Maashof

What Maashof does

Maashof Exploitatie B.V., trading as Maashof, is a privately held, family-owned Dutch hospitality and leisure operator headquartered at Maashoflaan 1 in the Boekend district of Venlo, Limburg, Netherlands. The company was founded in 1998 by the Beurskens family (Jac and Maria Beurskens and their sons Rob and Jack) on the back of a 1.5-hectare meadow that opened as trout ponds in 2000 and progressively evolved into an integrated 85+ room hotel, restaurant, wellness, fitness and activity destination.

The operating platform combines an on-site hotel with Comfort, ComfortPlus, Deluxe, Suite, and Family rooms (rack rates €119-€179/night with breakfast and wellness included), a restaurant and bar serving seasonal local-ingredient menus, a wellness area with Finnish/infrared/steam sauna and experience showers, and a fitness facility rebranded in 2025 as Maashof Health Club with Technogym Artis equipment. Activity and event infrastructure includes floating sessions (solo €49.50, duo €64.50), four categories of electric-vehicle tours (E-chopper, E-kickbike, Knaap E-bike, E-scooter) priced from €32.50 per person, archery, footgolf, hiking, roadtrip bundles with regional partners (Golfclub De Berckt, PS Aero, Hertog Jan Brewery), and meeting/event rooms accommodating 2 to 200 persons.

Maashof's business model is multi-stream transactional and subscription-style hospitality revenue: hotel room nights, F&B, à-la-carte activities, event venue hire, and bundled packages sold predominantly direct via the website (powered by the Mews reservation system), supplemented by phone/email and channel partners including Booking.com, Tripadvisor, HRS, and Hotels.nl. Customer segments span leisure travelers, families and groups, and corporate/business-event clients across Northern Limburg and the adjacent German border region. The supporting technology stack comprises Mews (PMS), Mailchimp (email), Google Analytics, Google AdWords remarketing, iDeal payments, Revinate (guest surveys), and ChargePoint for 16 EV chargers, with no proprietary technology products disclosed.

Name

Maashof

Legal name

Maashof Exploitatie B.V.

Website

https://maashof.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Maashof is a family-owned Dutch hospitality operator in Venlo, Netherlands, running an integrated hotel (85+ rooms), restaurant, wellness, fitness club, and outdoor activity center serving leisure travelers, families, and corporate event clients in Northern Limburg and the adjacent German market.

Ownership category

akta.pro rank

Product category

Hospitality and Leisure Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hospitality services
• Hotel accommodation
• Wellness leisure
• Outdoor activities
• Meeting event venues

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Hotel Accommodations: Overnight stays in modern hotel rooms including Comfort, ComfortPlus, Deluxe, Suite, and Family rooms. Revenue from room bookings with inclusive breakfast and wellness.
2. Food & Beverage: Restaurant services including lunch, dinner, BBQ, Pizza & Antipasti, and festive occasions. Also includes bar services and room service.
3. Activities & Experiences: Floating sessions, E-chopper tours, E-kickbike tours, E-scooter tours, Knaap E-bike tours, archery, footgolf, hiking routes, and group activities.
4. Meeting & Event Venues: Rental of meeting rooms, conference spaces, and event venues including The Meeting Room, Office Cube, Blariacum, Overkoren, Vieverhoês, Paviljoen, Koelbroek, Crayelheide, and Het Buitenhuis for business events, weddings, and celebrations.
5. Wellness & Health Club: Spa facilities including Finnish sauna, steam cabin, infrared sauna, experience showers, and fitness center access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Maashof operates a hospitality and leisure destination in Venlo, Netherlands, offering overnight hotel stays in 85+ rooms, a restaurant and bar, wellness facilities including a floating cabin with magnesium saltwater, a fitness center (Maashof Health Club), and a broad portfolio of outdoor activities such as e-chopper tours, e-bike rentals, archery, and footgolf. The property also rents meeting and event spaces for 2 to 200 persons to business clients and private celebrations.

Product overview

Maashof is a hospitality and leisure company in Boekend, Venlo, Netherlands, offering an integrated portfolio of hotel accommodation, dining, wellness (including floating), fitness (Maashof Health Club), and diverse outdoor activities. The property provides various room types (Comfort, ComfortPlus, Deluxe, Suite, and Family rooms) with breakfast and wellness included, alongside a restaurant, bar, and event spaces. Activity offerings center on electric vehicle tours (E-Chopper, E-Kickbike, Knaap E-Bike, E-Scooter), outdoor sports (archery, footgolf, hiking), and fitness facilities. Meeting and conference rooms accommodate groups from 2 to 200 people. The company also operates special event spaces and dining concepts (barbecues, pizza, memorial services). Maashof has grown from a trout pond (1998) to a full-service leisure destination with over 70 employees, acquiring Fit Focus (now Maashof Health Club) in 2022 and adding floating services in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Modern hotel rooms featuring Auping box-spring beds, breakfast buffet, and wellness access included, located in Venlo with scenic views of the Limburg countryside.
• Restaurant & Dining Restaurant and bar serving seasonal dishes with local ingredients, featuring a sunny terrace overlooking the pond garden.
• Floating Sessions (Floaten) Relaxation experience in a saltwater cabin where guests float weightlessly; one hour of floating equals five hours of sleep. Solo sessions at €49.50 and Duo sessions at €64.50.
• Wellness Facilities Wellness area featuring Finnish sauna, steam cabin, infrared sauna, and revitalizing experience showers, included with hotel overnight stays.
• Meeting & Conference Rooms Stylish meeting spaces for 2 to 200 people including The Meeting Room (110m², max 70), Office Cube (9m², max 4), Blariacum (70m², max 80), Overkoren (100m², max 50), Vieverhoês (max 130), Paviljoen (75m², max 75), Koelbroek (35m², max 16), and Crayelheide (30m², max 12).
• E-Chopper Tours Electric chopper tours through North Limburg countryside with 50-55 km range, from €32.50 per person for 2 hours. Drivers must be 16+ with valid license; max 125kg combined weight.
• E-Kickbike Tours Electric kickbike tours for 1-19 persons offering a modern, sustainable way to explore the area; no driving license required.
• Knaap E-Bike Tours Electric fat bike tours with up to 130 km range for 1-7 persons. Drivers must be 12+ and 140cm tall; up to 25 km/h electric support.
• E-Scooter Tours Electric scooter tours for 1-6 persons with range up to 80 km, from €32.50 per person. Valid driving license or scooter certificate needed.
• Archery (Handboogschieten) Group archery activity where participants focus, aim, and shoot to hit the bullseye, suitable for challenge and fun-seeking groups.
• Footgolf Unique combination of football and golf where players kick the ball into the hole in as few shots as possible, suitable for sporty types and beginners.
• Maashof Health Club Fitness center next to the hotel with free access for hotel guests, featuring Technogym Artis equipment, group classes including Spinning, and individual training.
• Bicycle & E-Bike Rental Regular and electric bicycle rental from €12.50 per person per day, with free cycling routes and tips available at reception.
• Culinary Roadtrip Packages Package combining vehicle tours with meals. Options include lunch/tour/drinks, lunch/tour/main course, or E-chopper tour with 3-course lunch or dinner at two locations, from €55.75 per person.
• Roadtrip & Golf Clinic Combined package with vehicle tour and golf clinic at Golfclub De Berckt with professional instructors, approximately 4.5 hours, from €50 per person.
• Roadtrip & Footgolf Package Two-activity afternoon combining 2-hour vehicle tour with footgolf at Maashof, from €41 per person including food.
• Roadtrip & PS Aero Package Vehicle tour combined with visit to PS Aero aviation museum featuring historic planes, jets, and military aircraft.
• Roadtrip & Hertog Jan Brewery Package Vehicle tour to Hertog Jan brewery in Arcen with guided tour and tasting.
• Room Types Various accommodation options including Comfort Double (from €119), Comfort Twin, ComfortPlus (from €129), Deluxe (from €139 with terrace/balcony), Suite (from €154 with kingsize bed), Family Triple (from €149, 29m²), and Family Quattro (from €179, 35.5m²).
• Hotel Packages Special arrangements including Christmas packages, New Year's Eve packages, Toverland family packages, and culinary packages.
• Event Spaces (Feestelijke Gelegenheden) Spaces for celebrations including Vieverhoês for larger gatherings with pond views, Paviljoen for informal gatherings, and Buitenhuis for up to 200 people with own bar and kitchen.
• Barbecues BBQ dining experiences including options for groups and events.
• Pizza & Antipasti (La Dolce Pizza) Italian dining concept featuring pizza and antipasti, available as standalone dining or part of packages.
• Hiking Routes Walking trails through Crayelheide, Koelbroek, and along the Everlosche Brook starting directly from Maashof.

Quantifiable outcome

• Guest satisfaction score of 8.4-8.7 from thousands of reviews across multiple platforms

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Local Farmers (Regional Suppliers)minorOthersLocal farmers supply yogurt, eggs, asparagus, and strawberries supporting the restaurant's farm-to-table concept and sustainability goals.
• Golfclub De BercktcoreStrategic or Co-development PartnerGolf clinic partnership where Maashof roadtrip activities end at Golfclub De Berckt for professional golf instruction. Part of bundled activity packages.
• PS AerominorStrategic or Co-development PartnerAviation museum partnership included in roadtrip packages where guests tour historic planes, jets and military aircraft collection.
• Hertog Jan BreweryminorStrategic or Co-development PartnerBrewery tour partnership in Arcen where guests visit the Hertog Jan brewery as part of extended roadtrip packages.
• MewscoreTechnology or IntegrationReservation and property management system provider. Mews processes bookings, reservations, and guest data management.
• Fit Focus (Now Maashof Health Club)coreStrategic or Co-development PartnerFitness center acquired in 2022 and rebranded as Maashof Health Club in 2025, providing on-site sports facilities for hotel guests.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Postillion Hotels: Dutch hotel group specializing in large meeting, conference, and event venues combined with accommodation — closely mirrors Maashof's corporate meetings and events revenue stream.
• Van der Valk Hotels: Dutch family-owned hotel and restaurant group operating full-service properties with restaurants, meeting facilities, and leisure amenities across the Netherlands — the closest comparable to Maashof's integrated hotel-restaurant-wellness model.
• Hampshire Hotels: Dutch-based full-service hotel collection with properties offering restaurants, meeting rooms, and leisure amenities, directly comparable to Maashof's regional full-service positioning.
• WestCord Hotels: Dutch regional full-service hotel operator with restaurants, wellness, and event spaces, serving both leisure and corporate segments comparable to Maashof's customer mix.
• Fletcher Hotels: Largest Dutch hotel chain focused on mid-market full-service hotels in regional and nature-adjacent locations, with restaurants, meeting rooms, and leisure offerings closely aligned to Maashof's profile.
• Bilderberg Hotels: Dutch full-service hotel group with properties in regional/nature locations offering restaurants, wellness, and meeting/event facilities comparable to Maashof's mix.

Broad incumbents

• Center Parcs: Major Dutch/European resort operator offering nature-based family leisure with accommodation, dining, activities, and wellness — adjacent to Maashof's integrated leisure-resort model at much larger scale.
• Accor (ibis / Novotel Netherlands): Global hotel group with ibis and Novotel brands present across the Netherlands, providing standardized full-service and midscale accommodation that competes for Maashof's regional and corporate guests.
• NH Hotels (Minor Hotels): Large international hotel group with multiple Dutch properties offering full-service accommodation, F&B, and meeting facilities, competing for the same corporate and leisure travelers as Maashof.

Regional players

• Bastion Hotels: Dutch hotel chain operating mid-market properties across the Netherlands, overlapping with Maashof's regional Dutch catchment but positioned as a more standardized budget-midscale offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maashofvenlo
• LinkedInlinkedin.com/company/maashof

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maashof