Mediana, D.o.o.
Mediana d.o.o. is a Slovenian privately held market research and consulting firm that delivers custom and continuous consumer research to enterprise clients across Slovenia, Croatia, Serbia, and the wider Balkans.
- Company typePrivate
- Founded1992
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mediana, D.o.o. does
Mediana d.o.o. is a privately held Slovenian market research and consulting firm that provides bespoke consumer and market intelligence to enterprise clients across Central and Southeastern Europe. The company is headquartered in Ljubljana, Slovenia, and operates regional offices in Zagreb, Croatia, and Beograd, Serbia, with apparent reach into additional Balkan markets including Bosnia and Herzegovina, Albania, and North Macedonia based on its multilingual web presence and contact-form coverage.
The firm's offering combines custom ad hoc research, continuous tracking products, and strategic marketing consulting. Its proprietary research instruments include Mediana TGI (a Target Group Index continuous consumer research product), Mediana IBO (an international business operations research platform), and Risingfuture (a research product targeting youth and future consumer segments). The underlying technology stack is built on survey methodologies, consumer panels, and structured data-collection instruments rather than AI-driven analytics. The company monetizes through two complementary revenue streams: professional-services engagements for bespoke market research projects and subscription-style recurring access to its continuous research products.
Mediana's go-to-market is sales-led and direct, with enterprise engagement facilitated through regional offices and an inquiry-based website contact process. Pricing is quote-based and not publicly disclosed. The customer base spans enterprise brands across automotive (Volkswagen, ŠKODA, SEAT), retail (Lidl Slovenija, Spar), food service (McDonald's), telecommunications (O2), healthcare (MEDEX), media (POP TV, Universal McCann), advertising (OMD, PristopMedia, Futura DDB), and gambling/lottery (Sportna loterija), alongside research-industry relationships with Kantar and AGB Nielsen. The company is independently owned with no disclosed parent, institutional investors, or private-equity backing in the source data.
Mediana, D.o.o. firmographics
Firmographics- Name
- Mediana, D.o.o.
- Legal name
- Mediana d.o.o.
- Website
- https://medianagroup.net
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediana d.o.o. is a Slovenian privately held market research and consulting firm that delivers custom and continuous consumer research to enterprise clients across Slovenia, Croatia, Serbia, and the wider Balkans.
- Ownership category
- akta.pro rank
Mediana, D.o.o. industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Mediana, D.o.o. is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices3 records
Markets served
Mediana, D.o.o. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Market Research Services: Mediana provides bespoke market research services tailored to specific client needs, delivering custom research projects for business clients seeking consumer insights, brand analysis, and market intelligence.
- Continuous Research Products: Ongoing research products including Mediana TGI and Mediana IBO provide subscription-style access to continuous consumer and market data.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mediana, D.o.o. product offering
Product offeringCore offering
Mediana provides bespoke ad-hoc market research, continuous consumer and brand research products (Mediana TGI, Mediana IBO, Risingfuture), and marketing consulting that combines data with knowledge and experience. Its offering is targeted at enterprise clients needing consumer insights, brand performance tracking, and market intelligence across the Balkans and broader Central/Southeastern European region.
Differentiator
Problem solved
Functional benefit
Brands
- Mediana TGI: Target Group Index - continuous consumer research product providing insights into consumer behavior, brands, and markets.
- Mediana IBO
- Risingfuture
Products and services
- Custom Market Research (Trženjske raziskave po meri) Ad hoc market research services tailored to specific client needs for addressing unique business challenges, delivered to enterprise clients across the Balkans.
- Continuous Research Projects (Kontinuirani projekti) Continuous research projects providing on-demand insight into consumers, brands, and market dynamics for enterprise subscribers.
- Marketing Consulting (Trženjsko svetovanje) Advanced marketing consulting service that combines data, knowledge, and experience to support strategic marketing decisions for enterprise clients.
- Mediana TGI (Target Group Index) Continuous Target Group Index research product providing comprehensive consumer and brand insights on demand, serving enterprise subscribers across the Balkans.
- Mediana IBO (International Business Operations) Research product offering insights into brands and market dynamics through International Business Operations methodology.
- Risingfuture Specialized research product focused on youth and future consumer segments, supporting brands targeting younger demographics in the Balkans.
Companies that use Mediana, D.o.o.
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Mediana, D.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mediana, D.o.o. partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mediana, D.o.o. competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global leader in consumer measurement and syndicated market research. AGB Nielsen is a Mediana partner; the two compete in providing continuous consumer panel data and brand performance tracking across markets.
- Valicon: Regional market research firm specializing in Slovenia, Croatia, and other SEE markets. Closest direct competitor in the same geography and overlapping enterprise client base.
- YouGov: Online-first market research firm with global panel and syndicated products. Competes directly with Mediana in offering recurring consumer insights subscriptions and brand tracking.
- Ipsos: One of the largest global market research firms offering custom research, syndicated panels (e.g., Ipsos iris), and consulting. Directly competes with Mediana for the same enterprise clients across CEE/SEE markets.
- GfK (now part of NIQ): Consumer panels and syndicated market research, particularly in retail and consumer goods. Comparable offering structure to Mediana's TGI in terms of continuous consumer tracking and brand measurement.
- Dynata: One of the world's largest first-party research data providers with global panels. Directly comparable to Mediana's panel-based syndicated research products and custom survey capabilities.
- Kantar: Global market research giant offering consumer insights, brand tracking and syndicated panels. Directly comparable to Mediana's TGI/IBO products; Kantar is also listed as a Mediana partner, indicating direct overlap in offerings.
Emerging players
- Toluna: Digital market research platform combining consumer panels with self-service survey tools. Represents an emerging tech-enabled alternative to traditional survey firms like Mediana.
Regional players
- Puls Research: Hungarian-based market research firm operating in CEE markets. Comparable regional MR firm with similar custom research and panel offerings to Mediana in adjacent geography.
- Mediapost: France-based field market research provider with extensive CEE/SEE operations. Comparable custom research and panel capabilities operating in adjacent European markets.
Market position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mediana, D.o.o. social profiles
Digital presenceMediana, D.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediana, D.o.o. leadership team
Management profileNumber of profiles
Mediana, D.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediana, D.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediana, D.o.o.
What does Mediana, D.o.o. do?
Mediana provides bespoke ad-hoc market research, continuous consumer and brand research products (Mediana TGI, Mediana IBO, Risingfuture), and marketing consulting that combines data with knowledge and experience. Its offering is targeted at enterprise clients needing consumer insights, brand performance tracking, and market intelligence across the Balkans and broader Central/Southeastern European region.
Is Mediana, D.o.o. a public or private company?
Mediana, D.o.o. is a private company. It is classified as unknown and is currently operating.
When was Mediana, D.o.o. founded?
Mediana, D.o.o. was founded in 1992. It employs 11 to 50 people.
Where is Mediana, D.o.o. based?
Mediana, D.o.o. is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Mediana, D.o.o. make money?
Two revenue lines are on record. Custom Market Research Services are the primary driver. The others are continuous Research Products.
Who are Mediana, D.o.o.'s main competitors?
Direct peers on record are NielsenIQ, Valicon, YouGov, Ipsos, GfK (now part of NIQ), Dynata and Kantar. Toluna is listed as an emerging player. Regional players are Puls Research and Mediapost.
Does Mediana, D.o.o. have an API?
No public API is recorded for Mediana, D.o.o..
What industry is Mediana, D.o.o. in?
Mediana, D.o.o.'s product category is Market Research Services. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 541910 and its SIC code is 7310.