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NGPF

Full company profile

uuid02lijfd

Namestring
NGPF
Legal namestring
Next Gen Personal Finance
Websiteurl
ngpf.org
Company typeenum
Private
Founded yearint
2014
Descriptiontext

NGPF (Next Gen Personal Finance) is a 501(c)(3) nonprofit founded in 2014 by Tim Ranzetta and headquartered in Burlingame, California. The organization provides free personal finance curriculum, professional development, and educational resources to U.S. middle and high school educators. NGPF serves over 140,000 teachers across all 50 states and reaches approximately 5 million students annually, with 500,000+ hours of professional development completed by educators to date. The organization's stated Mission 2030 targets universal U.S. high school personal finance course adoption before graduation.

The core product architecture centers on five curriculum courses: the flagship Semester Course (67 customizable lessons aligned with National Standards), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons with Spanish translation), and Financial Algebra Course (77 lessons aligned to Common Core). Delivery is web-based with native integrations into Nearpod, Pear Deck, Desmos Classroom, Kahoot, Canva, and Google Workspace, plus LMS compatibility. Supplemental features include NGPF Academy (badge and certification tracking), Virtual PD sessions, On-Demand Modules, 10-hour Certification Courses, FinCamps (in-person full-day events with $100 stipend), Arcade games (Shady Sam, Slick Wheels, Bean Game), Question of the Day, FinCap Friday current events, and Spanish/ELL translations. The platform has no paid tiers — all curriculum and professional development are free to teachers.

The business model is freemium in form but donation-funded in substance. NGPF generates no revenue from curriculum sales; instead, an endowment established by co-founder Tim Ranzetta covers approximately 50% of the operating budget, with the remainder sourced from private donations, grants, and corporate partnerships (notably Dow Jones for journalism integration launching August 2026, plus Intuit, PBS/Two Cents, NFL/49ers Foundation, and Tyton Partners). Go-to-market is dual-track: self-serve product-led growth for individual teachers via free account signup with email verification, and direct enterprise engagement for district partnerships across named systems including NYC Public Schools, Miami, Denver, Detroit, San Francisco USD, and others. Marketing relies on content (12,000+ newsletter subscribers, daily blog, podcast), earned media (Financial Times, NYT, Bloomberg, Economist), and community (FinLit Fanatics Facebook group).

Short descriptiontext

NGPF is a 501(c)(3) nonprofit that provides free personal finance curriculum, professional development, and educational resources to over 140,000 middle and high school teachers across all 50 U.S. states, reaching approximately 5 million students annually.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersBurlingame, United States
HQ citystring
Burlingame
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personal finance education, financial literacy curriculum, teacher professional development, educational technology platform, school district partnerships
Industry1 code
1Open Courseware & Course Modules (OCW)
CodeEDAGAJABPrimaryYes
NAICS code3 codes
  • Educational Support Services611710
  • Professional and Management Development Training611430
  • Business Schools and Computer and Management Training6114
SIC code1 code
  • Services-Educational Services8200
Product category
K-12 Personal Finance Education and Curriculum
Social media profiles1 record
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model2 records
1Donations and Grants
TypeFreemium
Description

NGPF operates as a 501(c)(3) nonprofit funded by private donations and grants. An endowment created by its co-founder accounts for roughly 50% of the overall budget. Curriculum and professional development are provided free to educators.

ngpf.org
2Corporate Partnerships
TypeLicensing Royalties
Description

Partnership with Dow Jones includes grant funding to integrate WSJ, Barron's and MarketWatch journalism into classrooms. The initiative is supported by a grant from Dow Jones and the Dow Jones Foundation.

dowjones.com
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Pricing details2 tiers
1Free Teacher Account - Full Access
ModelFreemiumBilling cadenceAnnual
Notes

100% free for all teachers. Includes access to all curriculum, professional development, answer keys, assessments, and resources. No paid tiers exist.

ngpf.org
2District Partnership
ModelFreemiumBilling cadenceAnnual
Notes

District support, implementation resources, and grant assistance provided at no cost. Funded through private donations and grants.

ngpf.org
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

NGPF is a 501(c)(3) nonprofit that provides U.S. high school and middle school educators with free, standards-aligned personal finance curriculum across multiple course formats (Semester, Full-Year, Trimester, Middle School, Financial Algebra) plus a professional development ecosystem (Virtual PD, On-Demand Modules, Certification Courses, FinCamps, NGPF Academy) and student engagement resources including educational games, daily questions, current events videos, and a video library.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 5 million students reached per school year
+4 more records
Product overview1 text field

NGPF (Next Gen Personal Finance) is a nonprofit 501(c)(3) organization offering a comprehensive personal finance education platform for U.S. educators and students. The product architecture centers on five core courses: the flagship Semester Course (67 lessons), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons), and Financial Algebra Course (77 lessons). These courses are supplemented by a professional development ecosystem comprising Virtual PD, On-Demand Modules, Certification Courses (10-hour topic-specific programs), FinCamps (in-person events), and NGPF Academy (badges and credit tracking). Student engagement features include the Arcade (educational games like Shady Sam and Slick Wheels), Question of the Day, FinCap Friday (current events), and a Video Library. Additional resources include 12 curriculum units, district support tools, advocacy initiatives (Mission 2030), Spanish/ELL resources, and Canva/PDF templates for classroom materials. The entire curriculum is free for all users, funded primarily by an endowment from co-founder Tim Ranzetta. NGPF partners with Nearpod, Pear Deck, Desmos, Canva, Kahoot, and Google Workspace for content delivery and classroom integration.

Product and service12 records
1Semester Course
CategoryCore Curriculum — High School Personal Finance
Description

NGPF's flagship high school personal finance course containing 67 customizable lessons, aligned with National Standards for Personal Financial Education. Includes diagnostic exams, unit exams, final exam, and answer keys; Spanish translations of activities and exams are included; Nearpod and Pear Deck are available for all lessons.

2Full-Year Course
CategoryCore Curriculum — High School Personal Finance
Description

A comprehensive 108-lesson high school personal finance course providing enough content for a full year or a custom scope and sequence; Nearpod integrations are available for all lessons and Pear Deck integrations for select lessons.

3Trimester Course
CategoryCore Curriculum — High School Personal Finance
Description

A condensed 47-lesson high school personal finance course designed for summer school or schools operating on trimesters or quarters; Nearpod integration is available.

4Middle School Course
CategoryCore Curriculum — Middle School Personal Finance
Description

A 43-lesson course specifically designed for middle school students covering fundamental personal finance concepts; the full course is also available in Spanish, and answer keys are included on the course page.

5Financial Algebra Course
CategoryCore Curriculum — Math + Personal Finance
Description

A 77-lesson math course (60-minute lessons) designed as a third-year math alternative or elective, combining personal finance with algebra and aligned to National Standards and Common Core. Features Desmos Classroom activities and aligned with Common Core standards.

6Virtual PD
CategoryTeacher Professional Development
Description

Live Zoom-based professional development sessions facilitated by NGPF, with teachers from around the country; fully interactive and designed for collaboration and growth, providing NGPF Academy credit upon completion.

7On-Demand Modules
CategoryTeacher Professional Development
Description

Self-paced professional development modules including the Beginner Series and Starter Pack; available 24/7 for teacher convenience and count toward NGPF Academy credit.

8Certification Courses
CategoryTeacher Professional Development
Description

10-hour certification courses covering specialized personal finance topics such as Advanced Investing, Banking & Budgeting, Behavioral Economics, Career, Consumer Skills, Credit, Cryptocurrency, Insurance, Investing, Paying for College, Psychology of Money, and Taxes; cohorts start monthly and qualify for state PD credits in many states.

9FinCamps
CategoryTeacher Professional Development
Description

Free, immersive full-day in-person professional development events held during the summer across the U.S., providing teachers with confidence, community, and a $100 stipend upon attendance.

10NGPF Academy
CategoryTeacher Professional Development
Description

Professional development tracking system where teachers earn credits, badges, and achievements by completing NGPF professional development. Users are automatically enrolled upon first PD attendance. Features milestone badges (Freshperson, Sophomore, Junior, Senior) and certification badges for completing specialized courses.

11NGPF Arcade
CategoryStudent Engagement Resources
Description

A collection of educational games for students, including Shady Sam (a credit game that won the 2026 Money Awareness and Inclusion Award for Best Non-Profit Project for School-Age Education), Slick Wheels (car buying), The Bean Game (budgeting simulation), and an online bank simulator.

12District Support
CategoryDistrict Implementation Support
Description

Resources for school districts implementing personal finance education, including state standard crosswalks, implementation support, grant opportunities, and an advocacy toolkit, with direct support from NGPF implementation experts.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-27
Description

Dow Jones and NGPF announced partnership to integrate journalism from The Wall Street Journal, Barron's, and MarketWatch into personal finance classrooms. Supported by a grant from Dow Jones and Dow Jones Foundation, the initiative will reach over 140,000 teachers and 5 million students annually. Includes article-based lesson guides, speaker series bringing reporters into classrooms, and complimentary WSJ subscriptions for 1,000 educators. Launching August 2026.

Strategic tierCoreTypeTechnology or Integration
Description

Nearpod integration provides interactive slides for NGPF lessons, available across Semester, Trimester, Full-Year, and Middle School courses for whole-class or student-paced instruction.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Tyton Partners collaborated with NGPF on 2024 research report showing $100,000 lifetime benefit per student from taking a semester personal finance class. Report found 27 states now require such courses.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

NGPF partnered with Intuit for the Hour of Finance Challenge during Super Bowl week 2026, part of Intuit's commitment to help 50 million students become financially literate by 2030.

Strategic tierMinorTypeGTM or Marketing Partner
Description

NGPF participated in NFL Inspire Change Initiative Financial Literacy Forum for Bay Area high school students during Super Bowl LX week.

Strategic tierMinorTypeGTM or Marketing Partner
Description

NGPF collaborated with 49ers Foundation to host Financial Literacy Forum for hundreds of Bay Area high school students during Super Bowl LX week.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

NGPF partnered with PBS Digital Studio's Two Cents series for speaker series bringing Julia and Philip into classrooms. Joint virtual PD sessions and video resources for teachers.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

FoolProof Foundation provides free, online personal finance curriculum for K-12 schools, directly competing with NGPF on free standards-aligned curriculum for teachers and students.

TypeDirect peer
Description

EVERFI, now part of Blackbaud, provides K-12 financial literacy curriculum and digital learning resources to schools and districts, directly competing with NGPF for the same teacher and district customers with a paid SaaS model.

TypeDirect peer
Description

Khan Academy offers free personal finance content for students and teachers, serving the same high school audience with a broader general education platform. Khan Academy's brand and free model make it a direct substitute for many teachers.

TypeDirect peer
Description

Inova Education (formerly Take Charge Today) provides free personal finance curriculum for high schools, directly overlapping with NGPF's free standards-aligned offerings and competing for the same teacher base.

TypeBroad incumbent
Description

Junior Achievement is a large, established nonprofit delivering financial literacy, work readiness, and entrepreneurship education to K-12 students. It competes for teacher adoption and corporate sponsorships with a broader portfolio than NGPF.

TypeDirect peer
Description

Banzai offers interactive personal finance curriculum for middle and high schools, often sponsored by local banks and credit unions, competing for the same teacher adoption and district partnerships.

TypeDirect peer
Description

Foundations in Personal Finance is a high school personal finance curriculum sold to schools and homeschool families, directly competing with NGPF's Semester Course. It uses a paid textbook/license model while NGPF offers free curriculum.

TypeDirect peer
Description

CEE provides K-12 economics and personal finance curriculum, professional development for teachers, and state advocacy. Like NGPF, it operates advocacy initiatives and standards-aligned curriculum but with a longer institutional history.

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers13 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

NGPF

K-12 Personal Finance Education and Curriculumngpf.org

NGPF is a 501(c)(3) nonprofit that provides free personal finance curriculum, professional development, and educational resources to over 140,000 middle and high school teachers across all 50 U.S. states, reaching approximately 5 million students annually.

What NGPF does

NGPF (Next Gen Personal Finance) is a 501(c)(3) nonprofit founded in 2014 by Tim Ranzetta and headquartered in Burlingame, California. The organization provides free personal finance curriculum, professional development, and educational resources to U.S. middle and high school educators. NGPF serves over 140,000 teachers across all 50 states and reaches approximately 5 million students annually, with 500,000+ hours of professional development completed by educators to date. The organization's stated Mission 2030 targets universal U.S. high school personal finance course adoption before graduation.

The core product architecture centers on five curriculum courses: the flagship Semester Course (67 customizable lessons aligned with National Standards), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons with Spanish translation), and Financial Algebra Course (77 lessons aligned to Common Core). Delivery is web-based with native integrations into Nearpod, Pear Deck, Desmos Classroom, Kahoot, Canva, and Google Workspace, plus LMS compatibility. Supplemental features include NGPF Academy (badge and certification tracking), Virtual PD sessions, On-Demand Modules, 10-hour Certification Courses, FinCamps (in-person full-day events with $100 stipend), Arcade games (Shady Sam, Slick Wheels, Bean Game), Question of the Day, FinCap Friday current events, and Spanish/ELL translations. The platform has no paid tiers — all curriculum and professional development are free to teachers.

The business model is freemium in form but donation-funded in substance. NGPF generates no revenue from curriculum sales; instead, an endowment established by co-founder Tim Ranzetta covers approximately 50% of the operating budget, with the remainder sourced from private donations, grants, and corporate partnerships (notably Dow Jones for journalism integration launching August 2026, plus Intuit, PBS/Two Cents, NFL/49ers Foundation, and Tyton Partners). Go-to-market is dual-track: self-serve product-led growth for individual teachers via free account signup with email verification, and direct enterprise engagement for district partnerships across named systems including NYC Public Schools, Miami, Denver, Detroit, San Francisco USD, and others. Marketing relies on content (12,000+ newsletter subscribers, daily blog, podcast), earned media (Financial Times, NYT, Bloomberg, Economist), and community (FinLit Fanatics Facebook group).

NGPF firmographics

Firmographics
Name
NGPF
Legal name
Next Gen Personal Finance
Website
https://ngpf.org
Company type
Private
Founded year
2014
Operating status
Operating
Short description
NGPF is a 501(c)(3) nonprofit that provides free personal finance curriculum, professional development, and educational resources to over 140,000 middle and high school teachers across all 50 U.S. states, reaching approximately 5 million students annually.
Ownership category
akta.pro rank

NGPF industry classification

Industry
Product category
K-12 Personal Finance Education and Curriculum
NAICS
Educational Support Services (611710), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Open Courseware & Course Modules (OCW) (EDAGAJAB)

Keywords

  • Personal finance education
  • Financial literacy curriculum
  • Teacher professional development
  • Educational technology platform
  • School district partnerships

Where NGPF is headquartered

Location

Headquarters

HQ city
Burlingame
HQ country
United States
HQ region
North America

Offices1 record

Markets served

NGPF business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

  1. Donations and Grants: NGPF operates as a 501(c)(3) nonprofit funded by private donations and grants. An endowment created by its co-founder accounts for roughly 50% of the overall budget. Curriculum and professional development are provided free to educators.
  2. Corporate Partnerships: Partnership with Dow Jones includes grant funding to integrate WSJ, Barron's and MarketWatch journalism into classrooms. The initiative is supported by a grant from Dow Jones and the Dow Jones Foundation.

Pricing tiers

ModelBillingPrice
FreemiumAnnualFree Teacher Account - Full Access
FreemiumAnnualDistrict Partnership

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

NGPF product offering

Product offering

Core offering

NGPF is a 501(c)(3) nonprofit that provides U.S. high school and middle school educators with free, standards-aligned personal finance curriculum across multiple course formats (Semester, Full-Year, Trimester, Middle School, Financial Algebra) plus a professional development ecosystem (Virtual PD, On-Demand Modules, Certification Courses, FinCamps, NGPF Academy) and student engagement resources including educational games, daily questions, current events videos, and a video library.

Product overview

NGPF (Next Gen Personal Finance) is a nonprofit 501(c)(3) organization offering a comprehensive personal finance education platform for U.S. educators and students. The product architecture centers on five core courses: the flagship Semester Course (67 lessons), Full-Year Course (108 lessons), Trimester Course (47 lessons), Middle School Course (43 lessons), and Financial Algebra Course (77 lessons). These courses are supplemented by a professional development ecosystem comprising Virtual PD, On-Demand Modules, Certification Courses (10-hour topic-specific programs), FinCamps (in-person events), and NGPF Academy (badges and credit tracking). Student engagement features include the Arcade (educational games like Shady Sam and Slick Wheels), Question of the Day, FinCap Friday (current events), and a Video Library. Additional resources include 12 curriculum units, district support tools, advocacy initiatives (Mission 2030), Spanish/ELL resources, and Canva/PDF templates for classroom materials. The entire curriculum is free for all users, funded primarily by an endowment from co-founder Tim Ranzetta. NGPF partners with Nearpod, Pear Deck, Desmos, Canva, Kahoot, and Google Workspace for content delivery and classroom integration.

Differentiator

Problem solved

Functional benefit

Products and services

  • Semester Course NGPF's flagship high school personal finance course containing 67 customizable lessons, aligned with National Standards for Personal Financial Education. Includes diagnostic exams, unit exams, final exam, and answer keys; Spanish translations of activities and exams are included; Nearpod and Pear Deck are available for all lessons.
  • Full-Year Course A comprehensive 108-lesson high school personal finance course providing enough content for a full year or a custom scope and sequence; Nearpod integrations are available for all lessons and Pear Deck integrations for select lessons.
  • Trimester Course A condensed 47-lesson high school personal finance course designed for summer school or schools operating on trimesters or quarters; Nearpod integration is available.
  • Middle School Course A 43-lesson course specifically designed for middle school students covering fundamental personal finance concepts; the full course is also available in Spanish, and answer keys are included on the course page.
  • Financial Algebra Course A 77-lesson math course (60-minute lessons) designed as a third-year math alternative or elective, combining personal finance with algebra and aligned to National Standards and Common Core. Features Desmos Classroom activities and aligned with Common Core standards.
  • Virtual PD Live Zoom-based professional development sessions facilitated by NGPF, with teachers from around the country; fully interactive and designed for collaboration and growth, providing NGPF Academy credit upon completion.
  • On-Demand Modules Self-paced professional development modules including the Beginner Series and Starter Pack; available 24/7 for teacher convenience and count toward NGPF Academy credit.
  • Certification Courses 10-hour certification courses covering specialized personal finance topics such as Advanced Investing, Banking & Budgeting, Behavioral Economics, Career, Consumer Skills, Credit, Cryptocurrency, Insurance, Investing, Paying for College, Psychology of Money, and Taxes; cohorts start monthly and qualify for state PD credits in many states.
  • FinCamps Free, immersive full-day in-person professional development events held during the summer across the U.S., providing teachers with confidence, community, and a $100 stipend upon attendance.
  • NGPF Academy Professional development tracking system where teachers earn credits, badges, and achievements by completing NGPF professional development. Users are automatically enrolled upon first PD attendance. Features milestone badges (Freshperson, Sophomore, Junior, Senior) and certification badges for completing specialized courses.
  • NGPF Arcade A collection of educational games for students, including Shady Sam (a credit game that won the 2026 Money Awareness and Inclusion Award for Best Non-Profit Project for School-Age Education), Slick Wheels (car buying), The Bean Game (budgeting simulation), and an online bank simulator.
  • District Support Resources for school districts implementing personal finance education, including state standard crosswalks, implementation support, grant opportunities, and an advocacy toolkit, with direct support from NGPF implementation experts.

Quantifiable outcome

  • 5 million students reached per school year
  • +4 more outcomes

Companies that use NGPF

Customer profile

Named customers13 records

Segments4 records

Ideal customer profiles2 records

NGPF technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

NGPF partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Dow JonescoreStrategic or Co-development Partner · 27 May 2026Dow Jones and NGPF announced partnership to integrate journalism from The Wall Street Journal, Barron's, and MarketWatch into personal finance classrooms. Supported by a grant from Dow Jones and Dow Jones Foundation, the initiative will reach over 140,000 teachers and 5 million students annually. Includes article-based lesson guides, speaker series bringing reporters into classrooms, and complimentary WSJ subscriptions for 1,000 educators. Launching August 2026.
  • NearpodcoreTechnology or IntegrationNearpod integration provides interactive slides for NGPF lessons, available across Semester, Trimester, Full-Year, and Middle School courses for whole-class or student-paced instruction.
  • Tyton PartnerscoreStrategic or Co-development PartnerTyton Partners collaborated with NGPF on 2024 research report showing $100,000 lifetime benefit per student from taking a semester personal finance class. Report found 27 states now require such courses.
  • IntuitminorStrategic or Co-development PartnerNGPF partnered with Intuit for the Hour of Finance Challenge during Super Bowl week 2026, part of Intuit's commitment to help 50 million students become financially literate by 2030.
  • NFL Inspire Change InitiativeminorGTM or Marketing PartnerNGPF participated in NFL Inspire Change Initiative Financial Literacy Forum for Bay Area high school students during Super Bowl LX week.
  • San Francisco 49ers FoundationminorGTM or Marketing PartnerNGPF collaborated with 49ers Foundation to host Financial Literacy Forum for hundreds of Bay Area high school students during Super Bowl LX week.
  • PBS / Two CentscoreStrategic or Co-development PartnerNGPF partnered with PBS Digital Studio's Two Cents series for speaker series bringing Julia and Philip into classrooms. Joint virtual PD sessions and video resources for teachers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

NGPF competitors and assessment

Company assessment

Direct peers

  • FoolProof Foundation: FoolProof Foundation provides free, online personal finance curriculum for K-12 schools, directly competing with NGPF on free standards-aligned curriculum for teachers and students.
  • EVERFI (Blackbaud): EVERFI, now part of Blackbaud, provides K-12 financial literacy curriculum and digital learning resources to schools and districts, directly competing with NGPF for the same teacher and district customers with a paid SaaS model.
  • Khan Academy: Khan Academy offers free personal finance content for students and teachers, serving the same high school audience with a broader general education platform. Khan Academy's brand and free model make it a direct substitute for many teachers.
  • Next Gen Personal Finance — Inova (Take Charge Today): Inova Education (formerly Take Charge Today) provides free personal finance curriculum for high schools, directly overlapping with NGPF's free standards-aligned offerings and competing for the same teacher base.
  • Banzai: Banzai offers interactive personal finance curriculum for middle and high schools, often sponsored by local banks and credit unions, competing for the same teacher adoption and district partnerships.
  • Dave Ramsey's Foundations in Personal Finance: Foundations in Personal Finance is a high school personal finance curriculum sold to schools and homeschool families, directly competing with NGPF's Semester Course. It uses a paid textbook/license model while NGPF offers free curriculum.
  • Council for Economic Education: CEE provides K-12 economics and personal finance curriculum, professional development for teachers, and state advocacy. Like NGPF, it operates advocacy initiatives and standards-aligned curriculum but with a longer institutional history.

Broad incumbents

  • Junior Achievement USA: Junior Achievement is a large, established nonprofit delivering financial literacy, work readiness, and entrepreneurship education to K-12 students. It competes for teacher adoption and corporate sponsorships with a broader portfolio than NGPF.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Customer concentration

NGPF social profiles

Digital presence

NGPF financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NGPF leadership team

Management profile

Number of profiles

Profiles6 records

NGPF funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NGPF M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGPF

What does NGPF do?

NGPF is a 501(c)(3) nonprofit that provides U.S. high school and middle school educators with free, standards-aligned personal finance curriculum across multiple course formats (Semester, Full-Year, Trimester, Middle School, Financial Algebra) plus a professional development ecosystem (Virtual PD, On-Demand Modules, Certification Courses, FinCamps, NGPF Academy) and student engagement resources including educational games, daily questions, current events videos, and a video library.

Is NGPF a public or private company?

NGPF is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was NGPF founded?

NGPF was founded in 2014.

Where is NGPF based?

NGPF is headquartered in Burlingame, United States, in the North America region.

How does NGPF make money?

Two revenue lines are on record. Donations and Grants are the primary driver. The others are corporate Partnerships.

Who are NGPF's main competitors?

Direct peers on record are FoolProof Foundation, EVERFI (Blackbaud), Khan Academy, Next Gen Personal Finance — Inova (Take Charge Today), Banzai, Dave Ramsey's Foundations in Personal Finance and Council for Economic Education. Junior Achievement USA is listed as a broad incumbent.

Does NGPF have an API?

No public API is recorded for NGPF.

What industry is NGPF in?

NGPF's product category is K-12 Personal Finance Education and Curriculum. Its primary akta.pro industry code is EDAGAJAB, Open Courseware & Course Modules (OCW). Its NAICS code is 611710 and its SIC code is 8200.

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Live signals
PR NewswireNext Gen Personal Finance Celebrates Milestone 100,000 Teacher Accounts as Financial Education Gains National SupportNext Gen Personal Finance (NGPF), a nonprofit financial education organization, announced it has reached 100,000 teacher accounts, with its teacher base more than tripling over the past four years from approximately 33,000 accounts in June 2020. The milestone coincides with a significant increase in state-level policy support, as the number of states guaranteeing a personal finance course for public high school students grew from eight in 2020 to 25 by the end of 2023. A recent Tyton Partners report estimates that a one-semester personal finance course generates an average per-student lifetime benefit of approximately $100,000, supporting NGPF's mission to ensure all high school students receive such instruction by 2030.PR NewswireNGPF Celebrates Connecticut As The 21st State To Guarantee A Personal Finance Course For All High School StudentsConnecticut Governor Ned Lamont signed Senate Bill 1165 into law on June 8, 2023, making Connecticut the 21st state to guarantee a standalone personal finance course for all high school students. The legislation requires students entering high school in the 2023-2024 school year to complete a one-semester personal finance course that can fulfill existing graduation requirements in social studies or electives. The bill was championed by advocates including the NGPF Mission 2030 Fund nonprofit, former NFL player Jordan Reed, and passed on a bipartisan basis with research supporting positive impacts on student debt decisions, credit scores, and savings rates.PR NewswireNGPF Announces Winners of 6th Annual PAYBACK ChallengeNext Gen Personal Finance (NGPF) announced two national grand prize winners and 40 honorable mention recipients in their 2022 PAYBACK Challenge, awarding $2,500 and $1,000 scholarships respectively to high school students who participated in the nonprofit's award-winning college simulation game. The contest, which saw over 250,000 student participants and nearly 1,000 teacher-nominated entries, aims to help students understand the financial commitment and tradeoffs of college before enrollment. NGPF, a nonprofit committed to ensuring all students graduate high school with personal finance education, also awarded 12 additional scholarships through its Financial Equity and Empowerment grant to students from majority Black or Hispanic communities.PR Newswire165,000 High Schoolers Nationwide Gain Access to Personal Finance Education through NGPF's Gold Standard ChallengeNonprofit Next Gen Personal Finance announced that its 3-year Gold Standard Challenge Grant Program has distributed over $1 million to 194 schools and districts across 35 states, providing more than 165,000 U.S. high school students access to a standalone personal finance course. The grants funded educators who not only launched the courses but also persuaded school boards to adopt permanent graduation requirements for the semester-long personal finance curriculum. NGPF is now sunsetting the program as 15 states have passed legislation guaranteeing students will take such a course, with full implementation expected to cover 40 percent of U.S. high schoolers.PR NewswireTop Personal Finance Curriculum Provider Launches Spanish & English Language Learner DirectoryNext Gen Personal Finance (NGPF), a nonprofit education organization based in Palo Alto, California, launched a Spanish & English Language Learner Directory this fall to improve access to personal finance education for Spanish-speaking and ELL students. The directory consolidates all NGPF Spanish translations and ELL resources, including what the organization claims is the most detailed bilingual personal finance dictionary of its kind, alongside video series and an interactive college payment game called Payback developed in partnership with McKinney. NGPF hired a full-time in-house translator in early 2022 to support its mission of ensuring all U.S. students complete a one-semester personal finance course before graduating high school by 2030.PR NewswireFlorida becomes 11th state to guarantee personal finance course to high schoolers; Stiles-Nicholson Foundation and Next Gen Personal Finance investing $1 million for teacher professional developmentFlorida Governor Ron DeSantis signed The Dorothy Hukill Financial Literacy Act into law, making Florida the 11th and largest state to guarantee a personal finance course for all high school students, beginning with 9th graders in the 2023-2024 school year.PR NewswireTake Financial Education to the Next Level With NGPF and Kahoot!NGPF (Next Gen Personal Finance) has partnered with Kahoot! to offer over 130 interactive financial literacy quizzes on Kahoot! Academy, available free for classrooms and home learning. The quizzes, which have been played over 1.6 million times, support NGPF's mission to provide personal finance education to over 2.5 million students annually through partnerships with more than 50,000 educators. NGPF's "Mission: 2030" initiative aims to ensure all high school students have guaranteed access to a full semester personal finance class before graduation.PR NewswireNext Gen Personal Finance Launches $1M Mission 2025 Grant Challenge to Close Personal Finance Education Gap in U.S. ClassroomsNext Gen Personal Finance (NGPF) has launched the Mission: 2025 Challenge, committing $1 million in grants to U.S. high schools that launch new one-semester personal finance courses, with the goal of achieving 100% student access to such courses by 2025. Currently, one in three U.S. high schoolers lacks access to personal finance education, though 25 states have introduced legislation to increase such access. The initiative also serves as a stepping stone toward NGPF's longer-term Mission: 2030, which aims to guarantee all students complete a personal finance course before graduation.PR NewswireNGPF's FinCap Friday achieves milestone of 1 million lessons completed by students; boosting knowledge of current events in personal financeNext Gen Personal Finance (NGPF) announced that its FinCap Friday program reached 1 million completed lessons by students and released its 100th episode in January 2021. The weekly initiative uses short videos and quizzes to teach personal finance concepts related to current events to U.S. high school students. NGPF, which serves over 42,000 educators, continues to expand its reach in financial literacy education.PR NewswireNGPF Announces Winners in 4th Annual PAYBACK Challenge Contest; Awards $50,000 in ScholarshipsNext Gen Personal Finance (NGPF) announced the winners of its 4th annual PAYBACK Challenge Scholarship Contest, awarding $50,000 in total scholarships to recognize student responses about college decision-making during COVID-19. Two National Grand Prize winners each received $2,500 scholarships and 45 students received $1,000 Honorable Mention awards. During the contest period, over 210,000 students played the PAYBACK college simulation game, which has received Webby Awards and has been utilized by more than 42,000 educators nationwide.