What Pezy Group B.v. does

Pezy Group B.V. (PEZY) is a Netherlands-based, founder-owned full-service product development agency founded in 1994 by Henco Pezy, operating from its headquarters in Houten with an owned Pilot Factory in Groningen and a sales presence in Singapore via local partner We Are Perspective since 2012. The firm delivers end-to-end product development spanning concept, design, engineering, prototyping, validation, and small batch series production, with particular depth in complex plastics engineering including injection molding, gas injection molding, 3D printing (SLA, SLS, FDM), CNC machining, vacuum casting, rapid tooling, and Moldflow/FEA simulation. Proprietary methodologies include the Drop-In Approach for transitioning virgin to recycled plastics and the Design for and from Recycling framework developed within the European PolyCE consortium.

PEZY generates revenue through project-based professional services engagements with B2B clients, complemented by hardware revenue from small batch manufacturing at the Groningen Pilot Factory and on-site engineering expertise placement. Go-to-market is direct enterprise field sales via website contact, phone, and email, targeting multinational corporations, mid-sized companies, and hardware startups. The client base spans Health Tech & Care, FMCG, Industrial Products, Consumer Products, Government, and Hardware Scale-ups, with named customers including Philips, Samsonite, Dorel/Quinny, Victron Energy, Wavin, Roberts Radio, Metsä Tissue, Hable, Neolook, Skinly, and Quva. The firm also holds equity stakes as a venture partner in Revolve Mobility BV (co-founded 2022) and Neolook, and was certified as a Great Place To Work in 2025.

Name

Pezy Group B.v.

Legal name

PEZY

Website

https://pezy.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Pezy Group B.V. (PEZY) is a Netherlands-based full-service product development agency founded in 1994, specializing in complex plastics engineering and end-to-end product realization from concept to small batch production, serving multinational corporations, mid-sized companies, and hardware startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Development Services: End-to-end product development services spanning concept, design, engineering, prototyping, validation, and series production. Revenue generated through project-based professional services engagements with B2B clients.
2. Small Batch Production: Own Pilot Factory in Groningen produces small batches for market introductions, pilot runs, and technical verification, generating revenue through manufacturing services.
3. Prototyping Services: Rapid prototyping services using 3D printing, CNC machining, vacuum casting, and rapid tooling to create prototypes and demonstrators for clients.
4. On-Site Expertise: Temporary engineering expertise placement where PEZY engineers are deployed at client sites to supplement their R&D or engineering teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pezy Group B.v. is a full-service product development agency that helps companies bring physical product ideas from concept through design, engineering, prototyping, validation, and series production. Core offerings span Product Design, Product Development, Plastics Engineering, Circular Product Development, Prototyping & Rapid Tooling, and Small Batch Production through its own PEZY Pilot Factory in Groningen. The firm serves multinational corporations, mid-sized companies, and startups across Health Tech & Care, FMCG, Industrial Products, Consumer Products, Government, and Hardware Scale-ups verticals.

Product overview

PEZY is a full-service product innovation and industrialization partner offering end-to-end development services from concept to series production. Their integrated service portfolio includes Product Design, Product Development, Plastics Engineering, Circular Product Development, Prototyping & Rapid Tooling, Small Batch Production (via their PEZY Pilot Factory in Groningen), On-Site Expertise, and Break Through Sessions. They work with client companies across Health Tech & Care, FMCG, Industrial products, Consumer products, and Government sectors, developing products such as the AI-powered Skinly skin analyzer, the Hable One braille keyboard for accessibility, and the Neolook One neonatal monitoring system. The company emphasizes sustainability through circular design principles and maintains in-house manufacturing capabilities including a tool shop, injection molding, and comprehensive testing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Integral product design service focused on optimal user experience, incorporating knowledge of product functionality, user needs, sustainability, and materials for B2B clients.
• Product Development Multidisciplinary product development service combining knowledge, latest technology, testing facilities, and a large knowledge network to materialize product ideas quickly, flexibly, and reliably for B2B clients.
• Plastics Engineering Deep expertise service in materials and their properties, and the manufacturability of complex plastic components, representing an absolute specialty of PEZY for B2B clients.
• Plastics Product Development Comprehensive plastics product development service from concept to mass production, including material selection, injection molding, blow molding, and overmolding expertise for B2B clients.
• Circular Product Development Product development service focused on creating products designed and manufactured to last, made from safe, sustainable materials sourced from recycled resources, with attention to repairability and reuse for B2B clients.
• Prototyping & Rapid Tooling Strategic prototyping service including low-fidelity, high-fidelity, and pre-production models, with capabilities for 3D printing (SLA, SLS, FDM), CNC machining, vacuum casting, and rapid tooling for quick iteration for B2B clients.
• Small Batch Production Small-scale production service through the PEZY Pilot Factory in Groningen, featuring injection molding machines, welding equipment, and extensive testing and finishing setups for market validation and pilot runs for B2B clients.
• On-Site Expertise Temporary engineering expertise service providing specialized engineers for plastics engineering, healthcare technology compliance, circular design, prototyping, industrialization, CAD expertise, and IP/IK compliance at B2B client sites.
• Break Through Sessions Accelerated innovation consultation service designed to help companies overcome product development roadblocks through multidisciplinary team intervention, rapid validation, and prototype development within short timeframes for B2B clients.
• Industrial Product Development High-tech plastics engineering service for complex industrial products with user interaction, spanning from concept and prototyping through certified series production under one roof for B2B clients.
• Electronics Housing Development Development service for electronics housings, integrating plastics engineering and product design expertise for B2B clients.

Quantifiable outcome

• 30% faster development through parallel processing
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, strategic and minor.

• Revolve Mobility BVcoreStrategic or Co-development Partner · 1 January 2022PEZY invested in founding Revolve Mobility BV and co-developed the Revolve Wheel, an innovative folding wheelchair wheel. PEZY further developed Andrea Mocellin's concept into a fully functional demonstrator and holds an equity stake as venture partner.
• PolyCE ConsortiumstrategicStrategic or Co-development PartnerPEZY participates in the European PolyCE consortium, contributing to the development of circular product development methodologies including 'Design for and from Recycling' guidelines for electronic devices.
• PolyCE ConsortiumstrategicStrategic or Co-development PartnerPEZY contributed expertise to the PolyCE consortium developing practical circular design guidelines. PEZY offers e-book 'Design for and from Recycling' to share knowledge on circular product development.
• We Are PerspectiveminorChannel Partner/ Reseller/ DistributorLocal partner representing PEZY in Singapore market since 2012. Provides local sales and support presence for PEZY services in Southeast Asia.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Designworks (BMW Group): BMW-owned design and innovation consultancy with global offices serving mobility, consumer, and industrial clients. Broader-scoped incumbent competitor to PEZY in enterprise product design, with corporate backing providing scale advantages.
• IDEO: Pioneering global design consultancy offering product design, brand, and innovation services to enterprise clients including healthcare, consumer, and industrial categories. Larger and broader-scoped competitor to PEZY in the product innovation agency space.
• frog (Capgemini Invent): Global design and innovation firm (now part of Capgemini Invent) operating across consumer electronics, healthcare, and industrial sectors with multidisciplinary teams. Broad incumbent competing for the same enterprise design mandates PEZY targets, but at significantly greater scale and geographic footprint.

Direct peers

• Cambridge Consultants: UK-based product development and innovation consultancy with in-house prototyping and small-batch manufacturing capabilities serving enterprise clients across healthcare, consumer, and industrial sectors. Closest functional peer to PEZY's end-to-end concept-to-production model with significant R&D depth.
• argodesign: Austin-based product design and engineering consultancy serving Fortune 500 clients across consumer, healthcare, and industrial categories. Directly comparable multidisciplinary model — design + engineering + prototyping — for enterprise product innovation.
• ustwo (two): London-headquartered digital product and physical product design studio with multidisciplinary teams spanning design, engineering, and prototyping. Comparable to PEZY in studio-scale end-to-end product development for B2B clients.
• Method (Method Inc.): Global design and innovation firm focused on experience-driven product design and engineering for enterprise clients across consumer and enterprise categories. Comparable end-to-end design-and-build model to PEZY, operating at slightly larger scale.
• Bakken & Bæck: Amsterdam-based product design and engineering studio with multidisciplinary teams serving European and global clients in digital and physical product categories. Comparable Dutch/European design agency peer to PEZY with similar scale and enterprise focus.
• VanBerlo: Eindhoven-based product design and engineering agency serving European enterprise clients across consumer, healthcare, and industrial categories. Directly comparable to PEZY in offering multidisciplinary design, engineering, and prototyping services to B2B customers in the Netherlands.
• Lunar (formerly Essential): Scandinavian design and innovation consultancy delivering product design, strategy, and digital services to enterprise clients across healthcare, consumer, and industrial markets. Directly comparable in scale and multidisciplinary service mix to PEZY.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pezy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pezy Group B.v.