Zoom Erlebniswelt

Zoo and Wildlife Park Serviceszoom-erlebniswelt.de

ZOOM Erlebniswelt is a municipal zoo and themed experience park in Gelsenkirchen, Germany, spanning 30+ hectares with three themed worlds (Alaska, Africa, Asia), 900+ animals in 100+ species, and year-round operation serving families, schools, conservation supporters, and regional corporate partners.

Company typePrivate
Founded2006
HeadquartersGelsenkirchen, Germany
Headcount—
GTM typeB2C
OfferingServices

Zoom Erlebniswelt firmographics

Firmographics

Name: Zoom Erlebniswelt
Legal name: Stadtwerke Gelsenkirchen GmbH
Website: https://zoom-erlebniswelt.de
Company type: Private
Founded year: 2006
Operating status: Operating
Short description: ZOOM Erlebniswelt is a municipal zoo and themed experience park in Gelsenkirchen, Germany, spanning 30+ hectares with three themed worlds (Alaska, Africa, Asia), 900+ animals in 100+ species, and year-round operation serving families, schools, conservation supporters, and regional corporate partners.
Ownership category
akta.pro rank

Zoom Erlebniswelt industry classification

Industry

Product category: Zoo and Wildlife Park Services
NAICS: Zoos and Botanical Gardens (71213)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
akta.pro secondary industries: Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

Themed zoo experiences
Wildlife conservation programs
Animal park attractions
Educational zoo programs
Annual zoo memberships

Where Zoom Erlebniswelt is headquartered

Location

Headquarters

HQ city: Gelsenkirchen
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Zoom Erlebniswelt business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Entry Tickets: Single-day admission tickets sold online with QR code delivery or at the gate
Annual and Season Passes: Dauerkarte (permanent card) and Jahreskarte (annual pass) for repeat visitors with photo ID and 2-day processing time
Food and Beverage: On-site gastronomy offerings including the African Queen boat tour in summer months
Retail and Merchandise: ZOOM Shop selling merchandise and the Artenschutzeuro (conservation euro) donations
Animal and Tree Sponsorships: Tierpatenschaften (animal sponsorships) and Baumpatenschaften (tree sponsorships) starting from 5 euros, with certificates sent by mail
Educational Programs: Westenergie Zooschule (zoo school), children's birthday parties, and guided tours including Ferien im Zoo (holiday programs)
Gift Vouchers: Wertgutscheine (gift vouchers) sold online for special occasions

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Day tickets available for online purchase to avoid wait times at turnstiles
Subscription	Annual	Annual/Daily passes for repeat visitors starting from fourth visit

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Zoom Erlebniswelt product offering

Product offering

Core offering

ZOOM Erlebniswelt operates a 30+ hectare themed zoological park in Gelsenkirchen, Germany, offering immersive wildlife experiences across three continental zones (Alaska, Africa, Asia) with over 900 animals in 100+ species. The park sells day tickets, annual/permanent passes, gift vouchers, merchandise, food and beverage, and animal/tree sponsorships, and delivers educational programs (Westenergie Zooschule), guided tours, children's birthday parties, and conservation programs including a WWF Tiger Team partnership.

Product overview

ZOOM Erlebniswelt Gelsenkirchen is a zoological park operating as a themed 'world tour in one day' across three geographically themed experience worlds — Alaska, Afrika (Africa), and Asien (Asia) — spanning over 30 hectares with approximately 900 animals in more than 100 species. The core product is the physical zoo experience, enhanced by immersive landscape architecture with near-invisible boundaries between habitats. Additional offerings include the online ticket shop (Online-Ticketshop) for advance entry purchase, Dauer- und Jahreskarten (annual and permanent passes), the ZOOM Shop for retail merchandise, and the Artenschutzprogramme (conservation programs) including WWF Tiger Team Gelsenkirchen partnership. Visitor engagement is supported through Tierische Aktionen (daily animal feedings and keeper talks), guided Führungen, Kindergeburtstage (birthday packages), Westenergie Zooschule (school programs), the LOOK magazine, a podcast series, and Tier- und Baumpatenschaften (animal/tree sponsorship programs). Attractions such as the Alaska Ice Adventure motion-ride simulation and the African Queen Bootssafari boat tour provide entertainment beyond traditional zoo viewing.

Differentiator

Problem solved

Functional benefit

Products and services

Erlebniswelt Alaska
Erlebniswelt Afrika
Erlebniswelt Asien
Entry Tickets (Tageskarten)
Dauer- und Jahreskarten (Annual and Permanent Passes)
Gift Vouchers (Wertgutscheine)
Alaska Ice Adventure
African Queen Bootssafari
On-Site Gastronomy
ZOOM Shop (Retail and Merchandise)
Westenergie Zooschule (Zoo School)
Kindergeburtstage (Children's Birthday Parties)
Führungen und Schnupperkurse (Guided Tours and Taster Courses)
Ferien im Zoo (Holiday Programs)
Tier- und Baumpatenschaften (Animal and Tree Sponsorships)
Conservation and Artenschutz Programs
Grimberger Hof
Schildkrötengarten (Turtle Garden)
Veranstaltungen (Events)

Quantifiable outcome

Open 365 days per year, making it a reliable destination for year-round visitors

Companies that use Zoom Erlebniswelt

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Zoom Erlebniswelt technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Zoom Erlebniswelt partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, major and premium.

WWF (World Wildlife Fund) - Team Tiger GelsenkirchencoreStrategic or Co-development PartnerCollaboration with WWF on tiger conservation efforts in Gelsenkirchen. The zoo is part of the 'Team Tiger Gelsenkirchen' initiative, with a combined logo featuring WWF branding. The Artenschutzeuro (conservation euro) program allows visitors to contribute to conservation efforts through purchases.
Stadtwerke Gelsenkirchen GmbHcoreOthersParent company of ZOOM Erlebniswelt. Responsible entity under commercial law (Amtsgericht Gelsenkirchen, HR B 702). Located at Ebertstraße 30, 45879 Gelsenkirchen.
WestenergiemajorStrategic or Co-development PartnerNaming sponsor for the Westenergie Zooschule (zoo school), supporting educational programs for children and schools.
ELE (Energie für Gelsenkirchen)premiumGTM or Marketing PartnerPremium advertising partner and local energy company supporting the zoo.
SinalcopremiumGTM or Marketing PartnerPremium advertising partner, beverage company.
Sparkasse GelsenkirchenpremiumGTM or Marketing PartnerPremium advertising partner, local savings bank.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Zoom Erlebniswelt competitors and assessment

Company assessment

Direct peers

Wilhelma Stuttgart: Combined zoological and botanical garden with historical setting, large species portfolio, annual passes, and educational programming. Comparable scale and mixed leisure/education positioning.
Chester Zoo: Major UK zoo with significant conservation funding, large species portfolio, and active education/sponsorship programs. Comparable in scale, conservation branding, and diversified revenue (tickets, memberships, donations, retail).
Pairi Daiza: Belgian themed zoo organized by world regions with immersive habitats, lodging, and a strong annual-pass base. Closest international analog to Zoom's 'world tour in a day' positioning with similar premium-attraction overlay.
Tierpark Hagenbeck (Hamburg): Historic German zoo famous for barrier-free, naturalistic enclosures across geographically themed areas. Comparable product positioning, family-oriented pricing model, and similar mix of viewing plus paid attractions.
Zoo Leipzig: Themed zoo organized into globally-inspired worlds (Pongoland, Gondwanaland, etc.) with immersive habitats — the closest conceptual analog to Zoom's Alaska/Africa/Asia structure. Operates large indoor-outdoor facilities with significant capex and education programming.
Allwetterzoo Münster: German zoo emphasizing year-round operation and indoor-outdoor immersive habitats, similar to Zoom's 365-day positioning. Comparable size, education programs, and family-focused visitor mix in a regional German catchment.
Kölner Zoo (Cologne Zoo): Large regional German zoo with comparable size, species diversity, education programs, and annual membership model. Operates in a similar urban catchment in North Rhine-Westphalia and competes directly for Ruhr-area family visitors.
Burgers' Zoo Arnhem: Dutch zoo with themed eco-displays (Bush, Desert, Mangrove, Ocean) and immersive habitats — directly comparable thematic-zoo concept. Similar size, European catchment, and education/sponsorship revenue mix.

Emerging players

Sea Life (Merlin Entertainments): Aquarium-focused attraction brand with multiple European locations offering ticketed wildlife experiences to families. Competes for the same family leisure occasions and educational group bookings, though narrower in species range.

Broad incumbents

Zoo Berlin: Larger, older Berlin-based zoo with the broadest species portfolio in Germany and significant brand recognition. Competes for German family leisure spend and shares the annual-pass and education-program revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Zoom Erlebniswelt financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zoom Erlebniswelt leadership team

Management profile

Number of profiles

Profiles3 records

Zoom Erlebniswelt funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zoom Erlebniswelt M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom Erlebniswelt

What does Zoom Erlebniswelt do?

Is Zoom Erlebniswelt a public or private company?

Zoom Erlebniswelt is a private company. It is classified as state government owned and is currently operating.

When was Zoom Erlebniswelt founded?

Zoom Erlebniswelt was founded in 2006.

Where is Zoom Erlebniswelt based?

Zoom Erlebniswelt is headquartered in Gelsenkirchen, Germany, in the Europe region.

How does Zoom Erlebniswelt make money?

Seven revenue lines are on record. Entry Tickets are the primary driver. The others are annual and Season Passes, food and Beverage, retail and Merchandise, animal and Tree Sponsorships, educational Programs and gift Vouchers.

Who are Zoom Erlebniswelt's main competitors?

Direct peers on record are Wilhelma Stuttgart, Chester Zoo, Pairi Daiza, Tierpark Hagenbeck (Hamburg), Zoo Leipzig, Allwetterzoo Münster, Kölner Zoo (Cologne Zoo) and Burgers' Zoo Arnhem. Sea Life (Merlin Entertainments) is listed as an emerging player. Zoo Berlin is listed as a broad incumbent.

Does Zoom Erlebniswelt have an API?

No public API is recorded for Zoom Erlebniswelt.

What industry is Zoom Erlebniswelt in?

Zoom Erlebniswelt's product category is Zoo and Wildlife Park Services. Its primary akta.pro industry code is THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections), with a secondary code of THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions). Its NAICS code is 71213 and its SIC code is 7900.