AROMA MAGIC LTD

What AROMA MAGIC LTD does

AROMA MAGIC LTD is a privately held UK dietary supplements company headquartered at 133 Telford Road, Edinburgh, and registered in Scotland as a private limited company (Company Number SC880003). The company sells a catalog of 18 nutritional supplement products through a single direct-to-consumer WooCommerce e-commerce website (aromamagicltd.com), with free Royal Mail delivery across the United Kingdom. Its product range is concentrated in four areas: joint health (e.g., ChondroMax, Optiflex Glucosamine & Chondroitin, Turmeric & Glucosamine Joint Support), omega-3 fatty acids (multiple fish, krill, cod liver and algal variants), turmeric/curcumin formulations (Opti-Turmeric, Turmeric 10000 with BioPerine, Ayurvedic Turmeric), and a small herbal sleep/joint segment (Valerian SleepAid and Devil's Claw JointAid, both MHRA THR-registered).

The underlying product technology relies on branded third-party ingredient platforms — Optiflex Glucosamine HCl, NovaSOL liquid curcumin, BioPerine, 5-LOXIN Boswellia serrata and GlucosaGreen — and on Friend of the Sea / MSC sustainability certifications for marine-sourced products. There is no proprietary technology stack, no mobile app, no API, and no disclosed AI, data or software platform. Order management, checkout and fulfilment are run through the standard WooCommerce stack with Trust Payments processing.

Commercially, the business operates a simple pay-as-you-go unit-pricing model with no subscription, no wholesale or B2B channel, no marketplace presence, no social media footprint disclosed, and no marketing channels identified beyond the website itself. Units retail between £14.99 (Optiflex Glucosamine & Chondroitin) and £45.99 (Super Strength Krill Oil 1200mg). There is no disclosed management team, no funding history, no M&A activity, no partnerships, and no disclosed revenue, headcount, or customer count, making the company a small, single-channel, UK-only consumer brand with a tightly defined but narrow commercial footprint.

Name

AROMA MAGIC LTD

Legal name

AROMA MAGIC LTD

Website

https://aromamagicltd.com

Company type

Private

Operating status

Operating

Short description

AROMA MAGIC LTD is a privately held Edinburgh-based e-commerce company that sells 18 nutritional supplements — including joint health formulas, omega-3 oils, turmeric and THR-registered herbal products — direct to UK consumers through its own WooCommerce website on a one-time purchase basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual supplement products at listed prices. No subscription or recurring revenue model is offered. Customers purchase as needed through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AROMA MAGIC LTD is a UK-based online retailer that develops, sources, and sells a portfolio of 18 branded dietary supplements spanning joint health formulas (glucosamine, chondroitin, Devil's Claw, turmeric blends), omega-3 oils (fish, krill, cod liver, flaxseed, algal/veg), turmeric/curcumin products, and THR-registered herbal sleep aids. The company sells direct-to-consumer through its own WooCommerce website, offering one-time purchases at unit prices between £14.99 and £45.99 with free UK delivery.

Product overview

AROMA MAGIC LTD is a UK-based dietary supplements company offering a portfolio of 18 distinct vitamin and supplement products. The product line includes joint health supplements (ChondroMax, Optiflex Glucosamine & Chondroitin, Devil's Claw JointAid, Turmeric & Glucosamine Joint Support), omega-3 variants (High Strength Omega 3, Super Strength Omega 3, Omega 3,6&9, Cod Liver Oil variants, Krill Oil, Veg-Omega 3, Flaxseed Oil), turmeric-based supplements (Ayurvedic Turmeric, Opti-Turmeric, Turmeric 10000 with BioPerine, Turmeric & Super Strength Omega 3), sleep support (Valerian SleepAid), and general wellness formulas. Products utilize proprietary ingredient technologies including Optiflex Glucosamine, BioPerine, NovaSOL Curcumin, 5-LOXIN Boswellia, and GlucosaGreen. The company positions itself as a pure nutrition brand emphasizing quality sourcing, bioavailability, and third-party certifications including THR (Traditional Herbal Medicines) and Friend of the Sea sustainability certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Ayurvedic Turmeric High-strength turmeric tablets providing 500 mg turmeric extract (equivalent to 10,000 mg whole turmeric root) with 95% curcuminoid content and added vitamin C, marketed for joint and immune health support.
• ChondroMax Advanced Joint Support Best-selling glucosamine and chondroitin combination supplement with a Max Strength 1,800 mg daily dose, featuring Optiflex Glucosamine HCl and 90% premium chondroitin sulphate with vitamin C, formulated to support joint cartilage.
• Devil's Claw JointAid Traditional Herbal Medicine (THR) providing 450 mg Devil's Claw root extract, registered and regulated by the MHRA, for relief of backache, rheumatic and muscular pain.
• Flaxseed Oil 1000mg Plant-based omega-3 supplement providing 1,000 mg flaxseed oil rich in Alpha-Linolenic Acid (ALA) to support healthy blood cholesterol levels, suitable for vegetarians and vegans.
• High Strength Cod Liver Oil 1000mg Purified fish oil supplement providing 1,000 mg cod liver oil with omega-3 fatty acids (DHA and EPA) and vitamin E, sustainably sourced from Lofoten, Norway with Friend of the Sea certification.
• High Strength Cod Liver Oil 570mg Small-capsule cod liver oil supplement providing 570 mg purified fish oil with omega-3 and vitamins A, D3 and E, with St Clements citrus flavouring, for brain, eye and heart health support.
• High Strength Omega 3 1000mg Highly purified fish oil supplement providing 1,000 mg omega-3 with 100 mg DHA and 160 mg EPA per capsule, sustainably sourced from the South Pacific Ocean with Friend of the Sea certification.
• Opti-Turmeric Fast-acting turmeric supplement in NovaSOL liquid curcumin capsules, marketed as 185x better absorbed than standard powdered turmeric, with added vitamin C for cartilage formation and immune support.
• Optiflex Glucosamine & Chondroitin Joint health supplement combining 500 mg Optiflex Glucosamine HCl with 100 mg premium 90% chondroitin sulphate and vitamin C, shellfish-free with sustainably sourced GlucosaGreen.
• Super Strength Cod Liver Oil 1200mg One of the highest-strength cod liver oil supplements in the UK, providing 1,200 mg with 40% total omega-3 fatty acids including 185 mg DHA and 220 mg EPA, plus vitamins A and D, with Friend of the Sea accreditation.
• Super Strength Krill Oil 1200mg Pure Antarctic krill oil supplement providing 1,200 mg with marine phospholipids, astaxanthin and omega-3 (EPA and DHA), Marine Stewardship Council certified and sourced from Aker BioMarine, with vanilla flavouring.
• Super Strength Omega 3 1200mg
• Super Strength Omega 3, 6 & 9 Complete omega balance supplement providing 1,200 mg blend of fish oil (DHA/EPA), starflower/borage oil (GLA/LA) and extra-virgin olive oil (OA) for heart, brain and eye health support.
• Turmeric & Glucosamine Joint Support Comprehensive joint and bone support supplement combining 663 mg Optiflex Glucosamine HCl, 100 mg turmeric extract, 45 mg 5-LOXIN Boswellia serrata extract, calcium, vitamin C and vegan vitamin D3.
• Turmeric & Super Strength Omega 3 Combination supplement merging curcumin and omega-3 fish oil with vitamins C and D3, containing 600 mg concentrated fish oil and 200 mg turmeric extract for heart, joint and bone support.
• Turmeric 10000 with BioPerine Natural high-strength curcumin tablets providing 500 mg extract equivalent to 10,000 mg turmeric root with 95% curcuminoids, BioPerine black pepper extract for enhanced absorption and vitamin C for immune support.
• Valerian SleepAid Traditional Herbal Medicine (THR) providing 300 mg valerian root extract, registered and regulated by the MHRA, for temporary relief of sleep disturbances caused by mild anxiety, made in the UK.
• Veg-Omega 3 1000mg Plant-based omega-3 supplement derived from microalgae (Schizochytrium sp.) providing 1,000 mg with 340 mg DHA and 170 mg EPA, non-GMO and positioned as a sustainable vegan alternative to fish oils for brain, heart and vision support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Vitabiotics: UK-based vitamin and supplements brand with broad OTC distribution in pharmacies and supermarkets. Comparable in target categories (joint, omega, women's health) and in operating a UK-anchored branded supplement business, but with substantially larger scale and retail presence.
• Solgar: Globally established premium supplement brand with a strong UK presence via health food stores and DTC. Comparable in positioning as a premium-quality supplement range covering joint, omega, and herbal categories.
• Holland & Barrett: Largest UK health and wellness retailer with deep private-label supplement ranges across joint care, omega-3, turmeric, and sleep. Comparable as a UK supplement category leader with overlapping product focus, though distributed through physical stores and a large online catalog.

Direct peers

• Seven Seas: UK-focused supplement brand centered on cod liver oil and omega-3 products. Highly comparable in product overlap (multiple cod liver oil SKUs at premium strengths) and in serving health-conscious UK consumers via similar ingredient-led positioning.
• Healthspan: UK direct-to-consumer supplement brand with overlapping joint, omega, turmeric, and herbal SKUs. Notably, Aroma Magic's own product copy describes its formulations as 'designed specifically by Healthspan,' indicating a direct sourcing/private-label relationship that makes it the closest comparable.
• Bioglan: UK supplement brand with a portfolio spanning omega, joint, and superfood categories. Comparable in product mix and target consumer (joint health, omega supplementation, daily wellness) and in selling primarily through UK pharmacy and online channels.
• BetterYou: UK supplement brand specializing in premium absorption-focused formulations, including plant-based omega and turmeric products. Comparable as a smaller UK challenger DTC brand competing on bioavailability and natural ingredients across the same joint/omega/wellness categories.
• Lamberts Healthcare: UK practitioner-grade supplement brand offering joint, omega, turmeric, and sleep formulations. Comparable in catalog breadth across the same therapeutic areas and in serving health-conscious UK consumers seeking higher-dose products.
• Nature's Best: UK supplement manufacturer and brand with deep ranges in joint care, omega-3, turmeric, and sleep. Comparable as a UK-based supplements business operating across the same therapeutic categories Aroma Magic targets.

Emerging players

• Pura Nutrition: Smaller UK-focused supplement challenger with emphasis on clean-label and plant-based formulations. Comparable as a niche emerging brand operating in overlapping omega-3 and turmeric categories, often via DTC channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROMA MAGIC LTD