Opin Marketing Sas

What Opin Marketing Sas does

Opin Marketing Sas is a private, for-profit market research firm headquartered in Bogotá, Colombia, founded in 2000. According to the firmographic data, the company provides customized market research and customer insight services intended to support strategic decision-making by its clients. The firm operates with a small headcount in the 11–50 employee range, consistent with a boutique research consultancy serving a regional or specialized client base.

Beyond the high-level service description, the available source material is extremely thin. The company's website (opinmarketing.com.co) returned only a generic "One moment, please…" verification/loading page and did not expose substantive content about products, methodologies, technology stack, pricing, customer segments, partnerships, leadership, certifications, or funding history. No management team, awards, patents, regulatory actions, mergers and acquisitions, or strategic transactions are documented in the inputs. There are also no disclosed revenue figures, app or API products, or technology integrations. Consequently, the description of products, business model mechanics, and go-to-market motion is necessarily limited to what the firmographic and short_description fields explicitly state.

What can be inferred with low confidence: as a 24-year-old Colombian market research boutique with under 50 employees, Opin Marketing Sas likely operates as a project-based consultancy serving local or regional clients across commercial, consumer, or B2B research engagements. Its revenue model is most plausibly fee-for-service project work, but this is not directly evidenced in the source data and represents a gap that would require direct company outreach or local registry filings to close.

Name

Opin Marketing Sas

Legal name

Opin Marketing Sas

Website

https://opinmarketing.com.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Opin Marketing Sas is a Bogotá, Colombia-based market research firm founded in 2000 that provides customized market research and customer insight services to support strategic decision-making for its clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Market research services
• Customer insights
• Consumer research
• Data analytics
• Strategic consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Opin Marketing Sas provides customized market research and customer insight services designed to support strategic decision-making for client organizations. The firm conducts research engagements to gather and analyze market and consumer data, producing tailored insights for each client's specific business questions.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Market Research Services Bespoke market research and customer insight services designed to support strategic decision-making for client organizations in Colombia. Engagements are tailored to specific business questions and deliver market and consumer data analyses.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• NielsenIQ: Global consumer intelligence firm with established Colombian operations, offering market measurement and consumer research. Represents the scale-and-data incumbency that boutique firms like Opin Marketing compete against.
• Ipsos: Global market research and consumer insights leader with significant operations across Latin America. Competes with Opin Marketing for the same enterprise clients but operates at vastly larger scale.
• Kantar: Global insights firm serving clients in Colombia and across LatAm with brand tracking, consumer panels, and custom research. Comparable offering but as part of a much broader portfolio.

Direct peers

• Dattis: Latin American market research firm with presence in Colombia and other Andean markets, offering consumer insights and customized studies. Comparable as a regional boutique peer.
• Datexco: Established Colombian market research firm specializing in opinion polls, consumer studies, and customized B2B research. Comparable in scope, geography, and customer base to Opin Marketing.
• Cifras y Conceptos: Bogotá-based market research and opinion polling firm serving corporate and public-sector clients. Directly comparable in terms of custom research offerings and Colombian market focus.
• Invamer: One of the largest Colombian market research firms, offering consumer insights, opinion polling, and customized research. Highly comparable as a Colombia-based competitor serving similar enterprise clients with similar methodologies.
• Quantil Latam: LatAm-focused market research firm with Colombian roots, providing consumer insights, brand research, and customized studies. Comparable in size, regional focus, and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/opin-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opin Marketing Sas