Maverick Sports Promotions Llc

Name

Maverick Sports Promotions Llc

Legal name

Maverick Sports Promotions LLC

Website

https://mavsports.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Championship & Cup Organizers (MPAKADAB), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Endurance race events
• Mountain bike racing
• Trail running events
• Race timing services
• Ski mountaineering racing

Headquarters

HQ city

Breckenridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Race Entry Fees: Revenue generated from participant registration fees for athletic events including the Firecracker 50, Imperial Challenge, Summit Mt. Challenge Series races, Breck Crest, and other athletic competitions. Entry fees vary by event type (solo vs team) and category.
2. Timing Services: Professional timing and results services provided to other event organizers. Maverick handles timing for their own events and expands services to third-party event organizers including ski races, running events, and mountain bike competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maverick Sports Promotions organizes and produces community-oriented athletic events in Summit County, Colorado, including multi-race mountain bike series, trail running races, and ski mountaineering competitions. The company also provides professional race timing and results services to third-party event organizers. Its signature events include the Firecracker 50, Imperial Challenge, Breck Crest, and the Summit Mountain Challenge Series.

Product overview

Maverick Sports Promotions is an athletic event production company operating a portfolio of outdoor recreation events centered in Summit County, Colorado. The core offering is the Summit Mountain Challenge Series, a multi-race mountain bike series comprising individual events (Frisco Roundup, Gold Run Rush, Pennsylvania Gulch Grind, Soda Creek Scramble, Peaks Trail Time Trial, Copper Mountain Melee), complemented by standalone signature events including the Imperial Challenge (ski mountaineering), Firecracker 50 (July 4th mountain bike race), Breck Crest (trail running), and Fall Classic (trail running). The company also operates the MTN Bike Junior League youth development program and provides professional timing services to third-party event organizers. Events are coordinated with local land management agencies, the Town of Breckenridge, and utilize third-party platforms for registration (BikeReg), results tracking (Racer Ready), and virtual challenge integration (Strava).

Differentiator

Problem solved

Functional benefit

Products and services

• Summit Mountain Challenge Series A multi-race mountain bike series held in Summit County, Colorado, consisting of weekly events from June through September including Frisco Roundup, Gold Run Rush, Pennsylvania Gulch Grind, Soda Creek Scramble, and Peaks Trail Time Trial.
• Imperial Challenge Annual ski mountaineering race combining cycling, skinning/skiing, and descent held at Breckenridge Ski Resort; competitors bike or run from Rec Center to ski area base, then skin up to Peak 8 summit and ski down.
• Firecracker 50 Annual 50-mile mountain bike race held on July 4th in Breckenridge, Colorado; described as 'the world's best 50-miler' celebrating its 20th anniversary in 2020.
• Breck Crest Trail running race event held in Breckenridge, Colorado as part of the event portfolio.
• MTN Bike Junior League Youth mountain bike development league for junior riders; includes group rides, race entry into SMC series, jersey, and permanent number plate. Now operated by Town of Breckenridge Recreation Department.
• Race Timing Services Professional race timing and results services offered to other event organizers; handles in-house timing for all Maverick events plus third-party clients including ski races, running events, and mountain bike competitions.
• Ullr Bike/Fat Bike Series Winter fat bike race series; temporarily paused as of 2021 due to operational changes.
• Fall Classic End-of-season trail running race event and final race of the Summit Mt. Challenge Series.
• Virtual Firecracker 50 (VF50) Virtual challenge event replacing the canceled in-person Firecracker 50 due to COVID-19; included VF50 Firecracker in Place (50-mile challenge) and VF50 1000-mile Challenge tracked via Strava.

Quantifiable outcome

• 20+ years of continuous event operation since 2001
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Town of Breckenridge Recreation DepartmentcoreStrategic or Co-development Partner · 1 January 2022The Summit Mt. Challenge Series was transferred to Town of Breckenridge operation in 2022. Maverick Sports continues to provide Timing, Results, Institutional Knowledge and Support for at least 5 years to ensure continuity of the series.
• Town of Breckenridge Recreation DepartmentcoreStrategic or Co-development Partner · 1 January 2021Mountain Bike Junior League operation transferred to Town of Breckenridge's Recreation Department in 2021. Maverick Sports had operated the program for 20 years prior to the transition.
• Rocky Mt Endurance SeriesminorGTM or Marketing PartnerMaverick provides timing services for Rocky Mt Endurance Series events since 2002.
• Warriors CyclingminorGTM or Marketing PartnerProvides timing services for Warriors Cycling events since 2002.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Ironman: Global endurance event brand producing triathlons, marathons, and mountain events. Overlap is in endurance athletes and timing/event operations, but Ironman operates at vastly larger scale and broader portfolio.
• Rock 'n' Roll Marathon Series: Large-scale endurance event producer (running races) operated under broader entertainment umbrella. Comparable on running-event production but a much larger, nationally marketed incumbent.
• Spartan Race: Mass-participation obstacle/endurance event brand with mountain and trail formats. Comparable customer overlap (endurance/lifestyle athletes) but operates nationally with paid marketing and franchise-style scale Maverick cannot match.
• Tough Mudder: Mass-participation obstacle and endurance event brand. Comparable on adventure/endurance event format and customer demographic, but operates as a national franchise rather than a community-rooted regional organizer.

Direct peers

• Pisgah Stage Race: Multi-stage mountain bike race organizer based in Pisgah, NC. Directly comparable product (mountain bike stage/endurance event series) and customer segment (dedicated endurance MTB enthusiasts).
• Breck Epic: Multi-stage mountain bike race organizer operating directly in Breckenridge, CO. Comparable as it produces premium-tier MTB events in the same geography and on overlapping trail networks, competing for the same Summit County customer base.
• Leadville Race Series: Colorado-based mountain bike and trail running race series producer (Leadville 100, etc.). Closely comparable in product (mountain endurance races), target customer (high-endurance mountain athletes), geography (Colorado mountain towns), and community-event brand model.
• Without Limits Productions: Endurance sports event producer running trail running, mountain biking, and ultramarathon events across the U.S. Highly comparable business model: regional endurance race production with similar athlete-first, festival-style positioning.
• Innovative Timing Systems (ITS): Race timing and results technology/services provider for endurance events nationwide. Directly competes with Maverick's B2B timing services offering on technology, scale, and customer type.
• ChronoTrack: Race timing hardware and services company widely used in U.S. endurance events. A direct peer to Maverick's B2B timing services line, addressing the same event-organizer buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MavSports1
• Instagraminstagram.com/mavericksports1
• LinkedInlinkedin.com/company/maverick-sports-promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Sports Promotions Llc