Turismo De Islas Canarias

Name

Turismo De Islas Canarias

Legal name

Promotur Turismo de Canarias S.A.

Website

https://turismodeislascanarias.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Public Institutional Funding: As a public company of the Government of the Canary Islands (Promotur Turismo de Canarias, created in 2005), the organization is funded through government budgetary allocations and institutional financing rather than commercial revenue generation.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Turismo De Islas Canarias promotes the Canary Islands archipelago as a tourism destination through marketing campaigns, air connectivity development with airlines, sustainability programs, and digital tools for tourism professionals and travelers. The organization operates the Find the Seasouls Roblox video game, Brand Center audiovisual platform, Journey to Decarbonization climate tool, RegNext regeneration programme, and multi-channel marketing campaigns targeting European source markets.

Product overview

Turismo De Islas Canarias operates as the official tourism promotion body for the Canary Islands archipelago, managing a portfolio of digital products and marketing initiatives. Its core digital products include the 'Find the Seasouls' Roblox video game (launched December 2024), the 'Stickers Islas Canarias' WhatsApp channel, the 'Brand Center' audiovisual resource tool, and the 'Journey to Decarbonization' climate action planning tool. These products are complemented by campaigns like 'Nature is Calling' and programs such as RegNext. The organization also awards annual Tourism Awards and operates a Sponsorships program supporting sustainable tourism events.

Differentiator

Problem solved

Functional benefit

Brands

• Islas Canarias – Latitud de Vida: Main tourism brand for the Canary Islands destination, launched in 2008
• Find the Seasouls
• RegNext
• Viaje a la descarbonización
• Brand Center

Products and services

• Find the Seasouls Immersive video game on the Roblox platform allowing users to digitally explore the Canary Islands archipelago while discovering 160 marine creatures (Seasouls) inspired by local fauna. Combines entertainment, environmental education, and tourism promotion across 14 languages with 100+ real-world Canary Islands locations. Achieved 4 million visits, 2.3M unique users, 95% positive reviews in 2025.
• Brand Center

Quantifiable outcome

• Reduced seasonality — no month concentrates more than 10% of annual tourist arrivals, compared to 92% arriving April-October at competing Mediterranean destinations
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RegNext Programme Working Group MemberscoreStrategic or Co-development Partner · 1 June 2026The RegNext programme working group includes major tourism industry players: TUI, Expedia, Jet2, Jet2holidays, easyJet Holidays, DERTOUR, Skyscanner, Carnival UK, Barceló Hotel Group, Iberostar Group, UnTours Foundation, Lopesan, Binter, Loro Parque, and local associations Excelcan, Ashotel, FEHT, Asolan, Asofuer. RegNext channels voluntary contributions from tourism businesses, climate foundations, and visitors toward ecosystem restoration, climate adaptation, and community enhancement projects.
• ABTA (Association of British Travel Agents)coreStrategic or Co-development Partner · 1 June 2026ABTA, the UK's leading travel association, participated in the London Climate Action Week event where RegNext and the Sustainable Regulation of Tourist Accommodation Law were presented to British travel and sustainability journalists. ABTA represents thousands of travel agents and tour operators operating holidays to the Canary Islands.
• Travel Forward (formerly Travel Foundation)coreStrategic or Co-development Partner · 1 June 2026Travel Forward, an international organisation recognised for its work on climate action in tourism, attended the London Climate Action Week event. Their participation reinforces the credibility and scientific basis of the Canary Islands' sustainability strategy.
• Spanish Tourist Office in LondoncoreGTM or Marketing Partner · 1 June 2026Collaborated with the Spanish Tourist Office in London to organise the London Climate Action Week event presenting RegNext and sustainable tourism measures to British journalists and industry representatives.
• CSIC and Canary Islands Public UniversitiescoreStrategic or Co-development Partner · 1 March 2026Partnership with the Spanish National Research Council (CSIC) and the Canary Islands' public universities to advance toward a blue and sustainable tourism model. Work conducted under the Smart Management and Blue Tourism Product Creation Agreement.
• Iberia ExpressminorChannel Partner/ Reseller/ DistributorIberia Express is the airline with the highest number of connections between the Canary Islands and mainland Spain, with 26% market share in Canary Islands-peninsula connectivity. In 2023, transported over 1.4 million passengers to the archipelago, operating from Madrid to all six major Canary Islands airports.
• Airline Partners (52 airlines)coreChannel Partner/ Reseller/ Distributor52 airlines operating across 765 routes connecting 34 countries, representing 23.5 million inbound seats. Collaboration with airlines includes market intelligence sharing, innovative tourism promotion, and an EU-approved incentive model (Fondo de Desarrollo de Vuelos) aligned with European regulations to reduce uncertainty and strengthen route profitability.
• Cristina Fernández Gil (Oceanographer)minorStrategic or Co-development PartnerCollaboration with oceanographer Cristina Fernández Gil for the creation of 'Seasouls' characters in the Find the Seasouls Roblox video game, ensuring maximum fidelity to the biodiversity of the archipelago.
• Digital Content CreatorsminorGTM or Marketing PartnerPartnerships with digital content creators including Jordi.Koalitic (25M+ combined followers), Saúl Santos (113K), Dansu (107K), Just Two Travel (84.7K), Gustavo Karlsson (71.2K), Helena Palau (62.6K), and Mireia Foodie (29.8K) for producing Instagram reels and Facebook content showcasing Canary Islands destinations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Portugal: Portuguese national tourism authority promoting Portugal internationally. Comparable as an Iberian Peninsula DMO with sustainability positioning, EU co-financing, and similar European source-market concentration.
• Visit Dubai: Dubai's Department of Tourism and Commerce Marketing. Comparable as a government-owned DMO executing high-budget global campaigns across digital, trade, and airline channels to drive year-round visitor volumes.
• Turespaña: Spain's national tourism promotion body under the Ministry of Industry, Trade and Tourism. Directly comparable as a Spanish government-owned DMO promoting a national destination across international source markets with similar mandate, structure, and funding model.
• VisitBritain: UK national tourism agency promoting Britain as a visitor destination internationally. Directly comparable as a publicly-funded national DMO with multi-channel marketing campaigns, trade fair presence, and airline partnership programmes.
• Brand USA: USA's national destination marketing organization promoting inbound tourism. Comparable as a publicly-funded DMO executing multi-channel international campaigns, content marketing, and trade engagement.
• Visit California: State-level tourism marketing organization for California. Directly comparable as a sub-national DMO promoting a major destination with sustainability positioning, digital innovation, and global marketing campaigns.
• Tourism Australia: Australian government tourism agency promoting Australia internationally. Comparable as a national DMO with award-winning digital marketing, airline route development focus, and multi-market campaign management.
• Singapore Tourism Board: Singapore's national tourism board driving destination promotion, events, and tourism intelligence. Comparable as a government DMO with sustainability initiatives, digital ecosystem, and trade/airline partnership focus.
• Tourism New Zealand: New Zealand national tourism agency with award-winning 100% Pure brand campaigns. Comparable as a national DMO with strong sustainability positioning, content-led marketing, and international route development focus.

Regional players

• Visit Flanders: Flanders' regional tourism organization promoting the Flemish region internationally. Comparable as a European regional DMO with sustainability positioning and multi-market campaign execution, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/turismcanarias
• YouTubeyoutube.com/user/turismodecanarias
• Facebookfacebook.com/TurismodeIslasCanarias
• LinkedInlinkedin.com/company/promotur-turismo-canarias-s-a-
• Instagraminstagram.com/turismodeislascanarias

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo De Islas Canarias