Van Beem Buitenleven B.v.

What Van Beem Buitenleven B.v. does

Van Beem Buitenleven B.V. is a fourth-generation Dutch family-owned outdoor living retailer headquartered in Zwanenburg near Schiphol Airport, operating a 10,000m² Experience Center that functions as both showroom and point of sale. The company curates and installs premium outdoor living solutions across five core categories: aluminum canopies (overkappingen) with multiple roof configurations, garden furniture, outdoor kitchens and barbecues, sun protection systems (zonwering), and wellness products including jacuzzis, swim spas, saunas, and swimming pools from premium brands such as SUNS, Jacuzzi, Renson, Markilux, Royal Botania, Solarlux, and HotSpring.

Its commercial model relies on consultative field sales rather than e-commerce: customers visit the showroom for no-obligation consultations, receive 3D design drawings and personalized plans from sales specialists, and have products delivered and installed by Van Beem's own technicians (eigen monteurs). Online configurators for canopies and pergolas support pre-visit customization. Revenue is generated almost entirely through one-time project sales plus installation services, with promotional cooking workshops functioning as an experiential add-on rather than a revenue driver. Pricing spans entry dining tables from €529 to premium jacuzzis at €25,500 and bespoke canopy packages.

The business targets two segments: primary affluent Dutch homeowners seeking a complete coordinated outdoor transformation, and secondary commercial horeca/hospitality buyers requiring durable outdoor furnishings. Geographic scope is concentrated in the Randstad region via a single showroom. The firm operates without external investors, runs related entities (Van Beem Tuinmaterialen B.V. and Van Beem Tuinen B.V.), and employs approximately 20+ staff including sales specialists, project managers, technicians, marketing, and administration. It differentiates through 125 years of brand heritage, claimed highest-in-Netherlands customer ratings (9.5/10 across 500+ reviews), exclusive premium brand authorizations, and a national RTL4 TV property ('Van Buiten Dromen') currently airing into Season 3.

Name

Van Beem Buitenleven B.v.

Legal name

Van Beem Buitenleven B.V.

Website

https://vanbeem.nl

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Beem Buitenleven is a fourth-generation Dutch family-owned premium outdoor living retailer operating a 10,000m² Experience Center in Zwanenburg, selling and installing canopies, garden furniture, outdoor kitchens, sun protection, and wellness products to affluent Dutch homeowners in the Randstad region.

Ownership category

akta.pro rank

Product category

Outdoor Living Retail

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industries

Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor living solutions
• Garden furniture retail
• Canopy installation
• Outdoor kitchen showroom
• Wellness spa retailer

Headquarters

HQ city

Zwanenburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of outdoor living products including canopies/overkappingen, garden furniture, outdoor kitchens, sun protection/zonwering, and wellness products (jacuzzis, saunas, swimming pools). Products are sold as one-time purchases with installation services included.
2. Installation Services: Delivery and professional installation of products by own technicians (eigen monteurs). Installation is offered as part of the product purchase package.
3. Cooking Workshops: Kookworkshops teaching customers how to cook on outdoor cooking equipment (Kamado, Ofyr, Alfa Forni). Currently offered as a promotional incentive with outdoor kitchen purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Van Beem Buitenleven is a Dutch retail company that designs, sells, and installs premium outdoor living solutions through its 10,000m² Experience Center in Zwanenburg. Its core offerings span five product categories — aluminum canopies (overkappingen), garden furniture, outdoor kitchens and barbecues, sun protection (zonwering), and wellness products (jacuzzis, swim spas, saunas, pools, outdoor showers) — delivered with consultative sales, 3D design, in-house installation, and optional cooking workshops.

Product overview

Van Beem Buitenleven is a family-owned Dutch retail company (established 1901) offering a comprehensive outdoor living concept through their 10.000m² Experience Center near Schiphol Airport. The product portfolio centers on five core must-haves for the perfect garden: (1) Overkappingen - aluminum canopy structures in multiple roof types (glass, polycarbonate, sliding, louvered/lamellendak, canvas, folding) plus carports and folding walls; (2) Tuinmeubelen - garden furniture including lounge sets, dining sets, tables, chairs from brands SUNS, Gommaire, Royal Botania, Kettal, plus proprietary VB Design custom furniture; (3) Buitenkeukens - outdoor kitchen units (Roostr, Novara) with barbecue equipment (Monolith, Ofyr, Alfa Forni) and cooking workshops; (4) Zonwering - sun protection including folding arm awnings, pergolas, screens from Renson and Markilux; (5) Wellness - jacuzzi/spa products (Jacuzzi, HotSpring, Artesian), swim spas, saunas, swimming pools (Leisure Pools), and outdoor showers. Services include online configurators for canopies and pergolas, wellness testing experiences, personal consultations with 3D design, and full delivery/installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Overkappingen (Canopies) Range of aluminum canopy structures for residential terraces, available in multiple roof types including glass, polycarbonate, sliding, louvered (lamellendak), canvas, and folding designs, plus freestanding and flexible configurations and optional extensions such as walls, flooring, heating, and audio/video systems.
• Carports Aluminum carport structures providing covered parking for vehicles, integrated with the company's broader outdoor living product range.
• Vouwwanden (Folding Walls) Glass and aluminum folding walls (Solarlux) that provide light, ventilation, and a seamless indoor-outdoor connection for covered terraces.
• Tuinmeubelen (Garden Furniture) Extensive range of outdoor furniture including lounge sets, dining sets, garden tables, garden chairs, bar stools, sun loungers, garden benches, side tables, footstools, poufs, floor lamps, lamps, candles, and outdoor rugs from brands SUNS, Gommaire, Royal Botania, and Kettal.
• VB Design Custom Furniture Proprietary custom-designed outdoor furniture collection including dining tables (Special, Very Special, Pill, Organic, Oval, Egg, Round, Brutus Lite, Pi), crafted to order with various materials including concrete-look finishes.
• Buitenkeukens (Outdoor Kitchens) Fully equipped outdoor kitchen units including Roostr and Novara models with extensions and customization options for complete outdoor cooking solutions.
• Barbecues Premium barbecue equipment including Monolith (Kamado style), Ofyr, and Alfa Forni, complemented by cooking workshops for customer education.

Quantifiable outcome

• Customer satisfaction rating of 9.5/10 based on 500+ reviews

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SUNScoreChannel Partner/ Reseller/ DistributorKey brand partner. Van Beem is the largest Suns Experience Center in the Netherlands. They sell the complete Suns range including lounge sets, dining sets, tables, chairs, accessories, and garden furniture. Collaboration includes exclusive showroom displays and joint marketing.
• JacuzzicoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Jacuzzi brand spas and swim spas. Van Beem offers the complete Jacuzzi range including J-300, J-400, and J-500 series with in-showroom testing opportunities.
• RensoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Renson lamellendak (louvered roof systems) and other Renson outdoor living products including Camargue, Algarve, and Skye models.
• MarkiluxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Markilux folding-arm awnings (MX-3, MX-990), pergolas, and sunscreen systems. Offers significant discounts on Markilux products during jubilee promotions.
• Royal BotaniacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Royal Botania outdoor furniture including the Organix, Calypso, U-Nite, Traverse, Furniz, and Styletto collections.
• SolarluxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Solarlux folding walls/systems. Features Solarlux Higline aluminium folding walls in showroom displays.
• NovaramajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Novara outdoor kitchens (N1 and N2 models). Showroom displays include Novara outdoor kitchen setups.
• HotSpringcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for HotSpring brand spas including HotSpot and Limelight collections. Full range available with in-showroom testing opportunities.
• Princess Maxima CenterminorGTM or Marketing PartnerCharitable partnership. Van Beem is a business friend (zakenvriend) of Princess Maxima Center (children's cancer hospital). During their 125-year jubilee, they raised over €11,700 for the hospital.
• Anne VedderminorGTM or Marketing PartnerInfluencer collaboration. Anne Vedder is an entrepreneur who had her Amsterdam rooftop terrace transformed by Van Beem using Suns garden furniture. The project was featured on Van Beem's website and social media as a case study/makeover.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Tuinmaximaal: Dutch outdoor living retailer specializing in canopies, verandas, and outdoor furniture with showroom-based consultative sales. Most direct comparable because it sells overlapping categories (overkappingen, tuinmeubelen) and competes for the same Randstad homeowner segment.
• Sun Garden Living: Dutch specialist in overkappingen (canopies), tuinkamers, and outdoor living extensions. Direct competitor in the canopy/enclosure segment with showrooms and custom installation—overlapping core category with Van Beem's overkappingen line.
• Verasol: Dutch manufacturer-retailer of overkappingen, lamellendaken, and glass canopy structures with own showrooms. Direct competitor in the premium canopy segment where Van Beem also competes, with overlapping target customers and installation service.
• 4 Seasons Outdoor: Dutch outdoor furniture brand and retailer offering premium lounge and dining sets. Directly comparable on target customer (affluent Dutch homeowners), premium positioning, and focus on garden transformation projects.
• Welvaere: Dutch premium outdoor furniture specialist selling lounge sets, dining sets, and parasols to affluent homeowners. Comparable because it targets the same affluent Dutch consumer with premium outdoor living brands and consultative selling, though it lacks Van Beem's canopy and outdoor kitchen categories.
• Tuindorado: Dutch outdoor living retailer selling overkappingen, tuinmeubelen, and outdoor kitchens with showroom-based sales. Comparable on multi-category outdoor living focus and premium Dutch homeowner target, though with smaller showroom footprint than Van Beem.

Broad incumbents

• Praxis: Major Dutch home improvement chain selling building materials, garden supplies, and basic outdoor furniture. Comparable on adjacent retail categories but targets more DIY-oriented, price-sensitive customers than Van Beem's premium consultative experience.
• Karwei: Dutch DIY and garden retail chain selling hardware, building materials, and outdoor products. Competes for the same Dutch home improvement customer but operates mass-market stores rather than Van Beem's premium Experience Center model.
• Intratuin: Largest Dutch garden center chain with 60+ stores across the Netherlands. Broad incumbent with overlapping garden furniture and BBQ categories, but its mass-market positioning and lower price tier means it doesn't specialize in Van Beem's premium outdoor living concept.
• Hornbach: Large Dutch DIY/home improvement chain selling building materials, tools, and garden supplies. Overlaps with Van Beem on garden structures and outdoor furniture but competes primarily on price and DIY orientation versus Van Beem's premium full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/groenrijknederland/videos
• Facebookfacebook.com/Vanbeembuitenleven
• LinkedInlinkedin.com/company/van-beem
• Instagraminstagram.com/vanbeembuitenleven
• Pinterestnl.pinterest.com/VanBeemBuitenleven
• TikToktiktok.com/@vanbeembuitenleven

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Beem Buitenleven B.v.