa and wellness complex at Thermenallee 1 in Bad Wörishofen, Bavaria (registered office: Memmingen). The facility is anchored by the Venus-Quelle, a state-recognized healing spring (Staatlich anerkannte Heilquelle) producing fluoride-containing mineral thermal water with therapeutic profiles in Sole, Schwefel, Jod-Selen, Calcium and Lithium. The physical complex bundles multiple customer zones — Thermenparadies (tropical thermal paradise under a glass dome with palm trees), Vitalbad & Saunas (textile-free zone with 15+ themed sauna attractions), Sportbad (sports pool), a THERMEN-Galeria retail gallery, in-house gastronomy and pool bars, massage and beauty services, premium private Suites & Wellness Islands, and Family Saturday programming under a generally adult-only (16+) policy. Operations run 365 days per year.

The business is direct-to-consumer: revenues come from time-tiered entry fees (€22–€58 depending on duration and sauna access), massage treatments (€45 for a 30-minute MassagePerle), on-site F&B, retail (Thermen-Duschgel shower gel at €8 and other merchandise), accommodation referrals through three local hotel partners (Hotel Gasthof Adler, Sonnengarten, Tanneck), and corporate/group bookings via a dedicated 'Gruppenreisen & Firmenvorteile' program. Distribution beyond walk-ins is supported by a dedicated online shop (shop.therme-badwoerishofen.de) shipping vouchers, prepaid ThermenCARD value cards and merchandise across Germany, Austria, Switzerland, Belgium, Italy and Andorra, supplemented by a multi-channel digital marketing stack (corporate site, blog, Facebook, Instagram, YouTube, Pinterest, LinkedIn, customer newsletter, partner newsletter).

The customer base spans multiple personas: wellness and spa enthusiasts (primary), families (FamilienSamstag), couples, corporate groups (recognized Top Gruppenziel 2025 Deutschland), health-focused visitors seeking therapeutic mineral treatments, and regional tourists. The operator is managed by Geschäftsführer Jörg Wund, holds no disclosed parent or institutional investor, has no subsidiaries, and reports no funding rounds, acquisitions, or M&A activity in the available record. Brand recognition includes ADAC Tourismuspreis Bayern 2010, TripAdvisor Certificate of Excellence 2015, Bayerns Best 50, TouriSpo Top Saunawelt, Travelcircus Top Thermen Award 2025 (5th place), and Top Gruppenziel 2025 Deutschland.

Name

Therme Bad Worishofen Gmbh

Legal name

THERME Bad Wörishofen GmbH

Website

https://therme-badwoerishofen.de

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Therme Bad Wörishofen GmbH operates a South Sea-themed thermal spa complex in Bavaria, Germany, anchored on a state-recognized healing mineral spring. It serves individual wellness visitors, families, couples, corporate groups, and regional tourists through a direct-to-consumer model spanning bathing, sauna, massage, gastronomy, retail, hotel referrals, and online voucher sales.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Resort

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Wellness bathing
• Therapeutic mineral water
• Sauna facilities
• Spa resort hospitality

Headquarters

HQ city

Bad Wörishofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Thermal Bath Entry Fees: Time-based entry fees for Thermenparadies, Vitalbad & Saunas, and Sportbad areas. Pricing tiers based on duration (2-4 hours) and access level (thermal only vs thermal with sauna).
2. Gastronomy: Restaurants and pool bars offering food and beverages including cocktails, creating additional per-transaction revenue from guests.
3. Gift Vouchers and Online Shop: Online shop selling vouchers for thermal baths, saunas, massages, ThermenEURO currency, ThermenCARD prepaid cards, suite bookings, and thermal products including shower gel.
4. Massage and Wellness Services: Professional massage and beauty treatments offered on-site.
5. Accommodation Partnerships: Partnership with nearby hotels (Hotel Gasthof Adler, Hotel Sonnengarten, Hotel Tanneck) for overnight packages and vacation stays.
6. ThermenCARD Prepaid Cards: Rechargeable value cards with deposit system (€10 deposit), offering convenience for repeat visitors and encouraging repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Therme Bad Wörishofen GmbH operates a physical thermal spa resort built around a state-recognized fluoride-containing mineral healing spring (Venus-Quelle), offering time-based access to its Thermenparadies tropical thermal pools, Vitalbad & Saunen vitality and sauna area, and Sportbad sports pool. The facility also provides massage and beauty treatments, gastronomy with pool bars, private suites and wellness islands for couples, family Saturday programming, an online voucher and merchandise shop, a prepaid ThermenCARD value card, and overnight packages through partner hotels.

Product overview

Therme Bad Worishofen is a South Sea-themed thermal spa resort offering a comprehensive wellness experience. The core product portfolio centers on thermal bathing in the Thermenparadies (tropical thermal paradise), complemented by the Vitalbad & Saunen (sauna and vitality baths), Sportbad (sports swimming), and a textile-free wellness zone. The resort integrates gastronomy (restaurants and pool bars), massage and beauty treatments, and retail therapy through the THERMEN-Galeria. Premium offerings include private suites and wellness islands for couples. Accommodation is available through partner hotels and a camper van pitch. The business operates an e-commerce platform for vouchers, merchandise (Thermen-Duschgel), and the THERMENCARD loyalty program. Family access is enabled through the FamilienSamstag program. The facility is distinguished by its state-recognized Venus healing spring (fluoridated mineral thermal water) and South Sea tropical ambiance.

Differentiator

Problem solved

Functional benefit

Brands

• ThermenCARD: Value card system for the thermal spa with stored credit balance
• ThermenEURO
• Thermenparadies
• Vitalbad & Saunen
• Sportbad
• FamilienSamstag
• Thermen-Galeria
• Suiten & Wohlfühl-Inseln

Products and services

• Thermenparadies (Thermal Paradise) Tropical-themed thermal bathing area featuring turquoise thermal healing water pools, real palm trees under a light-filled glass dome, and pool bars, offering year-round relaxation for adults aged 16+ in an exotic South Sea atmosphere.
• Vitalbad & Saunen Textile-free vitality bath and sauna area with more than 15 themed sauna attractions and health pools featuring therapeutic mineral waters containing Sole, Schwefel (sulfur), Jod-Selen (iodine-selenium), Calcium and Lithium.
• Sportbad Sports swimming pool area for families and swimming enthusiasts, with access for accompanied under-16 visitors on Saturdays under the FamilienSamstag program.
• THERMEN-Galeria On-site shopping gallery within the thermal complex offering retail shops and boutiques for guests during their visit.
• Gastronomie On-site restaurants and pool bars offering food, beverages, and cocktails to thermal spa guests.
• Massagen (Massages and Beauty Treatments) Professional massage and beauty treatments including the MassagePerle 30-minute massage (€45) offered on-site to thermal spa guests for relaxation and pampering.
• Suiten & Wohlfühl-Inseln (Suites & Wellness Islands) Bookable private suites and wellness islands for couples seeking exclusive and romantic relaxation experiences, reserved via Thermenreservierung.de.
• FamilienSamstag Saturday family day from 9 AM to 7 PM allowing children under 16 to access the thermal facility when accompanied by an adult, enabling family-oriented use of the pools and sports area.
• Overnight Packages (Übernachtungen) Accommodation packages combining spa access with stays at partner hotels Hotel Gasthof Adler, Hotel Sonnengarten, and Hotel Tanneck, plus a THERMEN camper van pitch option.
• Online Shop / Gutschein-Shop (Voucher Shop) E-commerce platform selling gift vouchers for thermal paradise, sauna, family Saturday, massages and cosmetics, ThermenEURO prepaid currency, suite reservations, overnight packages, gift sets, thermal products, and discount promotions, with shipping to Germany, Austria, Switzerland, Belgium, Italy, and Andorra.
• ThermenCARD (Prepaid Value Card) Rechargeable cash value card (Geldwertkarte) requiring a €10 refundable deposit, used for on-site purchases and offering convenience and loyalty benefits for repeat visitors, with cancellation processing fees for balances above €20.
• Thermen-Duschgel (Branded Shower Gel) Branded thermal spa shower gel product (€8) sold through the online shop as merchandise.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Hotel Gasthof AdlerminorChannel Partner/ Reseller/ DistributorPartner hotel offering overnight packages including access to the thermal spa. Located in Bad Wörishofen area, serves tourists seeking combined accommodation and wellness experiences.
• Hotel SonnengartenminorChannel Partner/ Reseller/ DistributorPartner hotel offering overnight packages including access to the thermal spa. Serves tourists and wellness visitors seeking extended stays in Bad Wörishofen.
• Hotel TanneckminorChannel Partner/ Reseller/ DistributorPartner hotel offering overnight packages including access to the thermal spa. Provides accommodation options for spa visitors to Bad Wörishofen.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Therme Erfurt: Large single-site German thermal spa complex in Thuringia with comparable mix of thermal baths, saunas, gastronomy and year-round operation — directly comparable leisure/spa day destination in the German market.
• Therme Geinberg: Austrian thermal spa resort in Upper Austria combining indoor/outdoor thermal pools, saunas and on-site hotel — direct DACH market peer for thermal wellness overnight stays.
• Therme Vals: Iconic Swiss thermal spa (Therme Vals) built around a hot springs source — single-site thermal destination with architectural theming and premium positioning analogous to the Südsee-Paradies concept.
• Therme Wien: Large urban thermal spa complex in Vienna combining thermal pools, extensive sauna world and gastronomy — comparable DACH thermal-wellness day destination operating at scale.
• Caracalla Therme Baden-Baden: Premium German thermal spa in Baden-Württemberg under the same Carasana Group as Friedrichsbad, offering thermal bathing, saunas and wellness treatments at a similar premium price point and serving the same wellness-tourism use case.
• Therme Meran: South Tyrolean thermal spa resort in northern Italy offering thermal pools, saunas, spa treatments and hotel integration with a comparable premium Alpine wellness proposition and DACH catchment.
• Friedrichsbad Baden-Baden: Historic 19th-century thermal bathhouse in Baden-Baden under the Carasana Group, offering traditional Roman-Irish bathing — comparable thermal-wellness heritage product for the same tourist segment.
• Therme Bad Aibling: Bavarian thermal spa in Bad Aibling operating as a comparable single-site thermal/wellness destination in the same state — direct southern-German competitor for regional leisure and tourist visits.

Broad incumbents

• Tropical Islands Resort: Large indoor tropical-themed water park and resort in Brandenburg with sauna world, overnight lodges and tropical theming — broader German leisure incumbent whose South-Sea-themed positioning overlaps with Therme Bad Wörishofen's positioning.
• Rulantica (Europa-Park): Large indoor water-world resort attached to the Europa-Park theme-park operator in Rust — a broader German leisure destination combining water-park scale with saunas and overnight stays that partially competes in the family wellness space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyC4E25FRGkKrgro87vHTtQ
• Facebookfacebook.com/ThermeBadWoerishofen
• LinkedInlinkedin.com/company/therme-bad-woerishofen
• Instagraminstagram.com/thermebadwoerishofen
• Pinterestpinterest.com/thermebw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therme Bad Worishofen Gmbh