Torshov Sport
Torshov Sport is a privately held Norwegian sports specialty retailer operating seven physical stores across Norway and an e-commerce site focused on football, running, ice hockey, handball and club-team equipment and apparel, serving both individual consumers and sports clubs via its Klubbservice division.
- Company typePrivate
- Founded1930
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2C
- OfferingServices
What Torshov Sport does
Torshov Sport is a privately held Norwegian multi-channel sports retailer specializing in football, running, ice hockey, handball, and club-team equipment and apparel. The company operates seven physical retail locations across Norway — four category-specialist stores on Torshov in Oslo (Fotball, Klubbservice, Hockey, Løp) plus additional stores in Bergen, Sandvika (Sandvika Storsenter), Drammen, Fredrikstad, Tromsø and Stavanger — alongside a full e-commerce storefront at torshovsport.no that supports home delivery and a Click & Collect service across all locations. Its assortment covers footwear, apparel, equipment, and accessories from major brands including Nike, adidas, Puma, Hummel, Bauer, CCM, Warrior, Asics, Brooks and Salomon, organized into the core product categories of Football (Fotball), Running (Løp), Hockey, Other Sports (Andre idretter, including handball), and Club Service (Klubbservice).
Torshov Sport firmographics
Firmographics- Name
- Torshov Sport
- Legal name
- Torshov Sport
- Website
- https://torshovsport.no
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Short description
- Torshov Sport is a privately held Norwegian sports specialty retailer operating seven physical stores across Norway and an e-commerce site focused on football, running, ice hockey, handball and club-team equipment and apparel, serving both individual consumers and sports clubs via its Klubbservice division.
- Ownership category
- akta.pro rank
Torshov Sport industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Soccer/Football Footwear & Apparel Retail (CRAMACAC), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where Torshov Sport is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Torshov Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue generated from sales of sports equipment, apparel, and accessories through multiple physical retail locations across Norway including specialist stores for football, hockey, running, and club services.
- E-commerce Sales: Online sales through torshovsport.no website with delivery options and Click & Collect service.
- Club Service (Klubbservice): B2B sales of club uniforms, equipment, and supplies to sports clubs through club agreements and club collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Torshov Sport product offering
Product offeringCore offering
Torshov Sport sells sports equipment, footwear, and apparel across football, running, hockey, handball, and other indoor sports, supplied through seven physical retail stores across Norway and its own e-commerce website torshovsport.no. The retailer also operates Klubbservice, a B2B service that supplies club uniforms, training wear, and equipment to Norwegian sports clubs under club agreements. Customers can buy online for home delivery or pick up in store via the Klikk og Hent (Click and Collect) service.
Product overview
Torshov Sport is Norway's leading specialist sports retailer with over 90 years of history, operating as a unified retail platform across multiple specialty stores. The offering comprises four main product categories: Football (Fotball) featuring football boots, equipment, balls, and supporter merchandise; Running (Løp) with running shoes, training apparel, and accessories; Hockey with ice hockey skates, sticks, helmets, and protective gear; and Club Service (Klubbservice) providing club uniforms, equipment catalogs, and club agreements. Additionally, Other Sports (Andre idretter) covers handball and indoor sports. The company operates a customer loyalty program called Team Torshov, offers Click and Collect (Klikk og Hent) pickup service, and provides a Requisition Catalog (Rekvisitakatalog) for club orders. Physical stores are located in Oslo (with four specialty shops on Torshov), Bergen, Tromsø, Drammen, Sandvika, Fredrikstad, and Stavanger.
Differentiator
Problem solved
Functional benefit
Brands
- Team Torshov: Customer loyalty program offering exclusive benefits and member-only pricing in stores and online.
Products and services
- Football (Fotball) Retail category featuring football boots, equipment, balls, jerseys, and supporter merchandise for clubs and national teams, sourced from brands including Nike, adidas, and Puma. Pricing ranges from kr 1,800 to kr 3,449+ for football shoes.
- Running (Løp) Retail category with running shoes, training apparel, leisure clothing, running socks, heart rate monitors, and running glasses. Brands include Brooks, Asics, Nike, Salomon, and Puma. Running shoes priced from kr 1,800 to kr 3,000.
- Hockey Retail category offering ice hockey skates, sticks, helmets, hockey jerseys, and goalkeeper gear. Brands include Bauer, CCM, and Warrior. Hockey skates priced from kr 1,700 to kr 11,000.
- Club Service (Klubbservice) B2B service supplying sports clubs with club uniforms, training wear, and equipment under club agreements and via an annual Rekvisitakatalog (Requisition Catalog). Brands include Nike, adidas, Puma, and Hummel. Served through dedicated Klubbservice stores on Torshov in Oslo and in Bergen.
- Other Sports (Andre idretter) Retail category covering handball, indoor court sports, and national team merchandise. Products include handballs, handball shoes from Mizuno, Hummel, Asics, and adidas. Handball shoes priced from kr 449 to kr 2,100.
- Click and Collect (Klikk og Hent) Online order with in-store pickup service available at all seven Torshov Sport retail locations across Norway, allowing customers to buy online and collect merchandise at the store of their choice.
Companies that use Torshov Sport
Customer profileSegments6 records
Ideal customer profiles2 records
Torshov Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Torshov Sport partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NikecoreTorshov Sport sells Nike products including football shoes, running shoes, training apparel, and club uniforms. Nike is one of the major brands featured in their product assortment.
- adidascoreTorshov Sport sells adidas products including football shoes, training apparel, and club uniforms. adidas is a key brand partner for their football and club service categories.
- PumacoreTorshov Sport sells Puma products including running shoes, footballs, and athletic apparel. Puma is featured in both their running and football categories.
- HummelcoreTorshov Sport sells Hummel handball equipment, club uniforms, and team apparel. Hummel is featured prominently in their handball and club service offerings.
- BauercoreTorshov Sport is an authorized retailer of Bauer hockey equipment including skates, sticks, helmets and protective gear. Bauer is the primary hockey equipment brand featured.
- CCMcoreTorshov Sport sells CCM hockey equipment including skates and sticks. CCM is one of the major hockey equipment brands in their assortment.
- WarriorminorTorshov Sport carries Warrior Hockey equipment including sticks and gear in their product lineup.
- AsicscoreTorshov Sport sells Asics running shoes and athletic footwear. Asics is featured as a key brand in their running category.
- BrookscoreTorshov Sport sells Brooks running shoes and running apparel. Brooks is a featured brand in their running specialty section.
- SalomonminorTorshov Sport carries Salomon running and trail shoes. Salomon products are featured in their terrain/l trail running category.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
Torshov Sport competitors and assessment
Company assessmentDirect peers
- XXL ASA: Norwegian-founded Nordic sporting-goods retail chain operating multi-category stores across Norway, Sweden, Finland, and Denmark with both physical and online presence. Closest direct competitor to Torshov Sport in geography, category mix, and multi-channel retail model.
- Intersport Norge: Norwegian arm of the global Intersport retail group, operating multi-store sporting-goods outlets in Norway. Competes directly with Torshov Sport in football, running, hockey, and team-sport equipment with overlapping brand partnerships (Nike, adidas).
- Sport1 Norge: Norwegian sporting-goods retail chain selling equipment, apparel, and footwear for multiple sports. Operates in the same domestic market as Torshov Sport with comparable category breadth and target customer segments.
Regional players
- Sportmaster: Finnish-headquartered sporting-goods retailer with stores across Finland and broader Nordic presence. Comparable category mix and multi-channel retail model; primarily operates in Finland rather than directly competing with Torshov Sport in Norway.
- Stadium AB: Swedish-headquartered sporting-goods and streetwear retailer with stores primarily in Sweden and selective Nordic expansion. Comparable in category mix (football, running, training) and multi-channel model but operates in adjacent rather than overlapping geography.
- G-Max / Sport Nordic: Danish sporting-goods retail chain with multi-store presence across Denmark. Comparable multi-store, multi-category sporting-goods retail model but focused on the Danish market rather than Norwegian consumers.
Emerging players
- Löplabbet: Norwegian running-shoe specialty retailer with a focused single-category model in running footwear and apparel. Directly overlaps with Torshov Sport's Løp category and competes for the same running-enthusiast segment in Norway.
- Sport Spesialisten: Norwegian local sporting-goods specialist retailer focused on team sports equipment and apparel. Comparable specialty retail position in the Norwegian market with overlap in football and team-sport categories.
Broad incumbents
- Decathlon: Global sporting-goods retail giant with private-label and major-brand assortment that has expanded physical and online presence into Norway. Competes across Torshov Sport's full category set with broader geographic footprint and vertically integrated private-label offering.
Others
- Nike Norway (Direct): Direct-to-consumer channel of Nike in Norway. While not a traditional retailer competitor, Nike's DTC push directly affects Torshov Sport's product access, margin, and exclusivity as a core brand partner.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Torshov Sport social profiles
Digital presenceTorshov Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torshov Sport leadership team
Management profileNumber of profiles
Torshov Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torshov Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torshov Sport
What does Torshov Sport do?
Torshov Sport sells sports equipment, footwear, and apparel across football, running, hockey, handball, and other indoor sports, supplied through seven physical retail stores across Norway and its own e-commerce website torshovsport.no. The retailer also operates Klubbservice, a B2B service that supplies club uniforms, training wear, and equipment to Norwegian sports clubs under club agreements. Customers can buy online for home delivery or pick up in store via the Klikk og Hent (Click and Collect) service.
Is Torshov Sport a public or private company?
Torshov Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Torshov Sport founded?
Torshov Sport was founded in 1930.
Where is Torshov Sport based?
Torshov Sport is headquartered in Oslo, Norway, in the Europe region.
How does Torshov Sport make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and club Service (Klubbservice).
Who are Torshov Sport's main competitors?
Direct peers on record are XXL ASA, Intersport Norge and Sport1 Norge. Regional players are Sportmaster, Stadium AB and G-Max / Sport Nordic. Emerging players are Löplabbet and Sport Spesialisten. Decathlon is listed as a broad incumbent. Nike Norway (Direct) is listed as an others.
Does Torshov Sport have an API?
No public API is recorded for Torshov Sport.
What industry is Torshov Sport in?
Torshov Sport's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMACAC, Soccer/Football Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 5661.