Woodinnovation Ag

What Woodinnovation Ag does

WoodInnovation AG is a Belgian manufacturer of Cross Laminated Timber (CLT, also known as Brettsperrholz/BSP) and glulam (Brettschichtholz/BSH) structural elements, founded in 2019 and operated as a third-generation family-owned business led by Geschäftsführer Patrick Pauels. The company produces prefabricated solid wood elements in thicknesses of 60-360 mm and formats up to 3.50 m height and 16.50 m length, primarily from spruce with pine, larch, and Douglas fir available on request. Manufacturing is performed at the Born (Amel) headquarters using a Biesse Uniteam CNC portal for CLT processing and a dedicated Hundegger CNC line for glulam (including Duo beams and KVH), enabling high-precision cutting of window/door openings, rebates, angled cuts, and custom joinery. The company offers three CLT surface quality grades (NSI non-visible, ISI industrial-visible, WSI living-visible) and bundles value-added services including structural engineering, building physics diagnostics (air tightness testing, thermography), pre-assembly, painting, and direct delivery to construction sites.

The business operates a sales-led, project-based B2B go-to-market targeting building owners, architects and planners, construction companies, and trades across Belgium, Luxembourg, Germany, and Switzerland. Revenue is generated through custom-quoted, made-to-order CLT and glulam element sales — exemplified by reference projects such as the 700 m³ CLT Dommeldange school (Luxembourg), the 321 m³ glulam Diksmuide Police Station, the Deinze Modern Cultural Centre, and the Triënnale Brugge 2024 'Tower of Balance' installation. The product portfolio spans prefabricated houses (model and turnkey), commercial buildings, modular/temporary construction, extensions and additions, and special constructions, supported by a multi-channel marketing approach (trilingual website, Google Ads with remarketing, LinkedIn, Facebook, Mailchimp newsletter, YouTube employer branding) and a network of regional assembly partners for on-site erection. The company has no external institutional investors and operates from approximately 14 named individuals across Belgian production and Luxembourg engineering/administration functions.

Name

Woodinnovation Ag

Legal name

Wood Innovation AG

Website

https://woodinnovation.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WoodInnovation AG is a Belgian family-owned manufacturer of prefabricated Cross Laminated Timber (CLT) and glulam elements, serving building owners, architects, and construction firms across Belgium, Luxembourg, Germany, and Switzerland with CNC-processed solid wood products and full planning-to-delivery services.

Ownership category

akta.pro rank

Product category

Mass Timber Construction

NAICS

Prefabricated Wood Building Manufacturing (321992), Engineered Wood Member Manufacturing (321215), Wood Product Manufacturing (321)

SIC

Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ)

akta.pro secondary industries

Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG), Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Cross laminated timber
• Prefabricated wood construction
• Mass timber manufacturing
• Glulam structural elements
• Sustainable building solutions

Headquarters

HQ city

Amel

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. CLT and Glulam Product Sales: Sale of prefabricated CLT elements (wall, floor, roof panels) and glulam (BSH) structural timber. Products are manufactured to order based on customer project specifications, cut and processed via CNC, and delivered to construction sites. Offer includes pre-assembly and painting services as part of the product package.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Woodinnovation Ag manufactures Cross Laminated Timber (CLT/Brettsperrholz) and glulam (BSH) prefabricated structural elements for residential, commercial, modular, and public building projects. Each project is produced to order with CNC precision cutting, optional pre-assembly, painting, and direct delivery to the construction site. Services span from planning and structural engineering through manufacturing to turnkey handover.

Product overview

WoodInnovation Ag operates as a manufacturer and provider of Cross Laminated Timber (CLT/Brettsperrholz) massivholz construction solutions. The company's core product portfolio centers on prefabricated CLT elements manufactured in thicknesses from 60-360mm, complemented by glulam (Brettschichtholz/BSH) elements. The product range spans from standard CLT panels to complete turnkey solutions, including prefabricated houses, commercial buildings, modular constructions, extensions, and special custom constructions. Value-added services include CNC wood processing (Abbund), structural engineering, building physics consulting, pre-assembly, and painting. The company serves builders (Bauherren), planners and architects, and companies/craftsmen through the complete construction lifecycle from planning to key handover.

Differentiator

Problem solved

Functional benefit

Products and services

• CLT Elements (Cross Laminated Timber / Brettsperrholz) Cross Laminated Timber panels produced in thicknesses from 60 to 360 mm and formats up to 3.50 m height and 16.50 m length, made primarily from spruce with pine, larch, and Douglas fir available on request. Offered in three surface quality grades (NSI, ISI, WSI). Sold to construction companies, architects, planners, and building owners for use in residential, commercial, and public building projects.
• Glulam (Brettschichtholz / BSH) Glued laminated timber elements including Duo beams and KVH (Konstruktionsvollholz), produced with modern technology, high dimensional accuracy, and continuous quality controls. Components are manufactured and CNC-processed using a dedicated Hundegger line, enabling a complete package of CLT elements and various glued timber products for structural applications.
• Prefabricated CLT Houses Complete prefabricated mass timber houses built entirely from CLT elements manufactured in the factory and assembled quickly on-site. Available as standard models or fully customized turnkey solutions, delivered to private building owners with complete service from planning to final handover.
• Commercial Wood Buildings Prefabricated timber constructions for commercial and industrial purposes including offices, hotels, production halls, and warehouses, made from CLT and glulam elements.
• Modular Wood Construction Modular or temporary buildings made from prefabricated CLT elements following a Lego-style assembly principle. Construction time is reduced by up to two-thirds compared to conventional methods. Applications include student housing, employee housing, emergency shelters, and hospitality.
• CNC Wood Processing (Abbund) Precision CNC-controlled cutting and processing using Biesse Uniteam CNC portal for CLT and Hundegger CNC system for glulam (BSH). Capabilities include format cuts, window and door openings, recesses, milling, rebating, angled cuts, round cuts, drilling, notches for electrical installations, ceiling beam cutouts, and custom joinery. Sold as a service to customers specifying CLT/glulam elements.
• Planning & Pre-Assembly Services Complete service from planning through manufacturing including painting, metal parts integration, and pre-assembly, delivering montage-ready elements with detailed assembly plans directly to the construction site. Sold to construction companies and trades as part of project delivery.
• Structural Engineering & Building Physics Services Technical services including structural statics, building physics (thermal, moisture, and acoustic protection), airtightness testing, and thermography analysis for energy efficiency verification. Sold to architects, planners, and construction companies to ensure structural stability, thermal insulation, moisture protection, and acoustic performance of solid wood construction projects.

Quantifiable outcome

• Construction time reduced by up to two-thirds compared to conventional building methods through prefabrication
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered notable and minor.

• Decleir HoutconstructiesnotableChannel Partner/ Reseller/ Distributor · 1 January 2024Ongoing collaboration on multiple projects including the Sint-Amandsberg church transformation (Heilig Hartkerk) where Decleir constructed a new floor level using WoodInnovation's CLT framework. Decleir appears to act as a construction partner/assembler for WoodInnovation-supplied CLT elements.
• JANSnotableStrategic or Co-development PartnerCollaboration on a residential wooden house project in Nidderfeelen, Luxembourg. WoodInnovation supplied prefabricated CLT elements that required challenging crane operations (250-ton crane lifting elements approximately 50 metres from the road to the construction site).
• Florence Theissen (feinklang - Innenarchitektur)minorStrategic or Co-development PartnerInterior architect engaged for the design of WoodInnovation's new offices in Weiswampach, including material selection, colors, and tile specifications.
• C.Jans Toitures sàrlnotableStrategic or Co-development PartnerConstruction partner for the sustainable school building in Dommeldange, Luxembourg, featuring 700 m³ of CLT across three floors.
• VMG - De CocknotableStrategic or Co-development PartnerArchitect/construction firm for the Modern Cultural Centre in Deinze, Belgium, using approximately 600 m² CLT and 30 m³ glulam with pre-assembly services.
• Edifice LF sàrlminorStrategic or Co-development PartnerSwiss architecture firm collaborating on a sustainable solid wood residential house project in Switzerland.
• ICO Ingénierie et ConstructionminorStrategic or Co-development PartnerEngineering and construction firm for a modern single-family home in Archennes, Belgium, combining solid wood with modern architecture.
• RooftecminorChannel Partner/ Reseller/ DistributorRoofing contractor for the Massivholzhaus project in Steffeshausen, Belgium.
• CovaboisminorChannel Partner/ Reseller/ DistributorConstruction partner for a modern CLT single-family home in Waterloo, Belgium, featuring minimalist design with generous window fronts.
• HallconminorChannel Partner/ Reseller/ DistributorConstruction partner for a new production hall for company Schiller in Roetgen, Germany, specifically designed for in-house welding operations.
• Acasus (DENC!-Studio, Veurne)minorStrategic or Co-development PartnerResearch centre in Veurne, Belgium, for which WoodInnovation delivered a modern hall building for the DENC!-Studio within the Acasus research campus.
• B&R Bouwgroep / POLOnotableChannel Partner/ Reseller/ DistributorConstruction group for the XL Sports Hall project in Heikant, Arendonk, Belgium, featuring production and assembly of XL-format CLT elements.
• Arthur Vandendorpe / Sogent / TRACTEBELnotableStrategic or Co-development PartnerArchitecture and engineering firms involved in the Sint-Amandsberg church transformation project, working in collaboration with Decleir Houtconstructies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woodinnovation-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodinnovation Ag