Poppodium Gebouw-T

What Poppodium Gebouw-T does

Poppodium Gebouw-T is a single-venue performing arts center and cultural institution in Bergen op Zoom, Netherlands, operating since January 2011 as the regional poppodium of West Brabant. The venue is operated by Stichting Podiumkunsten Bergen op Zoom en omgeving, a non-profit foundation holding ANBI (Algemeen Nut Beogende Instelling) public benefit status, which enables tax-deductible donations and public-sector co-funding. Its primary function is hosting live music events — concerts, dance nights, comedy shows, tribute performances, and festivals — featuring a mix of national touring acts, international artists, and locally developed talent, serving a broad demographic from teenagers (12–17) through adults and corporate hospitality clients. The venue maintains an active event calendar and reports multiple sold-out performances in its 15th anniversary year (2026), indicating strong demand relative to capacity.

The venue's product surface extends beyond ticket sales to include venue rental (verhuur), rehearsal spaces (oefenruimtes), an Artists in Residence development program supported by Fonds Podiumkunsten, event streaming services, the Business Club corporate membership (joint with Theater De Maagd), the Muzieksupporters fan community, and recurring festivals including Op de T (free, Ascension Day) and Guitar Week / SEGA (SENA Performers European Guitar Award, hosted since 2016). Ancillary merchandise and a branded 15-year anniversary beer collaboration with Brouwerij Sterck round out monetization. Technology is commodity: Stager powers the ticketing platform (gebouw-t.stager.co), Mollie processes donation payments, Facebook login supports authentication, and standard security systems manage venue operations. There is no proprietary technology, no mobile app, and no disclosed AI/ML capability.

Revenue mechanics are diversified across five streams: ticket sales (€15–€49 per ticket, tiered including group bundles and seat+drink packages), venue rental for private events, streaming subscriptions, Business Club corporate memberships (annual billing, pricing undisclosed), and merchandise/ancillary sales. Public-sector co-funding (Provincie Noord-Brabant, Gemeente Bergen op Zoom, Gemeente Roosendaal) and ANBI donations further supplement earned revenue. Go-to-market is direct-to-consumer via the website and at-the-door, supplemented by physical presale partners (De Waterput, VVV Brabantse Wal) and a Ticketswap-recommended secondary market. Customer segments span general music audiences, teenagers (Fiesta Teenage Festival), local businesses (Business Club), musicians (Artists in Residence, rehearsal spaces), and private/corporate event organizers — making this a community-led, event-driven, horizontally segmented operating model.

Name

Poppodium Gebouw-T

Legal name

Stichting Podiumkunsten Bergen op Zoom en omgeving

Website

https://gebouw-t.nl

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Poppodium Gebouw-T is a non-profit pop venue in Bergen op Zoom, Netherlands, hosting concerts, dance events, festivals, and community programming for regional audiences since 2011 under ANBI status.

Ownership category

akta.pro rank

Product category

Live Music Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music venue
• Concert hall programming
• Poppodium operations
• Artist development residency
• Corporate venue rental

Headquarters

HQ city

Bergen Op Zoom

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Revenue from selling admission tickets to concerts, dance events, comedy nights, festivals, and private hire. Tickets sold online via Stager platform and at the door. Prices range from approximately €15 to €49 depending on the event.
2. Venue rental: The venue is rented out for private events and functions through the zakelijk/verhuur channel, generating rental income from third-party organizers.
3. Streaming and content: Gebouw-T offers streaming services for events, providing a revenue or engagement channel for remote audiences.
4. Business Club memberships: Local businesses join the Business Club for networking, branding, and hospitality benefits at events, creating a recurring membership-type revenue stream.
5. Merchandise and ancillary sales: Sale of branded merchandise such as the 15-year Gebouw-T beer (collaboration with Brouwerij Sterck), special anniversary packages, and beverages at events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Poppodium Gebouw-T operates a physical pop music venue in Bergen op Zoom, Netherlands, hosting an annual calendar of concerts, dance events, comedy nights, tribute shows, and festivals featuring both Dutch and international touring artists. Revenue is generated primarily through ticket sales (€15–€49), supplemented by venue rental for private events, Business Club corporate memberships, streaming of selected events, and the resale of branded merchandise such as the 15-year anniversary beer.

Product overview

Gebouw-T is a pop podium (music venue) in Bergen op Zoom, operating as a single-venue performing arts center that functions as both a concert hall and a community cultural hub. Its core offering is live music programming — hosting concerts, dance events, comedy nights, and festivals featuring national and international artists — with ticket sales as the primary commercial product. The venue supplements its core programming with several add-on services and sub-brands: venue rental (verhuur), live streaming of events, rehearsal spaces (oefenruimtes) for musicians, an Artists in Residence development program, a Business Club membership, and a Muzieksupporters fan membership. It also organizes or hosts its own recurring festivals including Op de T Festival (free, outdoor, annual on Ascension Day) and Guitar Week / SEGA (the SENA Performers European Guitar Award). Ancillary products include a branded anniversary beer, a Podium Cadeaukaart gift card, cultural education programs in partnership with Curio MBO, and a T-Gesprek pre-show talk series. The venue's ticketing infrastructure is powered by Stager (a third-party ticketing platform), while payment processing for donations and merchandise uses Mollie.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and event ticketing Sale of admission tickets to Gebouw-T's own concerts, dance events, comedy nights, tribute shows, and festivals featuring national and international touring artists; tickets sold via the Stager-powered platform and at the door, with regular, wheelchair, group, and seat+drink tier options at €15–€49 per ticket.
• Venue rental (Verhuur) Rental of Gebouw-T's pop venue and its facilities for private events, corporate functions, team-building sessions, and celebrations, booked through the zakelijk/verhuur channel.
• Rehearsal rooms (Oefenruimtes) Hireable practice rooms for local musicians and resident artists, available under the 'Info voor de artiest' section of the site.
• Artists in Residence program 1.5-year artist development residency providing emerging musicians access to Gebouw-T's professional facilities, studio space, rehearsal rooms, technical support, and industry networking, with mentorship from programmer Hayo Vaders and funding from Fonds Podiumkunsten and the Business Club.
• Business Club membership Annual corporate membership offering local businesses networking opportunities, hospitality benefits, access to the Business & Chill Area during events, and sponsorship visibility, including support for the Artists in Residence program.
• De Muzieksupporters membership Community supporter program for live music enthusiasts in which members support Gebouw-T's cultural mission, discover new bands, and receive benefits tied to venue programming.
• Live event streaming Streaming of selected Gebouw-T events allowing remote audiences to attend performances, listed under the zakelijk section as a standalone offering.
• Op de T Festival Free annual outdoor music festival held on Ascension Day (Hemelvaartsdag) on the Wilhelminaveld in front of Gebouw-T, with multi-genre programming, a festival market, children's area, food vendors, and an afterparty inside Gebouw-T.
• Guitar Week / SEGA (SENA Performers European Guitar Award) Annual week-long guitar festival culminating in the SENA Performers European Guitar Award ceremony hosted at Gebouw-T, with world-class winners including Steve Vai, Joe Bonamassa, Joe Satriani, John Petrucci, Jimi Hendrix, Steve Hackett, Nuno Bettencourt, and Tom Morello.
• 15 jaar Gebouw-T anniversary beer Limited-edition blonde beer created with Brouwerij Sterck to celebrate Gebouw-T's 15th anniversary, sold individually and as a gift package with a commemorative glass.
• Podium Cadeaukaart Gift card or voucher that can be purchased and redeemed for concert and event tickets at Gebouw-T.

Quantifiable outcome

• Over 10,000 tickets sold in a single year across Comedy Tunes events
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CuriocoreStrategic or Co-development Partner · 1 January 2026Curio (MBO educational institution in Bergen op Zoom) partners with Gebouw-T on the annual MBO Intro Summer Vibes event, providing a free orientation party for new students. The partnership connects education with culture and entertainment, helping students feel at home in Bergen op Zoom. This is the 4th edition in 2026.
• Brouwerij SterckminorGTM or Marketing Partner · 1 January 2026Brouwerij Sterck collaborated with Gebouw-T to create a special 15th anniversary blond beer (Gebouw-T 15 jaar bier), sold as a package with a commemorative glass. This partnership diversifies the venue's merchandise and donor engagement.
• Provincie Noord-BrabantminorGTM or Marketing Partner · 1 January 2025The Province of North Brabant co-funds the Fiesta Teenage Festival, an initiative to provide safe nightlife experiences for youth aged 12–17, supporting cultural youth development in the region.
• Gemeente Bergen op ZoomcoreGTM or Marketing Partner · 1 January 2025The municipality of Bergen op Zoom partners with Gebouw-T on youth events (Fiesta Teenage Festival), the Coming Out Night (LHBTIQ+ inclusive event), and general cultural programming, reflecting the city's cultural policy priorities.
• Gemeente RoosendaalminorGTM or Marketing Partner · 1 January 2025The municipality of Roosendaal commissioned the first edition of Fiesta Teenage Festival at Club Verzo in Roosendaal in June 2026, expanding the youth event concept beyond Bergen op Zoom.
• Fonds PodiumkunstencoreStrategic or Co-development PartnerFonds Podiumkunsten provides funding support for the Artists in Residence program at Gebouw-T, enabling emerging artists to use the venue's facilities, technical equipment, and mentorship for creative development. Multiple artists have benefited from this partnership since the program's inception.
• Business Club Gebouw-T & Theater De MaagdcoreGTM or Marketing PartnerThe Business Club is a joint initiative between Gebouw-T and Theater De Maagd, offering local businesses a membership platform for networking, hospitality, and sponsorship at cultural events. The Business Club hosts the Business & Chill Area at major events and supports the Artists in Residence program.
• FRISFESTminorStrategic or Co-development PartnerFRISFEST originally organized youth parties in Bergen op Zoom. These were developed into the Fiesta Teenage Festival concept, bringing proven youth event expertise to the new regional partnership.
• Theater De MaagdcoreChannel Partner/ Reseller/ DistributorTheater De Maagd is an associated theater venue (Grote Markt 32, Bergen op Zoom) used for seated theater-style concerts, PopMonument, and events requiring a formal theater setting. Gebouw-T and De Maagd share the Business Club and collaborate on programming.
• Effenaar Lab (Eindhoven)minorStrategic or Co-development PartnerThrough a collaboration between Gebouw-T and the Effenaar Lab in Eindhoven, Artist in Residence De Toegift participated in the Hybrid Music Vibes program, exploring how new technologies can contribute to artists' careers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paradiso: Iconic Amsterdam pop venue hosting concerts, dance events, and festivals with cultural/educational programming. Directly comparable as an ANBI-style cultural poppodium competing for the same (inter)national touring acts and operating a comparable membership/community ecosystem.
• Paard van Troje: The Hague pop venue hosting concerts, dance nights, and festivals with cultural mission orientation. Comparable as a mid-sized Dutch poppodium targeting similar age cohorts with mixed genre programming and community/youth-focused projects.
• Effenaar: Eindhoven pop venue hosting concerts, festivals, and artist development (Effenaar Lab) — actually a formal collaborator with Gebouw-T via the Hybrid Music Vibes program. Highly comparable as a Dutch poppodium running an artist residency/incubator alongside live programming.
• Melkweg: Amsterdam music and culture venue hosting live music, dance events, and festivals with a strong cultural/mission orientation. Closely comparable as a Dutch poppodium combining concerts, club nights, and community programming under a non-profit-style governance model.
• Doornroosje: Nijmegen pop venue hosting concerts, dance events, and festivals, including active artist development programming. Directly comparable as a Dutch poppodium combining live music, club nights, and emerging-talent support.
• 013 Poppodium: Tilburg-based major music venue programming pop, rock, and electronic events with educational and corporate programs. Comparable as a larger regional Dutch poppodium competing for similar touring artist rosters in the southern Netherlands.
• Luxor Live: Arnhem pop venue with a main hall and theater programming concerts, dance, and comedy nights. Comparable mid-sized Dutch poppodium targeting regional audiences with similar genre breadth and corporate sponsorship programs.
• De Oosterpoort: Groningen-based venue operated by SPOT combining pop concerts with theater programming. Comparable as a regional Dutch poppodium with multiple stages, corporate partnerships, and a cultural/community orientation.
• TivoliVredenburg: Major multi-hall music venue in Utrecht hosting concerts across genres plus Hertz (smaller live stage). Directly comparable as a Dutch poppodium with corporate memberships, education programs, and a broad (inter)national touring artist calendar.

Regional players

• Bibelot: Dordrecht pop venue with a comparable small-to-mid size and programming mix focused on regional pop and rock audiences in the southern Randstad. Closest geographic comparable to Gebouw-T in the West-Brabant/Zuid-Holland border region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gebouwt.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppodium Gebouw-T