Passera Ab

What Passera Ab does

Passera AB is a Swedish B2B technical security solutions provider headquartered in Borås, Sweden, operating as a subsidiary within Prosero Group, the Nordic security platform. The company delivers an integrated portfolio spanning three core lines: locks and digital access control systems (lås och passersystem), fire and evacuation alarm systems (brandlarm och utrymningslarm), and intrusion alarms with CCTV surveillance (inbrottslarm och övervakning). It also operates a certified alarm-receiving and alarm-dispatch center, enabling recurring monitoring services alongside one-off installation projects.

The company sells customized, need-based security solutions to both small and large businesses across multiple industries (branscher), with a horizontal segmentation approach rather than a vertical specialty. Go-to-market is direct, executed through six regional offices across western and southern Sweden (Borås, Göteborg, Jönköping, Kungsbacka, Linköping, Norrköping), supporting local installation, service, and rapid on-site response. Pricing is quote-based and not publicly disclosed.

Passera holds ISO 9001, ISO 14001, and ISO 45001 management-system certifications, plus a Swedish certified alarm-center designation and a Cyber Security Basic credential. These certifications support eligibility for regulated and public-sector contracts. Revenue is not disclosed on the company website, and no funding rounds, leadership changes, M&A activity, or app/API products are present in the available data. Passera combines the agility of a regional integrator with the brand credibility and operational scale of the Prosero Group umbrella.

Name

Passera Ab

Legal name

Passera Ab

Website

https://passera.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Passera AB is a Swedish B2B technical security integrator offering locks and access control, fire and evacuation alarms, and intrusion and surveillance systems to small and large businesses across Sweden via six regional offices, operating within Prosero Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Security Systems Installation and Services: Passera provides technical security solutions including locks and access systems, fire alarms, evacuation alarms, intrusion alarms, and surveillance/overvakning. The business model appears to be service and solution-based, providing need-based customized solutions for businesses.

Distribution channels1 record

Marketing channels1 record

Core offering

Passera Ab delivers technical security solutions for small and large businesses across multiple industries, including locks and digital access control systems, fire and evacuation alarm systems, intrusion alarms, and CCTV surveillance/monitoring. The company provides needs-based customized solutions installed and serviced through six regional offices in Sweden, operating under the Prosero Group umbrella.

Product overview

Passera Ab offers a unified portfolio of technical security solutions for businesses, consisting of three core product lines: lås och passersystem (locks and access control systems), brandlarm och utrymningslarm (fire and evacuation alarm systems), and inbrottslarm och övervakning (intrusion alarms and surveillance). These integrated security offerings are designed for both small and large operations across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Locks and Access Control Systems (Lås och passersystem)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Prosero GroupcoreStrategic or Co-development PartnerPassera is part of Prosero Group, which consists of leading security companies in the Nordic region. Prosero combines the speed and agility of smaller companies with the security and reliability of a large security group. Passera operates under the Prosero umbrella as one of their Swedish security companies.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sector Alarm: Sector Alarm is a Nordic residential and SME security specialist offering alarms, monitoring, and smart home integrations. While more residential-focused than Passera, it competes for SME B2B accounts in Sweden with similar alarm and surveillance propositions.
• Bravida Sverige: Bravida is a large Nordic technical installation contractor covering security, fire alarm, and access control systems. It directly competes with Passera on commercial installation projects across Sweden and offers an overlapping product portfolio at greater scale.
• Stanley Security Sverige: Stanley Security (Securitas Technology) is a global integrator of intrusion, video surveillance, access control, and fire alarm systems with operations in Sweden. It competes head-to-head with Passera on integrated commercial security installations and monitoring.
• Nokas Sverige: Nokas delivers cash handling, security, and alarm services across the Nordics, with a strong Swedish presence. It is directly comparable to Passera in alarm monitoring, intrusion security, and B2B service contracts, and competes for the same mid-market Swedish accounts.

Broad incumbents

• Securitas Sverige: Securitas is the largest Nordic security services provider, offering guarding, alarm, and integrated security solutions across Sweden. It competes with Passera on the same Swedish B2B customer base and offers overlapping alarm and access control capabilities as part of a much broader portfolio.
• Verisure: Verisure is a major European alarm and monitoring provider operating in Sweden with installed alarm systems and subscription monitoring. It is a relevant competitor in intrusion alarms and monitored security, and increasingly overlaps with Passera's commercial and SME segments.
• Falck Sverige: Falck provides fire safety, security, and emergency response services across the Nordics. Its Swedish operations overlap with Passera's fire alarm, evacuation, and intrusion alarm offerings, and it targets similar commercial and public-sector customers with broader service bundles.

Emerging players

• ASSA ABLOY Opening Solutions Sweden: ASSA ABLOY is a Swedish-headquartered global leader in locks and access control. It competes with Passera's locks and access systems product line, particularly for larger commercial projects, and serves similar enterprise and institutional customers.

Regional players

• AddSecure: AddSecure is a Nordic provider of secure alarm communications and IoT connectivity for security and fire alarm systems. It is an enabling/ecosystem partner to Passera's alarm monitoring business rather than a direct installer competitor, but operates in overlapping Swedish and Nordic markets.

Others

• Axis Communications: Axis Communications is a Swedish-headquartered global supplier of network video surveillance and access control hardware. It does not directly compete with Passera but is a key technology supplier for the CCTV and surveillance systems Passera installs, and shapes the competitive product landscape.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passera

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passera Ab