What Easy Industry does

Easy Industry is a privately held trading and engineering company founded in 1990, originally in California, USA, and now registered and headquartered in Tallinn, Estonia. The company sources, distributes, and consults on technical industrial equipment — including AC/DC electric motors, vibrator motors, universal shafts, geared motors, heavy industrial gear units, electronic frequency drives, valves, PLCs, instrumentation, pumps, and pneumatic and manual actuators — for industrial buyers across the cement, water, wastewater, construction, and mining sectors. The product catalog is built largely on third-party OEM brands (e.g., WEG, Demag, Fludex, N-eupex), positioning the firm as a distributor-and-consultant rather than a manufacturer.

The business operates a B2B direct-sales model, selling factory-to-customer without intermediaries, supported by a private transportation fleet for fast delivery and pre-sale technical consulting. Revenue mechanics are one-time equipment sales bundled with consulting services; pricing is not publicly disclosed but is positioned as competitive. Marketing and lead generation rely on a content blog (dating from 2018), LinkedIn/Twitter/YouTube social presence, and an email newsletter. The company self-reports 30 branches worldwide, a 101-person team whose disclosed leadership is heavily weighted toward web, design, and support functions (no engineering, sales, or operations leadership is named), 80,000+ satisfied customers, and 21,000+ completed cases.

Easy Industry has no disclosed parent entity, no subsidiaries, no outside funding rounds, and no M&A, restructuring, regulatory actions, certifications, patents, or named enterprise customers on record. Operating geographies disclosed in source material are the United States (founding) and Estonia (current HQ), with self-described global reach via 30 branches. Recent strategic activity includes a 2026 'on-board system' product introduction, but broader growth momentum, current revenue scale, and AI/ML capability cannot be assessed from the available data.

Name

Easy Industry

Legal name

Easy Industry

Website

https://easyindustry.ee

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Easy Industry is a privately held trading and engineering firm founded in 1990, headquartered in Tallinn, Estonia, that distributes industrial equipment — motors, gear units, valves, drives, and PLCs — and provides pre-sale technical consulting to cement, water, wastewater, construction, and mining customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Sales: Sale of technical industrial equipment directly to customers from factory to consumer without intermediaries. Products include AC/DC Electric Motors, Vibrators Motors, Universal shafts, Geared Motors, heavy industrial gear units, electronic frequency drives, Valves, PLC, Instrumentation, Pumps, Pneumatic and manual Actuators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Easy Industry is a trading and engineering company that sells and manufactures industrial equipment — including AC/DC electric motors, vibrator motors, universal shafts, geared motors, heavy industrial gear units, electronic frequency drives, valves, PLCs, instrumentation, pumps, and pneumatic and manual actuators — to industrial buyers in cement, water, wastewater, construction, and mining. It operates its own factories and in-house engineering team, ships directly to customers without intermediaries, and supports custom equipment configurations.

Product overview

Easy Industry is a Trading and Engineering Company that operates as a supplier and consultant for technical industrial equipment. The company offers a broad portfolio of products centered on electric motors (AC/DC, Vibrator, Geared), power transmission components (Universal Shaft, Heavy Industrial Gear Units), automation controls (Electronic Frequency Drives, PLC, Instrumentation), and valve automation solutions (Valves, Pneumatic and Manual Actuators). Products are distributed across cement, water, wastewater, construction, and mining industries. The company provides technical consulting services alongside product sales to support customers in selecting appropriate solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AC/DC Electric Motors AC and DC electric motors for industrial applications, manufactured in-house by Easy Industry's engineering team and sold direct to industrial buyers in cement, water, wastewater, construction, and mining sectors.
• Vibrator Motors Vibrator motors used in industrial applications requiring controlled vibration such as material handling and processing lines, sold to industrial buyers by Easy Industry.
• Universal Shafts Universal shafts (drive shafts) used to transmit torque in industrial machinery, supplied by Easy Industry to industrial customers.
• Geared Motors Geared motors combining a motor with an integrated gearbox for industrial applications, supplied by Easy Industry.
• Heavy Industrial Gear Units Heavy-duty industrial gear units for power transmission in cement, mining, water/wastewater, and construction machinery, supplied by Easy Industry.
• Electronic Frequency Drives Electronic frequency drives (VFDs) used to control the speed and torque of industrial motors, supplied by Easy Industry for use in heavy-industry plants.
• Industrial Valves Industrial valves for fluid control in cement, water, wastewater, and mining process lines, supplied by Easy Industry.
• PLC (Programmable Logic Controllers) Programmable logic controllers used for industrial process automation, supplied by Easy Industry as part of its electrical and control product offering.
• Industrial Instrumentation Industrial instrumentation devices for measurement, monitoring, and control of process variables in industrial plants, supplied by Easy Industry.
• Industrial Pumps Industrial pumps for fluid handling in cement, water, wastewater, construction, and mining operations, supplied by Easy Industry.
• Pneumatic and Manual Actuators Pneumatic and manual actuators used to automate or manually operate valves and dampers in industrial process systems, supplied by Easy Industry.
• Engineering & Consulting Services Custom engineering and consulting services that help cement, water, wastewater, construction, and mining buyers specify, customize, and deploy motor, gear, drive, valve, pump, and actuator packages.

Quantifiable outcome

• Over 200k happy customers and finished projects
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• FludexminorOthersIndustrial equipment brand shown as partner/product in company portfolio
• N-eupexminorOthersIndustrial equipment brand shown as partner/product in company portfolio
• DemagminorOthersIndustrial equipment brand (crane motors) shown as partner/product in company portfolio
• WEGminorOthersMajor industrial motor manufacturer shown as partner/product in company portfolio

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MSC Industrial Direct: MSC Industrial is a leading direct marketer and distributor of metalworking and maintenance, repair, and operations (MRO) products to industrial customers. It offers a comparable product breadth (bearings, power transmission, fluid power, cutting tools) and serves overlapping verticals like manufacturing, mining, and construction.
• Wesco International: Wesco is a major global distributor of electrical, communications, and utility products with a significant industrial MRO business. Its combination of electrical equipment (motors, drives, controls) and industrial vertical exposure makes it a close comparable for Easy Industry's go-to-market and product mix.
• Fastenal: Fastenal is a leading industrial supplies distributor with thousands of in-market locations serving manufacturing, construction, and mining customers. While its product mix skews more to fasteners and tools, its high-density branch model and B2B field sales motion are directly relevant to Easy Industry's distributed industrial supply strategy.
• Grainger: Grainger is the largest industrial MRO distributor in North America, serving similar industrial customers (manufacturing, utilities, construction) with a broad catalog of motors, drives, valves, pumps, and power transmission products. It is the most directly comparable distributor to Easy Industry's business model, with a global branch network and B2B field sales motion.
• Rexel: Rexel is a global wholesale distributor of electrical, lighting, and energy management products serving industrial, commercial, and residential markets. Its product portfolio (motors, drives, controls, instrumentation) and multi-country branch network directly overlap with Easy Industry's electrical equipment distribution focus.
• Motion Industries: Motion Industries is a leading industrial parts distributor supplying bearings, power transmission, fluid power, electrical, and automation products to MRO and OEM customers. Its broad industrial catalog and field sales model serving heavy industry (mining, cement, water) directly parallel Easy Industry's go-to-market approach.
• Applied Industrial Technologies: Applied Industrial Technologies distributes industrial motion control, fluid power, bearings, power transmission, and automation products to MRO and OEM customers across manufacturing, mining, and processing industries. Its fluid power and motion control product lines directly mirror Easy Industry's motors, gear units, and actuator offerings.
• Festo: Festo is a leading global manufacturer of pneumatic and electric automation technology, including valves, actuators, and process automation components that overlap directly with Easy Industry's valve and actuator portfolio. Festo serves comparable industrial customers in water/wastewater, cement, and process industries.

Broad incumbents

• ABB: ABB is a global industrial automation and electrification OEM producing motors, drives, PLCs, and instrumentation that Easy Industry distributes. As a major upstream brand and direct competitor in some product lines, ABB represents both a key supplier relationship and a broad incumbent benchmark for the industrial automation category.
• Würth Group: Würth is a global industrial supplies conglomerate with hundreds of thousands of customers in construction, metalworking, and industrial maintenance. While broader in scope (including fasteners, tools, and chemicals), its scale, global branch network, and direct-to-customer B2B model make it a relevant incumbent comparable for Easy Industry's broad catalog distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Industry