Miss Yvonne Swim School L.L.C.

What Miss Yvonne Swim School L.L.C. does

Miss Yvonne Swim School L.L.C. is a privately held, single-market swim instruction business founded in 2002 and headquartered in Jersey City, New Jersey. The company delivers group and private swimming lessons, summer camps, swimming-themed birthday parties, and at-home concierge lessons, serving students from 5 months old through adults and reportedly teaching over 200 students annually. Its core technology is the proprietary MYSS Swimming Curriculum, developed by founder Miss Yvonne by combining her American Red Cross Water Safety Instructor certification with her Early Childhood Education classroom experience and refined for more than a decade using swimmer and instructor feedback. The curriculum is designed to deliver individualized instruction within small group settings and underpins a money-back Camp Guarantee for three consecutive weeks of summer camp attendance.

The business is operated as a founder-controlled LLC with 1-10 employees and operates from a single Jersey City facility plus an at-home concierge service in the surrounding regional market. Revenue is generated through two streams: a recurring MYSS Monthly Membership subscription allowing year-round enrollment, and one-time or per-session fees for group classes, private lessons, summer camp, and at-home concierge instruction. Customer acquisition relies primarily on direct-to-consumer booking via the SimplyBook scheduling platform, the company website, community word-of-mouth, testimonials, and earned media including a Telemundo television feature. The school holds WOSB and MWBE certifications and lists affiliations with the USA Swimming Foundation and Every Child A Swimmer organization on its website. No external funding, parent company, or enterprise customers are disclosed, and the firm carries no AI/ML technology stack beyond standard SaaS scheduling and website tools.

Name

Miss Yvonne Swim School L.L.C.

Legal name

Miss Yvonne Swim School L.L.C.

Website

https://missyvonneswimschool.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Miss Yvonne Swim School is a Jersey City-based private swim instruction business offering group, private, and at-home lessons for ages 5 months through adults, using a proprietary MYSS curriculum and serving over 200 students annually since 2002.

Ownership category

akta.pro rank

Product category

Swim Instruction

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim instruction services
• Youth swimming lessons
• Adult learn-to-swim
• Aquatic summer camp
• Swim school membership

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Membership Plans: Recurring monthly membership subscription offering access to classes throughout the year. Customers can join at any time throughout the year.
2. Class-based Lessons: One-time or per-session fees for swimming lessons including group classes, private lessons, summer camp, and at-home concierge lessons.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Miss Yvonne Swim School provides year-round swimming instruction for students aged 5 months through adults, delivered through small group classes and private lessons at its Jersey City facility, plus at-home concierge lessons, an intensive summer camp with a money-back guarantee, and swim-themed birthday parties. Instruction is built on the proprietary MYSS Swimming Curriculum developed by founder Miss Yvonne and is supported by a recurring monthly membership program and a scholarship program for accessibility.

Product overview

Miss Yvonne Swim School is a swim instruction business founded in 2002, offering a portfolio of services centered around its proprietary MYSS Swimming Curriculum. The core offering includes year-round swimming lessons for ages 5 months to adults in both small group and private formats, delivered through multiple channels: Jersey City Classes, At Home Concierge Lessons, MYSS Summer Camp with a learning guarantee, and Birthday Parties. The school supplements its instruction with a Monthly Membership program for recurring enrollment and a Scholarship Program to improve accessibility. The company has been serving over 200 students annually since its founding.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Lessons Year-round swim instruction available in small group and private lesson formats, serving students from 5 months old through adults.
• Jersey City Classes Swim lesson classes held at the school's Jersey City, NJ location, booked through the SimplyBook scheduling platform.
• At-Home Concierge Lessons

Quantifiable outcome

• Over 200 students served annually since 2002

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• USA Swimming FoundationminorOthersAffiliated organization supporting the swim school. The USA Swimming Foundation logo appears on the website footer indicating organizational affiliation or support.
• Every Child A SwimmerminorOthersAffiliated organization focused on child swimming education. Logo displayed on website indicating shared mission alignment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SwimJim: Independent swim school based in the NY/NJ metro offering group and private lessons, swim teams, and summer camps for all ages. Comparable to MYSS on services and regional market overlap, but larger scale with multiple locations.

Direct peers

• Big Blue Swim School: Franchise swim school offering small group lessons for ages 3 months and up with proprietary curriculum and progress tracking. Comparable to MYSS on age range, small-group format, and curriculum-based positioning.
• Aqua-Tots Swim Schools: Multi-state franchise swim school serving ages 4 months to adult with proprietary curriculum and year-round enrollment. Comparable to MYSS on service breadth, age span, and proprietary curriculum positioning.
• SafeSplash Swim School: Franchise swim school focused on year-round small group and private lessons for all ages with a structured curriculum. Directly comparable to MYSS's small-group/private mix and year-round membership model.
• Goldfish Swim School: Largest franchised swim school in the US offering year-round group and private lessons for children 4 months to 12 years with proprietary curricula. Most directly comparable to MYSS on service model, age range, and recurring membership approach, though at national scale versus MYSS's single local site.
• Sunsational Swim School: Nationwide at-home and community-based swim instruction provider serving infants through adults. Directly comparable to MYSS on the at-home concierge lesson offering and broad age range, but operating nationally versus MYSS's local Jersey City footprint.
• British Swim School: Franchise swim school offering water survival and stroke development lessons for infants through adults in small group settings. Highly comparable to MYSS's age range, small-group format, and curriculum-driven approach, and operates in the Northeast including nearby markets.
• Emler Swim School: Family-owned swim school franchise offering infant through adult lessons with proprietary curriculum. Comparable to MYSS on founder-driven brand, curriculum IP, and age range, though at broader regional scale.

Others

• Every Child A Swimmer: Mission-aligned non-profit supporting child swim education that MYSS displays as a partner. Comparable as an adjacent ecosystem organization in the drowning-prevention / youth learn-to-swim space rather than a direct competitor.
• USA Swimming Foundation: National non-profit affiliated with MYSS that promotes learn-to-swim initiatives and provides resources to swim schools. Comparable as an ecosystem partner and indirect beneficiary of MYSS's community outreach, rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/missyvonneswimlessons
• LinkedInlinkedin.com/company/miss-yvonne-swim-school-l.l.c.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Yvonne Swim School L.L.C.