What DEEP PURPLE PROJECT LIMITED does

Deep Purple Project Limited is a small, privately held e-commerce brand that sells ethically sourced Uruguayan amethyst, quartz, agate, and jasper crystals and decor pieces to global consumers. Founded in 2020 and operated by co-founders Jessica and Carla from Uruguay, the company sources directly from the Artigas region and presents itself as a certified Country Brand company. The legal entity is registered in the United Kingdom as DEEP PURPLE PROJECT LIMITED, while operational headquarters sit in Uruguay and the website is registered in Wrexham.

The core product is Uruguayan amethyst sold across multiple forms — geodes, caves, eggs, spheres, flames, clusters, and stand-mounted pieces — alongside complementary quartz, agate, and jasper lines, plus accessory categories such as bookends, gift sets, home decor accents, and a children's STEM kit. The technology stack is a standard Shopify storefront with conventional payment integrations (Shop Pay, PayPal, Apple Pay, Google Pay, major card networks, Venmo), a Judge.me review layer (1,956+ verified reviews), and an Instagram feed integration. The business is bootstrapped with no external funding, no parent company, and 1–10 total employees.

Revenue is generated through two channels: direct-to-consumer sales on the Shopify storefront at unit prices ranging from approximately $10 for small gift items to $1,650+ for rare collector specimens, with free worldwide shipping; and B2B wholesale through the Faire marketplace at trade pricing for boutique and retail resellers. The go-to-market is content-led, anchored on The Journal blog, an active Instagram presence (@deep_purple_project), and an email newsletter. There are no subscription offerings, no enterprise contracts, and no disclosed revenue figures.

Name

DEEP PURPLE PROJECT LIMITED

Legal name

DEEP PURPLE PROJECT LIMITED

Website

https://deeppurpleproject.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DEEP PURPLE PROJECT LIMITED is a bootstrapped DTC e-commerce brand, founded in 2020 by Jessica and Carla in Uruguay, that sells ethically sourced Uruguayan amethyst, quartz, agate, and jasper decor pieces worldwide via Shopify, with a parallel wholesale channel on Faire.

Ownership category

akta.pro rank

Product category

Crystal & Mineral Home Decor

NAICS

Gift, Novelty, and Souvenir Retailers (45942), All Other Miscellaneous Retailers (45999)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Rough Gemstone Trading & Brokerage (CRAKAJAE)

Keywords

• Amethyst crystal retail
• Gemstone ecommerce
• Natural mineral decor
• Crystal wholesale supply
• Home decor crystals

Headquarters

HQ city

Wrexham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of Uruguayan amethyst crystals, geodes, and home decor items through their Shopify storefront. Customers purchase individual pieces at set prices with free worldwide shipping.
2. Wholesale B2B Sales: Wholesale channel through Faire marketplace, allowing boutique owners and retailers to purchase in bulk at wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deep Purple Project is an e-commerce retailer that sells ethically sourced Uruguayan amethyst, quartz, agate, and jasper decorative crystals — including geodes, eggs, spheres, flames, clusters, bookends, gift sets, and rare-find specimens — through its own Shopify storefront and the Faire wholesale marketplace. Each piece is individually photographed and selected by the customer, with free worldwide shipping.

Product overview

Deep Purple Project is an e-commerce business selling ethically sourced Uruguayan amethyst crystals and geodes, operating as a Shopify-powered online store. The product portfolio centers on natural crystal formations including Amethyst Geode Caves, Crystal Eggs, Spheres, Flame Crystals, Clusters, and items mounted on Stands. The company also offers complementary minerals (Quartz, Agate & Jasper), decorative accessories (Bookends, Gift Sets, Home Decor Accents), and educational products. Products are organized by mineral type, shape, and collection theme including a dedicated Rare Finds line for one-of-a-kind specimens. The business operates B2C retail through its Shopify store and B2B wholesale via Faire marketplace, with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Uruguayan Amethyst Crystals Ethically sourced amethyst crystals and geodes from Uruguay, featuring deep purple color saturation and natural crystal formations, sold as individually photographed pieces.
• Amethyst Geode Caves Natural amethyst geode caves formed over millions of years inside volcanic rock, showcasing densely packed violet crystals with exceptional color and clarity, sold as individually selected pieces.
• Amethyst Crystal Eggs Egg-shaped crystals carved from natural amethyst stone, polished to showcase stone color and pattern, with optional agate edges or geode features.
• Amethyst Spheres Natural amethyst crystal spheres, polished one-of-a-kind orbs sourced from Uruguay's deposits and paired with minimal carob wood stands.
• Amethyst Flame Crystals Amethyst carved into flame-inspired shapes that highlight vertical lines, color bands, and natural formations for sculptural focal points.
• Amethyst Clusters Natural amethyst crystal clusters formed inside volcanic rock over millions of years, available as self-standing formations with polished bases.
• Amethyst on Stand Mounted amethyst crystals on custom metal bases that elevate each piece into a sculptural display object intended for viewing from multiple angles.
• Amethyst Rare Finds Collection One-of-a-kind Uruguayan amethyst specimens with uncommon formations, standout features, and multi-mineral combinations including stalactite eyes and exceptional color saturation.
• Quartz Crystals Quartz clusters, caves, spheres, eggs, and decorative pieces ethically sourced from Uruguay for home decor, gifts, or collecting.
• Agate & Jasper Products Agate and jasper crystals in various forms including eggs, caves, spheres, flames, sets, and rare finds for decorative purposes.
• Crystal Bookends Natural crystal bookends made from amethyst and agate formations, sold as functional home decor accessories.
• Amethyst Gift Sets Curated combinations of natural crystals with optional accessories such as handcrafted soy candles, designed for gifting occasions.
• Amethyst Home Decor Accents Various home decor items featuring amethyst crystals, including centerpieces, entryway pieces, and shelf accessories.
• Geo Genius Amethyst STEM Discovery Kit Educational kit for children that includes a real amethyst cluster, learning guide, stickers, and display stand.
• Wholesale Crystal Supply via Faire Wholesale purchasing program for boutique owners and small retailers to buy Deep Purple Project's amethyst and mineral inventory at wholesale pricing through the Faire marketplace for resale.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the deeppurpleproject.com storefront. Handles payment processing, inventory management, and checkout infrastructure.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where Deep Purple Project offers bulk purchasing for boutique and retail store owners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Energy Muse: Online retailer specializing in crystals, gemstones, and crystal jewelry sold with an educational/spiritual positioning. Directly comparable DTC crystal e-commerce business targeting similar home decor and wellness consumers.
• Sage Goddess: Large DTC crystal and spiritual wellness brand selling crystals, gemstones, jewelry, and home decor with heavy content marketing. Comparable as a content-led crystal retailer serving gift buyers and collectors.
• Tiny Rituals: Online crystal and ritual-focused retailer selling crystals, candle sets, and jewelry boxes. Comparable as a DTC crystal/gift brand with worldwide shipping and gifting-focused product lines.
• Moon Magic: Global e-commerce retailer of crystals, gemstone jewelry, and birthstone products with strong content and influencer marketing. Comparable as a digital-first gemstone brand targeting the same gifting and personal-use buyer.
• Simbi Crystal: Online crystal retailer selling raw and polished stones, home decor, and crystal jewelry globally. Comparable as a DTC crystal e-commerce business serving similar home decor and collector segments.
• Healing Crystals Co: Long-running online crystal shop offering crystals, geodes, and crystal decor items. Directly comparable e-commerce competitor in the same product categories and customer segments.
• Crystal Gemstone Shop: Online retailer focused on gemstone specimens, geodes, and crystal home decor. Comparable as a smaller-scale DTC crystal retailer serving collectors and home decor buyers.
• Maison de Fée: Online retailer of crystals, geodes, and home decor with global shipping. Comparable as a boutique DTC crystal seller targeting similar gift and decor use cases.

Broad incumbents

• West Elm: Large home furnishings retailer carrying decorative objects including crystals, geodes, and mineral decor. Comparable as a broader home decor destination where Deep Purple Project's products compete for the same decor customer's basket.

Emerging players

• Etsy (crystal shops category): Marketplace hosting many small crystal and mineral sellers including Uruguayan amethyst dealers. Comparable as a competing channel for the same artisan-style crystal buyer, and a potential future distribution channel for the brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deep_purple_project
• Facebookfacebook.com/DeepPurpleProject

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEEP PURPLE PROJECT LIMITED