Livermore Valley Winegrowers Association
The Livermore Valley Winegrowers Association is a nonprofit, membership-based regional wine industry organization representing over 50 wineries in California's Livermore Valley. It drives wine tourism through signature events (Wine Passport, Wine Wednesday, Wine Month, TASTE), visitor digital tools, and member marketing services, serving both member wineries and Bay Area wine tourists.
- Company typePrivate
- Founded1981
- HeadquartersLivermore, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Livermore Valley Winegrowers Association does
The Livermore Valley Winegrowers Association (LVWA) is a nonprofit, membership-based regional wine industry organization headquartered in Livermore, California, that represents more than 50 wineries and winegrowers in the Livermore Valley appellation. The association operates under the consumer-facing brand Livermore Valley Wine Community and functions as a collective marketing and destination-promotion body rather than a producer or software vendor. Its core outputs are recurring signature events — the annual Wine Passport program, the Wine Wednesday weekly tasting series, the May Livermore Valley Wine Month, and the multi-day TASTE: The Livermore Valley Wine Experience — supplemented by visitor-facing digital tools including a winery directory, an itinerary planner, and the official Livermore Valley Wine App.
The organization also delivers member services such as Marketing Message Training for winery tasting room and hospitality staff, industry representation, media and trade resources, and an awards-tracking function. Its revenue model is composed of membership dues from wineries, transaction-based event ticket and passport sales, corporate sponsorship of events and programs, and donations channeled through the affiliated Livermore Valley Winegrowers Foundation (LVWF), a separate nonprofit entity that handles charitable giving and wine community scholarships. Distribution of wine tourism experiences runs through member winery tasting rooms, event passports, the official wine app, and the association website, with the consumer market explicitly positioned as an easy day trip from the San Francisco and San Jose metro areas.
Livermore Valley Winegrowers Association firmographics
Firmographics- Name
- Livermore Valley Winegrowers Association
- Legal name
- Livermore Valley Winegrowers Association
- Website
- https://lvwine.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Livermore Valley Winegrowers Association is a nonprofit, membership-based regional wine industry organization representing over 50 wineries in California's Livermore Valley. It drives wine tourism through signature events (Wine Passport, Wine Wednesday, Wine Month, TASTE), visitor digital tools, and member marketing services, serving both member wineries and Bay Area wine tourists.
- Ownership category
- akta.pro rank
Livermore Valley Winegrowers Association industry classification
Industry- Product category
- Regional Wine Association / Wine Tourism Marketing
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Livermore Valley Winegrowers Association is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Livermore Valley Winegrowers Association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Revenue model
- Membership dues: Winery members pay membership fees to be part of the LVWA association, receiving marketing support, training, and representation.
- Event tickets and passports: Sale of event tickets including the annual Wine Passport (2026) which provides access to member wineries.
- Sponsorship: Corporate sponsorship of events and programs.
- Donations: The association accepts donations and supports the Livermore Valley Winegrowers Foundation (LVWF).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 2026 Wine Passport |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Livermore Valley Winegrowers Association product offering
Product offeringCore offering
The Livermore Valley Winegrowers Association is a nonprofit trade association that represents over 50 member wineries in the Livermore Valley American Viticultural Area of California. It collectively markets the region as a wine tourism destination, organizes signature consumer events (Wine Passport, Wine Wednesday, Wine Month, TASTE), and provides member services including marketing training and a digital directory/itinerary platform for visitors.
Product overview
Livermore Valley Winegrowers Association is a regional wine marketing organization representing member wineries in California's Livermore Valley. The association offers a portfolio of visitor-focused programs including the annual Wine Passport and Wine Wednesday event series, Wine Month celebrations, and the TASTE experiential wine event. Additional offerings include a mobile app for visitor navigation, an itinerary planning tool, and a marketing message training program for member wineries. The association does not operate a traditional software product but rather serves as a collective marketing and promotional entity for the region's wine industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Passport
- Wine Wednesday
- Wine Month
- TASTE
- Marketing Message Training
- Livermore Valley Mobile App / Itinerary Planner
- Winery Directory
Quantifiable outcome
- Wine Enthusiast ratings up to 95 points; multiple Best of Class, Double Gold, and Gold medals across competitions
- +1 more outcomes
Companies that use Livermore Valley Winegrowers Association
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Livermore Valley Winegrowers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Livermore Valley Winegrowers Association partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Livermore Valley Winegrowers Foundation (LVWF)coreThe association is connected to the Livermore Valley Winegrowers Foundation (LVWF) at lvwf.org, which handles charitable giving and scholarships for the wine community.
- Member WineriescoreOver 50 member wineries including 3 Steves Winery, Almost Famous Wine Company, Concannon Vineyard, Cuda Ridge Wines, McGrail Vineyards and Winery, Mitchell Katz Winery, Retzlaff Organic Vineyards, Rodrigue Molyneaux Winery, Wood Family Vineyards, and many others form the core membership of the association.
- Tourism partners (hotels, restaurants, transportation)supportingThe association maintains 'Where to Stay' and 'Where to Eat' resources and tour/transportation partnerships to serve wine tourists visiting Livermore Valley from San Francisco and San Jose.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Livermore Valley Winegrowers Association competitors and assessment
Company assessmentDirect peers
- Santa Barbara County Vintners Association: Regional wine association representing Santa Barbara County wineries with member services and tourism promotion; structurally similar nonprofit trade association model.
- Lodi Winegrape Commission: California wine region commission representing Lodi growers and wineries; comparable regional promotional body with marketing programs and event calendars driving wine tourism.
- Sonoma County Vintners: Regional wine industry association for Sonoma County wineries; very comparable structure with member dues, signature events, and destination tourism marketing, and a major direct competitor for Bay Area wine tourism demand.
- Willamette Valley Wineries Association: Oregon-based wine industry association representing Willamette Valley wineries; comparable trade body with member services, events, and regional destination marketing.
- Walla Walla Valley Wine Alliance: Wine industry alliance serving Walla Walla Valley wineries; comparable nonprofit collective-marketing and tourism-promotion model for a single wine region.
- Napa Valley Vintners Association: Trade association representing Napa Valley wineries; operates as the closest direct peer in terms of mission (collective marketing, wine tourism events, trade representation) and is the dominant competitive benchmark for any California wine region association.
- Temecula Valley Winegrowers Association: Southern California regional wine association; comparable membership-based destination marketing model serving wineries in a single appellation, though in a different metro feeder market.
- Paso Robles Wine Country Alliance: Trade and marketing association representing Paso Robles wineries; comparable nonprofit membership model with collective event programming, tourism marketing, and member services.
- Finger Lakes Wine Alliance: Regional wine alliance for Finger Lakes wineries in New York; structurally similar collective marketing and event-driven tourism organization, though serving a different East Coast geography.
Broad incumbents
- Visit Napa Valley: Destination marketing organization (DMO) for Napa Valley; broader tourism promotion mandate including lodging and dining, but overlaps with LVWA's destination-marketing mission and serves as a model for how scaled wine tourism promotion operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Livermore Valley Winegrowers Association social profiles
Digital presenceLivermore Valley Winegrowers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livermore Valley Winegrowers Association leadership team
Management profileNumber of profiles
Livermore Valley Winegrowers Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Livermore Valley Winegrowers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livermore Valley Winegrowers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livermore Valley Winegrowers Association
What does Livermore Valley Winegrowers Association do?
The Livermore Valley Winegrowers Association is a nonprofit trade association that represents over 50 member wineries in the Livermore Valley American Viticultural Area of California. It collectively markets the region as a wine tourism destination, organizes signature consumer events (Wine Passport, Wine Wednesday, Wine Month, TASTE), and provides member services including marketing training and a digital directory/itinerary platform for visitors.
Is Livermore Valley Winegrowers Association a public or private company?
Livermore Valley Winegrowers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Livermore Valley Winegrowers Association founded?
Livermore Valley Winegrowers Association was founded in 1981. It employs 1 to 10 people.
Where is Livermore Valley Winegrowers Association based?
Livermore Valley Winegrowers Association is headquartered in Livermore, United States, in the North America region.
How does Livermore Valley Winegrowers Association make money?
Four revenue lines are on record. Membership dues are the primary driver. The others are event tickets and passports, sponsorship and donations.
Who are Livermore Valley Winegrowers Association's main competitors?
Direct peers on record are Santa Barbara County Vintners Association, Lodi Winegrape Commission, Sonoma County Vintners, Willamette Valley Wineries Association, Walla Walla Valley Wine Alliance, Napa Valley Vintners Association, Temecula Valley Winegrowers Association, Paso Robles Wine Country Alliance and Finger Lakes Wine Alliance. Visit Napa Valley is listed as a broad incumbent.
Does Livermore Valley Winegrowers Association have an API?
No public API is recorded for Livermore Valley Winegrowers Association.
What industry is Livermore Valley Winegrowers Association in?
Livermore Valley Winegrowers Association's product category is Regional Wine Association / Wine Tourism Marketing. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.