Partenaires Finex, Cabinet de services financiers

What Partenaires Finex, Cabinet de services financiers does

Partenaires Finex is a privately held Quebec financial advisory firm (cabinet de services financiers) headquartered at 1500 rue Royale, bureau 400, in Trois-Rivières, Canada. Founded in 2006 and co-owned by Jeannot Plamondon (Jeannot Plamondon) and Fadi Alami (Fadi Alami), the firm provides personalized financial planning services to individual and corporate clients in the Quebec market, with delivery primarily in French. The service offering is organized around individual services (insurance, investment products, tax analysis) and corporate services (group insurance, pension plans, corporate tax analysis), augmented by downloadable planning tools such as an Excel-based budget template.

The core product is multi-line financial advice spanning retirement planning, investment advisory, personal and corporate insurance (life, critical illness, long-term care, disability, salary protection), tax optimization (using RRSP, TFSA, dividend, and insurance-contract strategies), and pension plan administration. Investment offerings include guaranteed investments, GICs, ethical investments, and annuities; the advisory process emphasizes capital preservation alongside market returns, citing the gap between U.S. market returns (8.4%) and average U.S. investor returns (2.3%) over 2002–2012 as the discipline gap the firm targets. Backend product infrastructure is supplied through an affiliation with SFL Placements, a Desjardins group entity, which provides investment platforms, insurance carrier access, and the sfl-invest.ca client portal.

The firm generates revenue primarily through advisory fees and commissions on financial products (insurance, GICs, mutual funds, annuities), with possible management or service fees tied to assets under management. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and relationship-driven, with client acquisition heavily dependent on referrals and trust-based introductions, supplemented by website content (market commentary, financial planning articles), a Facebook presence, and referral flows from partners such as the Banque du développement du Canada (BDC) and Concours québécois en entrepreneuriat. The firm is not capitalized by venture or private equity investors, has no subsidiaries, and operates from a single physical location with a small named team of approximately seven professionals.

Name

Partenaires Finex, Cabinet de services financiers

Legal name

Partenaires Finex

Website

https://partenairesfinex.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Partenaires Finex is a privately held Quebec-based financial advisory firm (cabinet de services financiers) founded in 2006 in Trois-Rivières, delivering personalized financial planning, insurance, investment, tax, and pension services to individual and corporate clients and affiliated with SFL Placements (Desjardins Group).

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory and Planning Fees: Partenaires Finex generates revenue by providing personalized financial planning, investment advisory, insurance advisory, and tax planning services to individual and corporate clients. Revenue is derived from advisory fees, commissions on financial products (insurance, investments, GICs, mutual funds, annuities), and potentially management or service fees tied to assets under management. The firm offers products including guaranteed investments (CPGs), ethical investments, annuities, life insurance, critical illness insurance, long-term care insurance, salary insurance, and group insurance plans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Partenaires Finex is a Quebec-based financial advisory firm (cabinet de services financiers) that provides personalized financial planning, investment management, personal and corporate insurance brokerage, pension plan administration, and tax optimization services to individual and corporate clients. The firm delivers advice through a multi-step engagement covering consultation, analysis, product placement, and ongoing portfolio reviews, leveraging its affiliation with SFL Placements (Desjardins group) for product access and platform infrastructure.

Product overview

Partenaires Finex operates as a financial advisory firm offering personalized financial planning services through a multi-step process encompassing consultation, insurance analysis, investment management, tax planning, retirement planning, and estate planning. The core offering is financial advisory services rather than proprietary software products. Investment services include guaranteed investments, GICs, ethical investments, and annuities. Insurance products cover personal insurance (life, critical illness, long-term care, salary protection) and corporate insurance (group plans, key person coverage). The firm also provides tax analysis services using actuarial tools and offers pension plan administration for businesses. All services are delivered through personalized advisor consultations rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Investment Services (Placement) Investment management and brokerage services for individual clients, including guaranteed investments, GICs, ethical investments, and annuities, focused on capital preservation and optimal returns through a disciplined investment process.
• Personal Insurance (Assurance de personnes) Individual insurance products including life insurance, critical illness insurance, long-term care insurance, and salary/income protection insurance, offered to individual clients for personal financial security.
• Individual Tax Analysis (Analyse fiscale) Tax planning and optimization services for individuals, utilizing actuarial tools to minimize tax obligations through strategies involving dividends, RRSPs (REER), TFSAs (CELI), and insurance contracts.
• Corporate Insurance (Assurance personnes corporatives) Business insurance services including group insurance plans, corporate life insurance, critical illness coverage, and salary insurance for key employees of businesses.
• Corporate Pension Plans (Fonds de pension) Retirement savings plans for businesses, offering various pension fund options based on employer participation levels, helping companies attract and retain employees.
• Corporate Tax Analysis (Analyse fiscale corporative) Corporate tax planning and optimization services for businesses, addressing corporate tax burdens and supporting business succession planning.
• Guaranteed Investments (Placements garantis) Capital-protected investments offering competitive returns, available through the firm's brokerage services for individual investors.
• Guaranteed Investment Certificates (CPG) Guaranteed Investment Certificates that guarantee both principal and returns, protecting investors from market fluctuations.
• Ethical Investments (Placements éthiques) Socially responsible investments evaluating corporate governance, social impact, and environmental responsibility for investors seeking values-aligned portfolios.
• Annuities (Rentes) Lifetime income products providing fixed monthly payments, potentially combinable with FERR or FRV retirement accounts.
• Planning Tools (Outils repères) Reference tools for retirement planning and budget management, including downloadable Excel templates for personal and family budgeting.

Quantifiable outcome

• 64% of Quebecers have no written retirement plan (SOM survey, 2014) — Partenaires Finex addresses this gap through structured retirement planning engagements.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SFL Placements / Desjardins GroupcoreChannel Partner/ Reseller/ Distributor · 23 September 2015Partenaires Finex is affiliated with SFL Placements, a financial services firm operating under the Desjardins group. This affiliation provides the firm with access to financial products, investment platforms, and infrastructure. The firm reinforced its belonging to the SFL Placements group as part of its 2015 rebranding. SFL Placements maintains oversight of product-related information on the Partenaires Finex website.
• AcolyteminorStrategic or Co-development PartnerAcolyte is a communication firm that designed Partenaires Finex's new visual identity, logo, and brand elements in 2015. The firm worked collaboratively with the Partenaires Finex team to understand their vision and values.
• Banque du développement du Canada (BDC)minorOthersThe Banque du développement du Canada (BDC) is listed as a partner of Partenaires Finex, likely in the context of supporting entrepreneurs and business clients with development financing solutions.
• Concours québécois en entrepreneuriatminorOthersListed as a partner, suggesting Partenaires Finex supports or participates in Quebec entrepreneurship initiatives and programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Desjardins Financial Security / Desjardins Wealth Management: The retail wealth, insurance, and advisory arm of the Desjardins Group (the parent ecosystem of SFL Placements / Partenaires Finex). Directly comparable as a Quebec-focused provider of personal financial planning, life and health insurance, group benefits, and investment products to individuals and SMEs.
• IG Wealth Management (IGM Financial): Canadian financial services firm focused on personalized financial planning, insurance, mortgages, and wealth management delivered through a network of advisors. Closely comparable in advisor-led retail model, mutual-fund and insurance distribution, and Quebec market presence.
• Edward Jones Canada: Branch-based retail advisory network offering personalized financial planning, investments, and insurance to individual clients across Canada. Comparable in decentralized office model, advisor-driven client relationships, and individual-segment focus.
• Assante Wealth Management: Canadian independent dealer group supporting financial advisors in delivering wealth management, financial planning, and insurance solutions to individuals and families. Comparable in distributing third-party investment and insurance products through an advisor-led retail channel.

Broad incumbents

• Scotia Wealth Management: Wealth management arm of Scotiabank offering financial planning, investment advisory, and insurance products to mass-affluent and high-net-worth clients across Canada. Comparable in advisor-delivered personalized planning serving individuals and businesses.
• iA Financial Group (Industrial Alliance): Quebec-headquartered insurer and wealth manager offering individual life and health insurance, group benefits, retirement plans, investments, and dealer-group services. Directly comparable line of products and dealer-network distribution model.
• Sun Life Financial: Large Canadian insurer and asset manager offering life, health, and group benefits insurance plus individual investment and retirement products through advisors. Comparable in product mix and distribution model for both individual and group segments.
• Manulife Financial: Major Canadian life insurer and wealth manager offering life and health insurance, group benefits, retirement plans, and individual investment products. Comparable in product breadth across insurance and wealth and in serving both individual and corporate clients in Quebec.
• National Bank Financial: Wealth management and advisory arm of National Bank of Canada, a major Quebec-headquartered bank. Comparable in offering personalized financial planning, investment advisory, insurance, and group retirement services to individuals and businesses across Quebec.
• BMO Financial Group (BMO Wealth Management): Major Canadian bank offering wealth management, banking, and insurance products to retail and commercial clients, including in Quebec. Comparable in providing integrated financial advisory, investment, and insurance services through bank channels and affiliated advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Partenairesfinex
• LinkedInlinkedin.com/company/partenaires-finex

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partenaires Finex, Cabinet de services financiers