Old Town Spice Shop, LLC

What Old Town Spice Shop, LLC does

Old Town Spice Shop, LLC is a privately held, family-owned specialty spice retailer founded in 2010 and headquartered in Fort Collins, Colorado. The company sells handcrafted, small-batch spices, seasoning blends, gourmet drink mixes, and curated gift boxes, operating across four channels: a DTC e-commerce storefront on Shopify, a single physical retail location at 130A S. College Ave., a dedicated B2B wholesale portal, and a corporate gifting service. Its product catalog spans 800+ spices and 3,800 SKUs, including 400+ proprietary custom blends formulated in-house by owner Sean Godbey, a second-generation spice dealer. The company's core technology is its in-house production facility at 1833 E Harmony Rd, equipped with commercial grinding and blending equipment that supports small-batch grinding and shipping just after blending to maximize freshness.

The business operates a hybrid revenue model combining one-time retail sales (DTC and in-store), wholesale B2B sales to restaurants and other spice shops at 30% below major distributor pricing, points-based loyalty subscriptions, and customized corporate gifting orders. Pricing is structured around low-AOV unit transactions ($3.90-$14.50 per individual product, $20-$100 per gift box), with free shipping thresholds of $35-$45 on domestic orders. Sourcing spans 45+ farmers and distributors globally, and the company maintains a roster of Fort Collins culinary partnerships including a co-developed limited-edition beer with New Belgium Brewery.

The company is entirely founder/family-owned with no external institutional investors, no disclosed funding rounds, and no subsidiaries. Headcount is reported at 1-10 employees, and revenue is not publicly disclosed. The company's strategic positioning emphasizes artisanal quality, proprietary formulations, community-driven brand building, and multi-channel distribution rather than scale or technology-led differentiation.

Name

Old Town Spice Shop, LLC

Legal name

Old Town Spice Shop, LLC

Website

https://oldtownspiceshop.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Town Spice Shop is a family-owned Fort Collins, Colorado specialty retailer founded in 2010, selling 800+ handcrafted small-batch spices, proprietary blends, gift boxes, and drink mixes via DTC e-commerce, a retail storefront, B2B wholesale, and corporate gifting channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Sales: E-commerce and retail store sales of spices, seasonings, gift boxes, and gourmet drinks to individual consumers. Unit pricing for individual products.
2. Loyalty/Rewards Program: Points-based loyalty program where customers earn points on purchases to redeem for discounts on future orders.
3. Wholesale B2B Sales: Bulk spice sales to other spice shops and restaurant suppliers with 30% lower prices than major distributors. Includes custom blending and private labeling services.
4. Corporate Gifting: Customized bulk gift orders for corporate clients with branded packaging, gift notes, and fulfillment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Old Town Spice Shop is a family-owned specialty spice producer and retailer that handcrafts, grinds, blends, and packages small-batch spices, seasoning blends, BBQ rubs, hot sauces, gourmet drink mixes, and curated spice gift boxes in its Fort Collins, Colorado production facility. The company sells directly to consumers through its own e-commerce store and downtown Fort Collins retail shop, and to businesses through a dedicated wholesale portal and a corporate gifting program featuring custom branding, private labeling, and co-packing services.

Product overview

Old Town Spice Shop is a family-owned specialty spice retailer founded in 2010, offering a comprehensive portfolio of over 800 handcrafted, small-batch spices and gourmet seasonings. The core product lineup centers on Custom BBQ Rubs & Dry Rubs (including award-winning Devil's Backbone and Beach House Blend), Hot Sauces (from Brewhouse Sauces), and diverse Spice Blends & Seasonings sourced globally. The company operates several sub-brands and curated collections including Gift Boxes (Fort Collins Favorites, Grill Master, Olive Oil Dips), Country Spritz (powdered cocktail mixers), and Gourmet Hot Cocoa & Drink Mixes. Additional offerings include Extracts & Flavorings, Dip Mixes, Flavored Sugars, and Gourmet Salts. The business serves both retail consumers and B2B markets through Corporate Gifting and Wholesale & Restaurant Supply services, with a state-of-the-art production facility in Fort Collins, Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• Country Spritz: A line of powdered drink mix starters including flavored spritzes, hot cocoa mixes, and botanical mixers for cocktails and mocktails.

Products and services

• Custom BBQ Rubs & Dry Rubs Handcrafted, small-batch dry rubs and BBQ seasonings including signature blends such as Devil's Backbone, Rib Rub, and Beach House Blend, designed for brisket, ribs, and backyard grilling. Sold to home cooks and gift buyers via the online store and retail shop.
• Hot Sauces Handcrafted hot sauces ranging from mild to extreme heat, including 1805 Hot Sauce, Ghost Hot Honey, Reaper Hot Honey, and Brewhouse Sauces varieties. Sold to consumers and used as distinctive flavors for restaurant partners.
• Spice Blends & Seasonings Over 800 spices and seasonings including single-origin spices, custom blends, and specialty seasonings featuring global varieties such as Indian, Caribbean, Latin American, and European collections. Sold to home cooks, foodies, and wholesale food-service customers.
• Spice Gift Boxes Curated gourmet spice gift sets such as Fort Collins Favorites ($35), Grill Master ($38), Olive Oil Dips ($42), Gourmet Hot Cocoa Sampler ($25), and other themed collections, marketed to home gift-buyers and corporate gifting clients.
• Gourmet Hot Cocoa & Drink Mixes Artisan cocoa mixes and gourmet drink starters including Chai Spiced, Mexican, Red Velvet, Salted Caramel, and Dark Chocolate Peppermint Hot Cocoa, plus the Country Spritz powdered cocktail mocktail mixers. Sold to gift buyers and home consumers.
• Extracts & Flavorings Premium baking and culinary extracts and flavorings including Anise, Apple, Amaretto, Lemon, Tequila, and Vanilla Bean Paste, sold to home bakers and culinary enthusiasts.
• Dip Mixes & Party Appetizers Savory dip mixes such as Herb Delight Oil Dip, Dill Pickle Dip Mix, Buffalo Dip Mix, and Beer Cheese Pub Dip Mix, packaged for instant party appetizers and home entertaining.
• Flavored Sugars Infused sugars and sweeteners including Lemon Sugar, Lime Sugar, Dragon Fruit Sugar, and additional specialty sugars for baking and cocktail rimming.
• Gourmet Salts Premium artisan salts including Himalayan Pink Salt, Alaea Hawaiian Sea Salt, Applewood Smoked Sea Salt, Ghost Pepper Salt, Celery Salt, and specialty infused salts.
• Tea & Coffee Loose-leaf teas and hopped-up coffee blends including Apricot Fruit Tea and specialty Hopped Up Seasoning for brewing and culinary applications.
• Country Spritz Sub-brand powdered cocktail/mocktail mixer line for refreshing spritz beverages, featuring dragon fruit, cherry lime, black currant sangria, and raspberry lemon flavors. Designed for mixing with spirits or enjoying as mocktails.
• Peppers & Chiles Extensive pepper and chile selection including Aleppo Chili Pepper, Ancho Chile Powder, Gochugaru Korean Red Chile Flakes, Ajwain Seed, and specialty dried peppers and chiles.
• Salt-Free & Health Blends Sodium-free and health-conscious spice blends for heart-healthy diets and pure spice enthusiasts, including the Simply Salt-Free Gift Box.
• Corporate Gifting Service Customized corporate gift solutions with branded packaging, gift notes, and fulfillment services for client appreciation, employee recognition, and business gifting. Delivers directly to clients or to corporate locations for distribution.
• Wholesale & Restaurant Supply B2B wholesale spice distribution service for spice shops, restaurants, breweries, and food-service businesses. Offers 400+ unique spices and blends, 3,800 SKUs, custom blending, private labeling, and co-packing services, with prices approximately 30% below major distributors such as Shamrock, Sysco, Webstaurant, and Spices Inc. Free local delivery and competitive shipping for wholesale members.

Quantifiable outcome

• Wholesale customers save 30% on average compared to major distributors
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• New Belgium Brewery CompanycoreStrategic or Co-development PartnerSean Godbey collaborated with New Belgium Brewing to create The Great Godbey beer - a limited-edition Sloe Gin-inspired ESB Oak-Aged Sour. The beer features unique spices including juniper berries, sloe berries, Indian coriander, orris root, lemon peel, Timut peppercorns, green cardamom, and French Oak Spirals. New Belgium's wood cellar team sources obscure spices from Sean, and this collaboration was a thank-you for years of ingredient sourcing assistance.
• Prairie Wildlife ResearchminorOthers20% of all sales from Sweetgrass Prairie Blend is donated to Prairie Wildlife Research to support Black-Footed Ferret reintroduction efforts.
• Colorado State University College of BusinessminorStrategic or Co-development PartnerOwner Sean Godbey guest-teaches entrepreneurship classes, sharing knowledge about starting and running a small business with business students.
• Downtown Business AssociationminorOthersSean Godbey serves as President and Vice President of the Downtown Business Association, contributing to local business community development.
• Visit Fort CollinsminorOthersSean Godbey serves multiple roles in Visit Fort Collins, supporting local tourism and visitor initiatives.
• Local Fort Collins Restaurants and BreweriesminorStrategic or Co-development PartnerPartnership with local restaurants including Music City Hot Chicken, Matador Grill, Big Als Burgers and Dogs, Austins American Grill, CooperMuse, Friendly Nicks Butcher Shop, Ginger and Baker, Equinox Brewing, Harbinger Coffee, Krazy Karl's Pizza, Silver Grill, and Comet Chicken to provide unique ingredients for their culinary creations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Penzeys Spices: Specialty spice retailer selling spices, herbs, and seasoning blends through e-commerce and a network of retail stores, with proprietary blends and a strong direct-to-consumer brand. Closely comparable business model to Old Town Spice Shop across consumer retail and proprietary blend creation.
• The Spice House: Independent specialty spice retailer offering small-batch ground spices, custom blends, and gift collections through storefronts and e-commerce. Highly comparable to OTSS on product assortment, in-store experience, and gift box merchandising.
• Burlap & Barrel: Direct-to-consumer spice company focused on single-origin spices sourced directly from farmers, with proprietary blends and recipe-driven content marketing. Comparable to OTSS as a premium DTC spice brand competing for the same foodie consumer segment.
• Diaspora Co. Direct-to-consumer single-origin spice company emphasizing ethical sourcing from South Asian farms, with a curated line of spices and blends. Comparable to OTSS as a story-driven, premium DTC spice brand targeting home cooks and foodies.
• Spicewalla: Spice brand founded by chef Meherwan Irani, selling small-batch spices, blends, and rubs through e-commerce and foodservice channels. Comparable to OTSS across product format (small-batch spices and rubs) and multi-channel distribution.
• Mountain Rose Herbs: Direct-to-consumer retailer of bulk herbs, spices, teas, and essential oils with an emphasis on organic and ethically sourced ingredients. Comparable to OTSS as an independent specialty retailer selling spices, teas, and related botanicals through e-commerce.

Broad incumbents

• McCormick & Company: Largest global spice and seasoning manufacturer with mass-market retail brands (McCormick, French's, Old Bay) and broad foodservice distribution. Overlaps with OTSS as a wholesale and consumer spice supplier but at vastly greater scale and broader product portfolio.
• Frontier Co-op: Wholesale cooperative supplying bulk organic and conventional spices, herbs, and botanicals to retailers and manufacturers under Frontier and Simply Organic brands. Comparable to OTSS as a wholesale spice supplier and owner of the Simply Organic consumer brand.
• Simply Organic: Certified organic spice, seasoning, and baking brand sold in grocery retail and foodservice channels, owned by Frontier Co-op. Comparable to OTSS on retail spice merchandising and on the organic/allergen-friendly consumer segment that OTSS targets.
• Badia Spices: Large independent spice and seasoning brand with broad retail distribution in U.S. grocery and Hispanic markets. Comparable to OTSS as a multi-category spice and seasoning brand, though operating at much larger scale and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oldtownspiceshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Spice Shop, LLC