Peterson Rich Office, Llc

What Peterson Rich Office, Llc does

Peterson Rich Office is a Brooklyn-based architecture and design practice founded in 2014 by principals Miriam Peterson and Nathan Rich. The firm delivers full-service architectural and interior design work, with particular specialization in adaptive reuse, cultural institution design, and historic preservation — most notably projects that introduce contemporary interventions into historic structures. Its core technology consists of BIM and CAD design tools, with site design and web development outsourced to specialized partners (Studio Loutsis and Studio Jvckson respectively). Notable commissions include the Metropolitan Museum of Art's Costume Art and Conde M. Nast Galleries, the MoMA Design Store SoHo renovation, the Brooklyn Museum Arts of Africa Galleries, Wesleyan University's Pruzan Arts Center, Galerie Perrotin, Pioneer Works Observatory, Blu Dot's Lexington showroom, and The Shepherd Gallery and Arts Center in Detroit.

The firm operates as a professional services practice, generating revenue through individually negotiated design fees for commissioned cultural, residential, retail, and public-sector projects. Client acquisition is driven primarily by reputation, press coverage (Architectural Digest, The New York Times, Fast Company, Cultured Magazine, Archinect), social media presence (Instagram, LinkedIn), and professional network referrals, supplemented by participation in design competitions such as the 2021 Pioneer Works Observatory invitation. The customer base spans three primary verticals — cultural institutions (museums, galleries, non-profits), retail/commercial clients, and the public sector/education — with cultural institutions as the lead segment. Pricing is not publicly disclosed; fees are negotiated per project based on scope and complexity.

Peterson Rich Office is structured as a Professional Limited Liability Company (PLLC) in New York, is privately held with no external investment or parent company, and serves clients regionally across the U.S. Northeast and Southeast. The practice has received industry recognition including the 2024 AIA Detroit Architectural Honor Award for Historic Rehabilitation for The Shepherd Gallery project. Its principal growth levers are deepening penetration within the cultural-institution vertical, expanding retail showroom work, and incremental geographic extension beyond the New York metro area.

Name

Peterson Rich Office, Llc

Legal name

Peterson Rich Office PLLC

Website

https://petersonrichoffice.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Peterson Rich Office is a Brooklyn-based architecture and design practice founded in 2014 by Miriam Peterson and Nathan Rich, specializing in adaptive reuse and cultural institution design for museums, galleries, universities, retail brands, and public-sector clients across the U.S. Northeast and Midwest.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Historic Preservation & Conservation Planning (BPAHAKAH)

akta.pro secondary industries

Retail & Mixed-Use Commercial Construction (IMAFACAB), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Architectural design services
• Adaptive reuse design
• Cultural institution design
• Historic preservation architecture
• Museum and gallery design

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Design Services: PRO generates revenue through commissioned architectural design services for cultural institutions, retail spaces, and public sector clients. Projects are billed on a fee basis for design, planning, and project oversight services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peterson Rich Office is a Brooklyn-based architecture and design practice that delivers full-service architectural and design services for cultural, residential, retail, and public-sector projects. The firm's work centers on adaptive reuse, new construction, and interior design for institutional clients including major museums, galleries, and nonprofit cultural organizations. Projects are commissioned directly and span gallery installations, museum renovations, flagship retail showrooms, and adaptive reuse of historic structures.

Product overview

Peterson Rich Office (PRO) is a Brooklyn-based architecture and design practice that offers comprehensive architectural services rather than discrete software products. The firm operates as a single unified design practice rather than a platform-plus-modules architecture. Their portfolio spans cultural institutions (museums, galleries, observatories), retail environments, institutional facilities, and adaptive reuse projects. The practice is led by principals Miriam Peterson and Nathan Rich, who established the firm in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Design Services Full-service architectural and design services for cultural, residential, retail, and public-sector projects, including adaptive reuse, new construction, and interior design. The firm serves institutional clients such as museums, galleries, universities, and retail brands, delivering projects ranging from gallery installations to large-scale institutional renovations.

Quantifiable outcome

• Brooklyn Museum Arts of Africa Galleries: 6,400 square feet across four galleries, connecting Egyptian and African collections through restored historic enfilade
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WORK Architecture Company: New York-based architecture firm known for adaptive reuse and community-oriented cultural projects (e.g., MoMA PS1, Brooklyn Botanic Garden). Comparable to PRO in adaptive reuse focus, Brooklyn base, and cultural-nonprofit client base.
• Bohlin Cywinski Jackson: Multi-office architecture firm with cultural, institutional, and residential work including museums and university arts buildings. Comparable to PRO in cultural-institution focus and design-led practice ethos, with similar willingness to engage with historic contexts.
• MOS Architects: Brooklyn-based architecture practice with cultural and adaptive reuse projects. Comparable to PRO in boutique scale, Brooklyn base, and willingness to engage historic structures with contemporary interventions.
• Ennead Architects: New York-based architecture firm with a long-standing practice in cultural and institutional architecture, including major museum commissions (e.g., American Museum of Natural History, Stanford University). Directly comparable to PRO in client type (museums and universities) and design ethos, though at significantly larger scale.
• Diller Scofidio + Renfro: New York-based interdisciplinary design firm known for cultural institutions and adaptive reuse projects (The Shed, High Line, The Whitney). Comparable to PRO in cultural-institution focus and willingness to layer contemporary interventions onto historic buildings, though at larger scale and broader scope.
• Selldorf Architects: New York-based architecture firm with deep museum and gallery design experience (e.g., expansion of the Frick Collection, David Zwirner galleries). Shares PRO's cultural-institution focus, gallery design expertise, and boutique New York positioning.
• TenBerke (formerly Deborah Berke Partners): New York-based architecture firm with cultural, residential, and institutional projects including museums and university arts centers. Comparable to PRO in scale, multi-vertical diversification, and cultural-institution portfolio.
• Leeser Architecture: New York-based architecture firm with cultural, civic, and institutional projects. Comparable to PRO in cultural-institution focus and New York positioning, with similar boutique scale.
• nARCHITECTURE: Brooklyn-based architecture firm with cultural and institutional projects. Comparable to PRO in scale, Brooklyn base, and cultural-institution design portfolio.

Broad incumbents

• Snøhetta: Globally recognized architecture and design firm with major cultural commissions (e.g., San Francisco Museum of Modern Art expansion, opera houses). Comparable to PRO in cultural-institution focus and aesthetic approach, but operates at much larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peterson-rich-office
• Instagraminstagram.com/peterson_rich_office

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Rich Office, Llc