The ORLOW Firm

What The ORLOW Firm does

The Orlow Firm is a family-owned personal injury law firm founded in 1981 by Steven Orlow and incorporated as Orlow, Orlow & Orlow, PC, operating from a headquarters in Kew Gardens Hills, Queens, with three additional offices in Manhattan (Chrysler Building), Brooklyn (near Kings County Supreme Court), and the Bronx, collectively covering all five boroughs of New York City. The firm is staffed by three named partners — Steven Orlow (Founding Partner, Cornell Law 1968, former NYC Council Member-At-Large and Kings County ADA), Brian Seth Orlow (Managing Partner, Touro Law 1997), and Adam Moses Orlow (Senior Trial Partner, Cardozo Law 1998) — along with paralegal and office manager Loyda Gomez (22+ years tenure), with the partners personally handling every case rather than delegating to junior associates.

The firm's practice spans personal injury, workers' compensation, and civil rights litigation, with documented specializations in motor vehicle accidents, construction accidents (including New York Labor Law 240/241 claims), premises liability, lead paint poisoning (notably against landlords, NYCHA, and foster care providers), catastrophic injuries, wrongful death, police misconduct, sexual abuse, and nursing home abuse. Notable settlements include $5M (2015 infant lead poisoning, foster home), $3.75M (2023 child lead negligence, Bronx), $2.7M (2025 NYCHA Brooklyn lead), $2M (2017 Manhattan lead), $3.375M (construction site fall), and $2.875M (elevator shaft accident). The firm uses standard legal practice technology with no proprietary platforms, and offers digital intake via website forms, phone, and SMS, plus a 60-second online Case Value Estimator.

Revenue is generated exclusively through contingency fee arrangements, typically one-third of net recovery, with no upfront fees, no retainers, and free initial consultations. Client acquisition relies on organic search, legal directory presence (Super Lawyers, FindLaw, Lawyers.com, Justia), Martindale-Hubbell AV rating, Google reviews (4.9/5 across 59 reviews), professional bar association leadership, and bilingual English/Spanish services, with no disclosed marketing spend, external funding, or institutional ownership.

Name

The ORLOW Firm

Legal name

Orlow, Orlow & Orlow, PC

Website

https://orlowlaw.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

The Orlow Firm is a family-owned NYC personal injury and civil rights law firm founded in 1981, representing injured individuals across all five boroughs on a contingency fee basis, with specializations in lead poisoning, construction accidents, and institutional abuse cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Workers compensation claims
• Civil rights litigation
• Premises liability representation
• Contingency fee legal services

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm operates on a contingency fee basis, typically charging one-third of the net recovery after disbursements. No fees are charged for initial consultations. Clients pay nothing unless the firm wins their case. This aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The ORLOW Firm provides personal injury, workers' compensation, and civil rights legal representation on a contingency-fee basis for individuals injured due to others' negligence across New York City's five boroughs. Practice areas include motor vehicle accidents, construction accidents, premises liability, lead poisoning, catastrophic injuries, wrongful death, police misconduct, sexual abuse, and nursing home abuse. The firm operates from four office locations and offers free case evaluations, with partners handling cases directly.

Product overview

The Orlow Firm is a personal injury law firm offering legal services across multiple practice areas as a unified offering. The core service is personal injury legal representation, with specialized practice modules including Motor Vehicle Accident Representation, Construction Accident Representation, Workers Compensation Claims, Premises Liability Representation, Catastrophic Injury Representation, Wrongful Death Representation, Police Misconduct Representation, Sexual Abuse Representation, and Nursing Home Abuse Representation. These services are offered through a single firm structure with attorneys handling cases directly rather than as separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Representation Legal representation for individuals injured in car, truck, motorcycle, bicycle, bus, and pedestrian accidents across New York City, including case evaluation, insurance negotiation, and litigation through New York's no-fault system and tort claims.
• Construction Accident Representation Legal representation for construction workers injured on NYC job sites, including scaffold accidents, falls, falling objects, and other injuries pursued under New York Labor Law Section 240 and 241.
• Workers Compensation Claims Legal assistance for workplace injury claims and third-party claims beyond standard workers' compensation coverage, helping injured workers recover medical benefits and lost wages.
• Premises Liability Representation Legal representation for slip and fall, premises liability, lead poisoning, and other property-related injuries suffered on someone else's property due to negligence.
• Lead Poisoning Representation Legal representation for children and families affected by lead paint exposure in NYC rental properties, foster homes, and NYCHA apartments due to landlord or contractor negligence.
• Catastrophic Injury Representation Legal representation for victims of catastrophic injuries including brain injuries, spinal cord injuries, burn injuries, and other severe injuries requiring long-term care and substantial damages.
• Wrongful Death Representation Legal representation for families pursuing wrongful death claims for lost financial support, funeral costs, and damages following the death of a loved one due to negligence.
• Police Misconduct Representation Legal representation for victims of police misconduct and civil rights violations, including excessive force, false arrest, and related constitutional claims.
• Sexual Abuse Representation Legal representation for sexual abuse victims, including nursing home abuse, institutional abuse, and negligent security claims against property owners and institutions.
• Nursing Home Abuse Representation Legal representation for elderly nursing home residents and their families seeking justice for abuse, neglect, or exploitation including bedsores, medication errors, falls, and inadequate care.

Quantifiable outcome

• $5 million infant lead poisoning settlement
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weitz & Luxenberg: Large, established NYC plaintiffs' firm handling personal injury, mass tort, and environmental litigation. Comparable as a contingency-fee PI firm with broader scale and resources, including lead paint and construction cases.
• Levy Konigsberg: NYC plaintiffs' firm with notable lead poisoning and institutional abuse practice. Comparable due to overlap in lead poisoning and abuse cases, though larger and more specialized in mass tort.

Direct peers

• Block O'Toole & Murphy: NYC trial law firm specializing in personal injury and construction accidents, with a strong record of multi-million-dollar verdicts. Comparable as a contingency-fee PI firm focused on construction site injuries and catastrophic cases.
• The Law Offices of Jay S. Knispel: NYC personal injury firm with focus on construction accidents and Labor Law 240/241 cases. Comparable due to overlapping construction accident practice and contingency fee structure.
• Harris, St. Laurent & Chaudhry: NYC personal injury firm with focus on construction accidents, premises liability, and lead poisoning cases. Highly comparable in practice mix, geographic focus, and contingency fee model.
• Rosenberg, Minc, Falkoff & Wolff: NYC personal injury firm handling construction accidents, lead poisoning, and premises liability cases. Comparable as a contingency-fee PI firm with similar case types and NYC geographic focus.
• Cellino Law: Well-known NYC personal injury firm with strong advertising presence across the five boroughs. Comparable as a contingency-fee PI practice serving injured New Yorkers, with similar reliance on high-volume case intake and settlement-driven revenue.
• Pollack, Pollack, Isaac & DeCicco: Multi-generation NYC personal injury firm with deep history in Queens and Brooklyn. Comparable as a family-run PI firm with similar neighborhood-rooted client base and contingency fee model.
• Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf: Long-established NYC personal injury, medical malpractice, and construction accident firm. Comparable due to overlapping practice areas (construction accidents, premises liability) and contingency fee model serving NYC injury victims.
• Sacchi & Basilico: Long-running NYC personal injury firm with multi-borough presence, handling motor vehicle, construction, and premises liability cases. Comparable in size, geography, and contingency fee model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-orlow-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ORLOW Firm