Ullner U. Ullner Gesellschaft Mit Beschrankter Haftung

What Ullner U. Ullner Gesellschaft Mit Beschrankter Haftung does

Ullner u. Ullner GmbH is a Paderborn-headquartered B2B wholesale distributor founded in 1806, operating as a Rundumversorger (comprehensive supplier) for industrial enterprises and skilled-trade (Handwerk) customers in North Rhine-Westphalia. The company stocks more than 100,000 products across six specialist departments — steel/stainless steel/non-ferrous metals, tools and machines, workshop equipment, welding and compressed air technology, fastening technology and hardware, and personal protective equipment — complemented by its own Format house brand and value-added services such as steel cutting, workwear embellishment, repair and warranty services, and a new digitization consulting line.

The business generates revenue predominantly through transactional B2B product sales priced on a per-order basis via quotations, online shop pricing, and field-sales negotiation, with standard net-30 payment terms. Distribution is hybrid: dedicated outside sales representatives (Außendienst), two physical retail showrooms (Grüner Weg headquarters and Oberes Feld steel hub, totaling roughly 12,500 sqm), the B2B e-commerce platform shop.ullner.de, and an own fleet of 12 trucks and 15 drivers delivering within a guaranteed 24-hour regional SLA. Underlying technology is standard B2B commerce infrastructure — a proprietary online shop integrated with inventory and logistics, Bitrix24 CRM, and Google Analytics/Matomo — with no disclosed AI/ML capability.

The company is family-controlled following a 2002 succession from the Ullner family to Bröckling, Munz and Bücker, with current leadership spanning Senior-Geschäftsführer Josef Bröckling, Geschäftsführerin Julia Linnartz, Geschäftsführer Markus Austenfeld and Prokurist Elmar Fortak. Quality management is certified to EN ISO 9001:2015, and the firm maintains premium OEM distribution partnerships with Makita, Bosch, Kärcher (Gold Partner), Pferd (Tools Partner), Siegmund (Best Performance Germany 2024) and others. Most recent disclosed revenue was €32M in 2017 with approximately 130 employees as of 2021; the firm is currently investing in a new logistics hall and 200 kWp PV system at Grüner Weg as part of its 220th anniversary in 2026.

Name

Ullner U. Ullner Gesellschaft Mit Beschrankter Haftung

Legal name

Ullner u. Ullner GmbH

Website

https://ullner.de

Company type

Private

Founded year

1806

Operating status

Operating

Short description

Ullner u. Ullner GmbH is a 220-year-old Paderborn-based B2B wholesale distributor serving industry and skilled trades in North Rhine-Westphalia with over 100,000 products across steel, tools, workshop equipment, welding, fasteners, and PPE, delivered via own showrooms, field sales, a B2B online shop, and a 12-truck own fleet.

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution (B2B Wholesale)

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Hardware (5072), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial supplies distribution
• B2B wholesale trade
• Steel and metal products
• Tools and machinery
• Workplace safety equipment

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Product Sales: Ullner u. Ullner generates revenue primarily through the wholesale sale of industrial and trade products. The company stocks and sells over 100,000 products across six specialist departments (Stahl/Edelstahl/NE-Metalle, Werkzeuge/Maschinen, Betriebseinrichtungen, Schweiß- und Drucklufttechnik, Befestigungstechnik/Eisenwaren, Arbeitsschutz) to B2B customers in industry and the skilled trades (Handwerk). Revenue is generated through one-time product transactions at marked-up prices over cost of goods sold.
2. Service Revenue: The company generates additional revenue from value-added services including steel processing/cutting (Stahlbearbeitung), clothing embellishment for workwear (Bekleidungsveredelung), repair, maintenance and inspection services (Instandsetzung/Wartung/Prüfung), and extended warranty programs (Garantieverlängerung). These services are charged separately and complement the core product sales business.
3. E-Commerce / Online Shop: The company operates a B2B online shop (shop.ullner.de) enabling customers to search, select, and order products directly. This serves as an additional revenue channel complementing the physical sales operation, allowing 24/7 ordering capability for existing and new B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ullner u. Ullner is a B2B wholesale distributor (Rundumversorger) selling over 100,000 industrial and trade products across six specialist departments — steel/stainless steel/non-ferrous metals, tools and machines, workshop equipment, welding and compressed air technology, fastening technology/hardware, and workplace safety/PPE — to industry and skilled trades customers in the Paderborn region of Germany. The product offering is complemented by value-added services (steel cutting/processing, workwear customization, repair/maintenance/inspection, extended warranty), an own 'Format' private-label brand, a B2B e-commerce platform (shop.ullner.de), and a 12-truck own delivery fleet providing 24-hour delivery within the sales territory.

Product overview

Ullner u. Ullner is a B2B wholesale/distribution company serving industry and craft trades as a comprehensive provider (Rundumversorger). The product portfolio comprises seven core product categories (steel/stainless steel/non-ferrous metals, tools/machines, workshop equipment, welding/compressed air technology, fasteners/hardware, and workplace safety/PPE) plus the company's own Format brand. The company operates a B2B online shop with over 100,000 products and maintains an own-brand 'Format' product line. Key manufacturer brands include Makita, Bosch, Knipex, Wera, Bessey, Lorch, Atlas, Pferd, Kärcher, and Siegmund. The offering is structured as a single unified wholesale platform (not a modular SaaS product) organized by product category, supported by services including steel processing, clothing customization with embroidery/printing, and repair/maintenance/testing.

Differentiator

Problem solved

Functional benefit

Brands

• Format: Premium house brand for tools, machines, operating equipment, and power tools, as part of the Premium Format Group.

Products and services

• Steel, Stainless Steel and Non-Ferrous Metals

Quantifiable outcome

• Guaranteed 24-hour delivery within sales territory via own fleet
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MakitacoreChannel Partner/ Reseller/ Distributor · 21 April 2026Ullner u. Ullner is a distributor of Makita power tools and cordless technology products. As part of their 220th anniversary celebrations, Ullner organized a customer fan trip to Makita's facility in Lehrte, Germany on April 21, 2026, giving customers and Ullner staff hands-on product experience with Makita's power tool range. Makita is described as iconic in the construction industry for its turquoise-colored machines and innovative battery technology.
• August Rüggeberg GmbH & Co. KG (Pferd)coreChannel Partner/ Reseller/ Distributor · 5 March 2026Ullner u. Ullner became an officially certified Pferd Tools Partner in March 2026. Pferd (founded 1799) is a leading manufacturer of tools for surface finishing, cutting, and machining. The certification recognizes Ullner's team's technical competence in applying and consulting on Pferd products. The two family businesses have been working together for many decades under a trusting, partnership-based relationship.
• Bremer SEminorImplementation/ SI/ Consulting Partner · 1 January 2026Bremer SE is serving as the general contractor (Schlüsselfertig-Bau) for Ullner's new logistics hall construction project at the Grüner Weg site. Bremer is responsible for the complete turnkey delivery of the new building. Wilhelm Bremer from Bremer SE delivered a speech at the topping-out ceremony (Richtfest) in April 2026.
• Siegmund Schweiß- und Spanntechnik GmbHminorChannel Partner/ Reseller/ Distributor · 27 July 2024Ullner u. Ullner is a certified dealer for Siegmund welding and clamping table systems, characterized by maximum functionality and exclusive design. At Siegmund's annual dealer conference in July 2024, Ullner was awarded 'Best Performance Germany' recognizing its outstanding performance as a German distributor of Siegmund products.
• Bosch Professional (Robert Bosch GmbH)minorChannel Partner/ Reseller/ Distributor · 24 May 2023Bosch is one of Ullner u. Ullner's brand partners featured at their Partnertage (partner days) customer event in May 2023. Bosch Professional is a key brand in Ullner's power tools and accessories assortment. The partnership involves joint customer events and product demonstrations at Ullner's facilities.
• KnipexminorChannel Partner/ Reseller/ Distributor · 24 May 2023Knipex is a premium German manufacturer of professional pliers and gripping tools. They are featured as a brand partner at Ullner's Partnertage customer events, highlighting the close working relationship for distributing Knipex products to industrial and trade customers in the Paderborn region.
• Wera Werkzeuge GmbHminorChannel Partner/ Reseller/ Distributor · 24 May 2023Wera is a leading German manufacturer of hand tools, screwdrivers, and tool sets. Wera is featured as a brand partner at Ullner's Partnertage events, demonstrating their collaborative relationship in distributing Wera's premium tool products to B2B customers.
• Bessey Werkzeuge GmbHminorChannel Partner/ Reseller/ Distributor · 24 May 2023Bessey is a German manufacturer specializing in clamping and pressing tools for workshop and industrial applications. They participated as a brand partner in Ullner's Partnertage customer events, supporting Ullner's position as a comprehensive workshop equipment supplier.
• Lorch Schweißtechnik GmbHminorChannel Partner/ Reseller/ Distributor · 24 May 2023Lorch is a specialist manufacturer of welding equipment. Ullner hosted joint customer events with Lorch including a digital COBOT welding demonstration (as seen on the website). Lorch is featured as a brand partner during Ullner's Partnertage events, reflecting the importance of welding technology in Ullner's product range.
• Atlas Spezial Fahrzeugbau GmbH & Co. KG (Atlas)minorChannel Partner/ Reseller/ Distributor · 24 May 2023Atlas manufactures specialized vehicles and equipment. They participated as a brand partner at Ullner's Partnertage customer events, expanding Ullner's equipment distribution portfolio.
• Alfred Kärcher SE & Co. KG (Kärcher)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Ullner u. Ullner holds Kärcher Gold Partner status, an annual certification from Kärcher recognizing exceptional engagement and performance among their distributor network. Kärcher is a leading manufacturer of cleaning equipment. The Gold Partner distinction reflects Ullner's above-average sales performance and customer service for Kärcher products.
• Premium Format GroupcoreOthersPremium Format Group is a structured product organization within Ullner u. Ullner that encompasses the company's own Format brand across multiple categories: Premium Werkzeuge (tools), Premium Betriebseinrichtungen (workshop equipment), Premium Elektrowerkzeuge (power tools), and Format (brand). This is an internal brand architecture rather than an external partnership, but reflects Ullner's organized approach to private label product lines.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Emerging players

• Contorion: German online B2B marketplace for tools, industrial supplies, and PPE — now part of the Hoffmann Group. Comparable as a competing go-to-market for the same customer base, but operates as a digital-first specialist rather than a regional Rundumversorger.
• Toolineo: German online B2B marketplace for industrial and trade supplies. Comparable as a digital competitor targeting the same Handwerk/Industrie buyer, but lacks the field-sales, own-fleet, and showroom infrastructure that Ullner operates.

Direct peers

• Hoffmann Group: German-based B2B specialist for quality tools, operating equipment, and personal protective equipment, with its own Garant brand and the Contorion online shop. Comparable as a Rundumversorger for industry and trades combining own-brand and distributed premium brands.
• Berner SE: German/European B2B distributor of tools, chemicals, and industrial supplies serving the trades and industry. Closely comparable business model — multi-channel field sales + e-commerce serving Handwerk and Industrie with a broad specialist assortment.
• E/D/E (Einkaufsbüro Deutscher Eisenhändler): German B2B purchasing and distribution group for the steel, hardware, and industrial supply trade. Highly comparable as a German Mittelstand wholesale group serving industrial and trade customers with a broad multi-category assortment.
• Hommel Hercules Werkzeuge: German industrial distributor specializing in precision tools, cutting tools, and hand tools from premium brands. Comparable as a German B2B tools and industrial supply specialist serving industry customers with field sales and digital channels.
• Salzgitter Mannesmann Stahlhandel: German metals service center and steel distribution business. Directly comparable to Ullner's Oberes Feld steel/stainless/non-ferrous metals operation in product range and customer base, though operating at significantly larger national scale.

Broad incumbents

• Würth: Global market leader in B2B industrial supply and fastening technology with a much larger German and European footprint. Directly comparable as a multi-category industrial and trade supplier, but operates at materially larger scale and broader geographic reach than the regional Ullner.
• Grainger: Global MRO industrial supply distributor. Broadly comparable business model — multi-category B2B distribution with own fleet and digital channels — but operates at vastly larger scale and broader geographic reach.

Others

• TAKKT (Kaiser+Kraft, Certeo): German B2B direct-marketing specialist for business and warehouse equipment (including Kaiser+Kraft). Comparable as a German business-to-business channel for workshop/operating equipment, but more focused on catalog/online and less on heavy field-sales distribution than Ullner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UllnerPb
• LinkedInlinkedin.com/company/ullner-u-ullner-gmbh/?originalSubdomain=de
• Instagraminstagram.com/ullner_u_ullner/?hl=de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullner U. Ullner Gesellschaft Mit Beschrankter Haftung