LMVZ Lehrmittelverlag Zürich

What LMVZ Lehrmittelverlag Zürich does

LMVZ Lehrmittelverlag Zürich is a Swiss educational publisher, founded in 1849 and headquartered in Zürich, that develops and distributes print and digital teaching materials for compulsory education in German-speaking Switzerland. The company maintains a portfolio of more than 70 products spanning kindergarten through upper secondary (Sekundarstufe II), including flagship language curricula such as 'dis donc!' (French, co-published with Lehrmittelverlag St. Gallen), the 'Deutsch' series (German), 'Mathematik Primarstufe/Sekundarstufe I' (Mathematics), and 'Explorers/Voices/Join In' (English), alongside natural sciences, social studies, ethics, geography, history, physical education, religion, and media/informatics. Its digital infrastructure centers on the LMVZ digital platform, which delivers audio, video, interactive exercises at four proficiency levels, and a teacher dashboard for tracking student progress against learning objectives.

The commercial model combines one-time print sales with recurring subscription streams: school licenses (Schullizenzen) at CHF 34–66 per teacher and CHF 39.60–76 per student per school year, individual licenses for 365-day access, and campus licenses for pedagogical universities. School pricing is set 25% below list, and an annual multi-stakeholder ordering workflow (Jahresbestellung) institutionalizes bulk procurement by administrators and release approvers. The company distributes via its own e-commerce shop (shop.lmvz.ch), the digital platform, and cantonal education systems that grant Lehrmittelstatus — the cantonal approval that drives institutional adoption.

LMVZ's competitive position rests on regulatory approval (Lehrmittelstatus), a 175-year brand, deep collaboration with three major pedagogical universities (PHZH, PHSG, PHLU), and integration partnerships with Quizlet for vocabulary training. Its 2026 product launches include AI-augmented learning components in 'dis donc! 5-9, AI & UR', the award-winning 'Deutsch Sieben bis Neun digital', 'Deutsch Sechs', and 'Logbuch 1'. The company is privately held with no disclosed parent, funding rounds, or institutional investors in the available sources.

Name

LMVZ Lehrmittelverlag Zürich

Legal name

Lehrmittelverlag Zürich

Website

https://lmvz.ch

Company type

Private

Founded year

1849

Operating status

Operating

Short description

LMVZ Lehrmittelverlag Zürich is a privately held Swiss educational publisher, founded in 1849, that develops and distributes print and digital textbooks, teaching materials, and digital learning platforms for kindergarten through upper-secondary schools in German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Miscellaneous Publishing (2741), Book Printing (2732), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Higher Education Digital Courseware & Modules (EDAGAEAB), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL) (EDAGAHAJ)

Keywords

• Educational publishing
• School textbooks
• Digital learning platform
• Curriculum materials
• K-12 education

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Physical Textbook Sales: Sale of printed educational materials including textbooks, workbooks, teacher's guides, and supplementary materials for kindergarten through secondary school.
2. School Licenses (Schullizenzen): Annual school licenses for digital products linked to a school tenant (Mandant) account. Licenses are transferable when students or teachers leave. Duration is one school year (January 1 to August 31 of following year).
3. Individual Licenses (Einzellizenzen): Licenses for individuals or teachers without school accounts. Activated via license key, valid for 365 days from activation. Cannot manage student assignments.
4. Campus Licenses: Licenses for students and lecturers at pedagogical universities (Pädagogische Hochschulen).
5. Annual Ordering System (Jahresbestellung): Annual bulk ordering system for schools with multiple stakeholders: material management review, teacher ordering, release person approval workflow.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LMVZ Lehrmittelverlag Zürich develops, publishes, and distributes curriculum-aligned print and digital teaching materials — including textbooks, workbooks, teacher's commentaries, learning platforms, and interactive exercises — for kindergarten through lower secondary schools (Kindergarten, Primarschule, Sekundarstufe I) in German-speaking Switzerland. The company sells through its own Webshop (shop.lmvz.ch), the LMVZ digital platform, and cantonal education channels, with offerings covering German, French (dis donc!), English, mathematics, natural sciences, social studies, ethics, geography, history, and physical education. Materials are designed in collaboration with pedagogical universities and practicing teachers to align with the Swiss Lehrplan 21 curriculum.

Product overview

LMVZ Lehrmittelverlag Zürich is a Swiss educational publisher offering a comprehensive portfolio of textbooks, teaching materials, and digital learning solutions. The company provides products across multiple educational levels: Kindergarten, Primarschule (primary school), Sekundarstufe I (secondary school), and Sekundarstufe II (upper secondary). The portfolio includes language curricula (German, French, English), mathematics, natural sciences, social studies, ethics, geography, history, and physical education. Major product lines include dis donc! (French), Deutsch (German), Mathematik Primarstufe/Sekundarstufe I (Mathematics), Explorers/Voices (English), and connected (media/informatics). The company operates LMVZ digital, a unified digital learning platform providing access to digital textbooks, interactive exercises, learning platforms, and teacher dashboards. Products are available in both print and digital formats, with many offering differentiated learning pathways for basic and extended proficiency levels.

Differentiator

Problem solved

Functional benefit

Products and services

• LMVZ digital Proprietary digital learning platform that provides access to digital textbooks, interactive exercises, learning platforms, and teacher dashboards for managing student progress across all subject areas. Used by schools via tenant-based administration and by individuals via license key activation.
• dis donc! French as a second foreign language curriculum for grades 5-9 (Primarstufe and Sekundarstufe I), with print workbooks, digital versions, learning platforms, interactive exercises at four proficiency levels, and teacher commentary materials. Co-published with Lehrmittelverlag St. Gallen.
• Deutsch German language curriculum spanning kindergarten through grade 9, including Deutsch Kindergarten, Deutsch Eins, Deutsch Zwei bis Sechs, and Deutsch Sieben bis Neun, with digital components and age-appropriate learning methods.
• dis donc! gymnase French language curriculum for gymnasium (upper secondary) level, extending the dis donc! series beyond Sekundarstufe I.
• Deutsch Sieben bis Neun digital Digital German language curriculum for grades 7-9 (Sekundarstufe I), awarded the Comenius-EduMedia-Auszeichnung 2026 for educational excellence.
• Deutsch Sechs German language textbook for 6th grade primary school, supporting transition to secondary education.
• Mathematik Primarstufe Primary school mathematics curriculum from kindergarten through grade 6, including Mathematik Primar Digital, training materials, explanatory videos, and age-mixed learning approaches.
• Mathematik Sekundarstufe I Secondary school mathematics curriculum for grades 7-9 with web platform, digital materials, and curriculum-aligned content.
• Explorers English language curriculum for primary school featuring student books, workbooks, resource books, task cards, lexicards, movie DVDs, posters, teacher's packs, and assessment materials with Quizlet vocabulary trainer integration.
• Voices English language curriculum with concept documentation, yearly planning tools, Lehrplan 21 overviews, Quizlet vocabulary trainer, and teaching materials.
• Join In English language curriculum for primary school.
• envol French language curriculum with Quizlet vocabulary trainer integration.
• connected Media and informatics curriculum covering digital literacy and computer science concepts for Swiss schools.
• Gesellschaften im Wandel Social studies curriculum for secondary school with themed books, politics web platform, and teacher materials.
• Logbuch 1 Society studies textbook for grades 1-2 cycle 1, covering socially relevant topics in a playful manner with digital learning components.
• startklar German as a second language curriculum for levels A1-B1 with web platforms for teachers and students.
• Natur und Technik Primarstufe Natural sciences and technology curriculum for primary school aligned with Lehrplan 21.
• NaTech 7-9 Natural sciences and technology curriculum for secondary grades 7-9 with digital components for students and teachers.
• Schauplatz Ethik Ethics curriculum for secondary school with concept documentation and ordering information.
• Blickpunkt - Religion und Kultur Religion and culture curriculum with multiple volumes (1-3), downloads, and concept materials.
• Weltatlas Swiss world atlas for geography education.
• Weltsicht Geography curriculum for Swiss schools with industry awards recognition.
• Geschichte der Neuzeit Modern history curriculum with concept documentation and author team.
• Aron, Nora und die Filo-Sophie Philosophy stories for primary and middle school featuring characters exploring fundamental life questions, with reading books and teacher materials.
• Bildwärts Visual arts and design curriculum with industry awards and teaching tips.
• Design-Studio Design education curriculum for Swiss schools.
• Ethik und Religionen im Kindergarten Ethics and religions curriculum for kindergarten-level students.
• Kinder begegnen Mathematik Large-format picture book introducing mathematical concepts for children ages 4+ through play-based learning.
• Kinder begegnen Natur und Technik Natural sciences and technology introduction for children with experiment series.
• Sportbroschüre - Sicher klettern, mutig springen! Sports brochure for physical education focusing on climbing and jumping activities for grades 2-3.
• Schweizer Schulduden Swiss school dictionary with keywords, application examples, and spelling rules.
• Schullizenzen (School Licenses) Annual school licenses for LMVZ digital products, linked to a school tenant (Mandant) account. Licenses are transferable when students or teachers leave, and are valid for one school year (January 1 to August 31 of the following year).
• Einzellizenzen (Individual Licenses) Licenses for individual teachers or learners without school accounts, activated via license key and valid for 365 days from activation. Cannot manage student assignments.
• Campus Licenses Institutional licenses for students and lecturers at pedagogical universities (Pädagogische Hochschulen) to access LMVZ digital materials for teacher training.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Lehrmittelverlag St. GallencoreStrategic or Co-development PartnerCo-publishing partner for 'dis donc!' French language learning materials. Joint development and publishing of the French as second language curriculum for Swiss schools, coordinated with the Interkantonale Lehrmittelzentrale (ilz). Both Lehrmittelverlage Zürich and St. Gallen collaborate on product development and distribution.
• Interkantonale Lehrmittelzentrale (ilz)coreStrategic or Co-development PartnerCoordination body for inter-cantonal learning materials. Coordinates the 'dis donc!' project between Lehrmittelverlag Zürich and Lehrmittelverlag St. Gallen.
• Pädagogische Hochschule Zürich (PHZH)coreStrategic or Co-development PartnerAcademic partner contributing expert didactics specialists to the 'dis donc!' author team. PHZH faculty members serve as co-project leads and content developers.
• Pädagogische Hochschule St. Gallen (PHSG)coreStrategic or Co-development PartnerAcademic partner contributing expert didactics specialists to the 'dis donc!' author team.
• Pädagogische Hochschule Luzern (PHLU)coreStrategic or Co-development PartnerAcademic partner contributing expert didactics specialists to the 'dis donc!' author team.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Quizlet: Vocabulary training platform already integrated into LMVZ's language products (envol, Explorers, dis donc!, Voices); serves as both an ecosystem partner and a potential competitive threat if it expands into broader learning content.

Broad incumbents

• Pearson Education: Global education company with K–12 digital courseware and language learning products that could compete for the internationalized portions of LMVZ's digital platform roadmap.
• Cornelsen Verlag: Large German educational publisher offering textbooks, digital learning platforms, and teacher materials across all major subjects, with growing presence in Swiss schools.
• Klett (Ernst Klett Verlag): Major German educational publisher with a broad K–12 catalog that competes with LMVZ in curriculum-aligned textbooks and increasingly in digital learning platforms across the DACH region.
• Orell Füssli: Swiss publishing and security printing group with an education division producing textbooks and digital learning materials; a broad incumbent in the same Swiss educational publishing market.
• Westermann Gruppe: German educational publisher with a wide K–12 catalog including Schroedel and Diesterweg imprints, competing in the same curriculum-aligned textbook category as LMVZ.

Regional players

• Lehrmittelverlag des Kantons Luzern: Cantonal educational publisher serving Canton of Luzern with a parallel Lehrplan 21 catalog, competing with LMVZ in the same German-speaking Swiss institutional channel.
• Helbling Verlag: Swiss/European publisher with a strong footprint in language learning materials (English, German, French) and educational media, directly overlapping with LMVZ's language curriculum lines.

Direct peers

• Schulverlag plus AG: Swiss educational publisher based in Bern with a K–12 catalog covering similar subjects and a competing absence of, or parallel, Lehrmittelstatus approvals in non-Zürich cantons.
• Lehrmittelverlag St. Gallen: Co-publishing partner on the dis donc! French language line and a parallel cantonal educational publisher serving the German-speaking Swiss market with the same Lehrmittelstatus model and comparable catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lehrmittelverlagzurich3112
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lehrmittelverlag-z%C3%BCrich
• Instagraminstagram.com/lehrmittelverlag.zh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMVZ Lehrmittelverlag Zürich