Hush Hush Gmbh

What Hush Hush Gmbh does

Hush Hush GmbH is a Cologne-based management and culture event agency operating at the intersection of music, branding, and culture. Founded in 2016 as a concert series and led by Managing Director Cedric Icassain, the company has grown into a 16-person team organized across artist management, booking, corporate, marketing, events, social media, ticketing/production, and accounting functions. Its service portfolio spans artist management and booking, concert and event management (300+ events annually), corporate bookings, and venue operations at Club Bahnhof Ehrenfeld (CBE) and YUCA in Cologne.

The company represents a diversified roster of German and international artists including Querbeat, Lugatti & 9ine, Little Simz, 070 Shake, SSIO, Kaytranada, and GoldLink, and develops proprietary event formats such as Hush Hush Crew, Radio Sabor, KDK Open Air festival (launched 2023, ~4,000 visitors/day), and Randale & Freunde Festival (25,000 attendees/day, fourth edition in 2025). Distribution is supported by a deep channel partner network including Live Nation, Landstreicher Booking, Goodlive Artists, Krasser Stoff, and others, alongside ticketing integrations with Koelnticket, Ticketmaster, Eventim, and Ticket.io. Marketing channels span Instagram, Spotify, YouTube, email newsletter (Brevo), paid social via Meta Pixel, and Google Analytics.

Revenue mechanics are primarily fee-based professional services: artist management and booking fees, event production and management fees, corporate booking consultation, and venue hire/ticketing/hosting revenue. Multiple APPLAUS Awards for outstanding live music programming anchor brand credibility in the German urban music scene, and Querbeat's 200+ million streams and 2027 RheinEnergieSTADION booking illustrate the audience scale that managed acts have achieved through the platform. The technology stack is a standard WordPress website with off-the-shelf marketing integrations; no proprietary AI, API, or platform surface is disclosed.

Name

Hush Hush Gmbh

Legal name

Hush Hush GmbH

Website

https://www.wearehush.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hush Hush GmbH is a Cologne-based management and culture event agency that manages artists, organizes 300+ concerts and festivals annually, and operates the CBE and YUCA venues. Founded in 2016, it serves German and international acts in urban, indie, and pop music alongside corporate brand clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Artist Management & Booking: Management and booking fees from representing artists such as Querbeat, Lugatti & 9ine, and others. Supports artist projects from concept stage through major live performances.
2. Concert & Event Management: Concert management services organizing over 300 events annually, ranging from club shows to arena/festival events. Revenue generated through event production and management fees.
3. Corporate Bookings: Corporate event planning and execution services for business partners, including brand partnerships and cultural event production tailored to client needs.
4. Venue Operations: Operations and programming at CBE and YUCA venues in Cologne, generating revenue through venue hire, ticketing, and event hosting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hush Hush GmbH is a management and culture event agency based in Cologne, Germany, founded in 2016. The company manages artists, organizes over 300 concerts, tours, festivals, and club events annually, and operates the venues Club Bahnhof Ehrenfeld (CBE) and YUCA in Cologne. It also provides corporate bookings and brand partnership services at the intersection of music, branding, and culture with a focus on urban music, indie, and pop.

Product overview

Hush Hush is a management and culture event agency based in Cologne, Germany. Founded in 2016, it operates as a service-based company at the intersection of music, branding, and culture, specializing in urban music, indie, and pop. The agency organizes over 300 events annually, ranging from intimate club shows to large-scale festivals. Its service portfolio includes Concert Management, Artist Management, Marketing, Booking, and Brand Partnerships departments. The company operates its own venues (CBE and YUCA in Cologne) and develops proprietary event formats such as Hush Hush Crew and Radio Sabor. Hush Hush works with artists including Querbeat, Lugatti & 9ine, Little Simz, 070 Shake, and SSIO, supporting projects from concept development through to major live performances.

Differentiator

Problem solved

Functional benefit

Brands

• KDK Open Air: Festival founded in 2023 at Cologne's Südbrücke, established by Lugatti & 9ine, attracting around 4,000 visitors per day annually.
• Querbeat
• Radio Sabor
• Hush Hush Crew
• Randale & Freunde Festival
• One More Time
• Small Things

Products and services

• Artist Management & Booking
• Concert & Event Management
• Corporate Bookings
• Venue Operations at CBE and YUCA

Quantifiable outcome

• Over 300 events organized per year
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• Club Bahnhof Ehrenfeld (CBE)coreStrategic or Co-development Partner · 1 January 2016Since 2016, Hush Hush has supported CBE in branding, PR, and programme development. CBE is one of Cologne's most important music and cultural venues located in historic railway arches, hosting artists such as Robbie Williams, Sam Smith, SEEED and Disclosure.
• YUCAcoreStrategic or Co-development Partner · 1 January 2016Connected directly to CBE, YUCA expands the concept with a second floor and genre-spanning programme from hip-hop and house to jazz, Latin and alternative club music. Artists such as Kaytranada, GoldLink and 070 Shake have performed at the venue.
• Live NationmajorChannel Partner/ Reseller/ DistributorPresents major artist events including Baby Keem, Swae Lee, Eve, Saint Levant, and many others at Hush Hush-organized venues.
• Krasser StoffmajorChannel Partner/ Reseller/ DistributorTicketing partner for various events including Oswald, Mia Morgan, Jassin, RapK, viko&penglord shows.
• Landstreicher Booking GmbHmajorChannel Partner/ Reseller/ DistributorBooking partner for Oswald and futurebae tours and events.
• Goodlive ArtistsmajorChannel Partner/ Reseller/ DistributorPresents Zackavelli and NEUNUNDNEUNZIG events.
• BRICKS AgencymajorChannel Partner/ Reseller/ DistributorPresents bangerfabrique 'MADE IT OUT OF THE GROUPCHAT' tour.
• Emerged AgencymajorChannel Partner/ Reseller/ DistributorPresents Youngblood Brass Band event.
• F-Cat ProductionsmajorChannel Partner/ Reseller/ DistributorPresents Deluxe events.
• Paul Heuer BookingmajorChannel Partner/ Reseller/ DistributorPresents Mar Malade events.
• DRIFT BookingmajorChannel Partner/ Reseller/ DistributorPresents BIJI event at YUCA.
• Angst Booking GbrmajorChannel Partner/ Reseller/ DistributorPresents Yungmon & Lyran Dasz 'ULTRA RARE TOUR'.
• Book of RawmajorChannel Partner/ Reseller/ DistributorPresents Karate Andi event.
• MaladivamusicmajorChannel Partner/ Reseller/ DistributorPresents Chocolate Remix and Kumbia Queers European tours.
• splash! FestivalmajorStrategic or Co-development PartnerOne of Europe's most significant hip-hop festivals where Hush Hush organized a takeover closing slot with curated lineup including DJs Bash, Lesola, and UK newcomer kwes e, with surprise performance by YT.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Four Artists Bookingagentur GmbH: One of Germany's largest independent artist management and booking agencies, representing major German-speaking acts. Directly comparable artist management and booking model with shared DACH market focus.
• Undercover GmbH: German artist management and booking agency with a similarly diverse roster spanning indie, pop, and rock. Highly comparable in service portfolio (management, booking, live events) and target market.
• Chimperator Live: German artist management and label services firm focused on hip-hop and urban music. Direct overlap with Hush Hush's urban music focus (Lugatti & 9ine, SSIO) and German-speaking market.
• Goodlive Artists: Existing channel partner of Hush Hush. German artist management and live event agency that co-presents events at Hush Hush's venues. Comparable business model, with potential to evolve into direct competitor.
• Landstreicher Booking GmbH: Existing channel partner of Hush Hush. German booking agency with focus on indie/alternative acts. Comparable in scale and service offering within the German live music ecosystem.
• Embassy of Music GmbH: German independent music management and label services firm. Comparable in artist management depth and German market focus, though with a stronger label component.
• KBK Konzert- und Künstleragentur GmbH: German artist management and booking agency with a long history across multiple genres. Comparable in operational scope and German market focus.

Broad incumbents

• CTS Eventim AG & Co. KGaA: European leader in ticketing and live entertainment, with German roots. Operates major festivals and venues across Europe. Not a direct manager/agent but commands the market in which Hush Hush operates venues and runs ticketing.
• Live Nation Entertainment: World's largest live entertainment company. Existing ticketing partner of Hush Hush for major artist events. Provides a useful scale benchmark but operates in a fundamentally different league.
• FKP Scorpio Konzertproduktionen GmbH: Major German festival and concert promoter behind events like Hurricane, Southside, and Deichbrand. Comparable in venue and festival programming but operates at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hushhush.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hush Hush Gmbh