Perrywood Limited

What Perrywood Limited does

Perrywood Limited is a family-owned, Essex-based garden centre group operating three retail locations: the Tiptree flagship (Kelvedon Road, Inworth) and Sudbury (Newton Road, Suffolk), both founded/acquired in the family since the 1950s and 2018 respectively, and Buckhatch near Chelmsford, added in September 2024. The company is wholly owned by the Bourne family — Managing Director Alan Bourne alongside his three children Hannah Powell, Simon Bourne, and Tristan Bourne — with no external investors or parent company. It employs approximately 300 people from local communities across the three sites and serves primarily home gardeners and families, with secondary segments in trade/professional buyers and local schools/charities.

The core offering combines a full horticultural and outdoor-living retail proposition with on-site hospitality. Product categories include outdoor and indoor plants, garden furniture, barbecues and pizza ovens, compost and growing media, and a home/gift shop. A vertically integrated production nursery at Tiptree grows approximately one million bedding, basket and vegetable plants annually under the 'Grown at Perrywood' own-brand label, using a propagation house, potting machine, transplanter, and seeder. All three sites operate coffee shops and restaurants — Tiptree seats up to 270 covers — serving breakfasts, lunches, afternoon tea (from £24 per adult at Tiptree), and bakery items with vegan, gluten-free, and dairy-free options. A five-year hardy plant guarantee and the Bloom mobile loyalty app (iOS and Android) with scan-to-save offers, prize draws, and birthday rewards underpin retention.

Revenue is generated predominantly through in-centre retail and dining sales, supplemented by a Shopify e-commerce store for bulky items, gift cards, and furniture with local kerbside delivery, plus a trade discount programme offering 10% off horticultural products to qualifying businesses spending over £5,000 annually. Sustainability is positioned as a material differentiator: 99% of compost sold is peat-free, the business has invested in solar panels, air source heat pumps, and plastic pot recycling, and it runs biodiversity initiatives with Essex Wildlife Trust and the Bumblebee Conservation Trust. Perrywood Tiptree was ranked second in the Garden Centre Association's 2025 top-100 UK league table and the group has been recognised as a Garden Centre of Excellence with multiple 2025-2026 GCA category awards for plant areas, indoor plants, catering, sustainability, and customer service.

Name

Perrywood Limited

Legal name

Perrywood Limited

Website

https://perrywood.co.uk

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Perrywood Limited is a family-owned garden centre group operating three Essex and Suffolk locations, selling plants, garden products, homeware, and gifts alongside in-centre coffee shops and restaurants, and serving home gardeners, trade customers, and local community groups.

Ownership category

akta.pro rank

Product category

Garden Centre Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Garden centre retail
• Horticultural products
• Outdoor plants
• Garden furniture
• Plant nursery

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Plants and Garden Products: Core revenue from sale of plants (bedding, perennials, trees, houseplants), garden furniture, BBQs, compost, tools, gifts, clothing, and food/drink items. Sold through three physical garden centres and online store.
2. Dining Services: Coffee shop and restaurant revenue at all three locations. Includes breakfast, lunch, afternoon tea, and bakery items. Catering for dietary requirements including vegan, gluten-free, and dairy-free options.
3. Gift Cards: Perrywood Gift Cards sold in denominations from £10 to £250, redeemable at all three garden centres and coffee shops. Physical cards sent via Royal Mail or purchasable at tills.
4. Trade Discount Programme: 10% discount on horticultural products for qualifying businesses spending over £5,000 annually. Eligible businesses include landscapers, estate managers, garden designers, and schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Perrywood operates three destination garden centres in Essex and Suffolk (Tiptree, Sudbury, Buckhatch) selling indoor and outdoor plants, garden furniture, barbecues, compost and growing media, and home and gift products. The company also runs coffee shop and restaurant dining at all three locations, a five-year hardy plant guarantee, a Bloom mobile loyalty programme, and an in-house plant production nursery producing around one million bedding, basket and vegetable plants per year sold exclusively at its centres.

Product overview

Perrywood Limited is a family-owned garden centre group operating three locations in Essex and Suffolk (Tiptree, Sudbury, and Buckhatch). The business offers a comprehensive retail portfolio centered on plants and gardening, including outdoor and indoor plants (with approximately one million plants grown annually at their own nurseries), garden furniture and barbecues, compost and growing media, and home and gift products. The company also operates coffee shop and restaurant dining services at all three locations, alongside a mobile app-based loyalty programme called Bloom. The offering is structured around physical retail locations supplemented by an e-commerce platform for furniture, barbecues, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom: Loyalty programme offering exclusive rewards, discounts, and birthday treats for members. Available via mobile app with scan-to-save offers, monthly prize draws, and free hot drink rewards.
• Grown at Perrywood

Products and services

• Outdoor and Indoor Plants Extensive selection of top-quality indoor and outdoor plants including bedding plants, perennials, specimen trees, container plants, seasonal planted containers, hanging baskets and houseplants, with around one million bedding, basket and vegetable plants grown annually at Perrywood's own production nurseries and sold exclusively at its three garden centres.
• Garden Furniture
• Barbecues and Pizza Ovens Range of gas, charcoal and wood pellet barbecues and pizza ovens from brands including Broil King, Gozney, Kamado Joe, Ooni, Traeger, Weber and the Perrywood own brand.
• Compost and Growing Media Compost range including multi-purpose, specialist, bark, manure and vegetable compost from suppliers Levington, Melcourt, Miracle-Gro and Westland, available via the Compost Drive-Thru at Tiptree or inside garden centres at Sudbury and Buckhatch.
• Home and Gift Shop Home decor items, table lamps, trinket dishes, on-trend clothing, accessories, footwear, food and beverages including alcoholic drinks, and children's items including books, toys and games.
• Coffee Shop and Restaurant Dining Wholesome homemade breakfasts, hot lunches, freshly made cakes and Perrywood scones served at all three locations, with catering for vegan, vegetarian, dairy-free and gluten-free dietary requirements, plus a dedicated afternoon tea service at Tiptree and Sudbury.
• Grown at Perrywood Own-brand plant range grown at Perrywood's production nurseries including bedding plants, basket plants and vegetables, accounting for around one million plants per year, sold exclusively at Perrywood garden centres and identified by 'Grown at Perrywood' branding.
• Perrywood Gift Cards Physical and digital gift cards available in denominations from £10 to £250, redeemable at all three Perrywood garden centres and coffee shops including afternoon tea. Also accepted: HTA Gift Cards.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Essex Wildlife TrustcoreStrategic or Co-development Partner · 1 January 2026Corporate membership and partnership supporting the 2026 £10,000 Wildlife Campaign. Collaboration on wildlife kits for 45 primary schools to create spaces supporting biodiversity and inspiring children to connect with nature.
• Bumblebee Conservation TrustcoreStrategic or Co-development PartnerPartnership as part of the 2026 £10,000 Wildlife Campaign working with Essex Wildlife Trust to support local biodiversity and inspire children through nature connection.
• Garden Centre Association (GCA)coreOthersMember of the Garden Centre Association. Perrywood Tiptree ranked 2nd in GCA league table of top 100 UK garden centres 2025. GCA awards recognised.
• Horticultural Trades Association (HTA)coreOthersPerrywood is guided by the HTA on all matters associated with pesticide use and plant health. Company complies with HTA guidelines and new Plant Passporting legislation.
• Garden Furniture Suppliers (Made Aware Scheme)minorChannel Partner/ Reseller/ DistributorMany garden furniture suppliers are part of the Made Aware scheme through LOFA (Leisure & Outdoor Furniture Association). This enables members to progressively improve environmental and social impacts of products sold.
• RHS Hyde HallminorOthersPerrywood Buckhatch is located near RHS Hyde Hall, positioning it as a destination for garden enthusiasts visiting the area.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Blue Diamond Group: One of the UK's largest independent garden centre groups operating around 40+ sites with strong own-brand plant ranges and integrated dining. Directly comparable to Perrywood on multi-site destination garden centre retail and breadth of in-centre services.
• Hillier Garden Centres: Long-established UK garden centre chain with own-brand plant production and a strong restaurant/retail blend. Comparable to Perrywood as a multi-site, family-rooted garden centre group with own-nursery supply and premium plant areas.
• Barton Grange Garden Centre: Independent, award-winning UK destination garden centre in Lancashire offering plants, garden furniture, gifts and a high-profile restaurant on-site. Closely comparable to Perrywood on the destination-plus-dining model and multi-award positioning in the GCA league table.
• Squire's Garden Centres: Family-run UK garden centre chain with 15+ sites across the South East, offering plants, gifts, restaurants and a Coffee Stop brand. Comparable to Perrywood on family ownership, regional concentration, and the plant-plus-hospitality centre format.
• Notcutts Garden Centres:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PerrywoodGardenCentres
• LinkedInlinkedin.com/company/perrywood-garden-centre-&-nurseries-ltd
• Instagraminstagram.com/perrywoodgardencentres

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrywood Limited