Tian Wei Signature Pte. Ltd.

Name

Tian Wei Signature Pte. Ltd.

Legal name

Tian Wei Signature Pte. Ltd.

Website

https://tianweisignature.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Postpartum Confinement Food Catering

NAICS

Caterers (722320)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA)

akta.pro secondary industries

Meal Kits & Recipe Box Delivery (CRAFAFAD), Meal Kits & Prepared Meal Delivery (TLAAAHAE)

Keywords

• Confinement food catering
• Postpartum meal delivery
• Traditional Chinese confinement
• Herbal soup catering
• Fusion confinement cuisine

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Confinement Meal Packages: Subscription-based meal packages ranging from 7 to 40 days, with single (lunch OR dinner) or double (lunch AND dinner) options. Prices range from $518 to $2558. Customers pay deposit upon booking and balance on first delivery day via bank transfer or PayNow.
2. Trial Meals: One-time trial meal purchases at $35 per meal for pregnant mummies and new customers to try before booking full packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tian Wei Signature provides daily postpartum confinement meal delivery across Singapore, offering 7-, 14-, 21-, 28- and 40-day packages of traditional Chinese and fusion (Japanese, Mediterranean, Western, Taiwanese) meals with TCM-reviewed herbal soups. Meals are delivered hot in thermal bags with soups in thermal flasks, and customers can book online via the company website with single (lunch or dinner) or double (lunch and dinner) package options. Trial meals at $35 are available for pregnant mothers before package commitment.

Product overview

Tian Wei Signature Pte. Ltd. is a Singapore-based confinement food catering service offering daily meal delivery for postpartum mothers. The core offering consists of a unified meal delivery service with three main cuisine categories: Traditional Confinement Food (Chinese dishes with herbs like ginger, sesame oil, red dates), Fusion Confinement Food (Japanese and Mediterranean-inspired dishes), and Confinement Herbal Soup (43+ TCM-reviewed soup varieties). These are delivered through tiered package options ranging from 7 to 40 days in single (lunch OR dinner) or double (lunch AND dinner) formats. Each meal set includes staple, protein, vegetable, herbal soup/dessert, and red dates tea. Add-on services include Fish Delight Menu alternatives and Add-On Bento for family members. Meals are delivered islandwide in thermal bags with soups served in thermal flasks to maintain warmth.

Differentiator

Problem solved

Functional benefit

Brands

• ReLacto:

Products and services

• Confinement Food Delivery Service Singapore-wide daily meal delivery service for postpartum mothers, offering traditional Chinese and fusion confinement meals designed to aid recovery and support breastfeeding. Includes lunch and dinner delivery in thermal bags to keep food warm.
• Traditional Confinement Food Traditional Chinese confinement cuisine featuring classic dishes prepared with ginger, sesame oil, rice wine, red dates, and Chinese herbs. First week focuses on recovery and replenishing blood, with herbal soups reviewed by Ma Kuang TCM.
• Fusion Confinement Food Japanese, Mediterranean, Western, and Taiwanese-inspired confinement meals served from week two onwards. Includes dishes like Coq Au Vin, Seared Salmon with Cauliflower Cream, and Goma-ae Grilled Chicken, prepared with lactogenic ingredients.
• Confinement Herbal Soup Over 43 varieties of TCM-reviewed herbal soups served in thermal flasks. Includes Sheng Hua Tang, Blood-Nourishing Ginseng Soup, Fenugreek Green Papaya Milky Fish Soup, and Eucommia Kidney-Nourishing Soup, double-boiled with nourishing herbs.
• 40 Days Double Package Comprehensive 40-day meal delivery package including lunch and dinner daily. Priced at $31.98 per meal ($2,558 total), includes early bird discount of $188, freebies worth over $3,000, and over 43 herbal soup varieties.
• 28 Days Double Package Popular 28-day lunch and dinner delivery package priced at $32.46 per meal ($1,818 total), with early bird discount of $128. Includes staple, protein, vegetable, herbal soup/dessert, and red date tea per meal.
• 21 Days Double Package 21-day lunch and dinner delivery package priced at $33.29 per meal ($1,398 total), with early bird discount of $68.
• 20 Weekdays Double Package Monday to Friday only lunch and dinner delivery for 20 weekdays. Priced at $33.95 per meal ($1,358 total), with early bird discount of $58.
• 28 Days Single Package

Quantifiable outcome

• 50,000+ mothers served
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ma Kuang TCMcoreStrategic or Co-development PartnerMa Kuang TCM (leading TCM clinic and healthcare services in Singapore) reviews all herbal soups on Tian Wei Signature's menu to ensure they promote recovery and revitalize the body according to traditional Chinese medicine principles.
• ReLactocoreStrategic or Co-development PartnerReLacto was created by Tian Wei Signature to cater to nursing mothers' needs from the second month onwards, providing a tasty, healthy, and enjoyable postpartum experience planned by Head Chef Eugene.
• Postnatal Massage Singapore Pte LtdminorGTM or Marketing PartnerPartner offering postnatal massage services. Listed as part of Tian Wei Signature's partner ecosystem providing complementary services for new mothers.
• Bliss Helper Pte. Ltd.minorGTM or Marketing PartnerPartner offering helper/helper hiring services. Listed as part of Tian Wei Signature's partner ecosystem for new mothers.
• MumsrelleminorGTM or Marketing PartnerPartner offering maternity/mum products. Listed as part of Tian Wei Signature's partner ecosystem for new mothers.
• Eco PacificminorGTM or Marketing PartnerEco Pacific provides various freebies and discounts for Tian Wei Signature customers including slimming treatments, pelvic restoration sessions, water purifiers, and baby souvenirs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HelloFresh: HelloFresh is the global meal kit subscription leader operating across multiple geographies. Comparable as a broad incumbent in the DTC subscription meal kit model, though positioned in general meals rather than confinement-specific cuisine.
• Eu Yan Sang: Eu Yan Sang is a leading TCM wellness and healthcare brand in Singapore offering postpartum care products, herbal tonics, and confinement-related retail goods. Comparable as a broad incumbent in the TCM postpartum category.
• Thomson Medical: Thomson Medical is a leading private maternity hospital in Singapore operating parentcraft and postpartum services. Comparable as a broad incumbent serving the same new-mother customer segment with adjacent maternal care offerings.
• Mothercare Asia: Mothercare is a regional maternal and infant care retailer offering a broad range of products and services for new mothers. Comparable as a broad incumbent in the maternal care ecosystem, though not a direct meal delivery competitor.

Direct peers

• Kimberly Confinement Catering: Kimberly Confinement Catering is a Singapore-based direct competitor offering traditional confinement meal delivery to postpartum mothers with similar pricing tiers and delivery model.
• Nouri.sg: Nouri is a Singapore-based confinement meal delivery service offering TCM-aligned postpartum catering with islandwide delivery. Directly comparable to Tian Wei Signature on customer segment, delivery model, and cuisine positioning.
• Love Confinement Catering: Love Confinement Catering is a Singapore-based direct competitor providing traditional Chinese confinement food delivery, overlapping on customer segment, cuisine type, and islandwide delivery model.

Emerging players

• ReLacto: ReLacto is a sub-brand of Tian Wei Signature focused on nursing mothers' nutrition from month two onwards. Functions as an adjacent operating subsidiary extending the customer relationship past the traditional 28-40 day confinement window.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tianweisg
• Facebookfacebook.com/tianweisignaturesg
• Instagraminstagram.com/tianweisignaturesg
• TikToktiktok.com/@tianweisignaturesg
• LinkedInlinkedin.com/company/tianweisignaturesg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tian Wei Signature Pte. Ltd.