NGPF
NGPF is a 501(c)(3) nonprofit that provides free personal finance curriculum, professional development, and educational resources to over 140,000 middle and high school teachers across all 50 U.S. states, reaching approximately 5 million students annually.
- Company typePrivate
- Founded2014
- HeadquartersBurlingame, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What NGPF does
NGPF (Next Gen Personal Finance) is a 501(c)(3) nonprofit founded in 2014 by Tim Ranzetta and headquartered in Burlingame, California. The organization provides free personal finance curriculum, professional development, and educational resources to U.S. middle and high school educators. NGPF serves over 140,000 teachers across all 50 states and reaches approximately 5 million students annually, with 500,000+ hours of professional development completed by educators to date. The organization's stated Mission 2030 targets universal U.S. high school personal finance course adoption before graduation.
The core product architecture centers on five curriculum courses: the flagship Semester Course (67 customizable lessons aligned with National Standards), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons with Spanish translation), and Financial Algebra Course (77 lessons aligned to Common Core). Delivery is web-based with native integrations into Nearpod, Pear Deck, Desmos Classroom, Kahoot, Canva, and Google Workspace, plus LMS compatibility. Supplemental features include NGPF Academy (badge and certification tracking), Virtual PD sessions, On-Demand Modules, 10-hour Certification Courses, FinCamps (in-person full-day events with $100 stipend), Arcade games (Shady Sam, Slick Wheels, Bean Game), Question of the Day, FinCap Friday current events, and Spanish/ELL translations. The platform has no paid tiers — all curriculum and professional development are free to teachers.
The business model is freemium in form but donation-funded in substance. NGPF generates no revenue from curriculum sales; instead, an endowment established by co-founder Tim Ranzetta covers approximately 50% of the operating budget, with the remainder sourced from private donations, grants, and corporate partnerships (notably Dow Jones for journalism integration launching August 2026, plus Intuit, PBS/Two Cents, NFL/49ers Foundation, and Tyton Partners). Go-to-market is dual-track: self-serve product-led growth for individual teachers via free account signup with email verification, and direct enterprise engagement for district partnerships across named systems including NYC Public Schools, Miami, Denver, Detroit, San Francisco USD, and others. Marketing relies on content (12,000+ newsletter subscribers, daily blog, podcast), earned media (Financial Times, NYT, Bloomberg, Economist), and community (FinLit Fanatics Facebook group).
NGPF firmographics
Firmographics- Name
- NGPF
- Legal name
- Next Gen Personal Finance
- Website
- https://ngpf.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- NGPF is a 501(c)(3) nonprofit that provides free personal finance curriculum, professional development, and educational resources to over 140,000 middle and high school teachers across all 50 U.S. states, reaching approximately 5 million students annually.
- Ownership category
- akta.pro rank
NGPF industry classification
Industry- Product category
- K-12 Personal Finance Education and Curriculum
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Open Courseware & Course Modules (OCW) (EDAGAJAB)
Keywords
Where NGPF is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NGPF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Donations and Grants: NGPF operates as a 501(c)(3) nonprofit funded by private donations and grants. An endowment created by its co-founder accounts for roughly 50% of the overall budget. Curriculum and professional development are provided free to educators.
- Corporate Partnerships: Partnership with Dow Jones includes grant funding to integrate WSJ, Barron's and MarketWatch journalism into classrooms. The initiative is supported by a grant from Dow Jones and the Dow Jones Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Teacher Account - Full Access |
| Freemium | Annual | District Partnership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
NGPF product offering
Product offeringCore offering
NGPF is a 501(c)(3) nonprofit that provides U.S. high school and middle school educators with free, standards-aligned personal finance curriculum across multiple course formats (Semester, Full-Year, Trimester, Middle School, Financial Algebra) plus a professional development ecosystem (Virtual PD, On-Demand Modules, Certification Courses, FinCamps, NGPF Academy) and student engagement resources including educational games, daily questions, current events videos, and a video library.
Product overview
NGPF (Next Gen Personal Finance) is a nonprofit 501(c)(3) organization offering a comprehensive personal finance education platform for U.S. educators and students. The product architecture centers on five core courses: the flagship Semester Course (67 lessons), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons), and Financial Algebra Course (77 lessons). These courses are supplemented by a professional development ecosystem comprising Virtual PD, On-Demand Modules, Certification Courses (10-hour topic-specific programs), FinCamps (in-person events), and NGPF Academy (badges and credit tracking). Student engagement features include the Arcade (educational games like Shady Sam and Slick Wheels), Question of the Day, FinCap Friday (current events), and a Video Library. Additional resources include 12 curriculum units, district support tools, advocacy initiatives (Mission 2030), Spanish/ELL resources, and Canva/PDF templates for classroom materials. The entire curriculum is free for all users, funded primarily by an endowment from co-founder Tim Ranzetta. NGPF partners with Nearpod, Pear Deck, Desmos, Canva, Kahoot, and Google Workspace for content delivery and classroom integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Semester Course NGPF's flagship high school personal finance course containing 67 customizable lessons, aligned with National Standards for Personal Financial Education. Includes diagnostic exams, unit exams, final exam, and answer keys; Spanish translations of activities and exams are included; Nearpod and Pear Deck are available for all lessons.
- Full-Year Course A comprehensive 108-lesson high school personal finance course providing enough content for a full year or a custom scope and sequence; Nearpod integrations are available for all lessons and Pear Deck integrations for select lessons.
- Trimester Course A condensed 47-lesson high school personal finance course designed for summer school or schools operating on trimesters or quarters; Nearpod integration is available.
- Middle School Course A 43-lesson course specifically designed for middle school students covering fundamental personal finance concepts; the full course is also available in Spanish, and answer keys are included on the course page.
- Financial Algebra Course A 77-lesson math course (60-minute lessons) designed as a third-year math alternative or elective, combining personal finance with algebra and aligned to National Standards and Common Core. Features Desmos Classroom activities and aligned with Common Core standards.
- Virtual PD Live Zoom-based professional development sessions facilitated by NGPF, with teachers from around the country; fully interactive and designed for collaboration and growth, providing NGPF Academy credit upon completion.
- On-Demand Modules Self-paced professional development modules including the Beginner Series and Starter Pack; available 24/7 for teacher convenience and count toward NGPF Academy credit.
- Certification Courses 10-hour certification courses covering specialized personal finance topics such as Advanced Investing, Banking & Budgeting, Behavioral Economics, Career, Consumer Skills, Credit, Cryptocurrency, Insurance, Investing, Paying for College, Psychology of Money, and Taxes; cohorts start monthly and qualify for state PD credits in many states.
- FinCamps Free, immersive full-day in-person professional development events held during the summer across the U.S., providing teachers with confidence, community, and a $100 stipend upon attendance.
- NGPF Academy Professional development tracking system where teachers earn credits, badges, and achievements by completing NGPF professional development. Users are automatically enrolled upon first PD attendance. Features milestone badges (Freshperson, Sophomore, Junior, Senior) and certification badges for completing specialized courses.
- NGPF Arcade A collection of educational games for students, including Shady Sam (a credit game that won the 2026 Money Awareness and Inclusion Award for Best Non-Profit Project for School-Age Education), Slick Wheels (car buying), The Bean Game (budgeting simulation), and an online bank simulator.
- District Support Resources for school districts implementing personal finance education, including state standard crosswalks, implementation support, grant opportunities, and an advocacy toolkit, with direct support from NGPF implementation experts.
Quantifiable outcome
- 5 million students reached per school year
- +4 more outcomes
Companies that use NGPF
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
NGPF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
NGPF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dow JonescoreDow Jones and NGPF announced partnership to integrate journalism from The Wall Street Journal, Barron's, and MarketWatch into personal finance classrooms. Supported by a grant from Dow Jones and Dow Jones Foundation, the initiative will reach over 140,000 teachers and 5 million students annually. Includes article-based lesson guides, speaker series bringing reporters into classrooms, and complimentary WSJ subscriptions for 1,000 educators. Launching August 2026.
- NearpodcoreNearpod integration provides interactive slides for NGPF lessons, available across Semester, Trimester, Full-Year, and Middle School courses for whole-class or student-paced instruction.
- Tyton PartnerscoreTyton Partners collaborated with NGPF on 2024 research report showing $100,000 lifetime benefit per student from taking a semester personal finance class. Report found 27 states now require such courses.
- IntuitminorNGPF partnered with Intuit for the Hour of Finance Challenge during Super Bowl week 2026, part of Intuit's commitment to help 50 million students become financially literate by 2030.
- NFL Inspire Change InitiativeminorNGPF participated in NFL Inspire Change Initiative Financial Literacy Forum for Bay Area high school students during Super Bowl LX week.
- San Francisco 49ers FoundationminorNGPF collaborated with 49ers Foundation to host Financial Literacy Forum for hundreds of Bay Area high school students during Super Bowl LX week.
- PBS / Two CentscoreNGPF partnered with PBS Digital Studio's Two Cents series for speaker series bringing Julia and Philip into classrooms. Joint virtual PD sessions and video resources for teachers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NGPF competitors and assessment
Company assessmentDirect peers
- FoolProof Foundation: FoolProof Foundation provides free, online personal finance curriculum for K-12 schools, directly competing with NGPF on free standards-aligned curriculum for teachers and students.
- EVERFI (Blackbaud): EVERFI, now part of Blackbaud, provides K-12 financial literacy curriculum and digital learning resources to schools and districts, directly competing with NGPF for the same teacher and district customers with a paid SaaS model.
- Khan Academy: Khan Academy offers free personal finance content for students and teachers, serving the same high school audience with a broader general education platform. Khan Academy's brand and free model make it a direct substitute for many teachers.
- Next Gen Personal Finance — Inova (Take Charge Today): Inova Education (formerly Take Charge Today) provides free personal finance curriculum for high schools, directly overlapping with NGPF's free standards-aligned offerings and competing for the same teacher base.
- Banzai: Banzai offers interactive personal finance curriculum for middle and high schools, often sponsored by local banks and credit unions, competing for the same teacher adoption and district partnerships.
- Dave Ramsey's Foundations in Personal Finance: Foundations in Personal Finance is a high school personal finance curriculum sold to schools and homeschool families, directly competing with NGPF's Semester Course. It uses a paid textbook/license model while NGPF offers free curriculum.
- Council for Economic Education: CEE provides K-12 economics and personal finance curriculum, professional development for teachers, and state advocacy. Like NGPF, it operates advocacy initiatives and standards-aligned curriculum but with a longer institutional history.
Broad incumbents
- Junior Achievement USA: Junior Achievement is a large, established nonprofit delivering financial literacy, work readiness, and entrepreneurship education to K-12 students. It competes for teacher adoption and corporate sponsorships with a broader portfolio than NGPF.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Customer concentration
NGPF social profiles
Digital presenceNGPF financial estimates
Financial estimateRevenue estimate
Valuation estimate
NGPF leadership team
Management profileNumber of profiles
Profiles6 records
NGPF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NGPF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NGPF
What does NGPF do?
NGPF is a 501(c)(3) nonprofit that provides U.S. high school and middle school educators with free, standards-aligned personal finance curriculum across multiple course formats (Semester, Full-Year, Trimester, Middle School, Financial Algebra) plus a professional development ecosystem (Virtual PD, On-Demand Modules, Certification Courses, FinCamps, NGPF Academy) and student engagement resources including educational games, daily questions, current events videos, and a video library.
Is NGPF a public or private company?
NGPF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NGPF founded?
NGPF was founded in 2014.
Where is NGPF based?
NGPF is headquartered in Burlingame, United States, in the North America region.
How does NGPF make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are corporate Partnerships.
Who are NGPF's main competitors?
Direct peers on record are FoolProof Foundation, EVERFI (Blackbaud), Khan Academy, Next Gen Personal Finance — Inova (Take Charge Today), Banzai, Dave Ramsey's Foundations in Personal Finance and Council for Economic Education. Junior Achievement USA is listed as a broad incumbent.
Does NGPF have an API?
No public API is recorded for NGPF.
What industry is NGPF in?
NGPF's product category is K-12 Personal Finance Education and Curriculum. Its primary akta.pro industry code is EDAGAJAB, Open Courseware & Course Modules (OCW). Its NAICS code is 611710 and its SIC code is 8200.