Oysters Rock Hospitality

What Oysters Rock Hospitality does

Oysters Rock Hospitality is a privately held Florida restaurant group headquartered in Bradenton that owns and operates two core dining brands across seven locations in Manatee and Sarasota Counties. Its flagship concept, Anna Maria Oyster Bar (AMOB), is a family-friendly Gulf Coast seafood concept founded in 1995 on the Anna Maria City Pier, now operating six locations (Landside, Cortez, Ellenton, Pier, University Town Center, and North Port) and one franchised unit in the Sarasota-Bradenton International Airport terminal (2025). The second concept, Café on St. Armands, is a Mediterranean-inspired restaurant on St. Armands Circle in Sarasota, acquired in 2022 as the 50-year-old Café L'Europe, reimagined for 2025, and incorporating an embedded Café Soleil walk-up coffee bar.

Revenue is generated primarily through direct dine-in food and beverage sales, supplemented by catering and private events ("Parties by ORH"), franchise royalties from the airport unit, and branded merchandise through a co-branded lager (Shuckin' Good Beer, brewed by Sun King Brewing) where $1 per draft pour funds the company's philanthropic arm, Shuckin' Good Cause. Underlying technology is conventional restaurant industry tooling — Toast Tab for POS and catering booking — with a customer-facing mobile app (Five Star Fan Club) that supports Pearl Points loyalty and online ordering. Customer segments are horizontal and consumer-only: local Gulf Coast families, Florida tourists visiting Anna Maria Island and Sarasota, local professionals and social diners, and event/catering customers.

The company is led by founder John Horne (CEO, "Chief Executive Oyster") and co-founder Amanda Horne (marketing and community relations), with Eleni Sokos as Executive Vice President designated as the "Chief Executive Oyster-in-Training" for succession. Headcount stands at 425+ across the restaurant group. Growth has been entirely organic and acquisition-funded — the 2022 Café L'Europe purchase and the 2025 franchise launch are the most consequential capital events — with no external private equity or venture capital disclosed.

Name

Oysters Rock Hospitality

Legal name

Oysters Rock Hospitality

Website

https://oystersrock.net

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Oysters Rock Hospitality is a privately held Bradenton, Florida-based restaurant group operating seven Anna Maria Oyster Bar locations plus Café on St. Armands, serving Gulf Coast families, tourists, and local diners with casual seafood and Mediterranean concepts.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurants
• Casual dining
• Catering services
• Family restaurants
• Coastal dining

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food & Beverage Sales: Direct restaurant revenue from food and beverage sales across Anna Maria Oyster Bar and Café on St. Armands locations. Family-friendly seafood dining with price points targeting value-conscious consumers.
2. Shuckin' Good Beer: Co-branded Florida-style light lager brewed by Sun King Brewing. For every draft pour sold, $1 supports Shuckin' Good Cause. Sold exclusively at AMOB locations and by the can at any ORH location.
3. Mobile App - Five Star Fan Club & Pearl Points: Loyalty program monetized through repeat customer engagement. Download the apps for Anna Maria Oyster Bar and Café on St. Armands to join the Five Star Fan Club, earn Pearls, track rewards, and order online.
4. Catering & Private Events: Catering services for events, corporate gatherings, and private parties booked through Toast Tab platform.
5. Franchise Revenue: In 2025, Oysters Rock Hospitality franchised its first location, an Anna Maria Oyster Bar in the new terminal at the Sarasota-Bradenton International Airport.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Oysters Rock Hospitality operates a portfolio of restaurant brands across Florida's Gulf Coast. The company runs multiple Anna Maria Oyster Bar (AMOB) locations offering family-friendly Gulf Coast seafood, the Café on St. Armands Mediterranean-inspired restaurant, and the Café Soleil walk-up coffee bar. It also provides catering and private event services, a loyalty mobile app (Five Star Fan Club), and a co-branded beer product.

Product overview

Oysters Rock Hospitality operates a portfolio of restaurant brands in the Bradenton/Sarasota, Florida area. The core offerings include Anna Maria Oyster Bar (AMOB), a family-friendly seafood restaurant brand with six locations featuring fresh Gulf Coast seafood and oysters, and Café on St. Armands, a Mediterranean-inspired restaurant with an embedded coffee bar concept called Café Soleil. The company also offers a mobile app for loyalty rewards and online ordering, branded beer products through a partnership with Sun King Brewing, and community programs including the Dive Into Reading literacy initiative and Shuckin' Good Cause philanthropy. The portfolio represents restaurant/hospitality services rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Shuckin' Good Cause: Philanthropic arm of Oysters Rock Hospitality focused on four pillars: Education, Heroes, Affiliations, and Quality of Life. Runs programs like Dive Into Reading summer reading program.
• Shuckin' Good Beer
• Café Soleil
• Dive Into Reading

Products and services

• Anna Maria Oyster Bar Flagship seafood restaurant brand of Oysters Rock Hospitality, offering Gulf Coast seafood, fresh oysters, and family-friendly dining at multiple coastal-inspired locations across Bradenton, Sarasota, Ellenton, North Port, and Bradenton Beach in Florida.
• Café on St. Armands Mediterranean-inspired restaurant located on St. Armands Circle in Sarasota, offering sophisticated dining with small plates, shareable dishes, and craft cocktails. Originally Café L'Europe, reimagined in 2025.
• Café Soleil Walk-up coffee bar located inside Café on St. Armands, serving gourmet coffee, housemade pastries, and grab-and-go options daily from 8 AM to 2 PM.
• Catering and Private Events Catering services for corporate gatherings, private events, celebrations, and parties, booked through the Toast Tab platform.
• Five Star Fan Club Mobile App Mobile app for Anna Maria Oyster Bar and Café on St. Armands enabling customers to join the Five Star Fan Club loyalty program, earn Pearls (reward points), track rewards, place online orders, and view menus.
• Shuckin' Good Beer Florida-style light lager brewed exclusively for Anna Maria Oyster Bar by Sun King Brewing, with $1 per draft pour supporting the Shuckin' Good Cause philanthropic program.

Quantifiable outcome

• Dive Into Reading program has helped 2,500+ students combat summer slide and improved reading levels
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sun King BrewingcoreStrategic or Co-development PartnerExclusive brewing partnership for Shuckin' Good Beer, a Florida style light lager made for easygoing days and casual dinners. Sun King brews the proprietary recipe exclusively for Oysters Rock Hospitality. For every draft pour sold, $1 supports Shuckin' Good Cause. Partnership is central to Oysters Rock's philanthropic strategy.
• SunCoast Blood CenterscoreStrategic or Co-development PartnerLong-standing community partnership supporting SunCoast Blood Centers' lifesaving mission. Anna Maria Oyster Bar hosts community blood drives and encourages team members and guests to donate. Partnership rooted in shared belief that even the smallest acts can have incredible impact on the community.
• Suncoast Campaign for Grade-Level ReadingcoreStrategic or Co-development PartnerFounding partner of Dive Into Reading summer reading program. Collaboration to help improve children's reading levels and combat the 'summer slide' in Manatee and Sarasota Counties. Program won national and state-wide awards for its success.
• School District of Manatee CountycoreStrategic or Co-development PartnerFounding education partner for Dive Into Reading program. Partnership connects local Title I elementary schools with restaurant locations for summer reading support. Program expanded to 17 Title I schools serving 500+ children annually.
• Manatee County LibrariesminorStrategic or Co-development PartnerCommunity partner supporting Dive Into Reading program through book provision and reading resources for participating students.
• Early Learning Coalition of Manatee CountyminorStrategic or Co-development PartnerCommunity partner in Dive Into Reading program helping connect program to early learning resources and support for young readers.
• School District of Sarasota CountycoreStrategic or Co-development PartnerEducation partner for Dive Into Reading program expansion. Sarasota School District piloted the program in 2019, extending program's reach into Sarasota County schools.
• Women's Resource CentercoreStrategic or Co-development PartnerPartner in Rock 'n' Support relief fund distribution. Grants were distributed through Shuckin' Good Cause and the Women's Resource Center to hospitality and tourism workers across the Gulf Islands during difficult period (November 2024 - April 2025).
• Pittsburgh PiratesminorGTM or Marketing PartnerNew partnership for 2026 spring season at LECOM Park stadium. Anna Maria Oyster Bar sign installed inside the stadium. Partnership brings AMOB brand visibility to Pirates fans attending spring training games.
• Bridgewalk ResortminorGTM or Marketing PartnerSponsor of AMOB Summer Passport Grand Prize. Grand Prize includes 3 nights accommodations at Bridgewalk Resort plus $250 Anna Maria Oyster Bar Gift Card. Partnership creates cross-promotional opportunity with nearby resort destination.
• Chef Jayna SaulocoreOthersPastry Chef and Manager of Café Soleil. Creative mind behind housemade pastries, desserts, and fresh baked selections. Pastry case changes weekly, creating signature offerings for Café Soleil at Café on St. Armands.
• Stewart & Trudy MooncoreStrategic or Co-development PartnerLocal couple who partnered with John and Amanda Horne in 2013 to host the Horne & Moon Scholarship Social fundraiser. In only five years, this event raised more than $500,000 to help adult students return to school at Manatee Technical College, State College of Florida and USF Sarasota-Manatee.

Scale indicators13 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Ford's Garage: Florida-based casual dining restaurant group founded in 2012 with multiple locations across Florida and the Southeast. Closely comparable as a regional, multi-unit Florida-born casual concept with family-friendly positioning and value-price emphasis.
• Bonefish Grill: Darden-owned national upscale-casual seafood chain founded in Florida (2000). Directly comparable as a seafood-focused casual dining concept with similar menu positioning, family-friendly atmosphere, and bar service.
• Bahama Breeze: Darden-owned Caribbean-inspired seafood casual dining chain. Comparable as a Florida-rooted seafood casual dining brand with similar family/tourist positioning and bar-forward atmosphere.
• Joe's Crab Shack: National seafood-focused casual dining chain known for shellfish-centric menus and family/tourist appeal. Directly comparable seafood casual dining category with similar value-price emphasis and bar experience.
• Bubba Gump Shrimp Co. National seafood casual dining chain focused on shrimp and Gulf Coast-inspired menu. Comparable as a themed casual seafood concept serving families and tourists in coastal/tourist markets.
• Captain D's: National seafood-focused quick-service and casual dining chain with strong value positioning. Comparable seafood menu orientation and family/casual positioning, though at a lower price point than AMOB.
• The Melting Pot: Fondue-focused casual dining chain founded in Florida with similar multi-unit operator profile, family/experience-positioning, and emphasis on special occasion dining.

Broad incumbents

• Landry's Seafood House: Multi-concept seafood casual dining chain operated by Landry's Inc., serving families and tourists with seafood-focused menus. Comparable seafood casual dining category, part of a broader hospitality portfolio including Golden Nugget and Rainforest Cafe.

Regional players

• First Watch: Florida-based breakfast/brunch/lunch casual dining chain with similar regional, multi-unit private-company DNA. Comparable as a Florida-rooted, multi-unit casual restaurant group with strong brand loyalty and limited geographic concentration in the Southeast.
• PDQ: Florida-based casual chicken restaurant group with multiple Tampa Bay-area and Southeast locations. Comparable as a Florida-rooted, multi-unit casual restaurant group with similar value positioning and operational approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OystersRock
• LinkedInlinkedin.com/company/oysters-rock-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oysters Rock Hospitality