HEARTHCRAFT CREATIONS LTD

What HEARTHCRAFT CREATIONS LTD does

HEARTHCRAFT CREATIONS LTD is a UK-registered private limited company (Company No. 15669405) headquartered in Stafford that designs, manufactures, and sells laser-cut stainless steel wall art through a direct-to-consumer e-commerce model. The company operates a Shopify-powered online storefront (hearthcraftcreations.com) offering four themed collections — Masters in Metal, Eclectic Visions, Wild in Metal, and World In Metal — alongside individually named products (Grown, Peaks, Flora, Mushy, Bonsai, Mixology) and a custom/bespoke made-to-order design service. Its core production technology is laser-cut stainless steel fabrication, with all items made to order rather than held as inventory; the process is claimed to produce smooth, flawless edges and a premium finish quality distinguishing the output from mass-produced metal wall art alternatives.

The business model is straightforward one-time direct product sales to residential consumers, executed through a self-serve e-commerce motion with unit-based pricing. Marketing is digital-first: organic social media presence across Facebook, Instagram, and YouTube; an email newsletter signup offering a 10% discount; SEO-optimized collection and product pages; and blog content positioning the brand as an authority in metal wall art. Pricing supports free UK shipping on orders exceeding £50 and offers Klarna buy-now-pay-later alongside standard card and wallet payment methods. Payment options listed on the storefront include Visa, Mastercard, American Express, Discover, Diners Club, Maestro, Apple Pay, Google Pay, Shop Pay, and Union Pay.

The company serves the UK as its primary market and has configured shipping and currency support for the United States and 13 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Spain, Sweden), with GBP and USD currencies enabled. Its primary customer segment is residential homeowners seeking premium home decor, with a secondary segment of gift buyers. No revenue, headcount, funding, ownership, management team, patents, awards, or partnership information is disclosed in the source material; the company appears to operate as a small, founder-led entity with no external private equity or venture capital backing evident.

Name

HEARTHCRAFT CREATIONS LTD

Legal name

HEARTHCRAFT CREATIONS LTD

Website

https://www.hearthcraftcreations.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

HEARTHCRAFT CREATIONS LTD is a UK-based e-commerce company that designs, manufactures, and sells bespoke laser-cut stainless steel wall art directly to residential consumers via Shopify, shipping to the UK, US, and 13 EU countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model for bespoke laser-cut stainless steel metal wall art. Products are made to order, with standard designs available in collections and custom/bespoke options for personalized pieces. Revenue is generated through direct e-commerce sales to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HEARTHCRAFT CREATIONS LTD designs, fabricates, and sells laser-cut stainless steel wall art for residential interiors through its own Shopify e-commerce storefront. The product range spans four themed collections (Masters in Metal, Eclectic Visions, Wild in Metal, World In Metal), individual named pieces (Grown, Peaks, Flora, Mushy, Bonsai, Mixology), and a custom/bespoke made-to-order service. Production is on-demand with smooth, flawless edge finishing, and each piece ships with a full fitting pack including screws and standoffs.

Product overview

HearthCraft Creations Ltd is a UK-based e-commerce business offering premium laser-cut stainless steel metal wall art. The product portfolio consists of four themed collections (Masters in Metal, Eclectic Visions, Wild in Metal, and World In Metal) plus individual named products (Grown, Peaks, Flora, Mushy, Bonsai, Mixology). The company also provides a custom/bespoke made-to-order service for bespoke laser-cut stainless steel designs. All products are described as premium quality with smooth edges, sold through their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Grown (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece celebrating natural beauty and personal evolution, sold to residential customers for interior wall decoration.
• Peaks (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece themed around mountain peaks, bringing outdoor landscape aesthetics into interior living spaces for residential customers.
• Flora (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece featuring floral designs including primroses, lilies, and daisies, intended for residential interior decoration.
• Mushy (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece with a distinctive organic design and smooth, flawless edges, sold to residential customers as premium home decor.
• Bonsai (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece with a bonsai tree theme, featuring a full fitting pack (screws, standoffs) for easy installation in residential interiors.
• Mixology (Metal Wall Art) Individual laser-cut stainless steel metal wall art piece with a sleek, detailed contemporary design intended for kitchen and residential interior spaces.
• Custom/Bespoke Metal Wall Art Bespoke laser-cut stainless steel metal wall art made to order, allowing residential customers to commission custom one-of-a-kind designs through the company's online custom design service.

Quantifiable outcome

• 100% positive customer reviews highlighting product quality, packaging, and ease of installation

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Abstract House: UK-based premium metal wall art brand offering laser-cut and layered designs direct to consumers. Closest direct comparable to HearthCraft in product category, geography, and DTC positioning.

Broad incumbents

• Etsy: Global online marketplace hosting thousands of small metal wall art sellers. Comparable as a distribution channel and competitive set where many near-identical laser-cut designs are sold by independent makers.
• Wayfair: Large US/UK home decor retailer carrying extensive wall art categories including metal pieces. Overlaps as a competing destination for premium home decor dollars.
• West Elm: Premium home furnishings retailer with curated wall art assortment including metal designs. Comparable as a premium-positioned home decor competitor targeting similar residential customers.
• Society6: Online marketplace for independent artists' wall art, prints, and home decor. Comparable as a competing platform where artists sell decorative wall pieces including metal-based designs.
• CB2: Contemporary home decor retailer (Crate & Barrel sister brand) offering curated wall art and metal decorative objects to design-conscious consumers.
• Saatchi Art: Leading online art marketplace selling original artwork and prints. Competes for the same discretionary wall-decor spending HearthCraft targets, though at higher art-collector price points.
• Arteriors Home: US-based designer and manufacturer of lighting, furniture, and decorative accessories including metal wall decor. Comparable in product category with a broader home decor portfolio.
• John Lewis & Partners: UK department store with home decor assortment including premium wall art. Comparable as a UK retail destination competing for the same premium home decor customer.
• Not On The High Street: UK online marketplace curating handmade and bespoke home goods from independent makers. Competes for the same made-to-order, gift-oriented premium home decor customer as HearthCraft.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@HearthCraftCreations
• Facebookfacebook.com/hearthcraftcreationsltd
• Instagraminstagram.com/hearthcraftcreations_ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEARTHCRAFT CREATIONS LTD