POOL BRIDGE FARM LTD

What POOL BRIDGE FARM LTD does

Pool Bridge Farm Ltd is a family-run outdoor wellbeing destination located on Wheldrake Lane in Crockey Hill, just outside York in the North Yorkshire countryside. The company operates four natural lakes (Q Lake, M Lake, Monet Lake, Horseshoe Lake) and five custom wood-fired saunas (Blue Yonder, Sky View, Willow Tree, Shepherd's Hut, Lake View) within a designated nature reserve, plus a 10-acre Meadows Campsite and an on-site cafe that opened in 2022. Core offerings include wild swimming, 55-minute contrast therapy sauna sessions, camping, paddleboarding and kayak slots on Q Lake, full moon swims, and recurring wellbeing activities such as sound baths, choir sessions, and open water swim coaching delivered via channel partners.

The business is direct-to-consumer, with all tickets, sauna bookings, and memberships sold through self-serve online platforms (ecom.roller.app and lakebookings.com) — no gate sales are permitted. Pricing spans one-off day tickets, pay-as-you-go sauna sessions at £16.50, multi-tier monthly passes (£33-£40), and a Standard Seasonal Membership at £235 for six months that includes unlimited swimming, free SUP, and 50% off moon swims. Revenue is augmented by the cafe, branded merchandise (Teemill apparel, Wild Moose accessories), bespoke sauna oils co-developed with Holistic Kitchen, and resale artwork by local artist Lucie Wake.

Pool Bridge Farm serves adults seeking nature-connected wellness experiences and families with children permitted on Q Lake when water temperature exceeds 12°C. Customer segments include wellbeing and nature enthusiasts, families, open water swimmers, seasonal members, camping enthusiasts, and nascent corporate groups. The company employs over 40 local people and is supported by approximately 60 volunteers, donates over £4,000 annually to community organisations (Menfulness, York Women's Counselling, Kyra Women's Project), and operates as an alcohol, smoke and music-free site. Water quality is managed by an industry-leading marine biologist with regular independent testing and no water run-offs, and all health and safety has been approved by the City of York Council H&S team.

Name

POOL BRIDGE FARM LTD

Legal name

Pool Bridge Farm Ltd

Website

https://poolbridge.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pool Bridge Farm Ltd is a family-run outdoor wellbeing destination near York, UK, operating four wild swimming lakes, five wood-fired saunas, a 10-acre campsite, and an on-site cafe. It sells tickets, memberships, coaching, and merchandise direct-to-consumer to wellness enthusiasts, families, and seasonal members across North Yorkshire.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Wellbeing

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Wild swimming lakes
• Wood-fired sauna
• Wellbeing retreats
• Outdoor camping
• Contrast therapy

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Day Tickets and Lake Access: Day tickets for swimming access from 8am-8pm, with all tickets purchased online prior to arrival. Pricing varies for adults, children (when temperature permits), and includes parking.
2. Sauna Sessions: 55-minute contrast therapy sessions in five wood-fired saunas at £16.50 per session. Sessions include access to M Lake. Saunas can be booked individually or privately for groups.
3. Memberships and Seasonal Passes: Various membership options including Standard Seasonal Membership (£235 for 6 months), Monthly Passes (£33-£35), Early Bird Pass (£35), Evening Swimmer Pass, and OG Seasonal Membership (reserved for existing members).
4. Campsite: 10-acre Meadows Campsite priced per person with camping including lake access and one 2-hour SUP session per day. Arrivals/departures not available on Saturdays. Infants aged 2 and under stay free.
5. SUP and Kayak Sessions: 2-hour paddle-boarding and kayak slots on Q Lake from April-October. Customers must bring their own boards. SUP ticket includes swimming access for the full day.
6. Café and Refreshments: Pool Bridge Farm Cafe operated by Ian and Alison Robinson, serving homemade food, brunches, locally sourced pies, and wood-fired pizzas. Opening from 2022, the café is licensed but doesn't sell alcohol June-October.
7. Moon Swim Events: Full moon swim events from 8:30pm-10:30pm with 50% discount for seasonal membership holders. Tickets go on sale 4 weeks prior.
8. Wellness Activities: Various activities including choir (£2.50), sound baths, singing circles, and drumming circles led by practitioners like Jess, Romina, and Anna.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pool Bridge Farm Ltd operates a family-run outdoor wellbeing destination in North Yorkshire featuring four wild swimming lakes, five wood-fired saunas, and a campsite. The company provides pay-per-use access to wild swimming, sauna and contrast therapy, paddleboarding and kayaking sessions, sound baths, choir gatherings, and camping, alongside an on-site cafe serving food and drink.

Product overview

Pool Bridge Farm is a family-run outdoor wellbeing destination offering wild swimming, sauna experiences, and camping. The core product consists of four natural lakes for open water swimming paired with five wood-fired saunas at Sauna Corner, where visitors enjoy contrast therapy sessions. Additional offerings include paddle boarding and kayak sessions on Q Lake, swim coaching, family-friendly swimming, and overnight camping. The site also provides wellbeing activities including sound baths, choir sessions, and seasonal full moon swims. An on-site café serves food and refreshments. The venue operates a membership and monthly pass system alongside day ticket sales.

Differentiator

Problem solved

Functional benefit

Brands

• Pool Bridge Farm Cafe: On-site cafe operated by Ian and Alison Robinson, serving homemade food including locally sourced pies and wood-fired pizzas. Opened in 2022.

Products and services

• Wild Swimming Lakes

Quantifiable outcome

• Over £4,000 donated to charitable causes in the past year
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• York WasteminorOthersYork Waste manages waste and recycling for Pool Bridge Farm as part of their sustainability practices.
• MenfulnesscoreStrategic or Co-development PartnerMental health and mindfulness organization that PBF works in partnership with to support community wellbeing. Lost property items are resold to raise money for Menfulness.
• York Women's CounsellingcoreStrategic or Co-development PartnerWomen's counselling service partnered with PBF for community support and wellbeing initiatives.
• Kyra Women's ProjectcoreStrategic or Co-development PartnerWomen's project partnered with PBF to support women's community and wellbeing through the venue's services.
• Yorkshire Hut CompanycoreTechnology or IntegrationYorkshire Hut Company crafted several of the saunas at Pool Bridge Farm including Blue Yonder and Sky View saunas. They designed and built custom sauna structures to PBF's specifications.
• Marine Biologists and Local ResearcherscoreTechnology or IntegrationPBF works alongside marine biologists and local researchers to ensure activities support and protect the surrounding ecosystem. An industry-leading marine biologist leads their water quality programme.
• Independent External Water Testing ProvidercoreTechnology or IntegrationWater quality is regularly tested by an independent external provider to ensure safe swimming conditions.
• Wild MooseminorGTM or Marketing PartnerWild Moose provides changing robes and swim accessories sold through PBF's merch page. PBF discount code POOLBRIDGE20 available for 20% off.
• TeemillminorGTM or Marketing PartnerTeemill provides organic and eco-friendly merchandise (jumpers, t-shirts) via pbf.teemill.com for PBF branded swag.
• Holistic KitchencoreGTM or Marketing PartnerSallyanne from Holistic Kitchen provides all sauna essential oil blends including the bespoke 'And Breathe' blend developed specifically for PBF. PBF discount code POOLBRIDGE20 available for 20% off Holistic Kitchen products.
• H2O Mud & SnowcoreChannel Partner/ Reseller/ DistributorAndy Loble of H2O Mud & Snow provides SUP coaching and lessons at PBF. Offers 2-hour beginner/intermediate sessions, family sessions, and private groups. Equipment provided for lessons. Bookings via bookwhen.com.
• CGP Coaching (Carrine)coreChannel Partner/ Reseller/ DistributorCarrine provides swim coaching at PBF including introduction to cold water swimming, front crawl technique improvement, and triathlon training. Group, 1-1, and bespoke sessions available.
• Jess (Singing & Choir)minorChannel Partner/ Reseller/ DistributorJess leads choir sessions (Tuesdays 7pm) and singing circles at PBF. Creative practitioner using singing as a tool for connection and community building.
• Lousin By RominaminorChannel Partner/ Reseller/ DistributorRomina runs Sound Baths, Drumming Circles and Cacao Ceremonies at PBF. Leads midweek and Moon swim sound baths plus selected weekend sessions.
• Anna (Sound Bath Practitioner)minorChannel Partner/ Reseller/ DistributorAnna provides sound healing sessions and sound baths at PBF using crystal alchemy singing bowls, gongs, and other instruments. Trained with Sound Healing Academy and holds Level 2 Quantum Alchemy Sound Practitioner qualification.
• Lucie WakeminorGTM or Marketing PartnerContemporary painter based in York displaying vibrant oil paintings and prints of PBF around the lakes. Selected for Sky Arts Portrait Artist of the Year 2022 from thousands of applicants.
• Jen (Lino Print Artist)minorGTM or Marketing PartnerLino print artist has a sauna-specific print on display in the sauna cabin at PBF.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helsinki Sauna Studio: UK sauna specialist offering wood-fired sauna sessions with cold-plunge in a session-based pricing model. Directly comparable to PBF's sauna-only revenue stream and contrast-therapy positioning.
• Banya No. 76: London-based sauna and cold-plunge venue operating as a paid session-based contrast-therapy destination. Directly comparable on the sauna + cold-water + session-pricing model, though urban rather than countryside.
• River Dart Country Park: Devon-based outdoor leisure park combining wild swimming, lakeside camping, paddle sports, and family-friendly activities. Directly comparable to PBF's combination of water-based recreation, camping, and a family/community orientation in the UK countryside.
• The Blue Lagoon Abereiddy: Iconic former-quarry wild swimming site in Pembrokeshire, Wales, attracting outdoor swimming enthusiasts. Comparable as a UK wild swimming destination, though free public access vs. PBF's ticketed, multi-amenity commercial model.

Broad incumbents

• Forest Holidays: UK cabin-in-the-woods operator offering nature-immersive overnight stays with optional add-on activities. Comparable in pairing overnight nature-based stays with additional paid leisure experiences, though without PBF's swimming/sauna core.
• Soho Farmhouse: Members-only countryside retreat in Oxfordshire operated by Soho House, with swimming lake(s), wood-fired saunas, spa treatments, wellness programming, and on-site dining. Comparable in offering breadth (water, sauna, wellbeing, F&B) but operates at a higher price point and serves a broader luxury use case.
• Bluestone National Park Resort: Welsh countryside resort offering accommodation, water-based activities (including a lake and waterpark), wellness facilities, and on-site dining. Comparable on the destination-resort model combining overnight stays with water and wellness in a UK natural setting, at larger scale.
• Center Parcs UK: UK network of forest holiday villages offering accommodation, waterpark/swimming, family activities, restaurants, and wellness amenities. Comparable on the model of combining overnight stays with water-based leisure in a natural setting, but at substantially larger scale and across multiple sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/poolbridgefarm
• LinkedInlinkedin.com/company/pool-bridge-farm-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POOL BRIDGE FARM LTD