Norgesmollene As

What Norgesmollene As does

Norgesmøllene AS, trading primarily as Møllerens, is Norway's oldest and leading flour and grain-based ingredients producer, founded in 1866 and headquartered in Bergen. The company operates three production mills located in Skien, Vaksdal, and Buvika, processing wheat, spelt, rye, barley, and oat into flours, proprietary bases and premixes, cake mixes, baking aids (sourdough, malt, gluten), organic lines, and a certified gluten-free range. Its core technology is a proprietary base and premix system — including Delikatbase, Familiebase, Fjordbase, Josefinebase, Kombimalt, Kvernhusblanding, Mirakelmel, Møllerens Base, Proteinbrød Base, and Havrebase — supplemented by the proprietary "Baseskalaen" tool that lets professional bakers dial coarseness from 20–25% (fine) to 80–98% (extra coarse). Specialty products include Tipo 00 pizza flour (12% protein), Middelhavsmiks (Mediterranean mix for pinsa/focaccia/ciabatta), and the Urkraft sub-brand of oat-based retail cereals that has surpassed 100 million NOK in retail sales.

The company's go-to-market is split across three distinct channels. The Bakeri channel sells directly to professional and industrial bakers via a dedicated B2B portal (bakeri.norgesmollene.no), staffed by sales directors, KAM personnel, and technical baking consultants (Bakermester/Fagkonsulent). The Storhusholdning channel serves HoReCa and institutional kitchens through dedicated contact persons. Consumer products (Møllerens retail flours, cake mixes, Urkraft oats) are distributed through Norwegian grocery retail. Commercial activity is enterprise field sales-led with separate vertical sales directors for Bakeri and Industri segments. The company monetizes via one-time transactional sales across all channels; pricing is not publicly disclosed and B2B orders are taken via a centralized kundesenter email.

Strategically, Norgesmøllene holds a quasi-regulatory role: as of 2025 it stores half of Norway's total emergency grain reserves (beredskapskorn), reinforcing its food-security positioning. The firm has operated continuously for 160+ years, won Norsk Cøliakiforening's "Norway's Best Gluten-Free Producer" recognition in 2019, and runs education-led content marketing through Bakeskolen (baking school) and Kornguide (grain guide) to drive consumer engagement and brand reinforcement.

Name

Norgesmollene As

Legal name

Norgesmøllene AS

Website

https://www.norgesmollene.no

Company type

Private

Operating status

Operating

Short description

Norgesmøllene AS (Møllerens), founded 1866 in Bergen, Norway, is the country's leading flour, grain, and baking-ingredients producer, operating three mills and selling professional bases, retail flours, and the Urkraft oat brand to bakeries, foodservice, and consumers.

Ownership category

akta.pro rank

Product category

Flour Milling & Baking Ingredients

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bread and Bakery Product Manufacturing (31181)

SIC

Grain Mill Products (2040), Bakery Products (2050)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Flour milling
• Grain processing
• Baking ingredients
• Bases and mixes
• Industrial bakery supplies

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Flour and Baking Ingredients Sales: Norgesmøllene sells flour, bases, mixes, and baking ingredients directly to professional bakers, industrial bakeries, and institutional customers (storhusholdning) through their Bakeri channel.
2. Consumer/Retail Product Sales: Products like Urkraft oat-based products are sold through grocery retail channels. Urkraft brand has passed 100 million NOK in retail sales.
3. Professional Baking Supplies: Full range of products for professional bakers including wheat, spelt, fiber flour, rye, barley, oat, bases/mixes, cake mixes, bread improvers, sourdough, gluten, malt, margarine, fats, and salt.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Norgesmøllene AS produces and sells flour, grain-based ingredients, baking bases/mixes, and branded baking products. The company operates mills in Skien, Vaksdal, and Buvik (headquarters in Bergen), processing wheat, spelt, rye, barley, and oat into flours, premixed bases, cake mixes, and baking aids. It serves three channels: professional bakeries (Bakeri), institutional food service (Storhusholdning), and consumer retail under the Møllerens and Urkraft brands.

Product overview

Norgesmøllene AS is Norway's leading flour, grain, bread, and baking product brand since 1866. The company operates a multi-format product portfolio centered around flour and grain products (wheat, spelt, rye, barley, oat, and specialty grains), premixed bases for professional bakers (including Delikat brødblanding, Familiebase, Fjordbase, Havrebase, Josefinebase, Kombimalt, Kvernhusblanding, Mirakel melblanding, Møllerens Base, and Proteinbrød), cake mixes (Diamant hvetebakst, brownies, and specialty cakes), and baking aids (bread improvers, sourdough, gluten, malt). The company also maintains organic product lines (DEBIO-certified) and an award-winning gluten-free range (Norsk Cøliakiforening's best gluten-free producer 2019). The Urkraft sub-brand offers oat-based cereals for retail. Products are distributed through retail, professional bakeries, and industrial channels via mills in Bergen, Skien, Vaksdal, and Buivika.

Differentiator

Problem solved

Functional benefit

Brands

• Urkraft: Premium oat-based product line including oat flakes, oat bran, and oat-based bakery products for healthy eating and energy.
• Møllerens Bakeri

Products and services

• Møllerens Pizzamel Tipo 00 Napolitansk Stil Extra fine-milled wheat flour ideal for Neapolitan-style pizza and artisan baking, with high protein content (12%) for gluten network formation in long fermentation. For professional bakers and home pizza makers.
• Byggryn (Pearl Barley Groats) Pearl barley groats for use in salads, side dishes, and baking applications. For home cooks and professional kitchens.
• Speltbrød Premix
• Fibra Fullkornshvetemel (Whole Grain Wheat Flour)
• Saftig Brownie Premix
• Saftig Sitronkake (Lemon Cake Premix)
• Vafler (Norwegian Waffle Premix)
• Urkraft Müsli Frukt
• Mel og Gryn (Flour and Grains)
• Mikser og Baser (Mixes and Bases)
• Kakemiks og Krem (Cake Mixes and Cream)
• Bakehjelpemidler (Baking Aids)
• Økologiske produkter (Organic Products)
• Glutenfrie produkter (Gluten-Free Products)
• Middelhavsmiks (Mediterranean Mix) Specialty baking mix containing rice flour, sourdough, and baking aids. Versatile for making pinsa, focaccia, ciabatta, or other Mediterranean-style breads. For professional bakers.
• Margarin og Fett (Margarine and Fat)

Quantifiable outcome

• Half of Norway's emergency grain reserves stored by Norgesmøllene
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bakehuset, Mesterbakeren, and GomancoreStrategic or Co-development Partner · 1 January 2018Spleisebrødet is a unique collaborative project between major bakeries in the Bergen area (Bakehuset, Mesterbakeren, and Goman) and Norgesmøllene. Over 28 years, over 32 million Spleisebrød have been sold, raising over 32 million NOK for the preservation of the historic sailing ship Statsraad Lehmkuhl. The bread is available in all grocery stores in Bergen and surrounding areas.
• MatpratcoreGTM or Marketing PartnerCollaboration with Matprat (Norwegian food communication organization) to promote baking and increase consumption of coarse bread in Norwegian homes. Working together to give bread the attention it deserves and inspire more coarse baking.
• Statsraad LehmkuhlminorOthersBeneficiary of Spleisebrødet fundraising project. Statsraad Lehmkuhl is a historic sailing ship that serves as a floating learning arena and global ambassador for sustainability.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Oatly: Swedish plant-based oat brand that has scaled oat-based products into a global consumer phenomenon. Provides a brand-led comparable for Norgesmøllene's Urkraft oat brand expansion and the broader oat health trend.

Direct peers

• Zeelandia: Dutch multinational producing bakery ingredients, doughs, mixes, and finished bakery products for retail and foodservice. Directly comparable on the bases/mixes product line and the B2B professional bakery channel served by Norgesmøllene.
• Mills DA: Norwegian flour milling and baking products company that is a direct domestic competitor to Norgesmøllene in both B2B flour supply and consumer retail flour brands. Operates in the same Norwegian market with similar product categories.
• IREKS: German specialty baking ingredients manufacturer producing malt, baking mixes, sourdoughs, improvers, and premixes for bakers and industrial customers. Highly analogous product categories and professional bakery customer base.
• Lesaffre: French global leader in yeast and baking fermentation solutions, with a strong presence in baking ingredients, sourdough, and improvers. Comparable to Norgesmøllene's baking aids, sourdough, and improver product lines sold to professional bakeries.
• Bakels: Swiss-rooted global bakery mixes and ingredients company serving industrial bakeries, foodservice, and retail. Strong overlap with Norgesmøllene's portfolio of cake mixes, bread bases, and baking aids.
• Puratos: Belgian-headquartered global bakery ingredients specialist producing bases, mixes, improvers, and finished ingredients for professional bakers and industrial customers. Closely overlaps Norgesmøllene's Bakeri channel in bases, mixes, and baking aids.
• Lantmännen: Swedish agricultural cooperative operating grain mills and producing flour, baking ingredients, mixes, and bases for both retail and professional bakeries. Highly comparable business model and product portfolio to Norgesmøllene, with similar Nordic heritage, cooperative roots, and mill-to-bakery supply chain.

Broad incumbents

• Cargill: Global grain trader and food ingredients giant with extensive flour milling, grain processing, and bakery ingredient operations. Provides competitive pressure in industrial bakery supply and global grain sourcing, though not Norwegian retail-specialized.
• Orkla: Norwegian-listed food conglomerate with branded grocery products including baking, flours, and convenience foods. Broader portfolio than Norgesmøllene but operates in the same Norwegian grocery channel with overlapping consumer flour/baking SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mollerens
• LinkedInlinkedin.com/company/norgesm-llene-as
• Instagraminstagram.com/mollerens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norgesmollene As