Motorsport Academy

What Motorsport Academy does

Motorsport Academy (legal entity SARL CEMSA Motorsport Academy) is a French driving-experience operator founded in 2006 and headquartered in Saint-Herblain (near Nantes). The company organises on-track driving experiences, passenger ride-alongs, open trackdays, and advanced driving courses across a network of 16 partner racing circuits in France, deploying a fleet of 30 supercars and GT vehicles (Ferrari 296 GTB, Porsche 992 GT3 RS, Lamborghini Huracán STO, McLaren Artura, Aston Martin Vantage F1, Mercedes AMG GT R PRO, Alpine A110 R, Ford Mustang Bullitt, and others). All sessions are supervised by BPJEPS-certified instructors, and the company operates a dual-camera video capture system (€49 add-on) and an optional Drive Zen damage waiver (€19) as ancillary monetisation.

The business model is a pure direct-to-consumer e-commerce operation: tickets are sold through the company's own website (motorsport-academy.fr), by phone, in person at headquarters, and via a broad network of French experience-gifting resellers (Smartbox, Groupon, Funbooker, Cap Adrénaline, Adrénactive, Tematis, Baba Sport, Ideesport, among others). Pricing spans €39.90 (entry-level BMW M3 drift baptism) to €695 (advanced Perfectionnement course), with multi-car packages (Duo €137.15, Trio €192.40, Quatro €269.75), single-seater Formula 4 (€330), and gift boxes ranging from €95.20 to €258.30. The customer base is dominated by individual enthusiasts and gifting buyers, with secondary segments in children (Formula Kids, ages 6+), teenagers (accompanied driving, 15+), people with reduced mobility (Handisport Auto partnership), and corporate B2B clients. The company claims 350,000+ satisfied trainees, 3.5 million km driven at clients' wheels, and a 4.6/5 verified-review rating across 10,355 reviews over 20 years.

Commercially, Motorsport Academy is a privately held, founder-operated SARL with registered capital of €10,000 and a very small core team (1–10 employees), supported by a partnership ecosystem that includes Racing Technology (advanced courses), CD Sport (Formula 4), Handisport Auto (adaptive experiences), Formula Kids (children), KOOKline (web platform), and influencer/marketing partners including celebrity sponsor Arnaud Tsamère (appointed 2025). Marketing relies on a content blog, SEO-targeted location pages, organic social, YouTube, verified-review social proof, and gift-box distribution through French gifting platforms. No external investors, no funding rounds, and no M&A activity are disclosed.

Name

Motorsport Academy

Legal name

SARL CEMSA MOTORSPORT ACADEMY

Website

https://motorsport-academy.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorsport Academy is a French driving-experience operator that sells supercar and GT track-driving sessions, passenger ride-alongs, trackdays, and advanced courses across 16 French circuits, serving individual enthusiasts, gifting buyers, corporate clients, and inclusive segments (children, disabled participants).

Ownership category

akta.pro rank

Product category

Motorsport driving experiences and circuit driving school

NAICS

Automobile Driving Schools (611692), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Circuit driving experiences
• GT driving courses
• Motorsport trackdays
• Supercar driving school
• Passenger ride experiences

Headquarters

HQ city

Saint-herblain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Driving Experience Sales (GT, Single-Seater, Rally, Drift): One-time ticket sales for on-track driving experiences, ranging from 2 to 8 laps per session. Products include GT stages (Ferrari, Porsche, Lamborghini, McLaren, Aston Martin, Mercedes, Alpine, Ford Mustang), single-seater Formula 4, rally, drift, and cascade experiences. Additional lap upgrades available for €33–55 depending on circuit.
2. Passenger Baptisms: Passenger ride-along experiences (2–3 laps) in supercars, driven by a BPJEPS-certified instructor. Also includes BMW M3 drift baptisms.
3. Gift Boxes and Gift Cards: Pre-paid gift boxes (physical: €9 + €6.90 shipping; digital e-billet: free) and gift cards starting from €50, redeemable against any experience on the site. Six gift box tiers from Optimum (€95.20) to Élite (€258.30).
4. Trackdays (Open Lap Sessions): Open track sessions for customers driving their own vehicles on the Fay de Bretagne circuit, with optional coaching and insurance upgrades.
5. Upsell Options: Additional revenue from optional add-ons: onboard video (€49), preferred time slot (€29), circuit change (€39), additional laps (€33–55), Drive Zen protection (€19), and Formula Kids / CD Sport / Handisport packages booked through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Motorsport Academy operates a French circuit driving school and motorsport-experience platform offering supervised on-track driving sessions in a fleet of 30 non-restricted supercars and GT cars (Ferrari, Porsche, Lamborghini, McLaren, Aston Martin, Mercedes AMG, Alpine, Ford Mustang) across 16 racing circuits in France. Offerings include single-car GT stages, multi-car packages (DUO/TRIO/QUATRO), single-seater Formula 4, rally, drift, advanced perfectionnement coaching, passenger baptisms, open trackdays on the Fay de Bretagne circuit, plus gift boxes and gift cards; all sessions are delivered with a BPJEPS-certified professional instructor on the passenger seat.

Product overview

Motorsport Academy operates a driving school and experiences platform offering driving courses at the wheel of prestigious sports cars on tracks across France. The product portfolio comprises GT driving experiences (Ferrari, Porsche, Lamborghini, McLaren, Aston Martin, Mercedes, Alpine, Ford Mustang), multi-car packages (DUO, TRIO, QUATRO for driving multiple vehicles), specialized programs (children from age 6, teens, rally, drift, single-seater racing, advanced perfectionnement), passenger rides including a BMW M3 drift experience, open track days (Trackdays), and gift products (gift boxes in multiple tiers and flexible gift cards). Experiences are conducted with a BPJEPS-certified instructor on the passenger seat across 16 circuits in France, and delivered as an e-commerce platform with booking and reservation management.

Differentiator

Problem solved

Functional benefit

Products and services

• GT Driving Stages (single-car supercar and GT experiences) Supervised 2–8 lap on-track driving sessions at the wheel of one supercar or GT car from a fleet of 30 vehicles, with a BPJEPS-certified instructor on the passenger seat. Targeted at individual automobile enthusiasts aged 18+ with a valid driver's licence who want to drive an exotic car on a real circuit.
• Multi-Car Driving Stages (DUO, TRIO, QUATRO) Multi-car driving packages letting participants drive two, three, or four different supercars in a single session, with a BPJEPS-certified instructor per car. For enthusiasts who want maximum variety from a single track visit.
• Passenger Baptisms (Baptême en Passager) including BMW M3 Drift Passenger ride-along experiences (2–3 laps) in supercars driven by a professional instructor, plus a BMW M3 drift baptism option. Designed for those who want the sensation of high-performance driving without being at the wheel, and for younger audiences (ages 12+).
• Single-Seater Formula 4 Stage Single-seater racing car driving experience delivering competition-level sensations in Formula 4 vehicles, run in partnership with CD Sport. For enthusiasts who want an authentic single-seater circuit driving experience.
• Rally Driving Stage Rally driving course teaching rally techniques on mixed surfaces with specialized rally vehicles. Targeted at enthusiasts interested in rallying rather than circuit driving.
• Cascade and Drift Stage Stunt and drift driving course teaching controlled sliding and automotive stunts under professional instruction. For enthusiasts focused on car-control skills rather than lap times.
• Advanced Perfectionnement Stage (Racing Technology) Advanced personalized coaching course delivered in partnership with the Racing Technology racing team, using Porsche, Alpine, and competition-spec vehicles. Targeted at experienced drivers who want to progress beyond standard GT stages.
• Trackdays (Open Lap Sessions) Open track sessions at the Fay de Bretagne circuit where participants drive their own vehicles, with optional coaching and insurance upgrades available. For drivers who already own a track-capable car and want open lap time.
• Children's Driving Stage (Formula Kids, age 6+) Children's driving experience from age 6 on karting circuits across France, using double-pedal vehicles designed for young participants. Booked via the Formula Kids partnership.
• Adolescent Accompanied Driving Stage (age 15+) Teen driving experience introducing 15+ year-olds on accompanied driving licences to track driving under professional supervision. For young drivers preparing for full licensure and interested in motorsport.
• Reduced Mobility Driving Stage (Handisport Auto) Adapted driving experience for people with reduced physical mobility (paraplegics and right-leg amputees), delivered in partnership with Handisport Auto using a hand-controlled Porsche 996 Tiptronic at Circuit du Mans (Maison Blanche).
• Gift Boxes and Gift Cards (Cartes Cadeaux) Pre-paid gifting products: tiered physical and digital gift boxes offering a choice of 8–20 driving experiences, plus flexible gift cards from €50 redeemable against any product on the website. Targeted at gift buyers for birthdays, Christmas, and corporate rewards.

Quantifiable outcome

• 350,000+ satisfied trainees trained over 20 years
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Handisport AutominorStrategic or Co-development PartnerPartnership with Handisport Auto to offer adapted driving experiences for people with reduced physical mobility (paraplegics and right-leg amputees) using a specially adapted Porsche 996 Tiptronic, with sessions held at Circuit du Mans (72) – Maison Blanche.
• Racing TechnologycoreStrategic or Co-development PartnerPartnership with the Racing Technology racing team to deliver advanced driving perfectionnement courses. These sessions use high-performance vehicles (Porsche, Alpine, competition-spec cars) and take place at Fay de Bretagne circuit, targeting experienced drivers who want to progress beyond standard GT stages.
• CD SportminorStrategic or Co-development PartnerPartnership with CD Sport driving school to deliver single-seater Formula 4 experiences. Sessions are available at 10 circuits across France (Val de Vienne, Nogaro, Pau Arnos, Nîmes-Ledenon, Haute Saintonge, La Ferté Gaucher, Laquais, Issoire, Fontenay le Comte, Mirecourt) on dates predefined by CD Sport.
• Formula KidsminorChannel Partner/ Reseller/ DistributorFormula Kids is a separate driving school that Motorsport Academy refers child driving experiences to. Sessions are available for children aged 6+ at karting circuits across France, using double-pedal vehicles.
• Les EnjoliveusesminorGTM or Marketing PartnerLifestyle/motorsport blog that has featured Motorsport Academy experiences, contributing to organic reach and brand awareness among automotive-enthusiast audiences.
• 4LegendminorGTM or Marketing PartnerMotorsport and lifestyle blog that has published articles about Motorsport Academy driving experiences, serving as a content marketing and influencer partner.
• Arnaud TsamèrecoreGTM or Marketing PartnerCelebrity comedian and motorsport enthusiast Arnaud Tsamère serves as the official sponsor (parrain) of Motorsport Academy. He actively promotes the brand and represents the company publicly, leveraging his personal passion for motorsport.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MotorsportAcademy
• Facebookfacebook.com/motorsportacademy.fr
• Instagraminstagram.com/motorsport_academy
• LinkedInlinkedin.com/company/motorsport-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Academy