PMU Interlife

What PMU Interlife does

PMU Interlife (legal name Pingstmissionens Utvecklingssamarbete) is a Swedish nonprofit development cooperation organization founded in 1965 as the humanitarian aid arm of the Swedish Pentecostal movement (Pingst – fria församlingar i samverkan). It fights poverty through long-term development projects, humanitarian emergency response, and advocacy across 26 countries, delivering measurable outcomes (e.g., a 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in its Tanzania project areas) through local Pentecostal partners such as the Free Pentecostal Fellowship of Tanzania, the Free Pentecostal Churches of Kenya, Panzi Hospital in DRC, and Medair for disaster response.

PMU's revenue model is a diversified, multi-channel fundraising stack typical of large European humanitarian NGOs. It combines (i) individual donations — including tiered monthly giving programs at 100/200/400 SEK routed through BankID and Swish, one-time and tribute gifts, and DIY community fundraising campaigns; (ii) a retail fundraising channel via 57 volunteer-staffed PMU Second Hand stores across Sweden; (iii) institutional grants — most notably a new 145.5 million SEK direct framework agreement with Sida (Oct 2025–Dec 2028) covering 17 countries, a 37 million SEK co-funded peace and reconciliation grant in Ethiopia, Radiohjälpen framework funding, and foundation grants from entities such as the Akelius Foundation; and (iv) corporate and legacy giving. Distribution runs through Swedish Pentecostal churches (440 congregations), PMU's own digital channels, a magazine/newsletter, and the Second Hand physical retail network.

PMU operates from a Bromma (Stockholm) headquarters under director Niclas Lindgren (transitioning in August 2026 to Jeanette Kruse). The organization holds independent accountability credentials including Svensk Insamlingskontroll's 90-konto certification (audited by PwC), Giva Sverige membership, and Core Humanitarian Standard compliance. It has no significant technology stack beyond standard donation processing infrastructure, and the data does not disclose audited annual revenue, total employee headcount, or per-program operating costs; funding cadence and program geography are, however, well documented.

Name

PMU Interlife

Legal name

Pingstmissionens Utvecklingssamarbete

Website

https://pmu.se

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

PMU Interlife is a Swedish faith-based nonprofit founded in 1965 that fights global poverty through development projects and humanitarian aid, funded by individual donors, 57 Second Hand stores, and Sida/institutional grants.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Development Cooperation

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

International Affairs (9721)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Refugee, Migration & Displacement Support (BPAGABAH)

Keywords

• Humanitarian aid
• Development cooperation
• Charity fundraising
• Secondhand retail
• Monthly giving

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual donations: One-time and recurring monthly donations from Swedish individuals, including monthly giving programs with tiered options (100kr, 200kr, 400kr), birthday/celebration fundraisers, memorial gifts, and tribute gifts
2. PMU Second Hand stores: 57 charity retail stores across Sweden selling donated goods; proceeds support development aid and local social projects
3. Institutional funding (Sida): Government development funding from Swedish International Development Cooperation Agency; PMU received 145.5 million SEK in new Sida agreement 2025-2028 for operations in 17 countries
4. Radiohjälpen funding: Swedish Radio Aid framework agreement providing humanitarian funding for disaster relief operations
5. Foundation grants: Project funding from foundations such as Akelius Foundation for education and development projects

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PMU Interlife is a Swedish non-profit development cooperation and humanitarian aid organization that channels donations from Swedish individuals, churches, and institutional funders (Sida, Radiohjälpen) into long-term development projects and emergency disaster response across 17+ countries in Africa, the Middle East, and Asia. It engages supporters through monthly giving programs, one-time donations, tribute/memorial gifts, DIY personal fundraisers, and a chain of 57 volunteer-operated PMU Second Hand charity retail stores across Sweden.

Product overview

PMU Interlife operates as a development cooperation organization within the Swedish Pentecostal movement, offering a unified charitable platform centered on donations, monthly giving programs, and a network of 57 PMU Second Hand stores. The organization connects supporters to development projects in areas including democracy and peace, health, environment, water, gender equality, and education across 17+ countries. Additional offerings include climate investment programs, DIY fundraising tools, humanitarian emergency response, and congregation support services. The Second Hand retail chain provides volunteer-based fundraising while the gift shop enables direct charitable purchases.

Differentiator

Problem solved

Functional benefit

Brands

• PMU Second Hand: Chain of 57 second-hand retail stores across Sweden operated by volunteers; proceeds fund development aid and local social projects

Products and services

• Månadsgivare (Monthly Giving Program) Recurring monthly donation program for Swedish individuals enabling long-term support of PMU's development projects and emergency response, with tiered giving levels (100 SEK, 200 SEK, 400 SEK) signed up via BankID.
• PMU Gåvoshop (Gift Shop) Online store enabling supporters to purchase charitable gifts (donation items) that fund PMU's programs, with payment via card or Swish and delivery within Sweden.
• PMU Second Hand Chain of 57 charity retail stores across Sweden selling donated clothing and household goods, operated primarily by volunteers, with proceeds supporting quality-assured aid and local social projects.
• Egen insamling (DIY Personal Fundraising) Self-serve platform that enables individual supporters to create personal fundraising campaigns tied to birthdays or other celebrations, with proceeds directed to PMU's development work.
• Klimatinvestera (Climate Investment) Climate-focused donation program channeling contributions to renewable energy and environmental projects in developing countries.
• Humanitarian Response Emergency humanitarian aid capability for disaster response, including earthquake relief (e.g., Turkey), conflict response (e.g., Ukraine), and climate-related crises.
• Development Projects Portfolio Long-term development cooperation projects spanning democracy and peace, health, environment, water, gender equality, and education, implemented through local partner organizations in multiple countries in Africa, the Middle East, and Asia.
• Företagsgåva (Corporate Giving) and Hyllningsgåva / Minnesgåva (Tribute and Memorial Gifts) Specialized giving programs including corporate donations (Företagsgåva), celebration/tribute gifts (Hyllningsgåva), and memorial gifts (Minnesgåva) for individuals or companies that wish to honor someone through charitable contributions.

Quantifiable outcome

• 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in Tanzania project areas
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MedaircoreStrategic or Co-development PartnerHumanitarian organization implementing emergency relief in disaster zones. PMU funded 2.5 million SEK for Turkey earthquake response via Medair, helping over 100,000 people. Medair specializes in reaching inaccessible areas with supplies.
• Panzi Foundation and Panzi HospitalcoreStrategic or Co-development PartnerHospital treating survivors of sexual violence in DRC, led by Dr. Denis Mukwege (Nobel Peace Prize nominee). PMU and ECHO funding supports medical, psychosocial, and legal care for 85,000+ patients including 69,000 sexual violence survivors.
• Free Pentecostal Fellowship of Tanzania (FPFT)coreStrategic or Co-development PartnerLocal Pentecostal partner implementing maternal/child health projects in Tabora region. Sida funding (1 SEK = 10 SEK matching) enabled 59.1% reduction in maternal mortality and 32.3% reduction in infant mortality in project areas.
• Free Pentecostal Churches of Kenya (FPFK)coreStrategic or Co-development PartnerLocal Pentecostal partner implementing health (mc-ambulances for pregnant women), anti-FGM, and peace/conflict resolution projects. Manages Early Warning System for cattle raids. 30% increase in clinic patients where mc-ambulances deployed.
• Bucop/CepacminorStrategic or Co-development PartnerLocal partner in South Kivu, DRC implementing women's support programs including Maison Dorcas transit shelter providing accommodation, education, psychosocial support, and legal aid for sexual violence survivors.
• Edobro (Ukraine Pentecostal Humanitarian Organization)coreStrategic or Co-development PartnerPingstsamfundet's humanitarian arm in Ukraine providing emergency assistance nationwide. Partner in Summer Institute (SI) capacity building project. Arranging children's camps and psychosocial support for war-affected children.
• Svenska Missionsrådet (SMR)coreStrategic or Co-development PartnerSwedish Missions Council serves as channel for Sida funding to civil society organizations since 2018 when PMU was denied direct framework status. PMU organized partner conference in Togo with SMR representing 10 countries.
• WWFminorStrategic or Co-development PartnerEnvironmental organization collaborating with PMU and Pentecostal churches for Earth Hour climate awareness events, promoting sustainable energy and deforestation reduction.
• Pentecostal World Fellowship (PWF)minorStrategic or Co-development PartnerGlobal Pentecostal network representing PMU at international forums including COP29 Faith Pavilion, advocating for climate justice and faith-based perspectives in global policy.
• Youth Movement Be Free (YMBF)minorStrategic or Co-development PartnerUkrainian youth organization conducting volunteer activities for war-affected children, partnered with Edobro for Swedish Institute capacity building program.
• Act Svenska kyrkan, Diakonia, Islamic Relief, Karolinska InstitutetminorStrategic or Co-development PartnerMulti-stakeholder partnership for SRHR (Sexual and Reproductive Health and Rights) research. Produced 'The Community Trusts Us' report on faith-based organizations' role in advancing SRHR globally.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Act Svenska kyrkan (Swedish Church Act): International development arm of the Church of Sweden, co-funder of PMU's SRHR research. Same humanitarian-development mandate and Swedish faith-based fundraising model.
• Barnfonden: Swedish child-rights NGO running Sida-funded development programs with local partners. Comparable mid-sized Swedish CSO with similar institutional funding mix.
• Läkarmissionen: Swedish Christian medical mission organization supporting health projects in low-income countries. Directly comparable in faith-based Swedish NGO + health + Sida-funded development profile.
• Erikshjälpen: Swedish faith-based second-hand and development cooperation organization. Closest functional analog with retail thrift stores funding international development and a similar Swedish Protestant/evangelical base.
• Diakonia: Swedish faith-based development cooperation organization working with local partners on rights-based development. Same institutional funding profile (Sida framework) and similar Swedish CSO positioning as PMU.
• Räddningsmissionen: Swedish Christian humanitarian aid organization combining second-hand retail with international relief. Closely comparable church-rooted, retail-funded humanitarian model.
• Islamic Relief Sweden: Faith-rooted Swedish humanitarian NGO with international development and emergency response programs. Co-partner with PMU in SRHR research; comparable scale and Swedish funder base.
• Forum Syd: Swedish umbrella platform for civil society organizations, including Sida framework management for CSOs - the very channel PMU historically used. Directly relevant institutional peer in Swedish development cooperation.

Broad incumbents

• Rädda Barnen (Save the Children Sweden): Largest Swedish child-focused humanitarian and development NGO. Operates in the same donor and Sida-funding space as PMU but at materially larger scale and broader thematic scope.

Emerging players

• Eriksgården / KFUM Sverige (YMCA Sweden): Swedish Christian youth and humanitarian organization with second-hand retail and international development work. Overlaps with PMU's faith-rooted, retail-funded model but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PMUchannel
• Facebookfacebook.com/PMUfb
• Instagraminstagram.com/pmu_sverige
• LinkedInlinkedin.com/company/pmu-interlife

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMU Interlife