PAGID Racing
- Company typePrivate
- Founded1987
- HeadquartersBad Essen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
PAGID Racing firmographics
Firmographics- Name
- PAGID Racing
- Legal name
- TMD Friction Services GmbH
- Website
- https://pagidracing.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PAGID Racing industry classification
Industry- Product category
- Racing Brake Systems
- NAICS
- Motor Vehicle Brake System Manufacturing (33634)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)
Keywords
Where PAGID Racing is headquartered
LocationHeadquarters
- HQ city
- Bad Essen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
PAGID Racing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Racing Brake Pads Sales: Sale of high-performance brake pads for racing applications across multiple compound families (RSX, RSL, RST, RSC, RS, RSH)
- Racing Brake Discs Sales: Sale of racing brake discs for motorsport applications
- Racing Brake Fluid Sales: Sale of high-performance brake fluids designed for racing conditions
- Bedding In Service: Pre-conditioned brake pads ready to race, perfectly bedded on computer systems, offering customers race-ready products
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
PAGID Racing product offering
Product offeringCore offering
PAGID Racing designs and manufactures high-performance brake pads, brake discs, and brake fluids for motorsport and high-performance road vehicles. The company sells multiple specialized brake pad compound families (RSX, RSL, RST, RSC, RS, RSH) for different racing disciplines, along with a STREET+ line for road-use sportive drivers. Products are distributed through an authorized dealer network across more than 40 countries.
Product overview
PAGID Racing is a manufacturer of high-performance braking systems for motorsport and high-performance street vehicles. The product portfolio consists of two main categories: Racing Products (comprising six brake pad compound families: RSX Premium, RSL Endurance, RST Rally/Sprint, RSC Ceramic, RS Allround, and RSH Historic, plus racing brake discs and racing brake fluids) and Street+ Products (street-legal brake pads with racing heritage and street brake fluids). A key differentiator is the Bedding-In Service, which provides pre-conditioned brake products ready for race use. The company is a subsidiary of TMD Friction Group and serves global markets through an extensive dealer network spanning over 40 countries.
Differentiator
Problem solved
Functional benefit
Brands
- STREET+: High performance brake pads homologated for street use with racing DNA
- RSX
- RSL
- RST
- RSC
- RS
- RSH
Products and services
- PAGID RSX Brake Pads
Quantifiable outcome
- 38 conclusive test points around the globe for product validation
- +2 more outcomes
Companies that use PAGID Racing
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
PAGID Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PAGID Racing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Nürburgring eSports TeamminorPAGID Racing announced partnership with Nürburgring eSports Team as official partner of the famous Nürburgring and its kartbahn (ring°kartbahn), supporting the 'Beat The Pro' initiative.
- CUPRA RacingcoreCUPRA is the new young brand of Spanish SEAT Group covering motorsport activities. PAGID Racing and CUPRA Racing celebrated major achievements in FIA WTCR and PURE ETCR championships.
- Manthey-Racing GmbHcoreManthey-Racing GmbH is an experienced, nationally and internationally successful motorsport team. PAGID Racing products equipped the Manthey Racing Porsche 911 GT3 R that won the overall 24h Nürburgring in 2018, achieving a 1-2-3 finish with PAGID-equipped vehicles.
- Black FalconcoreBlack Falcon is a specialist for endurance racing based in Meuspath/Germany with overall wins at 24h Dubai (2013, 2018) and 24h Nürburgring (2013, 2016). Multiple teams use PAGID Racing brake products.
- Engstler MotorsportminorGerman motorsport company specialized in touring cars based in Wiggensbach. Active in ETCC, TCR Asia, TCR Middle East Series, ADAC TCR Germany, and ADAC Formel 4.
- Ferrari Club DeutschlandminorFounded in 1978, Ferrari Club Deutschland is one of the largest clubs in the world dedicated to the Italian automobile brand, serving German-speaking Ferrari customers and fans.
- Max Kruse RacingminorOfficial brake partner of Max Kruse Racing, a joint venture of motorsport professional Benjamin Leuchter and German football professional Max Kruse. The team competes in ADAC TCR Germany with Volkswagen Golf GTI TCR.
- PorschecorePAGID Racing is the exclusive brake pad supplier for Porsche Carrera Cup North America. PAGID brake products are installed as original equipment in some of the world's most prestigious and powerful series vehicles.
- Toyota Gazoo RacingcorePAGID Racing became exclusive supplier in the Toyota Gazoo Racing Iberian Cup in 2021.
- Mazda MotorsportsminorStrong partnership supporting Global Mazda MX-5 Cup Challenge with enhanced sponsorship and motorsport activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PAGID Racing competitors and assessment
Company assessmentDirect peers
- Wilwood Engineering: US-based manufacturer of high-performance disc brake kits, calipers, pads, and rotors for motorsport and custom performance vehicles. Comparable to PAGID in motorsport and street performance friction/brake hardware, with strong US racing-market overlap.
- Hawk Performance: US-based manufacturer of motorsport and high-performance street brake pads and rotors. Comparable to PAGID in product scope (pads, discs) and segment overlap across club racing, track days, and street performance.
- EBC Brakes: UK manufacturer of aftermarket brake pads, discs, and rotors for motorbikes, performance cars, and racing. Comparable product portfolio to PAGID, particularly in STREET+ style aftermarket and club motorsport segments.
- AP Racing: UK-based specialist manufacturer of high-performance brake and clutch systems for motorsport and high-performance road cars. Most direct competitor to PAGID Racing across racing brake pads, discs, calipers, and master cylinders, serving many of the same teams and championships.
- Alcon: UK manufacturer of high-performance brake calipers, discs, and pads for motorsport, defense, and premium automotive. Closely comparable product line and customer base to PAGID, particularly in GT, endurance, and rally.
- Tarox brakes: Italian specialist in high-performance brake discs, pads, calipers, and brake lines. Closely comparable European niche player to PAGID, competing across track-day and club motorsport with similar product breadth.
- Ferodo Racing: Long-established motorsport brake pad brand (part of Tenneco/DRiV). Competes head-to-head with PAGID in racing pads across endurance, touring car, and rally championships with comparable compound families.
- Stoptech: High-performance brake pad, rotor, and caliper brand (part of ZF/Winning Group) targeting track, autocross, and sport-driving enthusiasts. Closely comparable STREET+ positioning to PAGID's street-legal, motorsport-derived offering.
Broad incumbents
- Brembo: Italian global leader in braking systems for premium OEMs, motorsport, and aftermarket. Direct competitor to PAGID in racing brake pads, discs, and calipers across F1, MotoGP, WEC, and hypercar OE; broader portfolio but overlaps materially in PAGID's core motorsport and high-performance OEM space.
- Moventor / Akebono: Japanese manufacturer of brake systems, calipers, and friction material for automotive OEMs and motorsport. Broader incumbent in the braking industry that overlaps with PAGID's OEM-grade friction expertise and supplies several of the same premium OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PAGID Racing social profiles
Digital presencePAGID Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAGID Racing leadership team
Management profileNumber of profiles
Profiles2 records
PAGID Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAGID Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAGID Racing
What does PAGID Racing do?
PAGID Racing designs and manufactures high-performance brake pads, brake discs, and brake fluids for motorsport and high-performance road vehicles. The company sells multiple specialized brake pad compound families (RSX, RSL, RST, RSC, RS, RSH) for different racing disciplines, along with a STREET+ line for road-use sportive drivers. Products are distributed through an authorized dealer network across more than 40 countries.
Is PAGID Racing a public or private company?
PAGID Racing is a private company. It is classified as corporate owned and is currently operating.
When was PAGID Racing founded?
PAGID Racing was founded in 1987. It employs 1 to 10 people.
Where is PAGID Racing based?
PAGID Racing is headquartered in Bad Essen, Germany, in the Europe region.
How does PAGID Racing make money?
Four revenue lines are on record. Racing Brake Pads Sales are the primary driver. The others are racing Brake Discs Sales, racing Brake Fluid Sales and bedding In Service.
Who are PAGID Racing's main competitors?
Direct peers on record are Wilwood Engineering, Hawk Performance, EBC Brakes, AP Racing, Alcon, Tarox brakes, Ferodo Racing and Stoptech. Broad incumbents are Brembo and Moventor / Akebono.
Does PAGID Racing have an API?
No public API is recorded for PAGID Racing.
What industry is PAGID Racing in?
PAGID Racing's product category is Racing Brake Systems. Its primary akta.pro industry code is IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 33634 and its SIC code is 3714.