PMU Interlife
PMU Interlife is a Swedish faith-based nonprofit founded in 1965 that fights global poverty through development projects and humanitarian aid, funded by individual donors, 57 Second Hand stores, and Sida/institutional grants.
- Company typePrivate
- Founded1965
- HeadquartersBromma, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PMU Interlife does
PMU Interlife (legal name Pingstmissionens Utvecklingssamarbete) is a Swedish nonprofit development cooperation organization founded in 1965 as the humanitarian aid arm of the Swedish Pentecostal movement (Pingst – fria församlingar i samverkan). It fights poverty through long-term development projects, humanitarian emergency response, and advocacy across 26 countries, delivering measurable outcomes (e.g., a 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in its Tanzania project areas) through local Pentecostal partners such as the Free Pentecostal Fellowship of Tanzania, the Free Pentecostal Churches of Kenya, Panzi Hospital in DRC, and Medair for disaster response.
PMU's revenue model is a diversified, multi-channel fundraising stack typical of large European humanitarian NGOs. It combines (i) individual donations — including tiered monthly giving programs at 100/200/400 SEK routed through BankID and Swish, one-time and tribute gifts, and DIY community fundraising campaigns; (ii) a retail fundraising channel via 57 volunteer-staffed PMU Second Hand stores across Sweden; (iii) institutional grants — most notably a new 145.5 million SEK direct framework agreement with Sida (Oct 2025–Dec 2028) covering 17 countries, a 37 million SEK co-funded peace and reconciliation grant in Ethiopia, Radiohjälpen framework funding, and foundation grants from entities such as the Akelius Foundation; and (iv) corporate and legacy giving. Distribution runs through Swedish Pentecostal churches (440 congregations), PMU's own digital channels, a magazine/newsletter, and the Second Hand physical retail network.
PMU operates from a Bromma (Stockholm) headquarters under director Niclas Lindgren (transitioning in August 2026 to Jeanette Kruse). The organization holds independent accountability credentials including Svensk Insamlingskontroll's 90-konto certification (audited by PwC), Giva Sverige membership, and Core Humanitarian Standard compliance. It has no significant technology stack beyond standard donation processing infrastructure, and the data does not disclose audited annual revenue, total employee headcount, or per-program operating costs; funding cadence and program geography are, however, well documented.
PMU Interlife firmographics
Firmographics- Name
- PMU Interlife
- Legal name
- Pingstmissionens Utvecklingssamarbete
- Website
- https://pmu.se
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PMU Interlife is a Swedish faith-based nonprofit founded in 1965 that fights global poverty through development projects and humanitarian aid, funded by individual donors, 57 Second Hand stores, and Sida/institutional grants.
- Ownership category
- akta.pro rank
PMU Interlife industry classification
Industry- Product category
- Humanitarian Aid and Development Cooperation
- NAICS
- Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- International Affairs (9721)
- akta.pro primary industry
- Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
- akta.pro secondary industries
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Refugee, Migration & Displacement Support (BPAGABAH)
Keywords
Where PMU Interlife is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
PMU Interlife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Individual donations: One-time and recurring monthly donations from Swedish individuals, including monthly giving programs with tiered options (100kr, 200kr, 400kr), birthday/celebration fundraisers, memorial gifts, and tribute gifts
- PMU Second Hand stores: 57 charity retail stores across Sweden selling donated goods; proceeds support development aid and local social projects
- Institutional funding (Sida): Government development funding from Swedish International Development Cooperation Agency; PMU received 145.5 million SEK in new Sida agreement 2025-2028 for operations in 17 countries
- Radiohjälpen funding: Swedish Radio Aid framework agreement providing humanitarian funding for disaster relief operations
- Foundation grants: Project funding from foundations such as Akelius Foundation for education and development projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly giving at three levels: 100kr, 200kr, or 400kr per month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PMU Interlife product offering
Product offeringCore offering
PMU Interlife is a Swedish non-profit development cooperation and humanitarian aid organization that channels donations from Swedish individuals, churches, and institutional funders (Sida, Radiohjälpen) into long-term development projects and emergency disaster response across 17+ countries in Africa, the Middle East, and Asia. It engages supporters through monthly giving programs, one-time donations, tribute/memorial gifts, DIY personal fundraisers, and a chain of 57 volunteer-operated PMU Second Hand charity retail stores across Sweden.
Product overview
PMU Interlife operates as a development cooperation organization within the Swedish Pentecostal movement, offering a unified charitable platform centered on donations, monthly giving programs, and a network of 57 PMU Second Hand stores. The organization connects supporters to development projects in areas including democracy and peace, health, environment, water, gender equality, and education across 17+ countries. Additional offerings include climate investment programs, DIY fundraising tools, humanitarian emergency response, and congregation support services. The Second Hand retail chain provides volunteer-based fundraising while the gift shop enables direct charitable purchases.
Differentiator
Problem solved
Functional benefit
Brands
- PMU Second Hand: Chain of 57 second-hand retail stores across Sweden operated by volunteers; proceeds fund development aid and local social projects
Products and services
- Månadsgivare (Monthly Giving Program) Recurring monthly donation program for Swedish individuals enabling long-term support of PMU's development projects and emergency response, with tiered giving levels (100 SEK, 200 SEK, 400 SEK) signed up via BankID.
- PMU Gåvoshop (Gift Shop) Online store enabling supporters to purchase charitable gifts (donation items) that fund PMU's programs, with payment via card or Swish and delivery within Sweden.
- PMU Second Hand Chain of 57 charity retail stores across Sweden selling donated clothing and household goods, operated primarily by volunteers, with proceeds supporting quality-assured aid and local social projects.
- Egen insamling (DIY Personal Fundraising) Self-serve platform that enables individual supporters to create personal fundraising campaigns tied to birthdays or other celebrations, with proceeds directed to PMU's development work.
- Klimatinvestera (Climate Investment) Climate-focused donation program channeling contributions to renewable energy and environmental projects in developing countries.
- Humanitarian Response Emergency humanitarian aid capability for disaster response, including earthquake relief (e.g., Turkey), conflict response (e.g., Ukraine), and climate-related crises.
- Development Projects Portfolio Long-term development cooperation projects spanning democracy and peace, health, environment, water, gender equality, and education, implemented through local partner organizations in multiple countries in Africa, the Middle East, and Asia.
- Företagsgåva (Corporate Giving) and Hyllningsgåva / Minnesgåva (Tribute and Memorial Gifts) Specialized giving programs including corporate donations (Företagsgåva), celebration/tribute gifts (Hyllningsgåva), and memorial gifts (Minnesgåva) for individuals or companies that wish to honor someone through charitable contributions.
Quantifiable outcome
- 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in Tanzania project areas
- +3 more outcomes
Companies that use PMU Interlife
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
PMU Interlife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMU Interlife partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MedaircoreHumanitarian organization implementing emergency relief in disaster zones. PMU funded 2.5 million SEK for Turkey earthquake response via Medair, helping over 100,000 people. Medair specializes in reaching inaccessible areas with supplies.
- Panzi Foundation and Panzi HospitalcoreHospital treating survivors of sexual violence in DRC, led by Dr. Denis Mukwege (Nobel Peace Prize nominee). PMU and ECHO funding supports medical, psychosocial, and legal care for 85,000+ patients including 69,000 sexual violence survivors.
- Free Pentecostal Fellowship of Tanzania (FPFT)coreLocal Pentecostal partner implementing maternal/child health projects in Tabora region. Sida funding (1 SEK = 10 SEK matching) enabled 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in project areas.
- Free Pentecostal Churches of Kenya (FPFK)coreLocal Pentecostal partner implementing health (mc-ambulances for pregnant women), anti-FGM, and peace/conflict resolution projects. Manages Early Warning System for cattle raids. 30% increase in clinic patients where mc-ambulances deployed.
- Bucop/CepacminorLocal partner in South Kivu, DRC implementing women's support programs including Maison Dorcas transit shelter providing accommodation, education, psychosocial support, and legal aid for sexual violence survivors.
- Edobro (Ukraine Pentecostal Humanitarian Organization)corePingstsamfundet's humanitarian arm in Ukraine providing emergency assistance nationwide. Partner in Summer Institute (SI) capacity building project. Arranging children's camps and psychosocial support for war-affected children.
- Svenska Missionsrådet (SMR)coreSwedish Missions Council serves as channel for Sida funding to civil society organizations since 2018 when PMU was denied direct framework status. PMU organized partner conference in Togo with SMR representing 10 countries.
- WWFminorEnvironmental organization collaborating with PMU and Pentecostal churches for Earth Hour climate awareness events, promoting sustainable energy and deforestation reduction.
- Pentecostal World Fellowship (PWF)minorGlobal Pentecostal network representing PMU at international forums including COP29 Faith Pavilion, advocating for climate justice and faith-based perspectives in global policy.
- Youth Movement Be Free (YMBF)minorUkrainian youth organization conducting volunteer activities for war-affected children, partnered with Edobro for Swedish Institute capacity building program.
- Act Svenska kyrkan, Diakonia, Islamic Relief, Karolinska InstitutetminorMulti-stakeholder partnership for SRHR (Sexual and Reproductive Health and Rights) research. Produced 'The Community Trusts Us' report on faith-based organizations' role in advancing SRHR globally.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PMU Interlife competitors and assessment
Company assessmentDirect peers
- Act Svenska kyrkan (Swedish Church Act): International development arm of the Church of Sweden, co-funder of PMU's SRHR research. Same humanitarian-development mandate and Swedish faith-based fundraising model.
- Barnfonden: Swedish child-rights NGO running Sida-funded development programs with local partners. Comparable mid-sized Swedish CSO with similar institutional funding mix.
- Läkarmissionen: Swedish Christian medical mission organization supporting health projects in low-income countries. Directly comparable in faith-based Swedish NGO + health + Sida-funded development profile.
- Erikshjälpen: Swedish faith-based second-hand and development cooperation organization. Closest functional analog with retail thrift stores funding international development and a similar Swedish Protestant/evangelical base.
- Diakonia: Swedish faith-based development cooperation organization working with local partners on rights-based development. Same institutional funding profile (Sida framework) and similar Swedish CSO positioning as PMU.
- Räddningsmissionen: Swedish Christian humanitarian aid organization combining second-hand retail with international relief. Closely comparable church-rooted, retail-funded humanitarian model.
- Islamic Relief Sweden: Faith-rooted Swedish humanitarian NGO with international development and emergency response programs. Co-partner with PMU in SRHR research; comparable scale and Swedish funder base.
- Forum Syd: Swedish umbrella platform for civil society organizations, including Sida framework management for CSOs - the very channel PMU historically used. Directly relevant institutional peer in Swedish development cooperation.
Broad incumbents
- Rädda Barnen (Save the Children Sweden): Largest Swedish child-focused humanitarian and development NGO. Operates in the same donor and Sida-funding space as PMU but at materially larger scale and broader thematic scope.
Emerging players
- Eriksgården / KFUM Sverige (YMCA Sweden): Swedish Christian youth and humanitarian organization with second-hand retail and international development work. Overlaps with PMU's faith-rooted, retail-funded model but at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PMU Interlife social profiles
Digital presencePMU Interlife financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMU Interlife leadership team
Management profileNumber of profiles
PMU Interlife subsidiaries and ownership
Company hierarchySubsidiaries1 record
PMU Interlife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMU Interlife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMU Interlife
What does PMU Interlife do?
PMU Interlife is a Swedish non-profit development cooperation and humanitarian aid organization that channels donations from Swedish individuals, churches, and institutional funders (Sida, Radiohjälpen) into long-term development projects and emergency disaster response across 17+ countries in Africa, the Middle East, and Asia. It engages supporters through monthly giving programs, one-time donations, tribute/memorial gifts, DIY personal fundraisers, and a chain of 57 volunteer-operated PMU Second Hand charity retail stores across Sweden.
Is PMU Interlife a public or private company?
PMU Interlife is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PMU Interlife founded?
PMU Interlife was founded in 1965. It employs 11 to 50 people.
Where is PMU Interlife based?
PMU Interlife is headquartered in Bromma, Sweden, in the Europe region.
How does PMU Interlife make money?
Five revenue lines are on record. Individual donations are the primary driver. The others are PMU Second Hand stores, institutional funding (Sida), radiohjälpen funding and foundation grants.
Who are PMU Interlife's main competitors?
Direct peers on record are Act Svenska kyrkan (Swedish Church Act), Barnfonden, Läkarmissionen, Erikshjälpen, Diakonia, Räddningsmissionen, Islamic Relief Sweden and Forum Syd. Rädda Barnen (Save the Children Sweden) is listed as a broad incumbent. Eriksgården / KFUM Sverige (YMCA Sweden) is listed as an emerging player.
Does PMU Interlife have an API?
No public API is recorded for PMU Interlife.
What industry is PMU Interlife in?
PMU Interlife's product category is Humanitarian Aid and Development Cooperation. Its primary akta.pro industry code is BPADAEAK, Humanitarian-Development-Peace Nexus & Resilience Programming, with a secondary code of BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance. Its NAICS code is 81321 and its SIC code is 9721.