Torshov Sport

What Torshov Sport does

Torshov Sport is a privately held Norwegian multi-channel sports retailer specializing in football, running, ice hockey, handball, and club-team equipment and apparel. The company operates seven physical retail locations across Norway — four category-specialist stores on Torshov in Oslo (Fotball, Klubbservice, Hockey, Løp) plus additional stores in Bergen, Sandvika (Sandvika Storsenter), Drammen, Fredrikstad, Tromsø and Stavanger — alongside a full e-commerce storefront at torshovsport.no that supports home delivery and a Click & Collect service across all locations. Its assortment covers footwear, apparel, equipment, and accessories from major brands including Nike, adidas, Puma, Hummel, Bauer, CCM, Warrior, Asics, Brooks and Salomon, organized into the core product categories of Football (Fotball), Running (Løp), Hockey, Other Sports (Andre idretter, including handball), and Club Service (Klubbservice).

Name

Torshov Sport

Legal name

Torshov Sport

Website

https://torshovsport.no

Company type

Private

Founded year

1930

Operating status

Operating

Short description

Torshov Sport is a privately held Norwegian sports specialty retailer operating seven physical stores across Norway and an e-commerce site focused on football, running, ice hockey, handball and club-team equipment and apparel, serving both individual consumers and sports clubs via its Klubbservice division.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Sports equipment retail
• Athletic footwear sales
• Football club kits
• Running specialty store
• Hockey gear retail

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of sports equipment, apparel, and accessories through multiple physical retail locations across Norway including specialist stores for football, hockey, running, and club services.
2. E-commerce Sales: Online sales through torshovsport.no website with delivery options and Click & Collect service.
3. Club Service (Klubbservice): B2B sales of club uniforms, equipment, and supplies to sports clubs through club agreements and club collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Torshov Sport sells sports equipment, footwear, and apparel across football, running, hockey, handball, and other indoor sports, supplied through seven physical retail stores across Norway and its own e-commerce website torshovsport.no. The retailer also operates Klubbservice, a B2B service that supplies club uniforms, training wear, and equipment to Norwegian sports clubs under club agreements. Customers can buy online for home delivery or pick up in store via the Klikk og Hent (Click and Collect) service.

Product overview

Torshov Sport is Norway's leading specialist sports retailer with over 90 years of history, operating as a unified retail platform across multiple specialty stores. The offering comprises four main product categories: Football (Fotball) featuring football boots, equipment, balls, and supporter merchandise; Running (Løp) with running shoes, training apparel, and accessories; Hockey with ice hockey skates, sticks, helmets, and protective gear; and Club Service (Klubbservice) providing club uniforms, equipment catalogs, and club agreements. Additionally, Other Sports (Andre idretter) covers handball and indoor sports. The company operates a customer loyalty program called Team Torshov, offers Click and Collect (Klikk og Hent) pickup service, and provides a Requisition Catalog (Rekvisitakatalog) for club orders. Physical stores are located in Oslo (with four specialty shops on Torshov), Bergen, Tromsø, Drammen, Sandvika, Fredrikstad, and Stavanger.

Differentiator

Problem solved

Functional benefit

Brands

• Team Torshov: Customer loyalty program offering exclusive benefits and member-only pricing in stores and online.

Products and services

• Football (Fotball) Retail category featuring football boots, equipment, balls, jerseys, and supporter merchandise for clubs and national teams, sourced from brands including Nike, adidas, and Puma. Pricing ranges from kr 1,800 to kr 3,449+ for football shoes.
• Running (Løp) Retail category with running shoes, training apparel, leisure clothing, running socks, heart rate monitors, and running glasses. Brands include Brooks, Asics, Nike, Salomon, and Puma. Running shoes priced from kr 1,800 to kr 3,000.
• Hockey Retail category offering ice hockey skates, sticks, helmets, hockey jerseys, and goalkeeper gear. Brands include Bauer, CCM, and Warrior. Hockey skates priced from kr 1,700 to kr 11,000.
• Club Service (Klubbservice) B2B service supplying sports clubs with club uniforms, training wear, and equipment under club agreements and via an annual Rekvisitakatalog (Requisition Catalog). Brands include Nike, adidas, Puma, and Hummel. Served through dedicated Klubbservice stores on Torshov in Oslo and in Bergen.
• Other Sports (Andre idretter) Retail category covering handball, indoor court sports, and national team merchandise. Products include handballs, handball shoes from Mizuno, Hummel, Asics, and adidas. Handball shoes priced from kr 449 to kr 2,100.
• Click and Collect (Klikk og Hent) Online order with in-store pickup service available at all seven Torshov Sport retail locations across Norway, allowing customers to buy online and collect merchandise at the store of their choice.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NikecoreOthersTorshov Sport sells Nike products including football shoes, running shoes, training apparel, and club uniforms. Nike is one of the major brands featured in their product assortment.
• adidascoreOthersTorshov Sport sells adidas products including football shoes, training apparel, and club uniforms. adidas is a key brand partner for their football and club service categories.
• PumacoreOthersTorshov Sport sells Puma products including running shoes, footballs, and athletic apparel. Puma is featured in both their running and football categories.
• HummelcoreOthersTorshov Sport sells Hummel handball equipment, club uniforms, and team apparel. Hummel is featured prominently in their handball and club service offerings.
• BauercoreOthersTorshov Sport is an authorized retailer of Bauer hockey equipment including skates, sticks, helmets and protective gear. Bauer is the primary hockey equipment brand featured.
• CCMcoreOthersTorshov Sport sells CCM hockey equipment including skates and sticks. CCM is one of the major hockey equipment brands in their assortment.
• WarriorminorOthersTorshov Sport carries Warrior Hockey equipment including sticks and gear in their product lineup.
• AsicscoreOthersTorshov Sport sells Asics running shoes and athletic footwear. Asics is featured as a key brand in their running category.
• BrookscoreOthersTorshov Sport sells Brooks running shoes and running apparel. Brooks is a featured brand in their running specialty section.
• SalomonminorOthersTorshov Sport carries Salomon running and trail shoes. Salomon products are featured in their terrain/l trail running category.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• XXL ASA: Norwegian-founded Nordic sporting-goods retail chain operating multi-category stores across Norway, Sweden, Finland, and Denmark with both physical and online presence. Closest direct competitor to Torshov Sport in geography, category mix, and multi-channel retail model.
• Intersport Norge: Norwegian arm of the global Intersport retail group, operating multi-store sporting-goods outlets in Norway. Competes directly with Torshov Sport in football, running, hockey, and team-sport equipment with overlapping brand partnerships (Nike, adidas).
• Sport1 Norge: Norwegian sporting-goods retail chain selling equipment, apparel, and footwear for multiple sports. Operates in the same domestic market as Torshov Sport with comparable category breadth and target customer segments.

Regional players

• Sportmaster: Finnish-headquartered sporting-goods retailer with stores across Finland and broader Nordic presence. Comparable category mix and multi-channel retail model; primarily operates in Finland rather than directly competing with Torshov Sport in Norway.
• Stadium AB: Swedish-headquartered sporting-goods and streetwear retailer with stores primarily in Sweden and selective Nordic expansion. Comparable in category mix (football, running, training) and multi-channel model but operates in adjacent rather than overlapping geography.
• G-Max / Sport Nordic: Danish sporting-goods retail chain with multi-store presence across Denmark. Comparable multi-store, multi-category sporting-goods retail model but focused on the Danish market rather than Norwegian consumers.

Emerging players

• Löplabbet: Norwegian running-shoe specialty retailer with a focused single-category model in running footwear and apparel. Directly overlaps with Torshov Sport's Løp category and competes for the same running-enthusiast segment in Norway.
• Sport Spesialisten: Norwegian local sporting-goods specialist retailer focused on team sports equipment and apparel. Comparable specialty retail position in the Norwegian market with overlap in football and team-sport categories.

Broad incumbents

• Decathlon: Global sporting-goods retail giant with private-label and major-brand assortment that has expanded physical and online presence into Norway. Competes across Torshov Sport's full category set with broader geographic footprint and vertically integrated private-label offering.

Others

• Nike Norway (Direct): Direct-to-consumer channel of Nike in Norway. While not a traditional retailer competitor, Nike's DTC push directly affects Torshov Sport's product access, margin, and exclusivity as a core brand partner.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/torshov-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torshov Sport