Orion Food Vina Co.,ltd

What Orion Food Vina Co.,ltd does

Orion Food Vina Co., Ltd (Công ty TNHH Thực phẩm Orion Vina) is a Vietnamese confectionery and snack manufacturer, wholly owned by South Korea's Orion Group (Orion Corporation, founded 1956). Incorporated in Vietnam in 2005 with headquarters in Ho Chi Minh City, the company operates two manufacturing facilities — Ben Cat (Binh Duong, 2006) and Yen Phong (Bac Ninh, 2009) — that serve both the domestic market and an export network spanning over 60 countries. The product portfolio is anchored by ChocoPie (a chocolate-coated marshmallow cake commanding 67% of the Vietnam pie market as of 2020) and extends across biscuits (Gouté, deMarie, Marika), sponge cakes (Custas, Opéra), snacks (O'Star chips, Tok baked potato crackers, Marine Boy, O'Rice), beverages (ProYo fermented yogurt, Choco IQ malted milk), candies (Boom Jelly gummies), and seasonal gift boxes.

The business model is B2C mass-market retail distribution through both modern trade (hypermarkets, supermarkets, convenience stores) and traditional trade (tạp hóa / small retailers) in Vietnam, supplemented by direct export partnerships managed by a dedicated Global Business Team. Revenue is generated through unit pricing on consumer packaged goods at VND-denominated retail price points (e.g., 5,000 VND per 25g candy pack), with reported Vietnam sales of USD 84.7 million in 2021 and 15.7% Vietnam revenue growth in 2020. The company pursues a platform-extension strategy, regularly launching new flavors, limited editions, and category adjacencies (reduced-sugar variants, premium cakes, breakfast lines, gummies). Backward integration into agriculture is executed via the 'Khoai Tay Que Huong' contract farming program, which sources potatoes from approximately 17,000 farming households across ~1,500 hectares and ~50,000 tons annually.

The entity is a 100% foreign-owned Vietnamese limited liability company (TNHH) under Korean parent ownership, with no public listing or external shareholders. Leadership is headed by a Korean expatriate management team including the General Director (Tổng Giám đốc) and function-specific directors covering Manufacturing, Sales, R&D, Marketing, HR, Agriculture, and Global Business. The company pursues CSR partnerships (World Vision Vietnam, HCMC Youth Union, Vietnam Fatherland Front) alongside its commercial operations and holds Halal certification for exports.

Name

Orion Food Vina Co.,ltd

Legal name

Công ty TNHH Thực phẩm Orion Vina

Website

https://orion.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Orion Food Vina Co., Ltd is a Vietnamese confectionery and snack manufacturer (founded 2005), wholly owned by Korea's Orion Group, producing ChocoPie, biscuits, cakes, snacks, and beverages across two factories for the domestic market and 60+ export countries.

Ownership category

akta.pro rank

Product category

Confectionery and snack manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (31134), Baked Goods Retailers (445291), Food Manufacturing (311)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Confectionery products
• Snack manufacturing
• Baked goods
• Dairy beverages
• Gift box snacks

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Confectionery Product Sales: Sale of manufactured snack and confectionery products including ChocoPie, biscuits, cakes, rice crackers, potato snacks, and gummy candies through retail channels in Vietnam and export markets.
2. Dairy and Beverage Sales: Sale of fermented yogurt drinks (ProYo) and malted milk drinks (Choco IQ) through retail channels, including partnerships with DutchMill for product supply.
3. Export Business: Export of manufactured products to over 60 countries worldwide through the Global Business Team, with Vietnam subsidiary generating USD 84.7 million in annual sales in 2021.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Orion Food Vina manufactures and distributes a branded portfolio of confectionery, snack, baked good and dairy beverage products from two factories in Vietnam. Its flagship ChocoPie line (chocolate-coated marshmallow cake) holds a 67% share of Vietnam's pie market, complemented by sub-brands including Custas premium cakes, Gouté crackers, C'est Bon breakfast products, Tok and O'Star snacks, ProYo fermented yogurt drinks, Choco IQ malt milk, deMarie and Marika biscuits, Boom Jelly gummies, Opera cakes, and seasonal gift boxes. Products are sold domestically through modern and traditional retail, and exported to over 60 countries via a Global Business Team.

Product overview

Orion Food Vina Co., Ltd is a Korean-owned confectionery and snack company operating in Vietnam since 2005, producing a diverse portfolio of products under the Orion brand. The core product line centers on ChocoPie (a chocolate-coated marshmallow cake with 67% market share), supported by multiple sub-brands including Gouté premium crackers, Custas sponge cakes, C'est Bon breakfast products, and various snack lines (Tok potato crackers, O'Star chips, Marine Boy). The company also produces beverages (ProYo fermented yogurt drinks, Choco IQ malt milk), candies (Boom Jelly gummies), and gift box packages. Products range from mass-market items like ChocoPie Original to premium offerings like Opéra European-style cakes, with variants targeting health-conscious consumers (reduced sugar options) and seasonal limited editions. The portfolio operates as a platform strategy with ChocoPie as the flagship anchor brand extended across multiple flavors and formats, supplemented by distinct sub-brands covering biscuits, cakes, snacks, and beverages.

Differentiator

Problem solved

Functional benefit

Brands

• ChocoPie: Flagship product - chocolate marshmallow pie, available in multiple variants including Original, Dark, Sakura, Watermelon, Matcha, Cola Lemon, and reduced sugar versions.
• Custas
• Goute
• O'Star
• Tok
• ProYo
• Choco IQ
• C'est Bon
• Boom Jelly
• deMarie

Products and services

• ChocoPie Original (Bánh ChocoPie Truyền Thống) Soft chocolate-coated cake with marshmallow filling; Orion's flagship product and cultural icon in Vietnam, achieving 67% share of the country's pie market as of 2020. Sold in packs of 2, 6, and 20 to mass-market consumers via retail.
• ChocoPie Dark (ChocoPie Đắm) Premium dark chocolate variant with 70% cocoa content for consumers preferring intense, rich cocoa flavour. Sold through Orion's retail network in Vietnam.
• ChocoPie Sakura Peach (ChocoPie Sakura Đào) Seasonal Tet (Vietnamese New Year) edition with peach blossom flavour and added probiotics for digestive health; targeted at consumers seeking a festive, flavour-innovated ChocoPie variant.
• ChocoPie Watermelon (ChocoPie Vị Dưa Hấu) Summer seasonal variant featuring watermelon flavour with sweet chocolate coating, launched as part of Orion's seasonal limited edition ChocoPie range.
• ChocoPie Matcha Red Bean (ChocoPie Matcha Đậu Đỏ) Four-layer ChocoPie combining matcha sponge cake, marshmallow, and red bean cream filling under sweet matcha coating; launched in 2023 as a flavour innovation.
• ChocoPie Reduced Sugar (ChocoPie Giảm Đường) Health-positioned ChocoPie variant with 50% less sugar than the original, 15% more marshmallow, and no preservatives, artificial sweeteners, or artificial colours; launched in 2024.
• Custas Premium Sponge Cake line Premium soft cake line with multiple variants including Custas Kem Trứng (Egg Cream), Custas Cốm (Green Rice), Custas Tiramisu, Custas Berry, reduced sugar Custas, and Custas Bakery Castella Lava Egg launched in 2024 as a 2.1x larger meal-replacement cake.
• Gouté Topping Green Rice Coconut (Bánh Gouté Topping Vị Cốm Dừa) Premium cracker with real green rice topping that combines modern taste with traditional Vietnamese flavour, packaged in 16-piece cases.
• Gouté Nutritious 5-Grain Cracker (Bánh quy Gouté Hạt Dinh Dưỡng) Healthy premium cracker formulated with five seeds (quinoa, white sesame, black sesame, chia, oat) for high nutritional value; positioned as a nutritious biscuit option.
• Gouté Crispy Sesame Cracker (Bánh quy Gouté Mè Giòn Tan) Thin crispy premium cracker with a balance of sweetness and savoury taste, featuring roasted sesame aroma; part of the French-style Gouté cracker range.
• Orion deMarie Fresh Milk Biscuits (Bánh quy Sữa tươi Orion deMarie) Marie-style biscuit made from fresh milk and wheat, inspired by an 1874 royal recipe; calcium-fortified to provide family nutrition.
• Marika Natural Butter Biscuits (Bánh quy Hoa Bơ Tự Nhiên Marika) Natural butter biscuit inspired by New Zealand, combining famous Anchor butter with premium chocolate; sold in tin cases of 28 pieces.
• C'est Bon Breakfast Cake line Breakfast cake range including C'est Bon Sandwich (beef-cheese-floss sauce), C'est Bon Chicken Stick, C'est Bon Italian-style Baguette, and C'est Bon Mochi Cốm Dừa with mochi coating; positioned for convenient on-the-go breakfast consumption.
• ProYo Fermented Drinking Yogurt (Sữa chua uống ProYo) Fermented drinking yogurt with 52% real yogurt content and added 12 vitamins and minerals, in orange, strawberry, blueberry, and mango flavours; positioned as a functional yogurt beverage for mass-market consumers.
• Choco IQ Chocolate Malt Milk (Sữa lúa mạch Choco IQ) Chocolate malt milk drink made with fresh cow's milk and nutritious barley sprouts, fortified with 14 vitamins and minerals including B vitamins for brain development; produced via partnership with DutchMill (Thailand).
• Tok Baked Potato Stick Snack (Bánh Khoai Tây Nướng Tok) Baked potato stick snack - the first baked potato snack in Vietnam - available in Cheese, Seaweed, and BBQ flavours; made from potatoes and baked rather than fried, positioning as a healthier snack option.
• O'Star Potato Chip Korean-style potato chip made from 95% fresh potatoes, leading the Vietnamese snack market ahead of global competitors; positioned around authentic Korean taste.
• Marine Boy Fish-shaped baked snack targeted at children, built around a fun story theme of whale and shark corps confrontation; positioned as an export-grade and domestic kids snack.
• O'Rice Rice Cracker 100% baked rice cracker made from premium rice; healthy snack with light crispy texture and natural rice aroma, targeted at health-conscious consumers.
• CRAKIE Premium Biscuit range Premium biscuit range with diversified sweet and savoury taste profiles; produced at Orion's Vietnam factories for export and domestic modern trade channels.
• Boom Jelly Gummy Candy Gummy candy extracted from 30% real fruit juice, available in Peach, Strawberry, and Grape flavours; was the first candy manufactured by Orion Vietnam. Priced at 5,000 VND per 25g at traditional stores and 12,000 VND per 52.5g at supermarkets.
• Orion Chewing Gum 5-stick refreshing chewing gum in banana and strawberry flavours with a long-lasting fresh mint sensation; produced at Orion's Vietnam factories for domestic and export markets.
• Con Cá Bống Bang Soft Cake (Bánh Con Cá Bống Bang) Fish-shaped soft cake with four layers - coconut sponge, green rice mochi, red bean cream, and rice cake layers - fortified with iron supplementation; positioned as a novelty snack with Vietnamese flavour touchpoints.
• Opéra European-Style Premium Sponge Cake (Bánh Opéra) European-style premium sponge cake with a square shape and delicate décor line; combines three types of dark chocolate (coating, cream filling, and sauce) for a high-end chocolate cake offering.
• Orion Gift Boxes (Hộp quà tặng Orion) Special gift box packaging for ChocoPie and other Orion products, featuring seasonal themes for Tet (Vietnamese New Year) and other special occasions; sold as standalone gift items.
• Toonies Miz Children's Breakfast Biscuit Breakfast biscuit for children bundled with collectible cards featuring educational content about countries; produced for export and domestic kids-snack channels.

Quantifiable outcome

• 67% market share in Vietnam pie market (as of 2020)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DutchMill (Thailand)coreStrategic or Co-development PartnerPartnership with DutchMill - Thailand's leading dairy company - to produce and distribute Choco IQ malted milk drink in Vietnam. DutchMill supplies expertise and potentially formulation for dairy-based beverages that Orion distributes under its brand.
• Vietnam National University of Agriculture (Học viện Nông nghiệp Việt Nam)coreStrategic or Co-development PartnerResearch partnership for potato variety development and agricultural improvement. Orion collaborates with the university through the 'Khoai Tay Que Huong' (Homeland Potato) project to develop potato varieties suited to Vietnamese climate and soil conditions, support potato farmers, and improve agricultural productivity.
• World Vision VietnamminorOthersPartnership with World Vision Vietnam for CSR activities including the 'Happy Classroom' campaign to prevent school violence and support malnourished children. Orion supports educational initiatives in Hai Phong and Thanh Hoa provinces targeting 40 schools.
• Ho Chi Minh City Youth Union (Thành Đoàn TP.HCM)minorOthersPartnership with Ho Chi Minh City Youth Union for the 'Học Đường' (School Support) project 2022-2025, focusing on educational development support in Vietnam.
• Vietnam Fatherland Front (Mặt Trận Tổ Quốc Việt Nam)minorOthersPartnership for COVID-19 relief efforts and disaster relief. Orion Vietnam donated products worth VND 1.6 billion to frontline healthcare workers and supported flood relief efforts in Quang Tri province with gifts worth VND 1 billion.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Bibica Corporation: Vietnamese confectionery manufacturer producing candies, biscuits, and snack cakes with local manufacturing; overlaps directly with Orion's Gouté crackers, Custas sponge cakes, and cake/snack portfolio on Vietnamese supermarket shelves.
• KIDO Group (Kido Foods): One of Vietnam's largest domestic confectionery and ice cream producers (Merino, Celano, Kido branded snacks), competing head-to-head with Orion Vietnam in the same retail aisles with overlapping cake, candy, and frozen confection categories.
• Hai Ha Confectionery: Established Vietnamese candy and confectionery maker (Hai Ha candy, chewing gum, chocolate) directly competing in sugar-based confectionery with Orion's Boom Jelly gummies, chewing gum, and ChocoPie adjacent categories.
• Mondelez Kinh Do Vietnam: Vietnamese arm of global confectionery giant Mondelez (Oreo, Cadbury, Toblerone, Halls), directly competing with Orion in biscuits, cakes, and chocolate snacks through similar modern trade and traditional trade distribution across Vietnam.

Broad incumbents

• Lotteria Vietnam (Lotte Group): Vietnamese subsidiary of Korean conglomerate Lotte (also Lotte Confectionery - direct rival to Orion Group in Korea), operating foodservice plus confectionery in the same Vietnamese market; broader portfolio overlap in cakes, cookies, and snacks with Orion Food Vina.
• Suntory PepsiCo Vietnam: Major beverage and snack company in Vietnam (Pepsi, Lay's, Sting) operating through similar distribution channels, competing with Orion's ProYo/Choco IQ in beverages and O'Star/Tok in snack aisles.
• Meiji Vietnam: Japanese dairy and confectionery manufacturer producing biscuits, milk drinks, and chocolates in Vietnam (Meiji Hello Panda, Meiji milk tablets), competing with Orion across biscuits (Gouté, deMarie), cakes, and dairy beverages (Choco IQ, ProYo).
• Nestlé Vietnam: Global F&B giant operating confectionery (KitKat, Munch), dairy, and beverages in Vietnam, offering direct competition to Orion in chocolate snacks (ChocoPie), malt drinks (Choco IQ), and breakfast biscuit (C'est Bon) categories.
• Perfetti Van Melle Vietnam: Global confectionery manufacturer (Mentos, Chupa Chups, Alpenliebe) selling competing sugar confectionery, gums, and candies in Vietnam, competing with Orion's Boom Jelly, ChocoPie adjacent segments, and chewing gum lines through similar modern-trade channels.

Regional players

• CJ CheilJedang (Vietnam): Korean food conglomerate with significant food manufacturing and food-service presence across Southeast Asia, comparable in parent origin and foodservice/manufacturing depth; competes more in Korean-style processed foods, noodles, and food ingredients than direct confectionery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ORIONVietnam
• Facebookfacebook.com/OrionVietnam
• Instagraminstagram.com/orionvietnamofficial
• LinkedInlinkedin.com/company/orion-food-vina-company-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Food Vina Co.,ltd